# NorthStar Asset Management LLC /NJ/

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 2011587. Source: https://holderbook.com/funds/2011587-northstar-asset-management-llc-nj/

- Reported value: $246.0M
- Positions: 106
- Weight of the ten largest: 54.0%
- Filed: 2026-08-05

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $30.4M | 161,629 | 12.4% | 11 |
| GOLDMAN SACHS ETF TR | [GSLC](https://holderbook.com/stocks/GSLC/) | $26.0M | 183,381 | 10.6% | 11 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $15.2M | 75,839 | 6.2% | 11 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $14.6M | 47,729 | 5.9% | 11 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $9.0M | 126,873 | 3.7% | 11 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $8.4M | 29,044 | 3.4% | 11 |
| ISHARES TR | [ILCV](https://holderbook.com/stocks/ILCV/) | $7.6M | 75,407 | 3.1% | 11 |
| GOLDMAN SACHS ETF TR | [GBIL](https://holderbook.com/stocks/GBIL/) | $7.4M | 73,605 | 3.0% | 11 |
| ISHARES TR | [ISCG](https://holderbook.com/stocks/ISCG/) | $7.3M | 112,064 | 3.0% | 11 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $6.8M | 82,601 | 2.8% | 11 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $5.8M | 60,075 | 2.4% | 6 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $5.4M | 7,204 | 2.2% | 6 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $5.4M | 62,623 | 2.2% | 11 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $5.0M | 23,163 | 2.1% | 11 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $5.0M | 6,751 | 2.0% | 11 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $4.2M | 12,004 | 1.7% | 11 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $4.1M | 8,265 | 1.7% | 11 |
| ISHARES INC | [CEMB](https://holderbook.com/stocks/CEMB/) | $4.0M | 88,130 | 1.6% | 11 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $3.8M | 16,107 | 1.6% | 11 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.5M | 4,688 | 1.4% | 11 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $3.5M | 3,704 | 1.4% | 11 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $3.1M | 2,587 | 1.3% | 11 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $3.1M | 9,326 | 1.2% | 11 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.0M | 7,913 | 1.2% | 11 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $2.5M | 7,239 | 1.0% | 11 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $2.2M | 6,250 | 0.9% | 11 |
| ISHARES TR | [AOA](https://holderbook.com/stocks/AOA/) | $2.2M | 2,194,162 | 0.9% | 11 |
| ISHARES TR | [SOXX](https://holderbook.com/stocks/SOXX/) | $2.2M | 3,443 | 0.9% | 11 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $2.1M | 3,745 | 0.9% | 11 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $1.7M | 4,554 | 0.7% | 11 |
| INVESCO EXCH TRADED FD TR II | [IDHQ](https://holderbook.com/stocks/IDHQ/) | $1.7M | 37,942 | 0.7% | 11 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $1.5M | 1,319 | 0.6% | 3 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.5M | 5,922 | 0.6% | 11 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $1.5M | 8,048 | 0.6% | 11 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $1.4M | 4,775 | 0.6% | 11 |
| ISHARES TR | [SHYG](https://holderbook.com/stocks/SHYG/) | $1.3M | 31,516 | 0.5% | 6 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $1.3M | 13,069 | 0.5% | 11 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $1.2M | 1,127 | 0.5% | 7 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.2M | 1,988 | 0.5% | 3 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.1M | 2,996 | 0.5% | 10 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $1.1M | 18,521 | 0.4% | 11 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $950.8K | 13,215 | 0.4% | 11 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $929.1K | 27,455 | 0.4% | 11 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $916.1K | 26,316 | 0.4% | 11 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $912.4K | 2,659 | 0.4% | 11 |
| ONEOK INC NEW | [OKE](https://holderbook.com/stocks/OKE/) | $880.5K | 10,128 | 0.4% | 11 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $872.7K | 6,383 | 0.4% | 11 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $806.2K | 3,204 | 0.3% | 11 |
| PROFESIONALLY MANAGED PORTFO | [AKRE](https://holderbook.com/stocks/AKRE/) | $784.0K | 14,740 | 0.3% | 3 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $756.6K | 4,564 | 0.3% | 11 |
| IRON MTN INC DEL | [IRM](https://holderbook.com/stocks/IRM/) | $633.4K | 5,015 | 0.3% | 11 |
| PUBLIC SVC ENTERPRISE GROUP | [PEG](https://holderbook.com/stocks/PEG/) | $595.2K | 7,333 | 0.2% | 11 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $585.4K | 2,409 | 0.2% | 11 |
| ISHARES TR | [ACWI](https://holderbook.com/stocks/ACWI/) | $567.7K | 567,655 | 0.2% | 1 |
| SPDR SERIES TRUST | [SPHY](https://holderbook.com/stocks/SPHY/) | $552.7K | 23,581 | 0.2% | 8 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $545.6K | 1,062 | 0.2% | 11 |
| WILLIAMS COS INC | [WMB](https://holderbook.com/stocks/WMB/) | $539.5K | 7,257 | 0.2% | 11 |
| ALPS ETF TR | [AMLP](https://holderbook.com/stocks/AMLP/) | $522.5K | 10,078 | 0.2% | 9 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $513.6K | 508 | 0.2% | 8 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $499.6K | 2,231 | 0.2% | 9 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $471.8K | 47,804 | 0.2% | 11 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $465.2K | 1,106 | 0.2% | 8 |
| MONOLITHIC PWR SYS INC | [MPWR](https://holderbook.com/stocks/MPWR/) | $445.1K | 322 | 0.2% | 6 |
| ENBRIDGE INC | [ENB](https://holderbook.com/stocks/ENB/) | $443.4K | 8,180 | 0.2% | 11 |
| REALTY INCOME CORP | [O](https://holderbook.com/stocks/O/) | $439.3K | 7,090 | 0.2% | 9 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $430.6K | 10,171 | 0.2% | 11 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $424.7K | 3,946 | 0.2% | 5 |
| BLACKSTONE INC | [BX](https://holderbook.com/stocks/BX/) | $405.6K | 3,447 | 0.2% | 11 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $371.2K | 1,097 | 0.2% | 10 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $368.7K | 510 | 0.1% | 1 |
| MARSH & MCLENNAN COS INC | [MRSH](https://holderbook.com/stocks/MRSH/) | $364.6K | 2,188 | 0.1% | 11 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $363.2K | 2,319 | 0.1% | 11 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $351.3K | 2,775 | 0.1% | 11 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $347.2K | 6,094 | 0.1% | 11 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $324.3K | 276 | 0.1% | 4 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $320.3K | 3,347 | 0.1% | 6 |
| ISHARES TR | [IAGG](https://holderbook.com/stocks/IAGG/) | $309.6K | 6,118 | 0.1% | 3 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $294.1K | 6,073 | 0.1% | 10 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $294.0K | 834 | 0.1% | 11 |
| BOEING CO | [BA](https://holderbook.com/stocks/BA/) | $293.8K | 1,357 | 0.1% | 3 |
| WP CAREY INC | [WPC](https://holderbook.com/stocks/WPC/) | $288.7K | 4,038 | 0.1% | 4 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $288.4K | 772 | 0.1% | 5 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $269.9K | 1,963 | 0.1% | 5 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $264.9K | 2,339 | 0.1% | 7 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $264.1K | 713 | 0.1% | 3 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $257.6K | 953 | 0.1% | 11 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $253.9K | 3,258 | 0.1% | 11 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $244.4K | 2,784 | 0.1% | 4 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $236.6K | 310 | 0.1% | 1 |
| MERCADOLIBRE INC | [MELI](https://holderbook.com/stocks/MELI/) | $235.9K | 139 | 0.1% | 6 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $233.8K | 2,174 | 0.1% | 2 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $231.7K | 1,973 | 0.1% | 1 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $229.8K | 583 | 0.1% | 1 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $229.5K | 7,800 | 0.1% | 5 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $223.2K | 1,009 | 0.1% | 1 |
| MARVELL TECHNOLOGY INC | [MRVL](https://holderbook.com/stocks/MRVL/) | $220.4K | 740 | 0.1% | 1 |
| AMPHENOL CORP | [APH](https://holderbook.com/stocks/APH/) | $220.2K | 1,249 | 0.1% | 1 |
| DOMINION ENERGY INC | [D](https://holderbook.com/stocks/D/) | $211.9K | 3,103 | 0.1% | 1 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $209.7K | 1,533 | 0.1% | 1 |
| ROYCE SMALL CAP TRUST INC | [RVT](https://holderbook.com/stocks/RVT/) | $208.0K | 11,259 | 0.1% | 6 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +14.5% | +14.8% | -0.3% | 100% |
| Q1 2026 | -4.2% | -4.6% | +0.4% | 100% |
| Q4 2025 | +1.6% | +2.4% | -0.7% | 100% |
| Q3 2025 | +7.2% | +7.8% | -0.7% | 100% |
| Q2 2025 | +11.2% | +10.5% | +0.7% | 100% |
| Q1 2025 | -4.3% | -4.6% | +0.3% | 100% |
| Q4 2024 | +2.3% | +2.1% | +0.2% | 100% |
| Q3 2024 | +4.9% | +5.4% | -0.5% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $246.0M | 106 |
| Q1 2026 | $207.1M | 96 |
| Q4 2025 | $222.3M | 108 |
| Q3 2025 | $208.8M | 99 |
| Q2 2025 | $189.6M | 94 |
| Q1 2025 | $159.9M | 90 |
| Q4 2024 | $157.0M | 85 |
| Q3 2024 | $149.9M | 80 |
| Q2 2024 | $144.3M | 78 |
| Q1 2024 | $132.0M | 79 |
| Q4 2023 | $109.5M | 75 |