# Sterling Financial Group, Inc.

> Institutional holdings reported to the SEC as of Q3 2025 on Form 13F. CIK 1991301. Source: https://holderbook.com/funds/1991301-sterling-financial-group-inc/

- Reported value: $315.5M
- Positions: 73
- Weight of the ten largest: 75.8%
- Filed: 2025-11-17

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $40.6M | 554,026 | 12.9% | 2 |
| AMPLIFY ETF TR | [DIVO](https://holderbook.com/stocks/DIVO/) | $34.1M | 765,866 | 10.8% | 12 |
| J P MORGAN EXCHANGE TRADED F | [JGRO](https://holderbook.com/stocks/JGRO/) | $31.9M | 339,850 | 10.1% | 10 |
| ISHARES TR | [INTF](https://holderbook.com/stocks/INTF/) | $29.0M | 808,140 | 9.2% | 4 |
| ISHARES TR | [IBHF](https://holderbook.com/stocks/IBHF/) | $25.4M | 1,084,888 | 8.0% | 2 |
| INVESCO EXCH TRD SLF IDX FD | [BSCS](https://holderbook.com/stocks/BSCS/) | $20.1M | 977,025 | 6.4% | 10 |
| INVESCO EXCH TRD SLF IDX FD | [BSCW](https://holderbook.com/stocks/BSCW/) | $19.9M | 954,762 | 6.3% | 9 |
| AMPLIFY ETF TR | [IDVO](https://holderbook.com/stocks/IDVO/) | $19.7M | 528,577 | 6.2% | 8 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $13.0M | 51,040 | 4.1% | 12 |
| INVESCO ACTIVELY MANAGED EXC | [GSY](https://holderbook.com/stocks/GSY/) | $5.4M | 108,261 | 1.7% | 4 |
| INVESCO EXCH TRD SLF IDX FD | [BSMT](https://holderbook.com/stocks/BSMT/) | $4.8M | 206,991 | 1.5% | 12 |
| INVESCO EXCHANGE TRADED FD T | [XSMO](https://holderbook.com/stocks/XSMO/) | $4.6M | 62,384 | 1.5% | 2 |
| THE CIGNA GROUP | [CI](https://holderbook.com/stocks/CI/) | $4.5M | 15,753 | 1.4% | 4 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $4.3M | 6,413 | 1.4% | 12 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $4.0M | 86,506 | 1.3% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSSX](https://holderbook.com/stocks/BSSX/) | $3.9M | 154,131 | 1.2% | 7 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $3.3M | 90,877 | 1.0% | 12 |
| J P MORGAN EXCHANGE TRADED F | [JMST](https://holderbook.com/stocks/JMST/) | $2.9M | 57,288 | 0.9% | 4 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.9M | 15,319 | 0.9% | 10 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $2.4M | 30,000 | 0.7% | 6 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.1M | 4,007 | 0.7% | 12 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.9M | 3,687 | 0.6% | 12 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.9M | 8,432 | 0.6% | 12 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $1.8M | 10,520 | 0.6% | 12 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $1.8M | 4,670 | 0.6% | 12 |
| GRAYSCALE ETHEREUM STAKING E | [ETHE](https://holderbook.com/stocks/ETHE/) | $1.7M | 50,000 | 0.5% | 2 |
| ISHARES TR | [DVY](https://holderbook.com/stocks/DVY/) | $1.7M | 11,675 | 0.5% | 12 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $1.5M | 8,545 | 0.5% | 12 |
| STRATEGY INC | [MSTR](https://holderbook.com/stocks/MSTR/) | $1.4M | 4,227 | 0.4% | 3 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.2M | 2,079 | 0.4% | 12 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.2M | 2,668 | 0.4% | 10 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $1.2M | 15,486 | 0.4% | 12 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $904.3K | 3,720 | 0.3% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMW](https://holderbook.com/stocks/BSMW/) | $845.7K | 33,863 | 0.3% | 9 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $791.7K | 1,078 | 0.3% | 10 |
| INVESCO EXCH TRD SLF IDX FD | [BSMU](https://holderbook.com/stocks/BSMU/) | $772.1K | 35,225 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMV](https://holderbook.com/stocks/BSMV/) | $762.0K | 36,270 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMS](https://holderbook.com/stocks/BSMS/) | $757.3K | 32,343 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMY](https://holderbook.com/stocks/BSMY/) | $755.7K | 31,062 | 0.2% | 1 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $717.4K | 4,620 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMR](https://holderbook.com/stocks/BSMR/) | $671.9K | 28,399 | 0.2% | 12 |
| EMPIRE ST RLTY OP L P | [ESBA](https://holderbook.com/stocks/ESBA/) | $631.7K | 84,909 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSMQ](https://holderbook.com/stocks/BSMQ/) | $626.3K | 26,509 | 0.2% | 12 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $598.8K | 1,815 | 0.2% | 6 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $589.6K | 2,421 | 0.2% | 10 |
| INVESCO EXCH TRD SLF IDX FD | [BSMP](https://holderbook.com/stocks/BSMP/) | $507.6K | 20,696 | 0.2% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSCX](https://holderbook.com/stocks/BSCX/) | $507.4K | 23,635 | 0.2% | 8 |
| INVESCO EXCH TRD SLF IDX FD | [BSCY](https://holderbook.com/stocks/BSCY/) | $498.8K | 23,730 | 0.2% | 1 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $494.4K | 2,428 | 0.2% | 10 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $483.9K | 1,534 | 0.2% | 10 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $471.3K | 944 | 0.1% | 12 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $461.4K | 1,952 | 0.1% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSCU](https://holderbook.com/stocks/BSCU/) | $456.9K | 27,034 | 0.1% | 10 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $452.9K | 1,739 | 0.1% | 12 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $441.4K | 1,293 | 0.1% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSCV](https://holderbook.com/stocks/BSCV/) | $434.9K | 26,072 | 0.1% | 10 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $426.3K | 3,781 | 0.1% | 12 |
| INVESCO EXCH TRD SLF IDX FD | [BSCT](https://holderbook.com/stocks/BSCT/) | $385.1K | 20,471 | 0.1% | 1 |
| INVESCO EXCH TRD SLF IDX FD | [BSCR](https://holderbook.com/stocks/BSCR/) | $384.6K | 19,515 | 0.1% | 1 |
| INVESCO EXCH TRD SLF IDX FD | [BSCQ](https://holderbook.com/stocks/BSCQ/) | $342.7K | 17,521 | 0.1% | 1 |
| INVESCO EXCH TRD SLF IDX FD | [BSCP](https://holderbook.com/stocks/BSCP/) | $342.1K | 16,534 | 0.1% | 1 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $335.5K | 828 | 0.1% | 12 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $293.8K | 385 | 0.1% | 8 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $288.8K | 1,817 | 0.1% | 4 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $284.6K | 1,019 | 0.1% | 2 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $283.3K | 2,017 | 0.1% | 12 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $270.3K | 292 | 0.1% | 7 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $263.0K | 393 | 0.1% | 10 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $234.4K | 1,622 | 0.1% | 2 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $215.0K | 3,143 | 0.1% | 2 |
| SPDR SERIES TRUST | [SPLB](https://holderbook.com/stocks/SPLB/) | $212.9K | 9,207 | 0.1% | 4 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $208.3K | 1,252 | 0.1% | 2 |
| BLACKROCK INC | [BLK](https://holderbook.com/stocks/BLK/) | $207.5K | 178 | 0.1% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2025 | +4.7% | +7.8% | -3.1% | 100% |
| Q2 2025 | +6.0% | +10.5% | -4.5% | 100% |
| Q1 2025 | -1.7% | -4.6% | +2.9% | 100% |
| Q4 2024 | -0.4% | +2.1% | -2.6% | 100% |
| Q3 2024 | +4.6% | +5.4% | -0.8% | 100% |
| Q2 2024 | +1.8% | +4.0% | -2.3% | 100% |
| Q1 2024 | +4.7% | +10.0% | -5.4% | 100% |
| Q4 2023 | +7.2% | +11.2% | -4.0% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2025 | $315.5M | 73 |
| Q2 2025 | $297.9M | 71 |
| Q1 2025 | $277.4M | 63 |
| Q4 2024 | $268.8M | 65 |
| Q3 2024 | $234.0M | 66 |
| Q2 2024 | $220.3M | 64 |
| Q1 2024 | $210.6M | 64 |
| Q4 2023 | $168.6M | 62 |
| Q3 2023 | $159.2M | 61 |
| Q2 2023 | $150.8M | 60 |
| Q1 2023 | $130.4M | 52 |
| Q4 2022 | $130.4M | 52 |