# HF Advisory Group, LLC

> Institutional holdings reported to the SEC as of Q3 2026 on Form 13F. CIK 1963169. Source: https://holderbook.com/funds/1963169-hf-advisory-group-llc/

- Reported value: $335.8M
- Positions: 174
- Weight of the ten largest: 21.6%
- Filed: 2026-10-09

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $10.7M | 141,759 | 3.2% | 16 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $8.5M | 16,633 | 2.5% | 16 |
| ISHARES TR | [FALN](https://holderbook.com/stocks/FALN/) | $8.4M | 322,026 | 2.5% | 16 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $7.0M | 20,554 | 2.1% | 16 |
| SPDR SERIES TRUST | [LGLV](https://holderbook.com/stocks/LGLV/) | $6.9M | 39,683 | 2.1% | 16 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $6.8M | 148,601 | 2.0% | 16 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $6.3M | 19,156 | 1.9% | 16 |
| SPDR SERIES TRUST | [SPHY](https://holderbook.com/stocks/SPHY/) | $6.3M | 279,407 | 1.9% | 16 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $6.0M | 24,216 | 1.8% | 16 |
| PLAINS GP HLDGS L P | [PAGP](https://holderbook.com/stocks/PAGP/) | $5.7M | 218,815 | 1.7% | 14 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $5.6M | 7,754 | 1.7% | 16 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $5.2M | 41,151 | 1.6% | 9 |
| WELLS FARGO & CO | [WFC](https://holderbook.com/stocks/WFC/) | $5.1M | 64,296 | 1.5% | 16 |
| TC ENERGY CORP | [TRP](https://holderbook.com/stocks/TRP/) | $5.1M | 88,564 | 1.5% | 14 |
| EXXONMOBIL HOLDINGS CORP COM SHS | [XOM](https://holderbook.com/stocks/XOM/) | $5.0M | 30,569 | 1.5% | 1 |
| SHELL PLC | [SHEL](https://holderbook.com/stocks/SHEL/) | $4.9M | 51,091 | 1.4% | 16 |
| DOUBLELINE ETF TRUST | [CAPE](https://holderbook.com/stocks/CAPE/) | $4.8M | 156,526 | 1.4% | 16 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $4.8M | 53,772 | 1.4% | 16 |
| KENVUE INC | [KVUE](https://holderbook.com/stocks/KVUE/) | $4.7M | 266,164 | 1.4% | 13 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $4.6M | 9,324 | 1.4% | 16 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $4.3M | 5,779 | 1.3% | 16 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $4.1M | 49,363 | 1.2% | 16 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $4.1M | 11,339 | 1.2% | 16 |
| VANGUARD WORLD FD | [MGC](https://holderbook.com/stocks/MGC/) | $3.9M | 13,934 | 1.2% | 16 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $3.9M | 7,668 | 1.2% | 7 |
| GILEAD SCIENCES INC | [GILD](https://holderbook.com/stocks/GILD/) | $3.8M | 25,492 | 1.1% | 16 |
| BOOKING HOLDINGS INC | [BKNG](https://holderbook.com/stocks/BKNG/) | $3.8M | 23,153 | 1.1% | 16 |
| VODAFONE GROUP PLC | [VOD](https://holderbook.com/stocks/VOD/) | $3.8M | 233,425 | 1.1% | 14 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $3.8M | 154,318 | 1.1% | 16 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $3.8M | 20,202 | 1.1% | 16 |
| SPDR SERIES TRUST | [CWB](https://holderbook.com/stocks/CWB/) | $3.7M | 36,344 | 1.1% | 16 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $3.6M | 7,978 | 1.1% | 16 |
| ISHARES TR | [ESGU](https://holderbook.com/stocks/ESGU/) | $3.5M | 20,899 | 1.0% | 16 |
| KILROY REALTY CORP | [KRC](https://holderbook.com/stocks/KRC/) | $3.5M | 104,605 | 1.0% | 9 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $3.5M | 35,531 | 1.0% | 16 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $3.5M | 18,154 | 1.0% | 14 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $3.4M | 14,901 | 1.0% | 16 |
| TRUIST FINL CORP | [TFC](https://holderbook.com/stocks/TFC/) | $3.4M | 72,628 | 1.0% | 11 |
| BRITISH AMERN TOB PLC | [BTI](https://holderbook.com/stocks/BTI/) | $3.3M | 60,282 | 1.0% | 16 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $3.2M | 9,569 | 0.9% | 16 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $3.1M | 110,318 | 0.9% | 16 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $3.1M | 45,453 | 0.9% | 16 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $3.1M | 7,703 | 0.9% | 14 |
| NISOURCE INC | [NI](https://holderbook.com/stocks/NI/) | $3.0M | 77,833 | 0.9% | 12 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $3.0M | 10,714 | 0.9% | 16 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $3.0M | 23,590 | 0.9% | 16 |
| GENERAL MILLS INC | [GIS](https://holderbook.com/stocks/GIS/) | $2.8M | 87,493 | 0.8% | 16 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $2.8M | 22,376 | 0.8% | 16 |
| LLOYDS BANKING GROUP PLC | [LYG](https://holderbook.com/stocks/LYG/) | $2.6M | 453,004 | 0.8% | 11 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $2.5M | 2,191 | 0.8% | 16 |
| WISDOMTREE TR | [DON](https://holderbook.com/stocks/DON/) | $2.5M | 46,556 | 0.7% | 16 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $2.5M | 13,434 | 0.7% | 2 |
| HEALTHPEAK PROPERTIES INC | [DOC](https://holderbook.com/stocks/DOC/) | $2.4M | 119,509 | 0.7% | 4 |
| INTERCONTINENTAL EXCHANGE IN | [ICE](https://holderbook.com/stocks/ICE/) | $2.3M | 15,384 | 0.7% | 2 |
| ELEVANCE HEALTH INC FORMERLY | [ELV](https://holderbook.com/stocks/ELV/) | $2.3M | 5,923 | 0.7% | 16 |
| BECTON DICKINSON & CO | [BDX](https://holderbook.com/stocks/BDX/) | $2.3M | 12,825 | 0.7% | 13 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $2.2M | 26,098 | 0.7% | 16 |
| GENERAL DYNAMICS CORP | [GD](https://holderbook.com/stocks/GD/) | $2.2M | 6,574 | 0.6% | 16 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $2.1M | 31,371 | 0.6% | 13 |
| MEDTRONIC PLC | [MDT](https://holderbook.com/stocks/MDT/) | $2.0M | 23,577 | 0.6% | 11 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $2.0M | 5,679 | 0.6% | 16 |
| IQVIA HLDGS INC | [IQV](https://holderbook.com/stocks/IQV/) | $2.0M | 7,294 | 0.6% | 16 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $1.9M | 8,216 | 0.6% | 16 |
| WISDOMTREE TR | [USFR](https://holderbook.com/stocks/USFR/) | $1.8M | 36,144 | 0.5% | 16 |
| SPDR SERIES TRUST | [ONEV](https://holderbook.com/stocks/ONEV/) | $1.8M | 12,841 | 0.5% | 16 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.8M | 5,027 | 0.5% | 16 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $1.7M | 68,361 | 0.5% | 16 |
| ISHARES TR | [SMMD](https://holderbook.com/stocks/SMMD/) | $1.6M | 19,102 | 0.5% | 16 |
| SPDR SERIES TRUST | [MDYV](https://holderbook.com/stocks/MDYV/) | $1.5M | 17,221 | 0.5% | 16 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $1.5M | 16,888 | 0.5% | 16 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $1.5M | 1,956 | 0.4% | 16 |
| FIDELITY COVINGTON TRUST | [FREL](https://holderbook.com/stocks/FREL/) | $1.5M | 54,787 | 0.4% | 16 |
| ISHARES TR | [IMCG](https://holderbook.com/stocks/IMCG/) | $1.5M | 15,772 | 0.4% | 16 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $1.5M | 10,733 | 0.4% | 15 |
| ISHARES TR | [ESGD](https://holderbook.com/stocks/ESGD/) | $1.5M | 14,071 | 0.4% | 16 |
| WISDOMTREE TR | [DDWM](https://holderbook.com/stocks/DDWM/) | $1.4M | 30,910 | 0.4% | 16 |
| INTERNATIONAL FLAVORS&FRAGRA | [IFF](https://holderbook.com/stocks/IFF/) | $1.4M | 16,789 | 0.4% | 13 |
| COMCAST CORP NEW | [CMCSA](https://holderbook.com/stocks/CMCSA/) | $1.4M | 63,944 | 0.4% | 15 |
| UNILEVER PLC | [UL](https://holderbook.com/stocks/UL/) | $1.4M | 22,316 | 0.4% | 4 |
| MCKESSON CORP | [MCK](https://holderbook.com/stocks/MCK/) | $1.3M | 1,577 | 0.4% | 13 |
| GLOBAL X FDS | [QYLD](https://holderbook.com/stocks/QYLD/) | $1.3M | 71,232 | 0.4% | 16 |
| NOVARTIS AG | [NVS](https://holderbook.com/stocks/NVS/) | $1.3M | 8,897 | 0.4% | 13 |
| OMNICOM GROUP INC | [OMC](https://holderbook.com/stocks/OMC/) | $1.3M | 17,154 | 0.4% | 13 |
| ENBRIDGE INC | [ENB](https://holderbook.com/stocks/ENB/) | $1.3M | 27,109 | 0.4% | 16 |
| CARDINAL HEALTH INC | [CAH](https://holderbook.com/stocks/CAH/) | $1.2M | 5,440 | 0.4% | 16 |
| WISDOMTREE TR | [SHAG](https://holderbook.com/stocks/SHAG/) | $1.2M | 25,746 | 0.4% | 16 |
| SPDR SERIES TRUST | [SMLV](https://holderbook.com/stocks/SMLV/) | $1.1M | 7,541 | 0.3% | 16 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $1.1M | 10,739 | 0.3% | 16 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.1M | 4,215 | 0.3% | 16 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $1.1M | 11,893 | 0.3% | 8 |
| AON PLC | [AON](https://holderbook.com/stocks/AON/) | $1.1M | 3,951 | 0.3% | 3 |
| PIMCO DYNAMIC INCOME FD | [PDI](https://holderbook.com/stocks/PDI/) | $1.1M | 74,937 | 0.3% | 16 |
| AMRIZE LTD | [AMRZ](https://holderbook.com/stocks/AMRZ/) | $1.0M | 27,958 | 0.3% | 3 |
| ISHARES TR | [IYF](https://holderbook.com/stocks/IYF/) | $1.0M | 7,971 | 0.3% | 16 |
| JANUS DETROIT STR TR | [JSML](https://holderbook.com/stocks/JSML/) | $984.5K | 11,457 | 0.3% | 16 |
| AIRBNB INC | [ABNB](https://holderbook.com/stocks/ABNB/) | $969.4K | 6,034 | 0.3% | 5 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $964.9K | 2,289 | 0.3% | 16 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $951.1K | 4,865 | 0.3% | 16 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $934.4K | 1,694 | 0.3% | 16 |
| ECOLAB INC | [ECL](https://holderbook.com/stocks/ECL/) | $903.3K | 3,290 | 0.3% | 16 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +6.9% | +14.8% | -7.9% | 100% |
| Q1 2026 | -0.6% | -4.6% | +4.0% | 100% |
| Q4 2025 | +2.0% | +2.4% | -0.4% | 100% |
| Q3 2025 | +4.6% | +7.8% | -3.2% | 100% |
| Q2 2025 | +5.7% | +10.5% | -4.8% | 100% |
| Q1 2025 | +0.2% | -4.6% | +4.8% | 100% |
| Q4 2024 | +0.2% | +2.1% | -1.9% | 100% |
| Q3 2024 | +6.5% | +5.4% | +1.1% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2026 | $335.8M | 174 |
| Q2 2026 | $323.5M | 168 |
| Q1 2026 | $293.4M | 166 |
| Q4 2025 | $286.6M | 168 |
| Q3 2025 | $272.3M | 166 |
| Q2 2025 | $253.0M | 164 |
| Q1 2025 | $228.8M | 160 |
| Q4 2024 | $217.6M | 159 |
| Q3 2024 | $215.2M | 164 |
| Q2 2024 | $193.4M | 164 |
| Q1 2024 | $178.8M | 155 |
| Q4 2023 | $156.6M | 151 |