# Heritage Wealth Management, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1944755. Source: https://holderbook.com/funds/1944755-heritage-wealth-management-inc/

- Reported value: $400.8M
- Positions: 272
- Weight of the ten largest: 28.5%
- Filed: 2026-07-28

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $19.0M | 65,777 | 4.7% | 9 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $18.4M | 125,340 | 4.6% | 1 |
| US BANCORP | [USB](https://holderbook.com/stocks/USB/) | $16.6M | 275,102 | 4.1% | 1 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $13.3M | 35,768 | 3.3% | 1 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $9.6M | 29,383 | 2.4% | 9 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $9.6M | 7,987 | 2.4% | 1 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $8.0M | 70,520 | 2.0% | 1 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $6.8M | 26,961 | 1.7% | 1 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $6.4M | 54,397 | 1.6% | 9 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $6.3M | 135,075 | 1.6% | 9 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $6.2M | 5,813 | 1.5% | 1 |
| CINCINNATI FINL CORP | [CINF](https://holderbook.com/stocks/CINF/) | $6.0M | 32,430 | 1.5% | 1 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $5.3M | 21,218 | 1.3% | 9 |
| VALERO ENERGY CORP | [VLO](https://holderbook.com/stocks/VLO/) | $4.5M | 17,147 | 1.1% | 9 |
| ALLSTATE CORP | [ALL](https://holderbook.com/stocks/ALL/) | $4.3M | 18,268 | 1.1% | 9 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $4.3M | 12,687 | 1.1% | 9 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $4.3M | 7,344 | 1.1% | 9 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $4.2M | 20,956 | 1.0% | 9 |
| MORGAN STANLEY ETF TRUST | [EVTR](https://holderbook.com/stocks/EVTR/) | $4.1M | 81,742 | 1.0% | 4 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $4.1M | 13,569 | 1.0% | 1 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $4.0M | 10,132 | 1.0% | 9 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $3.9M | 23,561 | 1.0% | 1 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $3.9M | 31,256 | 1.0% | 9 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.8M | 10,760 | 1.0% | 9 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $3.8M | 10,630 | 0.9% | 9 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $3.7M | 28,609 | 0.9% | 9 |
| INNOVATOR ETFS TRUST | [BUFB](https://holderbook.com/stocks/BUFB/) | $3.3M | 85,010 | 0.8% | 6 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $3.3M | 5,192 | 0.8% | 1 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $3.3M | 7,666 | 0.8% | 9 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $3.2M | 2,807 | 0.8% | 1 |
| FIRST TR EXCHANGE TRADED FD | [AIRR](https://holderbook.com/stocks/AIRR/) | $3.1M | 23,232 | 0.8% | 7 |
| CAMECO CORP | [CCJ](https://holderbook.com/stocks/CCJ/) | $3.1M | 30,125 | 0.8% | 9 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $3.0M | 7,847 | 0.7% | 9 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.9M | 4,186 | 0.7% | 1 |
| SCHWAB STRATEGIC TR | [FNDF](https://holderbook.com/stocks/FNDF/) | $2.9M | 54,177 | 0.7% | 1 |
| ETF SER SOLUTIONS | [SMIG](https://holderbook.com/stocks/SMIG/) | $2.8M | 85,820 | 0.7% | 9 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $2.8M | 20,220 | 0.7% | 9 |
| CAPITAL GRP FIXED INCM ETF T | [CGCB](https://holderbook.com/stocks/CGCB/) | $2.7M | 103,408 | 0.7% | 4 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $2.7M | 5,646 | 0.7% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $2.6M | 9,672 | 0.7% | 1 |
| T ROWE PRICE EXCHANGE-TRADED | [TMSL](https://holderbook.com/stocks/TMSL/) | $2.5M | 57,938 | 0.6% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $2.5M | 44,650 | 0.6% | 9 |
| J P MORGAN EXCHANGE TRADED F | [JSCP](https://holderbook.com/stocks/JSCP/) | $2.5M | 52,686 | 0.6% | 9 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $2.5M | 24,779 | 0.6% | 1 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $2.4M | 11,447 | 0.6% | 8 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $2.4M | 10,156 | 0.6% | 9 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $2.2M | 27,612 | 0.6% | 1 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $2.2M | 12,184 | 0.5% | 1 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $2.2M | 35,251 | 0.5% | 9 |
| J P MORGAN EXCHANGE TRADED F | [JGRO](https://holderbook.com/stocks/JGRO/) | $2.1M | 21,094 | 0.5% | 6 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $2.1M | 19,820 | 0.5% | 9 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $2.1M | 16,211 | 0.5% | 9 |
| J P MORGAN EXCHANGE TRADED F | [JAVA](https://holderbook.com/stocks/JAVA/) | $2.0M | 25,646 | 0.5% | 7 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $2.0M | 10,656 | 0.5% | 9 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $2.0M | 13,584 | 0.5% | 9 |
| ETF SER SOLUTIONS | [BGIG](https://holderbook.com/stocks/BGIG/) | $1.9M | 54,002 | 0.5% | 9 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $1.9M | 91,889 | 0.5% | 9 |
| CINTAS CORP | [CTAS](https://holderbook.com/stocks/CTAS/) | $1.9M | 11,062 | 0.5% | 1 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $1.8M | 7,219 | 0.5% | 9 |
| FREEPORT-MCMORAN INC | [FCX](https://holderbook.com/stocks/FCX/) | $1.8M | 29,185 | 0.5% | 9 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $1.8M | 7,420 | 0.5% | 1 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $1.8M | 6,460 | 0.5% | 1 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $1.7M | 6,226 | 0.4% | 1 |
| JOHNSON CONTROLS INTERNATION | [JCI](https://holderbook.com/stocks/JCI/) | $1.6M | 11,275 | 0.4% | 9 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.6M | 1,754 | 0.4% | 9 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $1.6M | 19,855 | 0.4% | 1 |
| DAVIS FUNDAMENTAL ETF TR | [DWLD](https://holderbook.com/stocks/DWLD/) | $1.6M | 33,853 | 0.4% | 9 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.5M | 11,156 | 0.4% | 1 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.5M | 2,964 | 0.4% | 9 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $1.5M | 39,706 | 0.4% | 9 |
| BANK OF NY MELLON CORP | [BNY](https://holderbook.com/stocks/BNY/) | $1.4M | 10,000 | 0.4% | 9 |
| XPO INC | [XPO](https://holderbook.com/stocks/XPO/) | $1.4M | 7,000 | 0.4% | 1 |
| ENCOMPASS HEALTH CORP | [EHC](https://holderbook.com/stocks/EHC/) | $1.4M | 14,186 | 0.4% | 9 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $1.3M | 9,390 | 0.3% | 1 |
| CAPITAL GRP FIXED INCM ETF T | [CGHM](https://holderbook.com/stocks/CGHM/) | $1.3M | 51,982 | 0.3% | 4 |
| ISHARES TR | [IGV](https://holderbook.com/stocks/IGV/) | $1.3M | 14,765 | 0.3% | 1 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $1.3M | 3,537 | 0.3% | 1 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $1.2M | 25,995 | 0.3% | 1 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.2M | 13,207 | 0.3% | 9 |
| WESCO INTL INC | [WCC](https://holderbook.com/stocks/WCC/) | $1.2M | 3,435 | 0.3% | 9 |
| T ROWE PRICE EXCHANGE-TRADED | [TCAF](https://holderbook.com/stocks/TCAF/) | $1.2M | 28,129 | 0.3% | 3 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $1.2M | 3,659 | 0.3% | 1 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $1.2M | 20,209 | 0.3% | 9 |
| WASTE MGMT INC DEL | [WM](https://holderbook.com/stocks/WM/) | $1.2M | 5,162 | 0.3% | 9 |
| J P MORGAN EXCHANGE TRADED F | [JBND](https://holderbook.com/stocks/JBND/) | $1.1M | 21,411 | 0.3% | 3 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.1M | 3,242 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $1.1M | 3,081 | 0.3% | 1 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $1.1M | 6,151 | 0.3% | 1 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $1.1M | 3,120 | 0.3% | 9 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $1.1M | 35,826 | 0.3% | 1 |
| ISHARES TR | [IAT](https://holderbook.com/stocks/IAT/) | $1.1M | 17,850 | 0.3% | 1 |
| AMERICAN TOWER CORP | [AMT](https://holderbook.com/stocks/AMT/) | $1.1M | 6,690 | 0.3% | 9 |
| FIRST TR ENHANCED EQUITY | [FFA](https://holderbook.com/stocks/FFA/) | $1.1M | 48,756 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $1.1M | 3,533 | 0.3% | 1 |
| KROGER CO | [KR](https://holderbook.com/stocks/KR/) | $1.1M | 19,266 | 0.3% | 1 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $1.1M | 12,100 | 0.3% | 9 |
| ENERGY TRANSFER L P | [ET](https://holderbook.com/stocks/ET/) | $1.1M | 55,314 | 0.3% | 3 |
| VANGUARD WHITEHALL FDS | [VIGI](https://holderbook.com/stocks/VIGI/) | $1.0M | 11,022 | 0.3% | 1 |
| PHILLIPS 66 | [PSX](https://holderbook.com/stocks/PSX/) | $1.0M | 6,020 | 0.3% | 1 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $992.8K | 845 | 0.2% | 8 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.4% | +14.8% | -5.4% | 100% |
| Q1 2026 | +1.0% | -4.6% | +5.6% | 100% |
| Q4 2025 | +2.2% | +2.4% | -0.2% | 100% |
| Q3 2025 | +6.4% | +7.8% | -1.5% | 100% |
| Q2 2025 | +5.4% | +10.5% | -5.1% | 100% |
| Q1 2025 | -1.0% | -4.6% | +3.6% | 100% |
| Q4 2024 | -1.4% | +2.1% | -3.5% | 100% |
| Q3 2024 | +6.3% | +5.4% | +0.9% | 99% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $400.8M | 272 |
| Q1 2026 | $202.0M | 157 |
| Q4 2025 | $359.6M | 258 |
| Q3 2025 | $340.6M | 248 |
| Q2 2025 | $309.0M | 239 |
| Q1 2025 | $293.8M | 228 |
| Q4 2024 | $300.8M | 224 |
| Q3 2024 | $305.0M | 229 |
| Q2 2024 | $298.3M | 220 |