# Sterling Investment Counsel, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1925853. Source: https://holderbook.com/funds/1925853-sterling-investment-counsel-llc/

- Reported value: $424.8M
- Positions: 195
- Weight of the ten largest: 50.8%
- Filed: 2026-07-20

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $39.6M | 287,866 | 9.3% | 19 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $37.2M | 122,854 | 8.8% | 18 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $31.1M | 551,241 | 7.3% | 10 |
| CAPITAL GROUP INTL FOCUS EQT | [CGXU](https://holderbook.com/stocks/CGXU/) | $30.3M | 876,583 | 7.1% | 17 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $17.1M | 59,160 | 4.0% | 19 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $15.6M | 202,585 | 3.7% | 19 |
| J P MORGAN EXCHANGE TRADED F | - | $12.7M | 253,686 | 3.0% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $11.5M | 32,127 | 2.7% | 19 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $10.3M | 69,218 | 2.4% | 18 |
| FIDELITY COVINGTON TRUST | [FTEC](https://holderbook.com/stocks/FTEC/) | $10.1M | 35,541 | 2.4% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $9.6M | 48,228 | 2.3% | 19 |
| ISHARES INC | [EMXC](https://holderbook.com/stocks/EMXC/) | $9.6M | 93,707 | 2.3% | 12 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $8.7M | 11,581 | 2.0% | 19 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $7.3M | 30,771 | 1.7% | 19 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $6.7M | 17,940 | 1.6% | 19 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $5.5M | 10,969 | 1.3% | 19 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $4.8M | 14,512 | 1.1% | 19 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $4.5M | 13,083 | 1.1% | 17 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $4.4M | 7,827 | 1.0% | 19 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $4.0M | 35,483 | 0.9% | 19 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $3.9M | 11,359 | 0.9% | 19 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $3.6M | 3,036 | 0.8% | 5 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $3.2M | 39,946 | 0.8% | 19 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.0M | 4,067 | 0.7% | 19 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $2.8M | 2,327 | 0.7% | 6 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $2.7M | 7,782 | 0.6% | 19 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $2.7M | 21,357 | 0.6% | 4 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $2.6M | 6,815 | 0.6% | 8 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $2.3M | 9,241 | 0.5% | 19 |
| CITIZENS FINL GROUP INC | [CFG](https://holderbook.com/stocks/CFG/) | $2.3M | 32,884 | 0.5% | 16 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $2.3M | 24,009 | 0.5% | 18 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $2.3M | 30,186 | 0.5% | 19 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $2.2M | 5,222 | 0.5% | 14 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $2.2M | 9,740 | 0.5% | 19 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $2.1M | 11,129 | 0.5% | 19 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $2.1M | 5,187 | 0.5% | 12 |
| AMPHENOL CORP | [APH](https://holderbook.com/stocks/APH/) | $2.1M | 11,682 | 0.5% | 6 |
| SERVICENOW INC | [NOW](https://holderbook.com/stocks/NOW/) | $2.0M | 20,147 | 0.5% | 15 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $1.9M | 13,861 | 0.5% | 7 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $1.8M | 13,355 | 0.4% | 6 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.7M | 4,896 | 0.4% | 19 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $1.7M | 13,344 | 0.4% | 19 |
| GLOBAL X FDS | [BOTZ](https://holderbook.com/stocks/BOTZ/) | $1.7M | 45,056 | 0.4% | 19 |
| SEAGATE TECHNOLOGY HLDNGS PL | [STX](https://holderbook.com/stocks/STX/) | $1.7M | 1,749 | 0.4% | 3 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $1.7M | 31,515 | 0.4% | 17 |
| ARK ETF TR | [ARKW](https://holderbook.com/stocks/ARKW/) | $1.6M | 11,380 | 0.4% | 19 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.6M | 2,230 | 0.4% | 4 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.6M | 5,624 | 0.4% | 19 |
| ISHARES TR | [SHYG](https://holderbook.com/stocks/SHYG/) | $1.6M | 37,038 | 0.4% | 3 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $1.5M | 3,090 | 0.4% | 19 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $1.5M | 2,215 | 0.4% | 14 |
| PARKER-HANNIFIN CORP | [PH](https://holderbook.com/stocks/PH/) | $1.5M | 1,519 | 0.3% | 17 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $1.5M | 5,795 | 0.3% | 19 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.5M | 1,572 | 0.3% | 19 |
| UBER TECHNOLOGIES INC | [UBER](https://holderbook.com/stocks/UBER/) | $1.4M | 19,813 | 0.3% | 10 |
| SELECT SECTOR SPDR TR | [XLB](https://holderbook.com/stocks/XLB/) | $1.4M | 26,883 | 0.3% | 14 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $1.4M | 1,880 | 0.3% | 19 |
| CARDINAL HEALTH INC | [CAH](https://holderbook.com/stocks/CAH/) | $1.4M | 5,704 | 0.3% | 15 |
| ISHARES INC | [EZU](https://holderbook.com/stocks/EZU/) | $1.3M | 18,618 | 0.3% | 2 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $1.3M | 1,106 | 0.3% | 3 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $1.2M | 3,766 | 0.3% | 11 |
| BLACKROCK INC | [BLK](https://holderbook.com/stocks/BLK/) | $1.1M | 1,191 | 0.3% | 6 |
| GILEAD SCIENCES INC | [GILD](https://holderbook.com/stocks/GILD/) | $1.1M | 9,013 | 0.3% | 4 |
| GLOBAL X FDS | [BUG](https://holderbook.com/stocks/BUG/) | $1.1M | 29,212 | 0.3% | 10 |
| ISHARES TR | [HYG](https://holderbook.com/stocks/HYG/) | $1.1M | 13,802 | 0.3% | 3 |
| FIDELITY COMWLTH TR | [ONEQ](https://holderbook.com/stocks/ONEQ/) | $1.1M | 10,462 | 0.3% | 4 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.1M | 4,172 | 0.2% | 4 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $1.0M | 6,675 | 0.2% | 19 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $1.0M | 1,639 | 0.2% | 6 |
| VANECK ETF TRUST | [NLR](https://holderbook.com/stocks/NLR/) | $1.0M | 8,790 | 0.2% | 4 |
| M & T BK CORP | [MTB](https://holderbook.com/stocks/MTB/) | $1.0M | 4,216 | 0.2% | 19 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $1.0M | 14,847 | 0.2% | 18 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $964.0K | 2,292 | 0.2% | 19 |
| EQUINIX INC | [EQIX](https://holderbook.com/stocks/EQIX/) | $951.7K | 913 | 0.2% | 4 |
| ISHARES TR | [IGV](https://holderbook.com/stocks/IGV/) | $938.2K | 10,355 | 0.2% | 17 |
| ISHARES TR | [LRGF](https://holderbook.com/stocks/LRGF/) | $936.4K | 12,381 | 0.2% | 4 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $927.6K | 1,806 | 0.2% | 19 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $820.8K | 2,607 | 0.2% | 4 |
| MERCADOLIBRE INC | [MELI](https://holderbook.com/stocks/MELI/) | $785.9K | 463 | 0.2% | 10 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $779.9K | 1,493 | 0.2% | 4 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $773.5K | 6,472 | 0.2% | 4 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $761.8K | 6,905 | 0.2% | 2 |
| VANGUARD ADMIRAL FDS INC | [VOOG](https://holderbook.com/stocks/VOOG/) | $761.6K | 9,218 | 0.2% | 4 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $752.7K | 8,158 | 0.2% | 3 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $748.9K | 1 | 0.2% | 4 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $746.9K | 701 | 0.2% | 12 |
| IQVIA HLDGS INC | [IQV](https://holderbook.com/stocks/IQV/) | $727.5K | 3,765 | 0.2% | 4 |
| ISHARES INC | [EWJ](https://holderbook.com/stocks/EWJ/) | $625.9K | 6,711 | 0.1% | 2 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $622.8K | 3,941 | 0.1% | 4 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $598.6K | 592 | 0.1% | 8 |
| VANGUARD WORLD FD | [MGK](https://holderbook.com/stocks/MGK/) | $596.2K | 6,782 | 0.1% | 3 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $589.5K | 4,312 | 0.1% | 15 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $577.1K | 3,190 | 0.1% | 3 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $566.0K | 1,884 | 0.1% | 2 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $565.7K | 4,178 | 0.1% | 4 |
| CINTAS CORP | [CTAS](https://holderbook.com/stocks/CTAS/) | $564.0K | 3,316 | 0.1% | 3 |
| CINCINNATI FINL CORP | [CINF](https://holderbook.com/stocks/CINF/) | $551.7K | 2,980 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $531.1K | 2,437 | 0.1% | 4 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $525.8K | 689 | 0.1% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $525.2K | 10,386 | 0.1% | 4 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +15.3% | +14.8% | +0.5% | 100% |
| Q1 2026 | -3.3% | -4.6% | +1.3% | 101% |
| Q4 2025 | +2.3% | +2.4% | -0.0% | 100% |
| Q3 2025 | +8.2% | +7.8% | +0.3% | 100% |
| Q2 2025 | +9.2% | +10.5% | -1.2% | 100% |
| Q1 2025 | -4.4% | -4.6% | +0.2% | 100% |
| Q4 2024 | +1.4% | +2.1% | -0.7% | 100% |
| Q3 2024 | +5.4% | +5.4% | +0.0% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $424.8M | 195 |
| Q1 2026 | $356.9M | 196 |
| Q4 2025 | $349.0M | 187 |
| Q3 2025 | $311.9M | 130 |
| Q2 2025 | $170.5M | 140 |
| Q1 2025 | $292.2M | 174 |
| Q4 2024 | $151.3M | 128 |
| Q3 2024 | $280.7M | 173 |
| Q2 2024 | $254.0M | 164 |
| Q1 2024 | $216.5M | 171 |
| Q4 2023 | $196.0M | 157 |
| Q3 2023 | $174.5M | 151 |