# TRIAD FINANCIAL ADVISORS, INC.

> Institutional holdings reported to the SEC as of Q3 2023 on Form 13F. CIK 1925074. Source: https://holderbook.com/funds/1925074-triad-financial-advisors-inc/

- Reported value: $283.9M
- Positions: 98
- Weight of the ten largest: 71.0%
- Filed: 2023-11-02

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $45.5M | 1,735,187 | 16.0% | 8 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $37.8M | 552,859 | 13.3% | 8 |
| DIMENSIONAL ETF TRUST | [DFSD](https://holderbook.com/stocks/DFSD/) | $28.6M | 616,393 | 10.1% | 8 |
| DIMENSIONAL ETF TRUST | [DFCF](https://holderbook.com/stocks/DFCF/) | $21.4M | 529,012 | 7.5% | 8 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $16.6M | 634,025 | 5.8% | 8 |
| DIMENSIONAL ETF TRUST | [DUHP](https://holderbook.com/stocks/DUHP/) | $13.1M | 511,060 | 4.6% | 7 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $12.1M | 161,076 | 4.3% | 5 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $9.8M | 396,447 | 3.5% | 3 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $8.9M | 52,092 | 3.1% | 8 |
| DIMENSIONAL ETF TRUST | [DFIC](https://holderbook.com/stocks/DFIC/) | $7.8M | 332,715 | 2.7% | 6 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $7.0M | 206,326 | 2.5% | 6 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $6.4M | 274,503 | 2.3% | 6 |
| SCHWAB CHARLES FAMILY FD | - | $5.5M | 5,509,288 | 1.9% | 1 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $4.8M | 11,118 | 1.7% | 8 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $4.4M | 62,369 | 1.5% | 4 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $2.5M | 9,298 | 0.9% | 8 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $2.4M | 51,655 | 0.8% | 8 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $2.2M | 48,681 | 0.8% | 8 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.1M | 6,527 | 0.7% | 8 |
| VANGUARD ADMIRAL FDS INC | [VOOG](https://holderbook.com/stocks/VOOG/) | $1.9M | 7,853 | 0.7% | 5 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $1.9M | 20,983 | 0.7% | 8 |
| AMERICAN CENTY ETF TR | [AVRE](https://holderbook.com/stocks/AVRE/) | $1.7M | 45,217 | 0.6% | 7 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.5M | 12,616 | 0.5% | 8 |
| DIMENSIONAL ETF TRUST | [DFGR](https://holderbook.com/stocks/DFGR/) | $1.3M | 57,002 | 0.4% | 1 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.2M | 8,526 | 0.4% | 8 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.2M | 27,723 | 0.4% | 8 |
| DIMENSIONAL ETF TRUST | [DFNM](https://holderbook.com/stocks/DFNM/) | $1.2M | 24,918 | 0.4% | 7 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.1M | 7,471 | 0.4% | 8 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $1.1M | 4,296 | 0.4% | 8 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $1.1M | 35,283 | 0.4% | 8 |
| ISHARES TR | [GVI](https://holderbook.com/stocks/GVI/) | $1.0M | 10,130 | 0.4% | 8 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.0M | 5,920 | 0.4% | 8 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $981.6K | 3,248 | 0.3% | 8 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $957.5K | 4,076 | 0.3% | 8 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $900.6K | 1,786 | 0.3% | 8 |
| DIMENSIONAL ETF TRUST | [DFEV](https://holderbook.com/stocks/DFEV/) | $848.0K | 35,824 | 0.3% | 5 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $837.1K | 4,964 | 0.3% | 8 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $807.0K | 5,193 | 0.3% | 8 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $798.1K | 2,931 | 0.3% | 8 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $749.3K | 4,810 | 0.3% | 8 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $690.3K | 12,404 | 0.2% | 8 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $658.9K | 1,881 | 0.2% | 8 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $642.4K | 1,196 | 0.2% | 8 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $631.7K | 1,471 | 0.2% | 8 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $604.5K | 1,070 | 0.2% | 8 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $570.6K | 11,000 | 0.2% | 3 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $569.5K | 6,240 | 0.2% | 8 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $551.6K | 4,339 | 0.2% | 8 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $545.8K | 5,786 | 0.2% | 8 |
| MCCORMICK & CO INC | [MKC](https://holderbook.com/stocks/MKC/) | $493.0K | 6,518 | 0.2% | 8 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $472.2K | 926 | 0.2% | 4 |
| SPDR SERIES TRUST | [SPHY](https://holderbook.com/stocks/SPHY/) | $465.2K | 20,751 | 0.2% | 4 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $464.4K | 3,549 | 0.2% | 8 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $456.2K | 6,227 | 0.2% | 4 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $449.1K | 4,044 | 0.2% | 8 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $435.3K | 14,156 | 0.2% | 8 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $432.9K | 8,200 | 0.2% | 8 |
| AFLAC INC | [AFL](https://holderbook.com/stocks/AFL/) | $401.6K | 5,232 | 0.1% | 8 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $399.7K | 7,139 | 0.1% | 8 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $370.2K | 851 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $363.5K | 2,279 | 0.1% | 8 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $360.9K | 2,737 | 0.1% | 8 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $351.3K | 5,073 | 0.1% | 8 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $348.1K | 12,714 | 0.1% | 8 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $344.1K | 3,342 | 0.1% | 8 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $338.1K | 5,825 | 0.1% | 8 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $327.3K | 6,087 | 0.1% | 8 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $323.2K | 6,158 | 0.1% | 8 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $320.5K | 1,541 | 0.1% | 8 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $318.2K | 2,134 | 0.1% | 8 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $317.1K | 801 | 0.1% | 8 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $315.0K | 12,431 | 0.1% | 1 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $314.5K | 3,880 | 0.1% | 1 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $312.7K | 2,267 | 0.1% | 8 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $309.1K | 1,635 | 0.1% | 8 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $298.9K | 13,242 | 0.1% | 8 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $298.7K | 2,129 | 0.1% | 8 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $294.8K | 4,555 | 0.1% | 8 |
| TRUIST FINL CORP | [TFC](https://holderbook.com/stocks/TFC/) | $292.0K | 10,207 | 0.1% | 8 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $290.5K | 8,964 | 0.1% | 8 |
| EA SERIES TRUST | [BSVO](https://holderbook.com/stocks/BSVO/) | $285.4K | 15,619 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $284.7K | 1,367 | 0.1% | 4 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $281.8K | 1,761 | 0.1% | 8 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $277.7K | 1,110 | 0.1% | 2 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $271.2K | 1,179 | 0.1% | 4 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $262.1K | 17,448 | 0.1% | 8 |
| ISHARES TR | [IGSB](https://holderbook.com/stocks/IGSB/) | $249.3K | 5,004 | 0.1% | 8 |
| COMCAST CORP NEW | [CMCSA](https://holderbook.com/stocks/CMCSA/) | $240.0K | 5,412 | 0.1% | 2 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $236.9K | 2,926 | 0.1% | 6 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $235.1K | 7,087 | 0.1% | 8 |
| PROLOGIS INC. | [PLD](https://holderbook.com/stocks/PLD/) | $233.7K | 2,083 | 0.1% | 8 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $230.0K | 642 | 0.1% | 3 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $228.5K | 761 | 0.1% | 1 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $224.8K | 4,510 | 0.1% | 4 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $218.8K | 3,819 | 0.1% | 8 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $212.5K | 1,500 | 0.1% | 4 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $207.5K | 1,716 | 0.1% | 4 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $204.8K | 1,667 | 0.1% | 8 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2023 | -2.7% | -3.6% | +0.9% | 100% |
| Q2 2023 | +4.7% | +8.3% | -3.6% | 100% |
| Q1 2023 | +4.5% | +7.0% | -2.5% | 100% |
| Q4 2022 | +6.2% | +7.1% | -0.9% | 100% |
| Q3 2022 | -4.6% | -5.3% | +0.7% | 100% |
| Q2 2022 | -13.5% | -16.5% | +3.0% | 100% |
| Q1 2022 | -4.6% | -4.9% | +0.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2023 | $283.9M | 98 |
| Q2 2023 | $243.6M | 94 |
| Q1 2023 | $229.7M | 98 |
| Q4 2022 | $224.2M | 110 |
| Q3 2022 | $183.9M | 101 |
| Q2 2022 | $180.5M | 103 |
| Q1 2022 | $187.0M | 111 |
| Q4 2021 | $168.5M | 117 |