# My Personal CFO, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1916366. Source: https://holderbook.com/funds/1916366-my-personal-cfo-llc/

- Reported value: $256.2M
- Positions: 91
- Weight of the ten largest: 57.1%
- Filed: 2026-07-22

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $39.7M | 107,227 | 15.5% | 19 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $19.4M | 52,047 | 7.6% | 19 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $15.9M | 386,579 | 6.2% | 16 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $14.1M | 110,443 | 5.5% | 3 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $11.8M | 40,697 | 4.6% | 19 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $10.6M | 14,401 | 4.1% | 3 |
| T ROWE PRICE EXCHANGE-TRADED | [TFLR](https://holderbook.com/stocks/TFLR/) | $9.2M | 183,192 | 3.6% | 3 |
| OKTA INC | [OKTA](https://holderbook.com/stocks/OKTA/) | $9.2M | 67,657 | 3.6% | 3 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $8.9M | 171,829 | 3.5% | 3 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $7.5M | 10,008 | 2.9% | 19 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $6.0M | 72,844 | 2.3% | 19 |
| ISHARES TR | [DVY](https://holderbook.com/stocks/DVY/) | $4.3M | 27,546 | 1.7% | 3 |
| INNOVATOR ETFS TRUST | [BFEB](https://holderbook.com/stocks/BFEB/) | $3.8M | 72,470 | 1.5% | 3 |
| INNOVATOR ETFS TRUST | [BAPR](https://holderbook.com/stocks/BAPR/) | $3.6M | 68,328 | 1.4% | 3 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $3.4M | 4,741 | 1.3% | 3 |
| INNOVATOR ETFS TRUST | [BDEC](https://holderbook.com/stocks/BDEC/) | $3.4M | 63,841 | 1.3% | 3 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $3.3M | 34,247 | 1.3% | 19 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $3.3M | 33,194 | 1.3% | 2 |
| VANGUARD WORLD FD | [VDE](https://holderbook.com/stocks/VDE/) | $3.2M | 21,496 | 1.3% | 3 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $3.1M | 5,391 | 1.2% | 3 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $3.0M | 37,052 | 1.2% | 13 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.9M | 5,730 | 1.1% | 3 |
| INNOVATOR ETFS TRUST | [BNOV](https://holderbook.com/stocks/BNOV/) | $2.8M | 58,915 | 1.1% | 3 |
| ISHARES TR | [IQLT](https://holderbook.com/stocks/IQLT/) | $2.8M | 55,612 | 1.1% | 3 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $2.7M | 16,777 | 1.0% | 3 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $2.6M | 29,656 | 1.0% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.6M | 12,935 | 1.0% | 12 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.5M | 3,619 | 1.0% | 3 |
| INNOVATOR ETFS TRUST | [BJAN](https://holderbook.com/stocks/BJAN/) | $2.5M | 41,894 | 1.0% | 3 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $2.3M | 3,007 | 0.9% | 19 |
| INNOVATOR ETFS TRUST | [BMAR](https://holderbook.com/stocks/BMAR/) | $2.2M | 38,438 | 0.9% | 3 |
| INNOVATOR ETFS TRUST | [BJUL](https://holderbook.com/stocks/BJUL/) | $2.2M | 39,755 | 0.8% | 3 |
| INNOVATOR ETFS TRUST | [IJAN](https://holderbook.com/stocks/IJAN/) | $2.2M | 56,629 | 0.8% | 3 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $2.2M | 67,890 | 0.8% | 3 |
| JPMORGAN CHASE FINL CO LLC | [AMJB](https://holderbook.com/stocks/AMJB/) | $2.1M | 62,084 | 0.8% | 3 |
| INNOVATOR ETFS TRUST | [NJAN](https://holderbook.com/stocks/NJAN/) | $2.1M | 36,000 | 0.8% | 3 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $2.0M | 12,287 | 0.8% | 3 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.9M | 7,817 | 0.7% | 18 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $1.6M | 27,256 | 0.6% | 19 |
| INNOVATOR ETFS TRUST | [BSEP](https://holderbook.com/stocks/BSEP/) | $1.2M | 23,610 | 0.5% | 3 |
| VANGUARD WORLD FD | [ESGV](https://holderbook.com/stocks/ESGV/) | $1.1M | 8,696 | 0.4% | 3 |
| ISHARES TR | [IYH](https://holderbook.com/stocks/IYH/) | $1.1M | 16,000 | 0.4% | 3 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.1M | 4,221 | 0.4% | 19 |
| INNOVATOR ETFS TRUST | [BOCT](https://holderbook.com/stocks/BOCT/) | $1.0M | 19,400 | 0.4% | 3 |
| INNOVATOR ETFS TRUST | [EJAN](https://holderbook.com/stocks/EJAN/) | $971.6K | 26,990 | 0.4% | 3 |
| INNOVATOR ETFS TRUST | [BJUN](https://holderbook.com/stocks/BJUN/) | $928.8K | 19,080 | 0.4% | 3 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $893.6K | 2,730 | 0.3% | 19 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $808.6K | 11,015 | 0.3% | 19 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $799.4K | 28,861 | 0.3% | 3 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $715.5K | 5,987 | 0.3% | 10 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $713.2K | 7,385 | 0.3% | 2 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $677.8K | 3,558 | 0.3% | 3 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $633.9K | 2,091 | 0.2% | 19 |
| ISHARES TR | [IBB](https://holderbook.com/stocks/IBB/) | $616.2K | 3,240 | 0.2% | 3 |
| INNOVATOR ETFS TRUST | [BMAY](https://holderbook.com/stocks/BMAY/) | $615.1K | 12,990 | 0.2% | 3 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $596.8K | 5,409 | 0.2% | 3 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $585.8K | 7,519 | 0.2% | 16 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $571.9K | 8,026 | 0.2% | 19 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $551.7K | 7,155 | 0.2% | 3 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $508.3K | 1,223 | 0.2% | 15 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $503.4K | 6,144 | 0.2% | 1 |
| INNOVATOR ETFS TRUST | [PJAN](https://holderbook.com/stocks/PJAN/) | $494.9K | 10,000 | 0.2% | 3 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $478.2K | 1,391 | 0.2% | 3 |
| AGILENT TECHNOLOGIES INC | [A](https://holderbook.com/stocks/A/) | $466.4K | 3,511 | 0.2% | 3 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $442.5K | 3,462 | 0.2% | 3 |
| INNOVATOR ETFS TRUST | [KAPR](https://holderbook.com/stocks/KAPR/) | $440.8K | 11,076 | 0.2% | 3 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $428.1K | 402 | 0.2% | 3 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $419.9K | 1,175 | 0.2% | 10 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $391.2K | 2,466 | 0.2% | 3 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $391.1K | 6,720 | 0.2% | 3 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $375.0K | 1,585 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $365.4K | 1,504 | 0.1% | 15 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $350.7K | 4,233 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $348.8K | 4,049 | 0.1% | 11 |
| TERADYNE INC | [TER](https://holderbook.com/stocks/TER/) | $328.0K | 678 | 0.1% | 2 |
| ISHARES TR | [SOXX](https://holderbook.com/stocks/SOXX/) | $313.2K | 489 | 0.1% | 1 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $312.5K | 309 | 0.1% | 3 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $304.6K | 5,346 | 0.1% | 3 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $304.5K | 2,447 | 0.1% | 3 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $295.3K | 2,160 | 0.1% | 16 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $294.1K | 834 | 0.1% | 3 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $285.6K | 4,228 | 0.1% | 3 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $275.8K | 1,975 | 0.1% | 1 |
| INNOVATOR ETFS TRUST | [BAUG](https://holderbook.com/stocks/BAUG/) | $275.6K | 5,140 | 0.1% | 3 |
| STAGWELL INC | [STGW](https://holderbook.com/stocks/STGW/) | $275.2K | 37,035 | 0.1% | 3 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $267.4K | 560 | 0.1% | 1 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $260.8K | 3,051 | 0.1% | 3 |
| PLUMAS BANCORP | [PLBC](https://holderbook.com/stocks/PLBC/) | $247.4K | 4,228 | 0.1% | 2 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $246.2K | 2,096 | 0.1% | 3 |
| SPDR SERIES TRUST | [FLRN](https://holderbook.com/stocks/FLRN/) | $215.9K | 7,000 | 0.1% | 3 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $207.9K | 369 | 0.1% | 11 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +14.6% | +14.8% | -0.2% | 100% |
| Q1 2026 | -3.5% | -4.6% | +1.1% | 100% |
| Q4 2025 | +1.9% | +2.4% | -0.5% | 100% |
| Q3 2025 | +7.3% | +7.8% | -0.6% | 100% |
| Q2 2025 | +8.5% | +10.5% | -2.0% | 100% |
| Q1 2025 | -2.4% | -4.6% | +2.2% | 100% |
| Q4 2024 | -0.0% | +2.1% | -2.2% | 100% |
| Q3 2024 | +3.1% | +5.4% | -2.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $256.2M | 91 |
| Q1 2026 | $228.4M | 88 |
| Q4 2025 | $239.7M | 93 |
| Q3 2025 | $258.2M | 94 |
| Q2 2025 | $220.0M | 92 |
| Q1 2025 | $198.5M | 87 |
| Q4 2024 | $195.0M | 88 |
| Q3 2024 | $182.4M | 88 |
| Q2 2024 | $187.3M | 101 |
| Q1 2024 | $173.5M | 97 |
| Q4 2023 | $153.6M | 90 |
| Q3 2023 | $123.8M | 83 |