# Wayfinding Financial, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1898131. Source: https://holderbook.com/funds/1898131-wayfinding-financial-llc/

- Reported value: $264.0M
- Positions: 171
- Weight of the ten largest: 43.4%
- Filed: 2026-08-13

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $16.9M | 45,239 | 6.4% | 19 |
| PIMCO ETF TR | [BOND](https://holderbook.com/stocks/BOND/) | $16.4M | 178,115 | 6.2% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $14.4M | 71,844 | 5.4% | 19 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $14.0M | 18,668 | 5.3% | 19 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $10.9M | 37,830 | 4.1% | 19 |
| PIMCO ETF TR | [PYLD](https://holderbook.com/stocks/PYLD/) | $10.5M | 396,619 | 4.0% | 3 |
| CAPITAL GROUP GROWTH ETF | [CGGR](https://holderbook.com/stocks/CGGR/) | $9.0M | 189,860 | 3.4% | 14 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $8.7M | 87,631 | 3.3% | 14 |
| J P MORGAN EXCHANGE TRADED F | [BBUS](https://holderbook.com/stocks/BBUS/) | $7.1M | 52,784 | 2.7% | 14 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $6.8M | 113,541 | 2.6% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JIVE](https://holderbook.com/stocks/JIVE/) | $6.5M | 70,316 | 2.4% | 5 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $6.0M | 69,724 | 2.3% | 10 |
| FIDELITY COVINGTON TRUST | [FESM](https://holderbook.com/stocks/FESM/) | $5.2M | 107,460 | 2.0% | 1 |
| PIMCO ETF TR | [PMBS](https://holderbook.com/stocks/PMBS/) | $4.3M | 87,314 | 1.6% | 3 |
| CAPITAL GROUP INTERNATIONAL | [CGIE](https://holderbook.com/stocks/CGIE/) | $4.3M | 114,617 | 1.6% | 7 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $3.9M | 36,294 | 1.5% | 11 |
| J P MORGAN EXCHANGE TRADED F | [JEMA](https://holderbook.com/stocks/JEMA/) | $3.8M | 58,972 | 1.4% | 7 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $3.4M | 3,679 | 1.3% | 7 |
| PIMCO ETF TR | [CORP](https://holderbook.com/stocks/CORP/) | $3.4M | 35,044 | 1.3% | 3 |
| MORGAN STANLEY ETF TRUST | [PHEQ](https://holderbook.com/stocks/PHEQ/) | $3.2M | 93,892 | 1.2% | 10 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $3.1M | 68,496 | 1.2% | 14 |
| J P MORGAN EXCHANGE TRADED F | [ROCY](https://holderbook.com/stocks/ROCY/) | $2.8M | 51,337 | 1.1% | 1 |
| WISDOMTREE TR | [GCC](https://holderbook.com/stocks/GCC/) | $2.8M | 121,737 | 1.0% | 19 |
| PIMCO ETF TR | [MUNI](https://holderbook.com/stocks/MUNI/) | $2.7M | 51,719 | 1.0% | 3 |
| J P MORGAN EXCHANGE TRADED F | [JBND](https://holderbook.com/stocks/JBND/) | $2.4M | 45,741 | 0.9% | 3 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $2.4M | 9,876 | 0.9% | 7 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $2.3M | 2,141 | 0.9% | 7 |
| ZACKS TRUST | [ZECP](https://holderbook.com/stocks/ZECP/) | $2.2M | 59,051 | 0.8% | 19 |
| PIMCO ETF TR | [MINO](https://holderbook.com/stocks/MINO/) | $2.2M | 48,061 | 0.8% | 3 |
| J P MORGAN EXCHANGE TRADED F | [JIRE](https://holderbook.com/stocks/JIRE/) | $2.2M | 26,189 | 0.8% | 7 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $2.1M | 3,682 | 0.8% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $1.9M | 41,145 | 0.7% | 14 |
| PIMCO ETF TR | [HYS](https://holderbook.com/stocks/HYS/) | $1.7M | 18,160 | 0.6% | 3 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.7M | 6,634 | 0.6% | 7 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.7M | 4,702 | 0.6% | 7 |
| PACCAR INC | [PCAR](https://holderbook.com/stocks/PCAR/) | $1.7M | 13,759 | 0.6% | 19 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $1.4M | 2,572 | 0.5% | 7 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $1.4M | 5,660 | 0.5% | 7 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.4M | 4,295 | 0.5% | 7 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.4M | 3,599 | 0.5% | 7 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $1.4M | 23,819 | 0.5% | 19 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $1.3M | 13,012 | 0.5% | 19 |
| BOEING CO | [BA](https://holderbook.com/stocks/BA/) | $1.3M | 6,059 | 0.5% | 7 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.3M | 2,534 | 0.5% | 7 |
| J P MORGAN EXCHANGE TRADED F | [ROCQ](https://holderbook.com/stocks/ROCQ/) | $1.3M | 21,864 | 0.5% | 1 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.2M | 10,390 | 0.5% | 19 |
| J P MORGAN EXCHANGE TRADED F | [JUSA](https://holderbook.com/stocks/JUSA/) | $1.2M | 17,831 | 0.5% | 1 |
| ZACKS TRUST | [SMIZ](https://holderbook.com/stocks/SMIZ/) | $1.1M | 25,334 | 0.4% | 10 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.1M | 933 | 0.4% | 7 |
| MARVELL TECHNOLOGY INC | [MRVL](https://holderbook.com/stocks/MRVL/) | $1.1M | 3,717 | 0.4% | 7 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.0M | 7,101 | 0.4% | 7 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.0M | 2,891 | 0.4% | 7 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.0M | 8,910 | 0.4% | 19 |
| J P MORGAN EXCHANGE TRADED F | [JAVA](https://holderbook.com/stocks/JAVA/) | $993.0K | 12,509 | 0.4% | 14 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $983.0K | 851 | 0.4% | 2 |
| J P MORGAN EXCHANGE TRADED F | [JGRO](https://holderbook.com/stocks/JGRO/) | $965.0K | 9,794 | 0.4% | 7 |
| LAM RESEARCH CORP | [LRCX](https://holderbook.com/stocks/LRCX/) | $927.0K | 2,138 | 0.4% | 4 |
| DELL TECHNOLOGIES INC | [DELL](https://holderbook.com/stocks/DELL/) | $902.0K | 2,091 | 0.3% | 6 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $884.0K | 6,178 | 0.3% | 7 |
| ZACKS TRUST | [GROZ](https://holderbook.com/stocks/GROZ/) | $851.0K | 26,780 | 0.3% | 7 |
| 3M CO | [MMM](https://holderbook.com/stocks/MMM/) | $815.0K | 5,036 | 0.3% | 7 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $805.0K | 2,285 | 0.3% | 7 |
| EXXONMOBIL HOLDINGS CORP COM SHS | [XOM](https://holderbook.com/stocks/XOM/) | $803.0K | 5,877 | 0.3% | 1 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $779.0K | 9,406 | 0.3% | 7 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $767.0K | 8,740 | 0.3% | 7 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $748.0K | 2,663 | 0.3% | 7 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $710.0K | 8,086 | 0.3% | 5 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $701.0K | 8,574 | 0.3% | 7 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $698.0K | 1,661 | 0.3% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JGLO](https://holderbook.com/stocks/JGLO/) | $688.0K | 9,669 | 0.3% | 10 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $685.0K | 1,432 | 0.3% | 7 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $662.0K | 9,019 | 0.3% | 6 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $636.0K | 1,721 | 0.2% | 7 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $622.0K | 5,012 | 0.2% | 7 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $620.0K | 3,742 | 0.2% | 7 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $615.0K | 852 | 0.2% | 2 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $604.0K | 1,763 | 0.2% | 7 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $563.0K | 2,500 | 0.2% | 7 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $554.0K | 3,958 | 0.2% | 7 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $534.0K | 1,431 | 0.2% | 7 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $522.0K | 2,122 | 0.2% | 7 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $509.0K | 7,141 | 0.2% | 7 |
| WELLS FARGO & CO | [WFC](https://holderbook.com/stocks/WFC/) | $503.0K | 6,090 | 0.2% | 7 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $499.0K | 1,849 | 0.2% | 7 |
| CARDINAL HEALTH INC | [CAH](https://holderbook.com/stocks/CAH/) | $475.0K | 2,001 | 0.2% | 7 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $469.0K | 6,433 | 0.2% | 7 |
| SEAGATE TECHNOLOGY HLDNGS PL | [STX](https://holderbook.com/stocks/STX/) | $447.0K | 463 | 0.2% | 1 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $435.0K | 5,408 | 0.2% | 7 |
| EMCOR GROUP INC | [EME](https://holderbook.com/stocks/EME/) | $432.0K | 521 | 0.2% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JIG](https://holderbook.com/stocks/JIG/) | $431.0K | 4,952 | 0.2% | 4 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $430.0K | 4,749 | 0.2% | 7 |
| US BANCORP | [USB](https://holderbook.com/stocks/USB/) | $430.0K | 7,065 | 0.2% | 7 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $429.0K | 842 | 0.2% | 7 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $418.0K | 1,636 | 0.2% | 2 |
| WESTERN DIGITAL CORP | [WDC](https://holderbook.com/stocks/WDC/) | $414.0K | 649 | 0.2% | 1 |
| FISERV INC | [FISV](https://holderbook.com/stocks/FISV/) | $408.0K | 8,323 | 0.2% | 7 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $407.0K | 1,350 | 0.2% | 1 |
| NUCOR CORP | [NUE](https://holderbook.com/stocks/NUE/) | $402.0K | 1,800 | 0.2% | 6 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $402.0K | 586 | 0.2% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JPIE](https://holderbook.com/stocks/JPIE/) | $399.0K | 8,681 | 0.2% | 13 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.8% | +14.8% | -6.0% | 100% |
| Q1 2026 | -3.5% | -4.6% | +1.1% | 100% |
| Q4 2025 | +0.4% | +2.4% | -1.9% | 100% |
| Q3 2025 | +5.7% | +7.8% | -2.1% | 98% |
| Q2 2025 | +8.4% | +10.5% | -2.1% | 100% |
| Q1 2025 | -2.9% | -4.6% | +1.6% | 100% |
| Q4 2024 | -0.1% | +2.1% | -2.2% | 100% |
| Q3 2024 | +4.5% | +5.4% | -0.9% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $264.0M | 171 |
| Q1 2026 | $230.3M | 157 |
| Q4 2025 | $236.2M | 154 |
| Q3 2025 | $232.3M | 150 |
| Q2 2025 | $223.6M | 148 |
| Q1 2025 | $228.2M | 741 |
| Q4 2024 | $187.1M | 137 |
| Q3 2024 | $134.5M | 37 |
| Q2 2024 | $177.7M | 126 |
| Q1 2024 | $171.0M | 124 |
| Q4 2023 | $146.9M | 114 |
| Q3 2023 | $132.3M | 111 |