# Herold Advisors, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1891713. Source: https://holderbook.com/funds/1891713-herold-advisors-inc/

- Reported value: $505.9M
- Positions: 273
- Weight of the ten largest: 26.3%
- Filed: 2026-07-22

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $23.9M | 82,587 | 4.7% | 20 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $22.8M | 114,077 | 4.5% | 20 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $13.9M | 37,327 | 2.8% | 20 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $12.7M | 10,550 | 2.5% | 20 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $12.2M | 148,859 | 2.4% | 12 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $10.4M | 81,375 | 2.1% | 20 |
| AMERICAN CENTY ETF TR | [AVLC](https://holderbook.com/stocks/AVLC/) | $9.8M | 108,644 | 1.9% | 9 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $9.6M | 29,211 | 1.9% | 20 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $9.0M | 25,060 | 1.8% | 20 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $8.9M | 65,431 | 1.8% | 20 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $8.8M | 35,123 | 1.7% | 20 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $8.2M | 15,902 | 1.6% | 20 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $8.0M | 70,340 | 1.6% | 20 |
| DIMENSIONAL ETF TRUST | [DFCF](https://holderbook.com/stocks/DFCF/) | $7.9M | 188,195 | 1.6% | 11 |
| AMERICAN CENTY ETF TR | [AVIG](https://holderbook.com/stocks/AVIG/) | $7.8M | 188,219 | 1.5% | 11 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $7.6M | 22,213 | 1.5% | 20 |
| AMPHENOL CORP | [APH](https://holderbook.com/stocks/APH/) | $7.2M | 40,777 | 1.4% | 20 |
| ISHARES TR | [IGIB](https://holderbook.com/stocks/IGIB/) | $5.8M | 109,570 | 1.2% | 14 |
| FLEXSHARES TR | [QLC](https://holderbook.com/stocks/QLC/) | $5.8M | 64,695 | 1.1% | 10 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $5.5M | 19,748 | 1.1% | 20 |
| FLEXSHARES TR | [IQDY](https://holderbook.com/stocks/IQDY/) | $5.5M | 128,882 | 1.1% | 12 |
| FLEXSHARES TR | [SKOR](https://holderbook.com/stocks/SKOR/) | $5.3M | 109,600 | 1.0% | 7 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $5.2M | 21,589 | 1.0% | 20 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $4.9M | 29,727 | 1.0% | 20 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $4.8M | 89,364 | 1.0% | 11 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $4.6M | 13,017 | 0.9% | 20 |
| WISDOMTREE TR | [QGRW](https://holderbook.com/stocks/QGRW/) | $4.5M | 67,404 | 0.9% | 11 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $4.3M | 10,280 | 0.9% | 20 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $4.1M | 7,259 | 0.8% | 20 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $4.1M | 31,620 | 0.8% | 20 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $4.0M | 44,832 | 0.8% | 20 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $4.0M | 31,860 | 0.8% | 20 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $3.9M | 91,531 | 0.8% | 20 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $3.9M | 15,267 | 0.8% | 20 |
| AMERICAN CENTY ETF TR | [AVLV](https://holderbook.com/stocks/AVLV/) | $3.8M | 41,231 | 0.7% | 10 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $3.5M | 62,700 | 0.7% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $3.4M | 67,880 | 0.7% | 20 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $3.4M | 22,951 | 0.7% | 20 |
| BROOKFIELD INFRASTRUCTURE PA | [BIP](https://holderbook.com/stocks/BIP/) | $3.3M | 90,061 | 0.6% | 20 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $3.3M | 7,649 | 0.6% | 20 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $3.2M | 6,404 | 0.6% | 20 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $3.1M | 59,269 | 0.6% | 20 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $3.1M | 9,020 | 0.6% | 18 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $3.0M | 7,946 | 0.6% | 14 |
| ETF SER SOLUTIONS | [DSTL](https://holderbook.com/stocks/DSTL/) | $3.0M | 49,321 | 0.6% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $2.9M | 47,728 | 0.6% | 12 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $2.9M | 11,415 | 0.6% | 20 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $2.8M | 54,267 | 0.6% | 9 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $2.8M | 56,091 | 0.5% | 5 |
| PHILLIPS 66 | [PSX](https://holderbook.com/stocks/PSX/) | $2.7M | 15,842 | 0.5% | 16 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $2.7M | 2,493 | 0.5% | 20 |
| BROOKFIELD CORP | [BN](https://holderbook.com/stocks/BN/) | $2.6M | 62,014 | 0.5% | 15 |
| CINTAS CORP | [CTAS](https://holderbook.com/stocks/CTAS/) | $2.6M | 15,092 | 0.5% | 20 |
| INTUITIVE SURGICAL INC | [ISRG](https://holderbook.com/stocks/ISRG/) | $2.6M | 6,450 | 0.5% | 20 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $2.5M | 25,654 | 0.5% | 20 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $2.4M | 6,906 | 0.5% | 20 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $2.4M | 2,590 | 0.5% | 20 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $2.4M | 27,346 | 0.5% | 20 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $2.4M | 7,860 | 0.5% | 10 |
| LAM RESEARCH CORP | [LRCX](https://holderbook.com/stocks/LRCX/) | $2.4M | 5,450 | 0.5% | 7 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $2.4M | 12,744 | 0.5% | 20 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $2.3M | 6,129 | 0.4% | 20 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $2.2M | 109,149 | 0.4% | 20 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $2.2M | 23,025 | 0.4% | 10 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $2.2M | 65,482 | 0.4% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JPEF](https://holderbook.com/stocks/JPEF/) | $2.2M | 27,188 | 0.4% | 7 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $2.1M | 18,185 | 0.4% | 20 |
| NUCOR CORP | [NUE](https://holderbook.com/stocks/NUE/) | $2.1M | 9,440 | 0.4% | 20 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $2.1M | 35,910 | 0.4% | 20 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $2.1M | 36,404 | 0.4% | 20 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $2.0M | 81,250 | 0.4% | 20 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $1.9M | 5,158 | 0.4% | 16 |
| CONSOLIDATED EDISON INC | [ED](https://holderbook.com/stocks/ED/) | $1.9M | 17,334 | 0.4% | 20 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $1.9M | 10,040 | 0.4% | 17 |
| ONEOK INC NEW | [OKE](https://holderbook.com/stocks/OKE/) | $1.9M | 21,675 | 0.4% | 20 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $1.8M | 1,825 | 0.4% | 20 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $1.8M | 1,581 | 0.4% | 5 |
| S&P GLOBAL INC | [SPGI](https://holderbook.com/stocks/SPGI/) | $1.8M | 4,485 | 0.4% | 20 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.8M | 3,062 | 0.4% | 11 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $1.7M | 8,232 | 0.3% | 18 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $1.7M | 2,704 | 0.3% | 20 |
| BOEING CO | [BA](https://holderbook.com/stocks/BA/) | $1.7M | 7,901 | 0.3% | 20 |
| SHELL PLC | [SHEL](https://holderbook.com/stocks/SHEL/) | $1.7M | 21,831 | 0.3% | 18 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $1.6M | 3,174 | 0.3% | 20 |
| BNY MELLON ETF TRUST | [BKLC](https://holderbook.com/stocks/BKLC/) | $1.6M | 11,174 | 0.3% | 20 |
| AMERICAN CENTY ETF TR | [AVGB](https://holderbook.com/stocks/AVGB/) | $1.6M | 30,981 | 0.3% | 3 |
| ISHARES TR | [LRGF](https://holderbook.com/stocks/LRGF/) | $1.6M | 20,506 | 0.3% | 4 |
| PROLOGIS INC. | [PLD](https://holderbook.com/stocks/PLD/) | $1.5M | 11,047 | 0.3% | 20 |
| WISDOMTREE TR | [USFR](https://holderbook.com/stocks/USFR/) | $1.5M | 29,446 | 0.3% | 15 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $1.4M | 1,935 | 0.3% | 6 |
| AMERICAN CENTY ETF TR | [AVMV](https://holderbook.com/stocks/AVMV/) | $1.4M | 17,046 | 0.3% | 9 |
| WISDOMTREE TR | [NTSX](https://holderbook.com/stocks/NTSX/) | $1.4M | 23,000 | 0.3% | 20 |
| BONDBLOXX ETF TRUST | [BBBI](https://holderbook.com/stocks/BBBI/) | $1.3M | 26,135 | 0.3% | 2 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.3M | 4,945 | 0.3% | 20 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $1.3M | 16,543 | 0.3% | 20 |
| PUBLIC SVC ENTERPRISE GROUP | [PEG](https://holderbook.com/stocks/PEG/) | $1.3M | 16,078 | 0.3% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JBND](https://holderbook.com/stocks/JBND/) | $1.3M | 24,362 | 0.3% | 3 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $1.3M | 9,285 | 0.3% | 20 |
| SPDR SERIES TRUST | [CWB](https://holderbook.com/stocks/CWB/) | $1.3M | 11,925 | 0.3% | 20 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $1.3M | 3,526 | 0.3% | 15 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +8.5% | +14.8% | -6.3% | 100% |
| Q1 2026 | -1.5% | -4.6% | +3.1% | 100% |
| Q4 2025 | +2.8% | +2.4% | +0.4% | 100% |
| Q3 2025 | +6.3% | +7.8% | -1.5% | 100% |
| Q2 2025 | +6.7% | +10.5% | -3.8% | 100% |
| Q1 2025 | -1.6% | -4.6% | +2.9% | 100% |
| Q4 2024 | -0.4% | +2.1% | -2.6% | 100% |
| Q3 2024 | +6.0% | +5.4% | +0.6% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $505.9M | 273 |
| Q1 2026 | $455.3M | 263 |
| Q4 2025 | $447.5M | 247 |
| Q3 2025 | $431.5M | 248 |
| Q2 2025 | $477.0M | 311 |
| Q1 2025 | $455.4M | 282 |
| Q4 2024 | $458.9M | 275 |
| Q3 2024 | $460.5M | 272 |
| Q2 2024 | $432.3M | 263 |
| Q1 2024 | $413.4M | 265 |
| Q4 2023 | $361.5M | 244 |
| Q3 2023 | $328.7M | 246 |