# Prentice Wealth Management LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1864229. Source: https://holderbook.com/funds/1864229-prentice-wealth-management-llc/

- Reported value: $484.4M
- Positions: 122
- Weight of the ten largest: 60.3%
- Filed: 2026-07-15

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $67.5M | 682,200 | 13.9% | 15 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $46.4M | 125,259 | 9.6% | 16 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $44.4M | 282,712 | 9.2% | 16 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $28.4M | 1,071,634 | 5.9% | 6 |
| FRANKLIN TEMPLETON ETF TR | [FLHY](https://holderbook.com/stocks/FLHY/) | $26.2M | 1,077,190 | 5.4% | 22 |
| INVESCO EXCHANGE TRADED FD T | [EQWL](https://holderbook.com/stocks/EQWL/) | $18.4M | 142,645 | 3.8% | 15 |
| SELECT SECTOR SPDR TR | [XLRE](https://holderbook.com/stocks/XLRE/) | $17.2M | 389,903 | 3.5% | 22 |
| FRANKLIN TEMPLETON ETF TR | [FLBL](https://holderbook.com/stocks/FLBL/) | $14.8M | 646,864 | 3.1% | 7 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $14.7M | 243,752 | 3.0% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $14.2M | 251,390 | 2.9% | 17 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $14.2M | 144,123 | 2.9% | 15 |
| LITMAN GREGORY FDS TR | [DBMF](https://holderbook.com/stocks/DBMF/) | $13.9M | 453,578 | 2.9% | 2 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $10.8M | 45,662 | 2.2% | 16 |
| ISHARES INC | [DVYE](https://holderbook.com/stocks/DVYE/) | $8.6M | 268,158 | 1.8% | 2 |
| FRANKLIN TEMPLETON ETF TR | [FLMI](https://holderbook.com/stocks/FLMI/) | $8.3M | 330,459 | 1.7% | 7 |
| CAPITAL GRP FIXED INCM ETF T | [CGHM](https://holderbook.com/stocks/CGHM/) | $6.9M | 267,660 | 1.4% | 5 |
| PUTNAM ETF TRUST | [FTMH](https://holderbook.com/stocks/FTMH/) | $6.2M | 524,311 | 1.3% | 2 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $5.9M | 20,405 | 1.2% | 16 |
| BLACKROCK ETF TRUST II | [SHYM](https://holderbook.com/stocks/SHYM/) | $5.5M | 247,048 | 1.1% | 13 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $5.1M | 4,968 | 1.1% | 22 |
| J P MORGAN EXCHANGE TRADED F | [JMHI](https://holderbook.com/stocks/JMHI/) | $4.4M | 86,116 | 0.9% | 11 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $3.9M | 106,234 | 0.8% | 16 |
| DBX ETF TR | [USSG](https://holderbook.com/stocks/USSG/) | $3.8M | 55,076 | 0.8% | 16 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $3.8M | 10,046 | 0.8% | 15 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.7M | 9,837 | 0.8% | 16 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $3.3M | 16,561 | 0.7% | 22 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $3.2M | 53,756 | 0.7% | 16 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $3.0M | 9,298 | 0.6% | 22 |
| SPDR SERIES TRUST | [HYMB](https://holderbook.com/stocks/HYMB/) | $2.7M | 105,502 | 0.6% | 12 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.3M | 4,587 | 0.5% | 16 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $2.3M | 6,358 | 0.5% | 22 |
| J P MORGAN EXCHANGE TRADED F | [JMUB](https://holderbook.com/stocks/JMUB/) | $2.2M | 43,601 | 0.5% | 10 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $2.1M | 11,262 | 0.4% | 20 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $2.1M | 8,925 | 0.4% | 16 |
| ISHARES TR | [AOR](https://holderbook.com/stocks/AOR/) | $2.0M | 28,524 | 0.4% | 6 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.9M | 13,857 | 0.4% | 22 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $1.9M | 41,018 | 0.4% | 3 |
| ISHARES TR | [IEF](https://holderbook.com/stocks/IEF/) | $1.8M | 19,286 | 0.4% | 3 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $1.8M | 6,417 | 0.4% | 16 |
| MORGAN STANLEY ETF TRUST | [EVYM](https://holderbook.com/stocks/EVYM/) | $1.7M | 33,060 | 0.3% | 5 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $1.7M | 4,890 | 0.3% | 22 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $1.6M | 6,526 | 0.3% | 22 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.6M | 1,364 | 0.3% | 16 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.4M | 5,449 | 0.3% | 16 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.3M | 11,479 | 0.3% | 16 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.3M | 11,042 | 0.3% | 22 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $1.3M | 10,076 | 0.3% | 22 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $1.3M | 2,260 | 0.3% | 22 |
| AMERIPRISE FINL INC | [AMP](https://holderbook.com/stocks/AMP/) | $1.2M | 2,684 | 0.3% | 22 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $1.2M | 3,285 | 0.3% | 8 |
| ISHARES TR | [AOA](https://holderbook.com/stocks/AOA/) | $1.2M | 12,559 | 0.3% | 6 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $1.2M | 2,906 | 0.2% | 22 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.2M | 3,308 | 0.2% | 22 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.2M | 1,242 | 0.2% | 18 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $1.2M | 12,710 | 0.2% | 22 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $1.1M | 2,131 | 0.2% | 22 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $1.1M | 11,980 | 0.2% | 22 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.0M | 1,786 | 0.2% | 13 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $1.0M | 18,198 | 0.2% | 16 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $884.9K | 2,509 | 0.2% | 16 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $840.3K | 10,340 | 0.2% | 16 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $816.8K | 5,570 | 0.2% | 16 |
| BLACKSTONE INC | [BX](https://holderbook.com/stocks/BX/) | $798.6K | 6,787 | 0.2% | 22 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $765.6K | 5,224 | 0.2% | 13 |
| WELLS FARGO & CO | [WFC](https://holderbook.com/stocks/WFC/) | $765.2K | 9,259 | 0.2% | 16 |
| LINDE PLC | [LIN](https://holderbook.com/stocks/LIN/) | $744.2K | 1,434 | 0.2% | 14 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $741.6K | 4,474 | 0.2% | 15 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $726.2K | 3,930 | 0.1% | 11 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $707.4K | 1,682 | 0.1% | 14 |
| BOOKING HOLDINGS INC | [BKNG](https://holderbook.com/stocks/BKNG/) | $696.2K | 3,906 | 0.1% | 14 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $674.3K | 584 | 0.1% | 10 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $673.3K | 3,722 | 0.1% | 6 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $658.7K | 911 | 0.1% | 5 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $646.3K | 2,391 | 0.1% | 16 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $646.2K | 550 | 0.1% | 5 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $621.6K | 4,591 | 0.1% | 16 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $617.3K | 6,413 | 0.1% | 16 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $604.9K | 14,288 | 0.1% | 22 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $577.2K | 542 | 0.1% | 8 |
| VANGUARD MUN BD FDS | [VCRM](https://holderbook.com/stocks/VCRM/) | $549.7K | 7,195 | 0.1% | 3 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $544.6K | 2,940 | 0.1% | 22 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $516.8K | 3,299 | 0.1% | 17 |
| VERTIV HOLDINGS CO | [VRT](https://holderbook.com/stocks/VRT/) | $510.3K | 1,524 | 0.1% | 4 |
| SNOWFLAKE INC | [SNOW](https://holderbook.com/stocks/SNOW/) | $503.1K | 1,977 | 0.1% | 6 |
| M & T BK CORP | [MTB](https://holderbook.com/stocks/MTB/) | $486.7K | 2,045 | 0.1% | 22 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $482.2K | 5,314 | 0.1% | 16 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $474.0K | 633 | 0.1% | 16 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $441.9K | 6,189 | 0.1% | 13 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $437.6K | 586 | 0.1% | 1 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $425.1K | 619 | 0.1% | 8 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $415.8K | 3,564 | 0.1% | 4 |
| ALLSTATE CORP | [ALL](https://holderbook.com/stocks/ALL/) | $415.7K | 1,747 | 0.1% | 16 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $402.0K | 19,419 | 0.1% | 5 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $386.2K | 1,280 | 0.1% | 1 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $369.4K | 2,639 | 0.1% | 11 |
| CONSTELLATION BRANDS INC | [STZ](https://holderbook.com/stocks/STZ/) | $359.0K | 2,581 | 0.1% | 22 |
| L3HARRIS TECHNOLOGIES INC | [LHX](https://holderbook.com/stocks/LHX/) | $345.5K | 1,189 | 0.1% | 3 |
| MARVELL TECHNOLOGY INC | [MRVL](https://holderbook.com/stocks/MRVL/) | $344.4K | 1,156 | 0.1% | 1 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $328.5K | 1,102 | 0.1% | 16 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $319.4K | 627 | 0.1% | 16 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +6.2% | +14.8% | -8.6% | 100% |
| Q1 2026 | -2.1% | -4.6% | +2.5% | 100% |
| Q4 2025 | +1.3% | +2.4% | -1.1% | 100% |
| Q3 2025 | +4.7% | +7.8% | -3.2% | 100% |
| Q2 2025 | +6.1% | +10.5% | -4.3% | 100% |
| Q1 2025 | -1.1% | -4.6% | +3.5% | 100% |
| Q4 2024 | -1.3% | +2.1% | -3.4% | 100% |
| Q3 2024 | +5.9% | +5.4% | +0.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $484.4M | 122 |
| Q1 2026 | $443.2M | 115 |
| Q4 2025 | $437.6M | 113 |
| Q3 2025 | $405.6M | 112 |
| Q2 2025 | $380.6M | 109 |
| Q1 2025 | $346.4M | 108 |
| Q4 2024 | $345.8M | 106 |
| Q3 2024 | $336.8M | 108 |
| Q2 2024 | $306.5M | 105 |
| Q1 2024 | $288.0M | 107 |
| Q4 2023 | $256.6M | 102 |
| Q3 2023 | $221.4M | 97 |