# Rollins Financial

> Institutional holdings reported to the SEC as of Q4 2023 on Form 13F. CIK 1853019. Source: https://holderbook.com/funds/1853019-rollins-financial/

- Reported value: $478.8M
- Positions: 97
- Weight of the ten largest: 70.3%
- Filed: 2024-02-06

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $76.8M | 187,590 | 16.0% | 12 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $65.5M | 340,059 | 13.7% | 12 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $45.1M | 119,941 | 9.4% | 12 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $33.2M | 218,352 | 6.9% | 12 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $29.9M | 120,416 | 6.2% | 12 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $26.2M | 316,406 | 5.5% | 12 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $23.8M | 170,654 | 5.0% | 12 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $14.9M | 441,919 | 3.1% | 12 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $10.9M | 30,657 | 2.3% | 12 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $10.4M | 84,759 | 2.2% | 12 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $10.3M | 98,192 | 2.2% | 12 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $7.5M | 100,494 | 1.6% | 12 |
| PROSHARES TR | [TQQQ](https://holderbook.com/stocks/TQQQ/) | $7.0M | 138,484 | 1.5% | 4 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $6.8M | 40,425 | 1.4% | 10 |
| ISHARES TR | [IXN](https://holderbook.com/stocks/IXN/) | $6.8M | 99,602 | 1.4% | 12 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $5.4M | 99,372 | 1.1% | 12 |
| ISHARES U S ETF TR | [NEAR](https://holderbook.com/stocks/NEAR/) | $4.4M | 87,556 | 0.9% | 12 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $4.3M | 56,848 | 0.9% | 12 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $4.3M | 65,766 | 0.9% | 12 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $4.0M | 20,687 | 0.8% | 12 |
| VANECK ETF TRUST | [MOAT](https://holderbook.com/stocks/MOAT/) | $3.9M | 46,528 | 0.8% | 5 |
| FIDELITY COVINGTON TRUST | [FELG](https://holderbook.com/stocks/FELG/) | $3.9M | 148,939 | 0.8% | 1 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $3.6M | 57,872 | 0.7% | 5 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $3.4M | 30,524 | 0.7% | 11 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $3.3M | 22,116 | 0.7% | 12 |
| SCHWAB STRATEGIC TR | [FNDF](https://holderbook.com/stocks/FNDF/) | $3.2M | 94,573 | 0.7% | 4 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.0M | 6,381 | 0.6% | 12 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.5M | 14,899 | 0.5% | 12 |
| INVESCO EXCHANGE TRADED FD T | [PRF](https://holderbook.com/stocks/PRF/) | $2.5M | 71,835 | 0.5% | 7 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.4M | 4,871 | 0.5% | 11 |
| FIDELITY COVINGTON TRUST | [FELC](https://holderbook.com/stocks/FELC/) | $2.4M | 89,767 | 0.5% | 1 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $1.9M | 6,395 | 0.4% | 11 |
| PROSHARES TR | [QLD](https://holderbook.com/stocks/QLD/) | $1.7M | 22,963 | 0.4% | 12 |
| ISHARES TR | [IQLT](https://holderbook.com/stocks/IQLT/) | $1.7M | 46,358 | 0.4% | 12 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $1.7M | 11,109 | 0.3% | 12 |
| WISDOMTREE TR | [DLN](https://holderbook.com/stocks/DLN/) | $1.7M | 24,903 | 0.3% | 12 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.7M | 4,767 | 0.3% | 12 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $1.6M | 5,063 | 0.3% | 12 |
| DIREXION SHARES ETF TRUST | [SOXL](https://holderbook.com/stocks/SOXL/) | $1.5M | 48,830 | 0.3% | 4 |
| FIRST TR EXCHANGE-TRADED FD | [QTEC](https://holderbook.com/stocks/QTEC/) | $1.5M | 8,438 | 0.3% | 12 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $1.4M | 27,475 | 0.3% | 5 |
| PIMCO ETF TR | [MINT](https://holderbook.com/stocks/MINT/) | $1.4M | 14,288 | 0.3% | 1 |
| ISHARES TR | [IYH](https://holderbook.com/stocks/IYH/) | $1.2M | 4,153 | 0.2% | 12 |
| ENTERPRISE PRODS PARTNERS L | [EPD](https://holderbook.com/stocks/EPD/) | $1.1M | 40,023 | 0.2% | 6 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $985.3K | 18,829 | 0.2% | 5 |
| ROKU INC | [ROKU](https://holderbook.com/stocks/ROKU/) | $973.4K | 10,620 | 0.2% | 3 |
| ISHARES TR | [SUSA](https://holderbook.com/stocks/SUSA/) | $967.3K | 9,624 | 0.2% | 12 |
| PROSHARES TR | [SSO](https://holderbook.com/stocks/SSO/) | $964.3K | 14,820 | 0.2% | 12 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $945.0K | 3,117 | 0.2% | 12 |
| SELECT SECTOR SPDR TR | [XLY](https://holderbook.com/stocks/XLY/) | $942.5K | 5,271 | 0.2% | 12 |
| ISHARES TR | [IEF](https://holderbook.com/stocks/IEF/) | $935.0K | 9,700 | 0.2% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $918.3K | 3,097 | 0.2% | 12 |
| KINDER MORGAN INC DEL | [KMI](https://holderbook.com/stocks/KMI/) | $877.2K | 49,726 | 0.2% | 10 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $851.7K | 2,388 | 0.2% | 10 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $849.5K | 1,287 | 0.2% | 11 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $814.1K | 1,705 | 0.2% | 12 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $808.5K | 5,929 | 0.2% | 8 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $801.0K | 11,424 | 0.2% | 12 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $664.5K | 2,398 | 0.1% | 12 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $577.7K | 7,042 | 0.1% | 7 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $558.7K | 2,146 | 0.1% | 3 |
| ISHARES TR | [DSI](https://holderbook.com/stocks/DSI/) | $549.5K | 6,035 | 0.1% | 4 |
| PIMCO ETF TR | [HYS](https://holderbook.com/stocks/HYS/) | $541.4K | 5,816 | 0.1% | 4 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $539.4K | 3,441 | 0.1% | 12 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $510.5K | 2,996 | 0.1% | 12 |
| ISHARES TR | [IYJ](https://holderbook.com/stocks/IYJ/) | $498.2K | 4,356 | 0.1% | 12 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $492.9K | 8,854 | 0.1% | 12 |
| GENUINE PARTS CO | [GPC](https://holderbook.com/stocks/GPC/) | $460.1K | 3,322 | 0.1% | 8 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $458.9K | 4,239 | 0.1% | 8 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $457.1K | 4,710 | 0.1% | 12 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $456.0K | 782 | 0.1% | 3 |
| VANGUARD WORLD FD | [ESGV](https://holderbook.com/stocks/ESGV/) | $428.3K | 5,035 | 0.1% | 1 |
| SELECT SECTOR SPDR TR | [XLC](https://holderbook.com/stocks/XLC/) | $414.4K | 5,704 | 0.1% | 4 |
| NOVO-NORDISK A S | [NVO](https://holderbook.com/stocks/NVO/) | $402.8K | 3,894 | 0.1% | 2 |
| ISHARES TR | [IYF](https://holderbook.com/stocks/IYF/) | $391.6K | 4,585 | 0.1% | 12 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $373.6K | 1,575 | 0.1% | 12 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $336.4K | 9,102 | 0.1% | 9 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $336.0K | 2,131 | 0.1% | 5 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $314.2K | 2,144 | 0.1% | 11 |
| SPDR SERIES TRUST | [SPYX](https://holderbook.com/stocks/SPYX/) | $312.6K | 8,055 | 0.1% | 4 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $292.3K | 2,074 | 0.1% | 12 |
| ARISTA NETWORKS INC | [ANETXXXX](https://holderbook.com/stocks/ANETXXXX/) | $285.0K | 1,210 | 0.1% | 2 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $284.3K | 5,660 | 0.1% | 4 |
| INTUITIVE SURGICAL INC | [ISRG](https://holderbook.com/stocks/ISRG/) | $284.1K | 842 | 0.1% | 3 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $278.4K | 2,875 | 0.1% | 12 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $268.2K | 240 | 0.1% | 9 |
| FIRST TR EXCHANGE-TRADED FD | [FDN](https://holderbook.com/stocks/FDN/) | $267.5K | 1,434 | 0.1% | 12 |
| UBER TECHNOLOGIES INC | [UBER](https://holderbook.com/stocks/UBER/) | $265.5K | 4,312 | 0.1% | 1 |
| INVESCO EXCHANGE TRADED FD T | [PPA](https://holderbook.com/stocks/PPA/) | $258.6K | 2,806 | 0.1% | 8 |
| MERCADOLIBRE INC | [MELI](https://holderbook.com/stocks/MELI/) | $251.4K | 160 | 0.1% | 3 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $251.1K | 10,131 | 0.1% | 9 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $245.2K | 4,161 | 0.1% | 5 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $230.9K | 1,900 | 0.0% | 12 |
| L3HARRIS TECHNOLOGIES INC | [LHX](https://holderbook.com/stocks/LHX/) | $217.4K | 1,032 | 0.0% | 1 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $213.0K | 881 | 0.0% | 1 |
| NUSHARES ETF TR | [NULG](https://holderbook.com/stocks/NULG/) | $208.4K | 3,000 | 0.0% | 1 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $202.2K | 3,586 | 0.0% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q4 2023 | +13.7% | +11.2% | +2.5% | 100% |
| Q3 2023 | -4.7% | -3.6% | -1.1% | 100% |
| Q2 2023 | +13.0% | +8.3% | +4.8% | 100% |
| Q1 2023 | +14.5% | +7.0% | +7.4% | 100% |
| Q4 2022 | +1.7% | +7.1% | -5.4% | 100% |
| Q3 2022 | -5.5% | -5.3% | -0.2% | 100% |
| Q2 2022 | -21.8% | -16.5% | -5.3% | 100% |
| Q1 2022 | -8.7% | -4.9% | -3.8% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q4 2023 | $478.8M | 97 |
| Q3 2023 | $408.7M | 105 |
| Q2 2023 | $365.9M | 106 |
| Q1 2023 | $302.1M | 120 |
| Q4 2022 | $263.7M | 117 |
| Q3 2022 | $268.5M | 98 |
| Q2 2022 | $284.5M | 112 |
| Q1 2022 | $340.2M | 119 |
| Q4 2021 | $345.6M | 106 |
| Q2 2021 | $274.4M | 102 |
| Q1 2021 | $233.3M | 91 |
| Q4 2020 | $219.3M | 81 |