# Founders Financial Alliance, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1832190. Source: https://holderbook.com/funds/1832190-founders-financial-alliance-llc/

- Reported value: $754.5M
- Positions: 779
- Weight of the ten largest: 23.4%
- Filed: 2026-08-04

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $36.3M | 125,514 | 4.8% | 24 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $29.7M | 39,635 | 3.9% | 24 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $27.2M | 135,794 | 3.6% | 24 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $15.0M | 324,785 | 2.0% | 24 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $12.9M | 34,673 | 1.7% | 24 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $11.7M | 49,077 | 1.6% | 24 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $11.6M | 15,535 | 1.5% | 24 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $10.8M | 78,327 | 1.4% | 24 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $10.7M | 46,961 | 1.4% | 24 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $10.5M | 29,437 | 1.4% | 24 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $10.2M | 31,144 | 1.4% | 24 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $9.9M | 146,083 | 1.3% | 4 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $9.8M | 117,934 | 1.3% | 24 |
| PIMCO ETF TR | [PYLD](https://holderbook.com/stocks/PYLD/) | $9.1M | 344,308 | 1.2% | 4 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $8.9M | 23,485 | 1.2% | 24 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $8.5M | 89,162 | 1.1% | 11 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $7.8M | 61,987 | 1.0% | 24 |
| FIRST BANCORP N C | [FBNC](https://holderbook.com/stocks/FBNC/) | $7.6M | 119,089 | 1.0% | 24 |
| GOLDMAN SACHS ETF TR | [GSUS](https://holderbook.com/stocks/GSUS/) | $7.4M | 71,909 | 1.0% | 2 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $7.3M | 9,943 | 1.0% | 24 |
| T ROWE PRICE EXCHANGE-TRADED | [TCAF](https://holderbook.com/stocks/TCAF/) | $7.2M | 174,970 | 1.0% | 10 |
| CAPITAL GROUP DIVIDEND GROWE | [CGDG](https://holderbook.com/stocks/CGDG/) | $7.1M | 190,204 | 0.9% | 4 |
| CAPITAL GROUP GROWTH ETF | [CGGR](https://holderbook.com/stocks/CGGR/) | $7.0M | 148,267 | 0.9% | 10 |
| J P MORGAN EXCHANGE TRADED F | [JGRO](https://holderbook.com/stocks/JGRO/) | $6.8M | 68,988 | 0.9% | 9 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $6.7M | 73,394 | 0.9% | 17 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $6.6M | 86,813 | 0.9% | 22 |
| BLACKROCK ETF TRUST | [BAI](https://holderbook.com/stocks/BAI/) | $6.4M | 121,741 | 0.9% | 4 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $5.9M | 17,340 | 0.8% | 24 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $5.9M | 10,190 | 0.8% | 24 |
| FRANKLIN TEMPLETON ETF TR | [FLHY](https://holderbook.com/stocks/FLHY/) | $5.5M | 227,041 | 0.7% | 2 |
| MORGAN STANLEY ETF TRUST | [EVLN](https://holderbook.com/stocks/EVLN/) | $5.4M | 110,537 | 0.7% | 5 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $5.3M | 10,084 | 0.7% | 24 |
| RBB FD INC | [TBIL](https://holderbook.com/stocks/TBIL/) | $5.3M | 105,550 | 0.7% | 6 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $5.2M | 42,169 | 0.7% | 24 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $5.2M | 103,383 | 0.7% | 17 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $5.2M | 14,699 | 0.7% | 24 |
| FIDELITY COVINGTON TRUST | [FESM](https://holderbook.com/stocks/FESM/) | $5.2M | 106,996 | 0.7% | 4 |
| ISHARES TR | [TLH](https://holderbook.com/stocks/TLH/) | $5.1M | 50,776 | 0.7% | 4 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $4.9M | 22,432 | 0.7% | 10 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $4.8M | 66,684 | 0.6% | 24 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $4.7M | 34,503 | 0.6% | 24 |
| ISHARES TR | [MBB](https://holderbook.com/stocks/MBB/) | $4.6M | 48,826 | 0.6% | 24 |
| ISHARES TR | [GOVT](https://holderbook.com/stocks/GOVT/) | $4.5M | 196,465 | 0.6% | 24 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $4.3M | 17,208 | 0.6% | 24 |
| BLACKROCK ETF TRUST | [THRO](https://holderbook.com/stocks/THRO/) | $4.3M | 99,491 | 0.6% | 4 |
| FIDELITY COVINGTON TRUST | [FMDE](https://holderbook.com/stocks/FMDE/) | $4.3M | 105,643 | 0.6% | 4 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $4.3M | 8,544 | 0.6% | 24 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $4.3M | 16,743 | 0.6% | 24 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $4.2M | 34,182 | 0.6% | 24 |
| ISHARES U S ETF TR | [LQDH](https://holderbook.com/stocks/LQDH/) | $4.1M | 43,652 | 0.5% | 24 |
| BLACKROCK ETF TRUST | [BLCR](https://holderbook.com/stocks/BLCR/) | $3.8M | 75,051 | 0.5% | 2 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $3.7M | 20,668 | 0.5% | 24 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $3.5M | 7,395 | 0.5% | 24 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $3.5M | 21,199 | 0.5% | 24 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $3.5M | 5,076 | 0.5% | 24 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $3.2M | 28,278 | 0.4% | 24 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $3.1M | 4,109 | 0.4% | 20 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $3.0M | 4,609 | 0.4% | 10 |
| GOLDMAN SACHS ETF TR | [GCOR](https://holderbook.com/stocks/GCOR/) | $3.0M | 72,462 | 0.4% | 2 |
| GOLDMAN SACHS ETF TR | [GSLC](https://holderbook.com/stocks/GSLC/) | $2.9M | 20,500 | 0.4% | 16 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $2.9M | 13,135 | 0.4% | 24 |
| GOLDMAN SACHS ETF TR | [GSIE](https://holderbook.com/stocks/GSIE/) | $2.9M | 63,138 | 0.4% | 2 |
| AMPLIFY ETF TR | [DIVO](https://holderbook.com/stocks/DIVO/) | $2.8M | 62,339 | 0.4% | 20 |
| BLACKROCK ETF TRUST | [IDEF](https://holderbook.com/stocks/IDEF/) | $2.8M | 89,441 | 0.4% | 2 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $2.8M | 11,436 | 0.4% | 24 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $2.7M | 2,686 | 0.4% | 24 |
| FIRST CTZNS BANCSHARES INC D | [FCNCA](https://holderbook.com/stocks/FCNCA/) | $2.7M | 1,283 | 0.4% | 8 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $2.7M | 11,233 | 0.4% | 24 |
| ISHARES TR | [IAGG](https://holderbook.com/stocks/IAGG/) | $2.6M | 51,229 | 0.3% | 4 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $2.5M | 4,517 | 0.3% | 24 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $2.5M | 2,350 | 0.3% | 24 |
| SSGA ACTIVE TR | [XLSR](https://holderbook.com/stocks/XLSR/) | $2.5M | 38,325 | 0.3% | 1 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $2.4M | 8,670 | 0.3% | 24 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.4M | 6,492 | 0.3% | 24 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $2.4M | 1,993 | 0.3% | 24 |
| BLACKROCK ETF TRUST | [BALI](https://holderbook.com/stocks/BALI/) | $2.4M | 69,909 | 0.3% | 4 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $2.3M | 12,333 | 0.3% | 24 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $2.3M | 19,780 | 0.3% | 24 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $2.3M | 8,511 | 0.3% | 24 |
| BLACKROCK ETF TRUST II | [BINC](https://holderbook.com/stocks/BINC/) | $2.2M | 41,258 | 0.3% | 1 |
| ROYAL BK CDA | [RY](https://holderbook.com/stocks/RY/) | $2.1M | 10,307 | 0.3% | 24 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $2.1M | 66,220 | 0.3% | 22 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $2.1M | 10,939 | 0.3% | 24 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $2.1M | 4,844 | 0.3% | 24 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $2.1M | 5,849 | 0.3% | 24 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $2.1M | 4,898 | 0.3% | 24 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $2.1M | 15,983 | 0.3% | 24 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $2.0M | 37,952 | 0.3% | 24 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $1.9M | 37,687 | 0.3% | 12 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $1.8M | 4,930 | 0.2% | 24 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $1.8M | 20,321 | 0.2% | 24 |
| T ROWE PRICE EXCHANGE-TRADED | [TCAL](https://holderbook.com/stocks/TCAL/) | $1.8M | 80,325 | 0.2% | 4 |
| TIDAL TRUST I | [GRNY](https://holderbook.com/stocks/GRNY/) | $1.8M | 64,416 | 0.2% | 3 |
| SSGA ACTIVE TR | [FISR](https://holderbook.com/stocks/FISR/) | $1.8M | 69,169 | 0.2% | 1 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $1.8M | 1,531 | 0.2% | 6 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $1.8M | 30,916 | 0.2% | 24 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $1.8M | 33,929 | 0.2% | 12 |
| PACER FDS TR | [QDPL](https://holderbook.com/stocks/QDPL/) | $1.7M | 38,220 | 0.2% | 14 |
| TRUST FOR PROFESSIONAL MANAG | [APUE](https://holderbook.com/stocks/APUE/) | $1.7M | 37,229 | 0.2% | 1 |
| GOLDMAN SACHS ETF TR | [GPIQ](https://holderbook.com/stocks/GPIQ/) | $1.7M | 28,933 | 0.2% | 4 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.7% | +14.8% | -4.1% | 100% |
| Q1 2026 | -1.8% | -4.6% | +2.9% | 100% |
| Q4 2025 | +1.6% | +2.4% | -0.8% | 100% |
| Q3 2025 | +8.0% | +7.8% | +0.2% | 100% |
| Q2 2025 | +7.5% | +10.5% | -3.0% | 100% |
| Q1 2025 | -3.2% | -4.6% | +1.3% | 100% |
| Q4 2024 | +0.6% | +2.1% | -1.5% | 100% |
| Q3 2024 | +5.9% | +5.4% | +0.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $754.5M | 779 |
| Q1 2026 | $554.9M | 735 |
| Q4 2025 | $529.8M | 607 |
| Q3 2025 | $530.9M | 713 |
| Q2 2025 | $439.8M | 544 |
| Q1 2025 | $412.6M | 615 |
| Q4 2024 | $363.7M | 576 |
| Q3 2024 | $359.2M | 588 |
| Q2 2024 | $337.2M | 560 |
| Q1 2024 | $333.1M | 557 |
| Q4 2023 | $257.9M | 491 |
| Q3 2023 | $229.0M | 475 |