# WIPFLI FINANCIAL ADVISORS LLC,

> Institutional holdings reported to the SEC as of Q3 2022 on Form 13F. CIK 1830600. Source: https://holderbook.com/funds/1830600-wipfli-financial-advisors-llc/

- Reported value: $1.4B
- Positions: 2,545
- Weight of the ten largest: 54.2%
- Filed: 2022-10-26

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IDEV](https://holderbook.com/stocks/IDEV/) | $149.4M | 3,092,869 | 10.5% | 6 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $140.7M | 2,256,772 | 9.9% | 6 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $97.8M | 2,129,942 | 6.9% | 8 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $82.5M | 1,807,780 | 5.8% | 6 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $76.9M | 1,162,613 | 5.4% | 6 |
| AMERICAN CENTY ETF TR | [AVDV](https://holderbook.com/stocks/AVDV/) | $56.4M | 1,186,990 | 4.0% | 6 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $53.1M | 1,362,995 | 3.7% | 6 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $50.3M | 1,700,391 | 3.5% | 1 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $32.5M | 373,166 | 2.3% | 7 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $31.6M | 1,228,456 | 2.2% | 5 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $28.4M | 205,590 | 2.0% | 4 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $22.0M | 1,094,471 | 1.5% | 4 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $20.1M | 91,718 | 1.4% | 3 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $18.4M | 79,109 | 1.3% | 4 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $12.6M | 490,243 | 0.9% | 2 |
| ISHARES TR | [REET](https://holderbook.com/stocks/REET/) | $12.1M | 567,591 | 0.8% | 3 |
| ISHARES TR | [STIP](https://holderbook.com/stocks/STIP/) | $11.2M | 116,942 | 0.8% | 3 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $10.8M | 142,168 | 0.8% | 2 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $10.1M | 89,757 | 0.7% | 1 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $9.2M | 424,694 | 0.6% | 3 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $8.6M | 165,288 | 0.6% | 3 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $7.8M | 81,107 | 0.5% | 1 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $7.7M | 21,565 | 0.5% | 8 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $7.4M | 76,623 | 0.5% | 3 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $6.7M | 120,546 | 0.5% | 8 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $6.6M | 13,117 | 0.5% | 1 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $6.3M | 23,919 | 0.4% | 1 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $6.1M | 29,447 | 0.4% | 8 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $5.9M | 101,136 | 0.4% | 8 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $5.6M | 34,497 | 0.4% | 1 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $5.3M | 19,080 | 0.4% | 4 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $5.2M | 20,028 | 0.4% | 1 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $5.1M | 40,587 | 0.4% | 3 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $5.0M | 75,277 | 0.4% | 8 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $5.0M | 58,965 | 0.3% | 1 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $4.8M | 45,616 | 0.3% | 1 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $4.7M | 209,878 | 0.3% | 6 |
| FIRST HORIZON CORPORATION | [FHN](https://holderbook.com/stocks/FHN/) | $4.3M | 187,326 | 0.3% | 1 |
| DIMENSIONAL ETF TRUST | [DISV](https://holderbook.com/stocks/DISV/) | $4.3M | 231,950 | 0.3% | 2 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $4.1M | 42,795 | 0.3% | 1 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $4.0M | 29,238 | 0.3% | 4 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.9M | 10,910 | 0.3% | 8 |
| WISDOMTREE TR | [DGS](https://holderbook.com/stocks/DGS/) | $3.9M | 97,707 | 0.3% | 3 |
| VANGUARD SCOTTSDALE FDS | [VTC](https://holderbook.com/stocks/VTC/) | $3.7M | 50,819 | 0.3% | 3 |
| JOHN HANCOCK EXCHANGE TRADED | [JHSC](https://holderbook.com/stocks/JHSC/) | $3.7M | 131,014 | 0.3% | 3 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $3.6M | 20,360 | 0.3% | 1 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $3.6M | 26,816 | 0.3% | 1 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $3.1M | 9,673 | 0.2% | 1 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $3.1M | 121,583 | 0.2% | 3 |
| SHERWIN WILLIAMS CO | [SHW](https://holderbook.com/stocks/SHW/) | $3.1M | 14,914 | 0.2% | 1 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $3.0M | 6,373 | 0.2% | 1 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $2.9M | 95,502 | 0.2% | 1 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $2.7M | 9,642 | 0.2% | 1 |
| ISHARES TR | [TIP](https://holderbook.com/stocks/TIP/) | $2.7M | 25,919 | 0.2% | 3 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $2.7M | 16,505 | 0.2% | 1 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $2.7M | 27,768 | 0.2% | 1 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.6M | 21,212 | 0.2% | 1 |
| SCHWAB STRATEGIC TR | [FNDC](https://holderbook.com/stocks/FNDC/) | $2.6M | 94,608 | 0.2% | 1 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $2.5M | 18,084 | 0.2% | 1 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $2.4M | 4,774 | 0.2% | 1 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $2.3M | 25,886 | 0.2% | 1 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $2.2M | 13,058 | 0.2% | 4 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $2.1M | 10,750 | 0.1% | 3 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $2.1M | 13,553 | 0.1% | 1 |
| DANAHER CORP DEL | [DHR](https://holderbook.com/stocks/DHR/) | $2.1M | 8,039 | 0.1% | 1 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $2.0M | 22,664 | 0.1% | 1 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $2.0M | 44,782 | 0.1% | 1 |
| WISDOMTREE TR | [DLS](https://holderbook.com/stocks/DLS/) | $2.0M | 38,023 | 0.1% | 2 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $1.9M | 78,044 | 0.1% | 3 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.9M | 8,399 | 0.1% | 1 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $1.9M | 13,158 | 0.1% | 1 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $1.9M | 9,662 | 0.1% | 1 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $1.8M | 23,452 | 0.1% | 1 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.8M | 32,502 | 0.1% | 1 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.8M | 14,102 | 0.1% | 1 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $1.8M | 19,181 | 0.1% | 1 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.7M | 3,921 | 0.1% | 1 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $1.7M | 38,687 | 0.1% | 6 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $1.6M | 8,728 | 0.1% | 1 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $1.6M | 4,863 | 0.1% | 1 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $1.6M | 45,368 | 0.1% | 8 |
| INTUIT | [INTU](https://holderbook.com/stocks/INTU/) | $1.6M | 4,004 | 0.1% | 1 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.6M | 38,742 | 0.1% | 1 |
| NIKE INC | [NKE](https://holderbook.com/stocks/NKE/) | $1.5M | 18,328 | 0.1% | 1 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $1.5M | 5,483 | 0.1% | 1 |
| HONEYWELL INTL INC | [HONZZZZ](https://holderbook.com/stocks/HONZZZZ/) | $1.4M | 8,620 | 0.1% | 1 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $1.4M | 4,304 | 0.1% | 8 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $1.4M | 17,760 | 0.1% | 1 |
| NORFOLK SOUTHN CORP | [NSC](https://holderbook.com/stocks/NSC/) | $1.3M | 6,372 | 0.1% | 3 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $1.3M | 70,589 | 0.1% | 5 |
| EA SERIES TRUST | [STXF](https://holderbook.com/stocks/STXF/) | $1.3M | 57,230 | 0.1% | 1 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $1.3M | 7,952 | 0.1% | 1 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $1.3M | 5,607 | 0.1% | 1 |
| ISHARES TR | [LRGF](https://holderbook.com/stocks/LRGF/) | $1.2M | 34,460 | 0.1% | 3 |
| FISERV INC | [FISV](https://holderbook.com/stocks/FISV/) | $1.2M | 13,305 | 0.1% | 1 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $1.2M | 10,962 | 0.1% | 1 |
| ELEVANCE HEALTH INC FORMERLY | [ELV](https://holderbook.com/stocks/ELV/) | $1.2M | 2,713 | 0.1% | 1 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $1.2M | 23,230 | 0.1% | 1 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $1.2M | 5,056 | 0.1% | 1 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $1.2M | 8,201 | 0.1% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2022 | -7.7% | -5.3% | -2.4% | 100% |
| Q2 2022 | -14.5% | -16.5% | +2.0% | 100% |
| Q1 2022 | -4.0% | -4.9% | +0.9% | 100% |
| Q4 2021 | +3.2% | +10.7% | -7.5% | 100% |
| Q3 2021 | -2.1% | +0.3% | -2.4% | 100% |
| Q2 2021 | +6.0% | +8.0% | -2.0% | 100% |
| Q1 2021 | +6.1% | +6.0% | +0.1% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2022 | $1.4B | 2,545 |
| Q2 2022 | $919.7M | 85 |
| Q1 2022 | $990.5M | 96 |
| Q4 2021 | $871.9M | 46 |
| Q3 2021 | $784.4M | 42 |
| Q2 2021 | $708.1M | 43 |
| Q1 2021 | $183.7M | 33 |
| Q4 2020 | $167.8M | 37 |