# HERON FINANCIAL GROUP, LLC

> Institutional holdings reported to the SEC as of Q2 2023 on Form 13F. CIK 1803648. Source: https://holderbook.com/funds/1803648-heron-financial-group-llc/

- Reported value: $185.6M
- Positions: 142
- Weight of the ten largest: 43.2%
- Filed: 2023-08-10

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $10.3M | 36,268 | 5.5% | 2 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $9.9M | 24,355 | 5.3% | 2 |
| ISHARES TR | [EFAV](https://holderbook.com/stocks/EFAV/) | $8.6M | 127,460 | 4.6% | 15 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $8.3M | 113,546 | 4.5% | 15 |
| ISHARES TR | [IWP](https://holderbook.com/stocks/IWP/) | $8.2M | 84,868 | 4.4% | 15 |
| ISHARES TR | [IJJ](https://holderbook.com/stocks/IJJ/) | $8.0M | 74,264 | 4.3% | 15 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $7.1M | 66,684 | 3.8% | 2 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $7.0M | 28,691 | 3.8% | 15 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $6.7M | 33,700 | 3.6% | 2 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $6.3M | 44,534 | 3.4% | 15 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $5.0M | 25,979 | 2.7% | 15 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $4.2M | 16,453 | 2.3% | 3 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.9M | 8,501 | 1.6% | 15 |
| J P MORGAN EXCHANGE TRADED F | [JPEM](https://holderbook.com/stocks/JPEM/) | $2.6M | 51,843 | 1.4% | 15 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $2.6M | 5,006 | 1.4% | 15 |
| INVESCO EXCH TRADED FD TR II | [PGX](https://holderbook.com/stocks/PGX/) | $2.2M | 195,358 | 1.2% | 15 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $2.2M | 25,449 | 1.2% | 15 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $2.0M | 42,606 | 1.1% | 5 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.0M | 5,899 | 1.1% | 15 |
| LYONDELLBASELL INDUSTRIES NV | [LYB](https://holderbook.com/stocks/LYB/) | $2.0M | 21,593 | 1.1% | 15 |
| ILLINOIS TOOL WKS INC | [ITW](https://holderbook.com/stocks/ITW/) | $2.0M | 7,926 | 1.1% | 15 |
| T-MOBILE US INC | [TMUS](https://holderbook.com/stocks/TMUS/) | $2.0M | 14,163 | 1.1% | 11 |
| AON PLC | [AON](https://holderbook.com/stocks/AON/) | $1.9M | 5,583 | 1.0% | 13 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.8M | 16,762 | 1.0% | 15 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.7M | 11,638 | 0.9% | 15 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.7M | 10,117 | 0.9% | 15 |
| TELEFLEX INCORPORATED | [TFX](https://holderbook.com/stocks/TFX/) | $1.6M | 6,451 | 0.8% | 15 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.5M | 2,854 | 0.8% | 15 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $1.5M | 20,417 | 0.8% | 15 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.5M | 11,127 | 0.8% | 15 |
| FAIR ISAAC CORP | [FICO](https://holderbook.com/stocks/FICO/) | $1.4M | 1,780 | 0.8% | 15 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $1.3M | 3,333 | 0.7% | 15 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $1.3M | 2,682 | 0.7% | 2 |
| DTE ENERGY CO | [DTE](https://holderbook.com/stocks/DTE/) | $1.3M | 11,489 | 0.7% | 15 |
| ISHARES TR | [PFF](https://holderbook.com/stocks/PFF/) | $1.2M | 38,462 | 0.6% | 15 |
| VALERO ENERGY CORP | [VLO](https://holderbook.com/stocks/VLO/) | $1.1M | 9,708 | 0.6% | 2 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.1M | 7,502 | 0.6% | 15 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $1.1M | 2,269 | 0.6% | 15 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.1M | 20,909 | 0.6% | 15 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $1.0M | 11,684 | 0.6% | 15 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $1.0M | 27,337 | 0.5% | 2 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $982.4K | 13,059 | 0.5% | 2 |
| INVESCO EXCH TRADED FD TR II | [PIE](https://holderbook.com/stocks/PIE/) | $980.1K | 51,666 | 0.5% | 15 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $963.1K | 4,944 | 0.5% | 15 |
| EDWARDS LIFESCIENCES CORP | [EW](https://holderbook.com/stocks/EW/) | $923.1K | 9,786 | 0.5% | 15 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $905.1K | 7,844 | 0.5% | 15 |
| SMUCKER J M CO | [SJM](https://holderbook.com/stocks/SJM/) | $844.0K | 5,716 | 0.5% | 13 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $840.3K | 2,705 | 0.5% | 15 |
| COMMERCIAL METALS CO | [CMC](https://holderbook.com/stocks/CMC/) | $824.0K | 15,648 | 0.4% | 15 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $822.6K | 1,754 | 0.4% | 15 |
| POOL CORP | [POOL](https://holderbook.com/stocks/POOL/) | $807.9K | 2,156 | 0.4% | 15 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $794.9K | 1,879 | 0.4% | 9 |
| WILLIAMS COS INC | [WMB](https://holderbook.com/stocks/WMB/) | $778.6K | 23,860 | 0.4% | 2 |
| AUTOZONE INC | [AZO](https://holderbook.com/stocks/AZO/) | $772.9K | 310 | 0.4% | 15 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $768.7K | 6,669 | 0.4% | 2 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $765.9K | 4,254 | 0.4% | 15 |
| SEALED AIR CORP NEW | [SEE](https://holderbook.com/stocks/SEE/) | $764.3K | 19,108 | 0.4% | 15 |
| FEDEX CORP | [FDX](https://holderbook.com/stocks/FDX/) | $752.6K | 3,036 | 0.4% | 15 |
| TEXAS PACIFIC LAND CORPORATI | [TPL](https://holderbook.com/stocks/TPL/) | $735.9K | 559 | 0.4% | 9 |
| SONOCO PRODS CO | [SON](https://holderbook.com/stocks/SON/) | $713.7K | 12,092 | 0.4% | 13 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $712.0K | 3,207 | 0.4% | 15 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $695.8K | 5,967 | 0.4% | 15 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $692.6K | 5,786 | 0.4% | 15 |
| PROGRESSIVE CORP | [PGR](https://holderbook.com/stocks/PGR/) | $674.1K | 5,092 | 0.4% | 15 |
| GENUINE PARTS CO | [GPC](https://holderbook.com/stocks/GPC/) | $656.3K | 3,878 | 0.4% | 12 |
| INTUIT | [INTU](https://holderbook.com/stocks/INTU/) | $655.7K | 1,431 | 0.4% | 15 |
| PHILLIPS 66 | [PSX](https://holderbook.com/stocks/PSX/) | $651.4K | 6,830 | 0.4% | 15 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $637.2K | 7,049 | 0.3% | 15 |
| RPM INTL INC | [RPM](https://holderbook.com/stocks/RPM/) | $592.0K | 6,598 | 0.3% | 15 |
| ARCHER DANIELS MIDLAND CO | [ADM](https://holderbook.com/stocks/ADM/) | $581.8K | 7,700 | 0.3% | 13 |
| FIRST TR EXCHNG TRADED FD VI | [FIXD](https://holderbook.com/stocks/FIXD/) | $579.1K | 13,110 | 0.3% | 3 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $578.4K | 1,313 | 0.3% | 15 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $559.6K | 4,701 | 0.3% | 15 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $554.5K | 1,244 | 0.3% | 15 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $552.3K | 5,657 | 0.3% | 15 |
| ECOLAB INC | [ECL](https://holderbook.com/stocks/ECL/) | $551.9K | 2,956 | 0.3% | 15 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $545.4K | 2,217 | 0.3% | 15 |
| QUEST DIAGNOSTICS INC | [DGX](https://holderbook.com/stocks/DGX/) | $535.8K | 3,812 | 0.3% | 15 |
| CACI INTL INC | [CACI](https://holderbook.com/stocks/CACI/) | $525.9K | 1,543 | 0.3% | 15 |
| FASTENAL CO | [FAST](https://holderbook.com/stocks/FAST/) | $520.0K | 8,815 | 0.3% | 15 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $517.5K | 14,110 | 0.3% | 15 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $517.5K | 3,580 | 0.3% | 15 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $510.9K | 4,290 | 0.3% | 15 |
| BIOGEN INC | [BIIB](https://holderbook.com/stocks/BIIB/) | $497.1K | 1,745 | 0.3% | 15 |
| YUM BRANDS INC | [YUM](https://holderbook.com/stocks/YUM/) | $494.0K | 3,565 | 0.3% | 2 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $455.0K | 3,761 | 0.2% | 15 |
| CAL MAINE FOODS INC | [CALM](https://holderbook.com/stocks/CALM/) | $431.0K | 9,577 | 0.2% | 15 |
| LOWES COS INC | [LOW](https://holderbook.com/stocks/LOW/) | $425.7K | 1,886 | 0.2% | 13 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $424.2K | 8,809 | 0.2% | 9 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $419.0K | 945 | 0.2% | 6 |
| MATERION CORP | [MTRN](https://holderbook.com/stocks/MTRN/) | $415.8K | 3,641 | 0.2% | 12 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $405.5K | 3,560 | 0.2% | 7 |
| ISHARES TR | [HDV](https://holderbook.com/stocks/HDV/) | $396.7K | 3,936 | 0.2% | 15 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $392.5K | 11,736 | 0.2% | 15 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $392.3K | 24,598 | 0.2% | 15 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $391.1K | 5,657 | 0.2% | 15 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $389.3K | 7,898 | 0.2% | 13 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $387.3K | 1,298 | 0.2% | 13 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $385.4K | 6,027 | 0.2% | 15 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $373.8K | 1,859 | 0.2% | 12 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2023 | +4.2% | +8.3% | -4.1% | 100% |
| Q1 2023 | +4.5% | +7.0% | -2.5% | 100% |
| Q4 2022 | +8.7% | +7.1% | +1.6% | 100% |
| Q3 2022 | -4.9% | -5.3% | +0.4% | 100% |
| Q2 2022 | -14.0% | -16.5% | +2.5% | 100% |
| Q1 2022 | -4.8% | -4.9% | +0.1% | 105% |
| Q4 2021 | +6.8% | +10.7% | -3.8% | 100% |
| Q3 2021 | -1.7% | +0.3% | -2.0% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2023 | $185.6M | 142 |
| Q1 2023 | $181.4M | 144 |
| Q4 2022 | $149.7M | 128 |
| Q3 2022 | $161.8M | 132 |
| Q2 2022 | $164.8M | 138 |
| Q1 2022 | $192.3M | 152 |
| Q4 2021 | $185.8M | 147 |
| Q3 2021 | $179.5M | 143 |
| Q2 2021 | $175.1M | 143 |
| Q1 2021 | $164.8M | 142 |
| Q4 2020 | $144.7M | 135 |
| Q3 2020 | $124.9M | 126 |