# Center for Financial Planning, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1803557. Source: https://holderbook.com/funds/1803557-center-for-financial-planning-inc/

- Reported value: $1.1B
- Positions: 666
- Weight of the ten largest: 77.2%
- Filed: 2026-07-21

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $377.2M | 549,217 | 35.3% | 27 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $107.3M | 1,083,836 | 10.0% | 27 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $84.0M | 1,667,215 | 7.9% | 7 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $77.9M | 257,140 | 7.3% | 27 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $54.6M | 678,271 | 5.1% | 27 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $41.9M | 433,664 | 3.9% | 27 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $35.3M | 592,187 | 3.3% | 27 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $19.7M | 89,819 | 1.8% | 27 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $14.2M | 19 | 1.3% | 27 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $13.6M | 56,015 | 1.3% | 27 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $11.2M | 131,198 | 1.0% | 27 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $9.8M | 26,365 | 0.9% | 27 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $9.3M | 32,001 | 0.9% | 27 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $7.6M | 15,254 | 0.7% | 27 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $6.9M | 19,567 | 0.6% | 27 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $6.0M | 25,220 | 0.6% | 27 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $5.7M | 17,273 | 0.5% | 27 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $4.6M | 53,009 | 0.4% | 27 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $4.4M | 17,400 | 0.4% | 27 |
| VANGUARD INTL EQUITY INDEX F | [VSS](https://holderbook.com/stocks/VSS/) | $4.4M | 28,194 | 0.4% | 27 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $4.0M | 15,794 | 0.4% | 27 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $3.9M | 32,791 | 0.4% | 27 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $3.8M | 9,980 | 0.4% | 27 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $3.8M | 48,654 | 0.4% | 27 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $3.7M | 10,099 | 0.3% | 27 |
| FIRST TR EXCHANGE-TRADED FD | [LMBS](https://holderbook.com/stocks/LMBS/) | $3.2M | 64,522 | 0.3% | 7 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.2M | 4,261 | 0.3% | 27 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $3.0M | 34,543 | 0.3% | 27 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.9M | 7,931 | 0.3% | 27 |
| RAYMOND JAMES FINL INC | [RJF](https://holderbook.com/stocks/RJF/) | $2.9M | 19,124 | 0.3% | 27 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $2.7M | 74,678 | 0.3% | 6 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $2.6M | 17,472 | 0.2% | 27 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $2.5M | 11,394 | 0.2% | 27 |
| MCKESSON CORP | [MCK](https://holderbook.com/stocks/MCK/) | $2.5M | 3,277 | 0.2% | 27 |
| FIRST TR EXCHANGE-TRADED FD | [FSIG](https://holderbook.com/stocks/FSIG/) | $2.4M | 124,915 | 0.2% | 7 |
| ISHARES TR | [EAGG](https://holderbook.com/stocks/EAGG/) | $2.3M | 49,416 | 0.2% | 15 |
| MOTOROLA SOLUTIONS INC | [MSI](https://holderbook.com/stocks/MSI/) | $2.2M | 5,253 | 0.2% | 27 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $2.2M | 6,414 | 0.2% | 27 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $2.0M | 14,900 | 0.2% | 27 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $2.0M | 12,258 | 0.2% | 27 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.0M | 10,024 | 0.2% | 27 |
| THERMO FISHER SCIENTIFIC INC | [TMO](https://holderbook.com/stocks/TMO/) | $2.0M | 3,967 | 0.2% | 27 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $2.0M | 5,779 | 0.2% | 27 |
| COLGATE PALMOLIVE CO | [CL](https://holderbook.com/stocks/CL/) | $2.0M | 21,512 | 0.2% | 27 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $2.0M | 13,188 | 0.2% | 27 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.9M | 23,097 | 0.2% | 27 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.8M | 20,320 | 0.2% | 27 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.8M | 13,299 | 0.2% | 27 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.8M | 5,024 | 0.2% | 27 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $1.7M | 4,903 | 0.2% | 27 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $1.7M | 4,041 | 0.2% | 27 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.7M | 2,963 | 0.2% | 25 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $1.6M | 5,070 | 0.1% | 27 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $1.6M | 10,051 | 0.1% | 27 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.6M | 2,089 | 0.1% | 27 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $1.5M | 11,433 | 0.1% | 27 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.4M | 5,300 | 0.1% | 27 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.3M | 11,807 | 0.1% | 27 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.3M | 1,786 | 0.1% | 27 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $1.3M | 5,550 | 0.1% | 13 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $1.3M | 4,764 | 0.1% | 27 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $1.3M | 24,849 | 0.1% | 27 |
| 3M CO | [MMM](https://holderbook.com/stocks/MMM/) | $1.2M | 7,407 | 0.1% | 27 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $1.2M | 4,683 | 0.1% | 27 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.2M | 995 | 0.1% | 27 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.2M | 2,772 | 0.1% | 27 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $1.1M | 13,901 | 0.1% | 21 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.1M | 9,595 | 0.1% | 27 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.1M | 14,862 | 0.1% | 27 |
| INVESCO EXCHANGE TRADED FD T | [PRF](https://holderbook.com/stocks/PRF/) | $1.1M | 19,523 | 0.1% | 22 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $1.1M | 5,810 | 0.1% | 27 |
| ILLINOIS TOOL WKS INC | [ITW](https://holderbook.com/stocks/ITW/) | $1.0M | 3,819 | 0.1% | 27 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $1.0M | 879 | 0.1% | 9 |
| ISHARES TR | [ISTB](https://holderbook.com/stocks/ISTB/) | $1.0M | 20,845 | 0.1% | 6 |
| DTE ENERGY CO | [DTE](https://holderbook.com/stocks/DTE/) | $997.3K | 6,545 | 0.1% | 27 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $981.4K | 8,896 | 0.1% | 27 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $978.8K | 4,425 | 0.1% | 26 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $959.6K | 3,194 | 0.1% | 27 |
| ISHARES TR | [ARTY](https://holderbook.com/stocks/ARTY/) | $904.9K | 11,882 | 0.1% | 12 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $889.4K | 6,213 | 0.1% | 27 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $878.6K | 3,124 | 0.1% | 27 |
| VANGUARD WORLD FD | [VHT](https://holderbook.com/stocks/VHT/) | $872.8K | 2,919 | 0.1% | 27 |
| AMERICAN TOWER CORP | [AMT](https://holderbook.com/stocks/AMT/) | $856.8K | 5,238 | 0.1% | 27 |
| ISHARES TR | [IJS](https://holderbook.com/stocks/IJS/) | $834.0K | 6,102 | 0.1% | 26 |
| ANALOG DEVICES INC | [ADI](https://holderbook.com/stocks/ADI/) | $831.3K | 2,093 | 0.1% | 8 |
| VANGUARD WORLD FD | [VDE](https://holderbook.com/stocks/VDE/) | $824.8K | 5,494 | 0.1% | 26 |
| FIRST TR EXCHNG TRADED FD VI | [BUFD](https://holderbook.com/stocks/BUFD/) | $806.8K | 27,147 | 0.1% | 4 |
| TRANE TECHNOLOGIES PLC | [TT](https://holderbook.com/stocks/TT/) | $750.0K | 1,527 | 0.1% | 26 |
| FORD MTR CO | [F](https://holderbook.com/stocks/F/) | $749.3K | 53,907 | 0.1% | 27 |
| OMNICOM GROUP INC | [OMC](https://holderbook.com/stocks/OMC/) | $745.4K | 10,235 | 0.1% | 27 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $727.0K | 13,216 | 0.1% | 17 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $722.7K | 2,121 | 0.1% | 27 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $708.1K | 1,257 | 0.1% | 27 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $698.0K | 2,035 | 0.1% | 27 |
| PROGRESSIVE CORP | [PGR](https://holderbook.com/stocks/PGR/) | $692.7K | 3,171 | 0.1% | 27 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $692.0K | 19,879 | 0.1% | 18 |
| DOVER CORP | [DOV](https://holderbook.com/stocks/DOV/) | $689.4K | 3,074 | 0.1% | 27 |
| DANA INC | [DAN](https://holderbook.com/stocks/DAN/) | $653.0K | 24,000 | 0.1% | 27 |
| DELTA AIR LINES INC | [DAL](https://holderbook.com/stocks/DAL/) | $636.6K | 6,797 | 0.1% | 27 |
| FIRST TR EXCHNG TRADED FD VI | [QSPT](https://holderbook.com/stocks/QSPT/) | $625.9K | 17,965 | 0.1% | 4 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.8% | +14.8% | -4.0% | 100% |
| Q1 2026 | -2.2% | -4.6% | +2.4% | 100% |
| Q4 2025 | +1.6% | +2.4% | -0.8% | 100% |
| Q3 2025 | +6.2% | +7.8% | -1.6% | 100% |
| Q2 2025 | +7.2% | +10.5% | -3.2% | 100% |
| Q1 2025 | -1.9% | -4.6% | +2.7% | 100% |
| Q4 2024 | -1.0% | +2.1% | -3.1% | 100% |
| Q3 2024 | +6.5% | +5.4% | +1.1% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $1.1B | 666 |
| Q1 2026 | $958.0M | 658 |
| Q4 2025 | $961.1M | 702 |
| Q3 2025 | $935.6M | 660 |
| Q2 2025 | $871.9M | 647 |
| Q1 2025 | $782.6M | 700 |
| Q4 2024 | $749.3M | 675 |
| Q3 2024 | $737.0M | 580 |
| Q2 2024 | $691.7M | 585 |
| Q1 2024 | $669.0M | 608 |
| Q4 2023 | $544.2M | 524 |
| Q3 2023 | $462.9M | 518 |