# Game Plan Financial Advisors, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1802952. Source: https://holderbook.com/funds/1802952-game-plan-financial-advisors-llc/

- Reported value: $269.2M
- Positions: 465
- Weight of the ten largest: 41.5%
- Filed: 2026-08-07

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $17.9M | 50,558 | 6.6% | 24 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $14.7M | 50,681 | 5.4% | 24 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $14.4M | 71,857 | 5.3% | 24 |
| SCHWAB VALUE ADVANTAGE M | - | $13.7M | 13,674,886 | 5.1% | 11 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $10.6M | 44,512 | 3.9% | 24 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $9.5M | 22,344 | 3.5% | 21 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $8.7M | 8,636 | 3.2% | 24 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $8.4M | 16,809 | 3.1% | 6 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $7.0M | 205,517 | 2.6% | 21 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $6.9M | 128,614 | 2.6% | 21 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $6.7M | 193,444 | 2.5% | 21 |
|  | - | $6.0M | 6,000,000 | 2.2% | 1 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $5.8M | 17,575 | 2.1% | 24 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $5.5M | 149,200 | 2.0% | 21 |
| SPDR SERIES TRUST | [XSD](https://holderbook.com/stocks/XSD/) | $5.2M | 8,398 | 1.9% | 11 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $4.9M | 155,045 | 1.8% | 21 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $4.8M | 6,559 | 1.8% | 21 |
| RPM INTL INC | [RPM](https://holderbook.com/stocks/RPM/) | $4.3M | 38,352 | 1.6% | 24 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $4.1M | 12,232 | 1.5% | 20 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $3.8M | 15,705 | 1.4% | 21 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $3.8M | 14,888 | 1.4% | 3 |
| TIDAL TRUST III | [GRNJ](https://holderbook.com/stocks/GRNJ/) | $3.8M | 120,269 | 1.4% | 3 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $3.5M | 95,931 | 1.3% | 21 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $3.5M | 117,489 | 1.3% | 21 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $3.4M | 3,622 | 1.3% | 23 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $3.4M | 116,467 | 1.3% | 21 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $3.4M | 11,220 | 1.3% | 7 |
| ISHARES TR | [IAI](https://holderbook.com/stocks/IAI/) | $3.3M | 13,468 | 1.2% | 11 |
| ISHARES TR | [ITB](https://holderbook.com/stocks/ITB/) | $3.1M | 29,972 | 1.2% | 2 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $3.1M | 2,563 | 1.1% | 11 |
|  | - | $2.9M | 3,000,000 | 1.1% | 1 |
| US TREASU NT 1.375 08/26UST NOTE DUE 08/31/26 | - | $2.7M | 2,722,000 | 1.0% | 2 |
| ISHARES TR | [IAT](https://holderbook.com/stocks/IAT/) | $2.7M | 42,649 | 1.0% | 11 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.5M | 6,830 | 0.9% | 24 |
| TIDAL TRUST I | [GRNY](https://holderbook.com/stocks/GRNY/) | $2.5M | 91,733 | 0.9% | 7 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $2.5M | 2,142 | 0.9% | 9 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $2.4M | 3,648 | 0.9% | 20 |
| US TREASUR NT 4.5 07/26UST NOTE DUE 07/15/26 | - | $2.3M | 2,335,000 | 0.9% | 4 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $2.1M | 11,310 | 0.8% | 24 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $2.0M | 5,752 | 0.8% | 2 |
| SPDR SERIES TRUST | [KRE](https://holderbook.com/stocks/KRE/) | $1.9M | 25,613 | 0.7% | 21 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $1.9M | 5,624 | 0.7% | 2 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.8M | 15,727 | 0.7% | 11 |
| WARBY PARKER INC | [WRBY](https://holderbook.com/stocks/WRBY/) | $1.7M | 57,363 | 0.6% | 3 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.6M | 2,826 | 0.6% | 24 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $1.5M | 4,391 | 0.6% | 24 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $1.5M | 2 | 0.6% | 7 |
|  | - | $1.5M | 1,500,000 | 0.6% | 1 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $1.4M | 7,450 | 0.5% | 20 |
| VANGUARD WORLD FD | [VIS](https://holderbook.com/stocks/VIS/) | $1.3M | 3,735 | 0.5% | 20 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $1.3M | 6,985 | 0.5% | 21 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.2M | 3,267 | 0.5% | 24 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $1.1M | 5,380 | 0.4% | 3 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $1.1M | 9,501 | 0.4% | 20 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $1.0M | 7,346 | 0.4% | 20 |
| SCHWAB PRIME ADVANTAGE MONEY ULTRA | - | $1.0M | 1,000,000 | 0.4% | 3 |
|  | - | $990.4K | 1,000,000 | 0.4% | 1 |
| U S TREAS SEC STRIPPED | - | $985.9K | 1,000,000 | 0.4% | 1 |
| ISHARES TR | [IYF](https://holderbook.com/stocks/IYF/) | $969.7K | 7,605 | 0.4% | 5 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $778.7K | 6,875 | 0.3% | 11 |
| ARM HOLDINGS PLC | [ARM](https://holderbook.com/stocks/ARM/) | $763.4K | 2,153 | 0.3% | 2 |
| FERRARI N V | [RACE](https://holderbook.com/stocks/RACE/) | $744.6K | 2,000 | 0.3% | 20 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $705.9K | 1,975 | 0.3% | 11 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $684.4K | 3,783 | 0.3% | 10 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $662.9K | 1,576 | 0.2% | 11 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $639.5K | 4,364 | 0.2% | 11 |
| AMPLIFY ETF TR | [HACK](https://holderbook.com/stocks/HACK/) | $604.4K | 5,760 | 0.2% | 10 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $529.8K | 459 | 0.2% | 1 |
|  | - | $490.3K | 500,000 | 0.2% | 1 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $489.7K | 1,946 | 0.2% | 20 |
| ETF OPPORTUNITIES TRUST | [HECA](https://holderbook.com/stocks/HECA/) | $482.2K | 17,664 | 0.2% | 4 |
| CALAMOS STRATEGIC TOTAL RETU | [CSQ](https://holderbook.com/stocks/CSQ/) | $442.0K | 21,500 | 0.2% | 20 |
| HONEYWELL INTL INC | [HON](https://holderbook.com/stocks/HON/) | $402.8K | 1,799 | 0.1% | 1 |
| HONEYWELL AEROSPACE INC | [HONA](https://holderbook.com/stocks/HONA/) | $400.6K | 1,812 | 0.1% | 1 |
| ETF OPPORTUNITIES TRUST | [HGRO](https://holderbook.com/stocks/HGRO/) | $380.6K | 12,140 | 0.1% | 5 |
| CALAMOS CONV OPPORTUNITIES & | [CHI](https://holderbook.com/stocks/CHI/) | $379.7K | 28,250 | 0.1% | 20 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $351.3K | 4,920 | 0.1% | 11 |
| MORGAN STANLEY | [MS](https://holderbook.com/stocks/MS/) | $334.5K | 1,600 | 0.1% | 11 |
| ISHARES TR | [OEF](https://holderbook.com/stocks/OEF/) | $315.4K | 862 | 0.1% | 11 |
|  | - | $299.2K | 300,000 | 0.1% | 1 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $283.1K | 758 | 0.1% | 11 |
| TAKE-TWO INTERACTIVE SOFTWAR | [TTWO](https://holderbook.com/stocks/TTWO/) | $265.5K | 1,062 | 0.1% | 2 |
| INVESCO EXCHANGE TRADED FD T | [XLG](https://holderbook.com/stocks/XLG/) | $261.1K | 4,265 | 0.1% | 10 |
| OHIO ST 5 26DB LTX DUE 11/01/26 | - | $252.0K | 250,000 | 0.1% | 11 |
| VANGUARD GROWTH & INCOME | - | $250.6K | 3,423 | 0.1% | 11 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $246.6K | 2,511 | 0.1% | 1 |
| FIRST TR EXCHANGE TRADED FD | [SKYY](https://holderbook.com/stocks/SKYY/) | $229.3K | 1,704 | 0.1% | 11 |
| US TREASURY | - | $215.0K | 215,000 | 0.1% | 1 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $201.1K | 1,440 | 0.1% | 11 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $194.0K | 3,405 | 0.1% | 11 |
| AMERICAN FUNDS INVMT CO OF AMER A | - | $186.8K | 2,737 | 0.1% | 11 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $175.5K | 1,934 | 0.1% | 12 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $173.1K | 252 | 0.1% | 11 |
| SCHWAB CORE EQUITY | - | $172.0K | 6,759 | 0.1% | 11 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $170.7K | 672 | 0.1% | 11 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $161.0K | 1,669 | 0.1% | 1 |
| US TREASU NT 4.375 08/26UST NOTE DUE 08/15/26 | - | $157.1K | 157,000 | 0.1% | 1 |
| DREAM FINDERS HOMES INC | [DFH](https://holderbook.com/stocks/DFH/) | $155.3K | 9,000 | 0.1% | 11 |
| US TREASUR NT 1 07/28UST NOTE DUE 07/31/28 | - | $149.2K | 150,000 | 0.1% | 5 |
| LARGE CAP EQUITY MANAGED POOL | - | $147.8K | 1,153 | 0.1% | 11 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +15.0% | +14.8% | +0.2% | 96% |
| Q1 2026 | -4.8% | -4.6% | -0.2% | 92% |
| Q4 2025 | +0.8% | +2.4% | -1.6% | 90% |
| Q3 2025 | +8.0% | +7.8% | +0.1% | 86% |
| Q2 2025 | +12.7% | +10.5% | +2.2% | 86% |
| Q1 2025 | -7.1% | -4.6% | -2.5% | 89% |
| Q4 2024 | +3.6% | +2.1% | +1.4% | 90% |
| Q3 2024 | +4.7% | +5.4% | -0.8% | 88% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $269.2M | 465 |
| Q1 2026 | $222.2M | 340 |
| Q4 2025 | $248.7M | 358 |
| Q3 2025 | $241.4M | 345 |
| Q2 2025 | $228.9M | 355 |
| Q1 2025 | $206.0M | 365 |
| Q4 2024 | $210.9M | 377 |
| Q3 2024 | $206.7M | 388 |
| Q2 2024 | $202.9M | 380 |
| Q1 2024 | $197.6M | 430 |
| Q4 2023 | $174.6M | 452 |
| Q4 2022 | $121.4M | 87 |