# Mayfair Advisory Group, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1801926. Source: https://holderbook.com/funds/1801926-mayfair-advisory-group-llc/

- Reported value: $331.7M
- Positions: 185
- Weight of the ten largest: 45.1%
- Filed: 2026-08-11

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $25.6M | 115,972 | 7.7% | 27 |
| FIDELITY COVINGTON TRUST | [FENI](https://holderbook.com/stocks/FENI/) | $22.6M | 568,182 | 6.8% | 5 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $20.8M | 249,138 | 6.3% | 27 |
| FIDELITY COVINGTON TRUST | [FMDE](https://holderbook.com/stocks/FMDE/) | $17.5M | 430,650 | 5.3% | 5 |
| FIDELITY COVINGTON TRUST | [FESM](https://holderbook.com/stocks/FESM/) | $13.9M | 297,644 | 4.2% | 5 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $11.1M | 332,594 | 3.3% | 27 |
| VANGUARD WORLD FD | [MGV](https://holderbook.com/stocks/MGV/) | $10.7M | 65,270 | 3.2% | 5 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $9.7M | 29,187 | 2.9% | 27 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $9.3M | 207,623 | 2.8% | 25 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $8.4M | 251,126 | 2.5% | 27 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $7.2M | 70,903 | 2.2% | 18 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $7.0M | 123,132 | 2.1% | 18 |
| FIDELITY COVINGTON TRUST | [FDEM](https://holderbook.com/stocks/FDEM/) | $5.7M | 167,150 | 1.7% | 5 |
| VANGUARD WORLD FD | [MGK](https://holderbook.com/stocks/MGK/) | $5.5M | 65,066 | 1.7% | 11 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $5.3M | 42,274 | 1.6% | 19 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $4.6M | 100,156 | 1.4% | 13 |
| PIMCO ETF TR | [PYLD](https://holderbook.com/stocks/PYLD/) | $4.6M | 177,129 | 1.4% | 7 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $4.5M | 12,429 | 1.4% | 27 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $4.0M | 19,116 | 1.2% | 25 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $3.9M | 18,067 | 1.2% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $3.9M | 67,011 | 1.2% | 12 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $3.6M | 4,907 | 1.1% | 11 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $3.4M | 21,714 | 1.0% | 24 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $3.3M | 115,422 | 1.0% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $3.2M | 64,105 | 1.0% | 16 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $2.8M | 97,466 | 0.9% | 27 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $2.6M | 31,747 | 0.8% | 13 |
| ROYAL BK CDA | [RY](https://holderbook.com/stocks/RY/) | $2.5M | 11,802 | 0.7% | 23 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $2.4M | 28,378 | 0.7% | 18 |
| AMETEK INC | [AME](https://holderbook.com/stocks/AME/) | $2.1M | 8,698 | 0.6% | 24 |
| FIRST TR EXCHNG TRADED FD VI | [BUFZ](https://holderbook.com/stocks/BUFZ/) | $2.1M | 73,642 | 0.6% | 9 |
| GOLDMAN SACHS ETF TR | [GPIQ](https://holderbook.com/stocks/GPIQ/) | $2.0M | 37,120 | 0.6% | 4 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $2.0M | 20,703 | 0.6% | 27 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $1.9M | 29,849 | 0.6% | 9 |
| BLACKROCK ETF TRUST II | [BINC](https://holderbook.com/stocks/BINC/) | $1.8M | 34,716 | 0.5% | 5 |
| NORFOLK SOUTHN CORP | [NSC](https://holderbook.com/stocks/NSC/) | $1.7M | 4,964 | 0.5% | 23 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $1.7M | 14,124 | 0.5% | 9 |
| SCHWAB STRATEGIC TR | [FNDF](https://holderbook.com/stocks/FNDF/) | $1.7M | 32,639 | 0.5% | 10 |
| ADVISORS INNER CIRCLE FD III | [SAMT](https://holderbook.com/stocks/SAMT/) | $1.7M | 39,475 | 0.5% | 7 |
| J P MORGAN EXCHANGE TRADED F | [HELO](https://holderbook.com/stocks/HELO/) | $1.6M | 24,347 | 0.5% | 7 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.6M | 4,287 | 0.5% | 27 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $1.6M | 1,351 | 0.5% | 25 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $1.5M | 6,446 | 0.5% | 27 |
| PIMCO ETF TR | [MINO](https://holderbook.com/stocks/MINO/) | $1.5M | 32,911 | 0.4% | 5 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.5M | 4,147 | 0.4% | 25 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $1.4M | 7,240 | 0.4% | 25 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.4M | 6,068 | 0.4% | 27 |
| GOLDMAN SACHS ETF TR | [GPIX](https://holderbook.com/stocks/GPIX/) | $1.4M | 25,465 | 0.4% | 4 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.4M | 16,942 | 0.4% | 24 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $1.3M | 3,756 | 0.4% | 18 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $1.2M | 10,915 | 0.4% | 24 |
| UNITED CMNTY BKS BLAIRSVLE G | [UCB](https://holderbook.com/stocks/UCB/) | $1.2M | 33,098 | 0.4% | 14 |
| PIMCO ETF TR | [MINT](https://holderbook.com/stocks/MINT/) | $1.1M | 11,348 | 0.3% | 27 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.1M | 16,134 | 0.3% | 10 |
| GLOBAL X FDS | [AIQ](https://holderbook.com/stocks/AIQ/) | $1.1M | 18,999 | 0.3% | 9 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.1M | 3,392 | 0.3% | 13 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $1.1M | 16,374 | 0.3% | 16 |
| FIDELITY COVINGTON TRUST | [FELC](https://holderbook.com/stocks/FELC/) | $1.0M | 24,081 | 0.3% | 8 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $1.0M | 18,905 | 0.3% | 23 |
| AMPLIFY ETF TR | [DIVO](https://holderbook.com/stocks/DIVO/) | $1.0M | 21,512 | 0.3% | 5 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $1.0M | 2,692 | 0.3% | 23 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $993.4K | 2,601 | 0.3% | 11 |
| PUTNAM ETF TRUST | [PVAL](https://holderbook.com/stocks/PVAL/) | $980.2K | 18,702 | 0.3% | 5 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $947.8K | 2,964 | 0.3% | 22 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $905.8K | 9,491 | 0.3% | 25 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $856.2K | 3,506 | 0.3% | 11 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $851.1K | 8,834 | 0.3% | 15 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $839.1K | 24,507 | 0.3% | 11 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $833.5K | 938 | 0.3% | 11 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $829.4K | 5,113 | 0.3% | 22 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $803.9K | 2,599 | 0.2% | 17 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $788.1K | 1,510 | 0.2% | 3 |
| AMERICAN CENTY ETF TR | [AVIV](https://holderbook.com/stocks/AVIV/) | $783.1K | 9,886 | 0.2% | 8 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $771.1K | 3,995 | 0.2% | 23 |
| GLOBE LIFE INC | [GL](https://holderbook.com/stocks/GL/) | $769.8K | 4,438 | 0.2% | 24 |
| TRUIST FINL CORP | [TFC](https://holderbook.com/stocks/TFC/) | $753.9K | 14,566 | 0.2% | 25 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $735.1K | 4,767 | 0.2% | 13 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $706.2K | 2,681 | 0.2% | 27 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $684.0K | 8,491 | 0.2% | 10 |
| ISHARES TR | [SMMD](https://holderbook.com/stocks/SMMD/) | $680.2K | 7,627 | 0.2% | 13 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $669.3K | 2,528 | 0.2% | 24 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $629.3K | 23,272 | 0.2% | 14 |
| BLACKSTONE INC | [BX](https://holderbook.com/stocks/BX/) | $615.9K | 4,738 | 0.2% | 23 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $605.3K | 1,223 | 0.2% | 19 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $603.8K | 7,240 | 0.2% | 14 |
| ISHARES TR | [IMCG](https://holderbook.com/stocks/IMCG/) | $586.3K | 6,165 | 0.2% | 12 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $579.4K | 1,990 | 0.2% | 23 |
| FIRST TR EXCHNG TRADED FD VI | [BUFD](https://holderbook.com/stocks/BUFD/) | $575.5K | 19,370 | 0.2% | 9 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $565.7K | 4,808 | 0.2% | 11 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $562.4K | 828 | 0.2% | 9 |
| PIMCO ETF TR | [LDUR](https://holderbook.com/stocks/LDUR/) | $557.9K | 5,862 | 0.2% | 16 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $553.8K | 2,603 | 0.2% | 11 |
| MOODYS CORP | [MCO](https://holderbook.com/stocks/MCO/) | $552.1K | 1,171 | 0.2% | 15 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $542.6K | 9,101 | 0.2% | 21 |
| FIDELITY COVINGTON TRUST | [FSMD](https://holderbook.com/stocks/FSMD/) | $538.8K | 10,582 | 0.2% | 3 |
| DUKE ENERGY CORP NEW | [DUK](https://holderbook.com/stocks/DUK/) | $536.2K | 4,108 | 0.2% | 23 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $533.9K | 526 | 0.2% | 5 |
| J P MORGAN EXCHANGE TRADED F | [JIRE](https://holderbook.com/stocks/JIRE/) | $533.1K | 6,520 | 0.2% | 5 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $523.3K | 4,619 | 0.2% | 13 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $507.5K | 687 | 0.2% | 25 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.1% | +14.8% | -4.8% | 100% |
| Q1 2026 | -0.6% | -4.6% | +4.0% | 100% |
| Q4 2025 | +2.2% | +2.4% | -0.2% | 100% |
| Q3 2025 | +7.0% | +7.8% | -0.8% | 97% |
| Q2 2025 | +6.0% | +10.5% | -4.5% | 100% |
| Q1 2025 | -2.4% | -4.6% | +2.1% | 100% |
| Q4 2024 | +0.2% | +2.1% | -1.9% | 100% |
| Q3 2024 | +6.0% | +5.4% | +0.6% | 97% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $331.7M | 185 |
| Q1 2026 | $286.4M | 175 |
| Q4 2025 | $257.5M | 177 |
| Q3 2025 | $233.1M | 190 |
| Q2 2025 | $212.1M | 174 |
| Q1 2025 | $173.4M | 158 |
| Q4 2024 | $169.8M | 158 |
| Q3 2024 | $158.6M | 154 |
| Q2 2024 | $147.7M | 142 |
| Q1 2024 | $137.8M | 136 |
| Q4 2023 | $117.4M | 131 |
| Q3 2023 | $103.7M | 124 |