# Key Financial Inc

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1801720. Source: https://holderbook.com/funds/1801720-key-financial-inc/

- Reported value: $610.6M
- Positions: 1,356
- Weight of the ten largest: 29.6%
- Filed: 2026-07-24

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $29.7M | 102,793 | 4.9% | 27 |
| WISDOMTREE TR | [DOL](https://holderbook.com/stocks/DOL/) | $22.8M | 306,315 | 3.7% | 27 |
| WISDOMTREE TR | [DNL](https://holderbook.com/stocks/DNL/) | $20.9M | 452,268 | 3.4% | 23 |
| WISDOMTREE TR | [EES](https://holderbook.com/stocks/EES/) | $19.9M | 293,975 | 3.3% | 23 |
| SPDR SERIES TRUST | [SLYV](https://holderbook.com/stocks/SLYV/) | $19.7M | 180,724 | 3.2% | 26 |
| ISHARES TR | [GOVT](https://holderbook.com/stocks/GOVT/) | $19.6M | 861,313 | 3.2% | 23 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $14.7M | 402,453 | 2.4% | 19 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $12.5M | 100,190 | 2.0% | 27 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $10.8M | 28,910 | 1.8% | 27 |
| FIRST TR EXCHANGE-TRADED FD | [FICS](https://holderbook.com/stocks/FICS/) | $10.4M | 248,600 | 1.7% | 16 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $9.9M | 72,706 | 1.6% | 27 |
| SPDR SERIES TRUST | [SLYG](https://holderbook.com/stocks/SLYG/) | $9.6M | 80,325 | 1.6% | 23 |
| WISDOMTREE TR | [DLN](https://holderbook.com/stocks/DLN/) | $9.2M | 96,015 | 1.5% | 27 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $9.2M | 152,069 | 1.5% | 26 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $9.0M | 75,509 | 1.5% | 26 |
| J P MORGAN EXCHANGE TRADED F | [JIG](https://holderbook.com/stocks/JIG/) | $9.0M | 102,869 | 1.5% | 16 |
| INVESCO EXCH TRD SLF IDX FD | [BSMR](https://holderbook.com/stocks/BSMR/) | $8.7M | 367,608 | 1.4% | 23 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $7.3M | 19,437 | 1.2% | 27 |
| FIRST TR EXCH TRADED FD III | [FPEI](https://holderbook.com/stocks/FPEI/) | $7.1M | 368,269 | 1.2% | 14 |
| INVESCO EXCH TRD SLF IDX FD | [BSMQ](https://holderbook.com/stocks/BSMQ/) | $6.9M | 292,767 | 1.1% | 23 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $6.6M | 32,934 | 1.1% | 23 |
| SPDR SERIES TRUST | [SPTI](https://holderbook.com/stocks/SPTI/) | $6.5M | 229,094 | 1.1% | 11 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $6.4M | 25,096 | 1.0% | 27 |
| WISDOMTREE TR | [DES](https://holderbook.com/stocks/DES/) | $6.3M | 155,418 | 1.0% | 27 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $6.3M | 26,321 | 1.0% | 27 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $6.1M | 17,109 | 1.0% | 27 |
| SPDR SERIES TRUST | [SPTS](https://holderbook.com/stocks/SPTS/) | $6.0M | 208,130 | 1.0% | 14 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $5.8M | 17,667 | 0.9% | 27 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $5.1M | 67,082 | 0.8% | 27 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $5.1M | 40,700 | 0.8% | 27 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $5.0M | 97,507 | 0.8% | 22 |
| PROSHARES TR | [EFAD](https://holderbook.com/stocks/EFAD/) | $4.7M | 109,687 | 0.8% | 6 |
| WISDOMTREE TR | [DWM](https://holderbook.com/stocks/DWM/) | $4.6M | 62,725 | 0.8% | 23 |
| AMERICAN CENTY ETF TR | [QGRO](https://holderbook.com/stocks/QGRO/) | $4.4M | 36,956 | 0.7% | 14 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $4.1M | 16,434 | 0.7% | 27 |
| DOUBLELINE ETF TRUST | [DMBS](https://holderbook.com/stocks/DMBS/) | $3.8M | 76,610 | 0.6% | 1 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $3.5M | 25,498 | 0.6% | 24 |
| INVESCO EXCH TRD SLF IDX FD | [BSCQ](https://holderbook.com/stocks/BSCQ/) | $3.0M | 154,429 | 0.5% | 23 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $3.0M | 58,569 | 0.5% | 17 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $2.9M | 22,676 | 0.5% | 27 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $2.9M | 3,869 | 0.5% | 27 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $2.9M | 8,143 | 0.5% | 27 |
| THE CIGNA GROUP | [CI](https://holderbook.com/stocks/CI/) | $2.9M | 10,359 | 0.5% | 5 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $2.8M | 33,068 | 0.5% | 24 |
| INVESCO EXCH TRD SLF IDX FD | [BSMS](https://holderbook.com/stocks/BSMS/) | $2.6M | 110,601 | 0.4% | 22 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.6M | 5,121 | 0.4% | 27 |
| ISHARES TR | [ISCG](https://holderbook.com/stocks/ISCG/) | $2.4M | 36,255 | 0.4% | 14 |
| S & T BANCORP INC | [STBA](https://holderbook.com/stocks/STBA/) | $2.4M | 48,205 | 0.4% | 27 |
| INVESCO EXCH TRD SLF IDX FD | [BSCR](https://holderbook.com/stocks/BSCR/) | $2.2M | 114,395 | 0.4% | 23 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.2M | 3,250 | 0.4% | 23 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $2.2M | 8,026 | 0.4% | 27 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $2.1M | 14,324 | 0.3% | 27 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $2.1M | 14,220 | 0.3% | 27 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $2.1M | 17,849 | 0.3% | 22 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $2.1M | 9,440 | 0.3% | 27 |
| ISHARES TR | [ILCG](https://holderbook.com/stocks/ILCG/) | $2.0M | 16,690 | 0.3% | 23 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $1.9M | 28,563 | 0.3% | 14 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $1.9M | 15,992 | 0.3% | 27 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $1.9M | 8,481 | 0.3% | 23 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.9M | 2,544 | 0.3% | 27 |
| INVESCO EXCH TRD SLF IDX FD | [BSMT](https://holderbook.com/stocks/BSMT/) | $1.8M | 79,698 | 0.3% | 14 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $1.8M | 7,512 | 0.3% | 27 |
| INVESCO EXCH TRD SLF IDX FD | [BSMU](https://holderbook.com/stocks/BSMU/) | $1.8M | 81,108 | 0.3% | 14 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $1.7M | 4,579 | 0.3% | 27 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.7M | 18,615 | 0.3% | 27 |
| INVESCO EXCH TRD SLF IDX FD | [BSCS](https://holderbook.com/stocks/BSCS/) | $1.7M | 81,927 | 0.3% | 23 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $1.6M | 2,207 | 0.3% | 24 |
| WISDOMTREE TR | [DTD](https://holderbook.com/stocks/DTD/) | $1.6M | 17,587 | 0.3% | 23 |
| J P MORGAN EXCHANGE TRADED F | [HELO](https://holderbook.com/stocks/HELO/) | $1.6M | 24,214 | 0.3% | 5 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $1.6M | 4,353 | 0.3% | 5 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.6M | 3,849 | 0.3% | 23 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $1.6M | 4,641 | 0.3% | 23 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $1.6M | 3,880 | 0.3% | 27 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $1.6M | 17,605 | 0.3% | 23 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.6M | 22,213 | 0.3% | 23 |
| SPDR SERIES TRUST | [SPSM](https://holderbook.com/stocks/SPSM/) | $1.5M | 26,496 | 0.3% | 23 |
| INVESCO EXCH TRD SLF IDX FD | [BSMV](https://holderbook.com/stocks/BSMV/) | $1.5M | 71,944 | 0.2% | 13 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $1.5M | 2 | 0.2% | 27 |
| INVESCO EXCH TRADED FD TR II | [RWL](https://holderbook.com/stocks/RWL/) | $1.5M | 11,530 | 0.2% | 5 |
| SPDR SERIES TRUST | [MDYG](https://holderbook.com/stocks/MDYG/) | $1.5M | 13,098 | 0.2% | 23 |
| INVESCO EXCH TRD SLF IDX FD | [BSJQ](https://holderbook.com/stocks/BSJQ/) | $1.5M | 63,641 | 0.2% | 23 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $1.5M | 8,792 | 0.2% | 27 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $1.4M | 12,299 | 0.2% | 27 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $1.4M | 5,653 | 0.2% | 27 |
| ISHARES TR | [ICVT](https://holderbook.com/stocks/ICVT/) | $1.4M | 11,328 | 0.2% | 27 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $1.4M | 8,710 | 0.2% | 27 |
| MARATHON PETE CORP | [MPC](https://holderbook.com/stocks/MPC/) | $1.4M | 5,378 | 0.2% | 23 |
| INVESCO EXCH TRD SLF IDX FD | [BSMW](https://holderbook.com/stocks/BSMW/) | $1.4M | 54,685 | 0.2% | 10 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.4M | 16,899 | 0.2% | 27 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $1.4M | 2,358 | 0.2% | 19 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.3M | 9,888 | 0.2% | 27 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $1.3M | 1,075 | 0.2% | 9 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $1.3M | 52,416 | 0.2% | 27 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.2M | 4,159 | 0.2% | 27 |
| ISHARES TR | [IJT](https://holderbook.com/stocks/IJT/) | $1.2M | 6,896 | 0.2% | 27 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $1.2M | 8,106 | 0.2% | 27 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $1.2M | 2,946 | 0.2% | 27 |
| INVESCO EXCH TRADED FD TR II | [PXF](https://holderbook.com/stocks/PXF/) | $1.2M | 15,726 | 0.2% | 21 |
| MERIDIAN CORP | [MRBK](https://holderbook.com/stocks/MRBK/) | $1.2M | 59,366 | 0.2% | 4 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $1.2M | 23,577 | 0.2% | 22 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.5% | +14.8% | -5.4% | 100% |
| Q1 2026 | -1.3% | -4.6% | +3.3% | 100% |
| Q4 2025 | +1.4% | +2.4% | -1.0% | 98% |
| Q3 2025 | +6.2% | +7.8% | -1.6% | 100% |
| Q2 2025 | +6.0% | +10.5% | -4.5% | 100% |
| Q1 2025 | -1.6% | -4.6% | +2.9% | 100% |
| Q4 2024 | -1.0% | +2.1% | -3.1% | 100% |
| Q3 2024 | +5.9% | +5.4% | +0.5% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $610.6M | 1,356 |
| Q1 2026 | $561.8M | 1,394 |
| Q4 2025 | $547.9M | 1,440 |
| Q3 2025 | $541.2M | 1,459 |
| Q2 2025 | $496.9M | 1,437 |
| Q1 2025 | $459.5M | 1,383 |
| Q4 2024 | $439.9M | 1,381 |
| Q3 2024 | $452.5M | 1,351 |
| Q2 2024 | $417.2M | 1,339 |
| Q1 2024 | $392.2M | 1,308 |
| Q4 2023 | $365.9M | 1,315 |
| Q3 2023 | $296.6M | 1,341 |