# HBW ADVISORY SERVICES LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1790525. Source: https://holderbook.com/funds/1790525-hbw-advisory-services-llc/

- Reported value: $1.1B
- Positions: 463
- Weight of the ten largest: 25.9%
- Filed: 2026-07-16

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $57.5M | 83,738 | 5.2% | 13 |
| INVESCO EXCH TRADED FD TR II | [SPMO](https://holderbook.com/stocks/SPMO/) | $42.5M | 263,212 | 3.8% | 8 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $42.3M | 57,393 | 3.8% | 27 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $24.8M | 679,297 | 2.2% | 16 |
| FIRST TR EXCHANGE-TRADED FD | [ACYN](https://holderbook.com/stocks/ACYN/) | $24.6M | 1,182,086 | 2.2% | 1 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $23.4M | 414,559 | 2.1% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JPIE](https://holderbook.com/stocks/JPIE/) | $18.8M | 408,821 | 1.7% | 11 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $18.8M | 206,830 | 1.7% | 28 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $17.0M | 272,584 | 1.5% | 21 |
| GLOBAL X FDS | [PAVE](https://holderbook.com/stocks/PAVE/) | $16.9M | 287,085 | 1.5% | 21 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $15.6M | 23,791 | 1.4% | 14 |
| VANECK ETF TRUST | [MOAT](https://holderbook.com/stocks/MOAT/) | $15.6M | 149,886 | 1.4% | 13 |
| FIRST TR EXCHANGE TRADED FD | [AIRR](https://holderbook.com/stocks/AIRR/) | $14.7M | 110,606 | 1.3% | 6 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $14.5M | 49,943 | 1.3% | 27 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $14.4M | 75,364 | 1.3% | 28 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $14.1M | 174,558 | 1.3% | 22 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $13.6M | 403,078 | 1.2% | 9 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $12.4M | 52,234 | 1.1% | 25 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $12.1M | 39,990 | 1.1% | 22 |
| CAPITAL GROUP GROWTH ETF | [CGGR](https://holderbook.com/stocks/CGGR/) | $11.8M | 249,288 | 1.1% | 13 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $11.5M | 226,942 | 1.0% | 9 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $11.4M | 56,976 | 1.0% | 14 |
| FIRST TR EXCHNG TRADED FD VI | [UCON](https://holderbook.com/stocks/UCON/) | $10.7M | 432,069 | 1.0% | 12 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $10.6M | 332,830 | 1.0% | 21 |
| FIRST TR EXCHANGE-TRADED FD | [FTCB](https://holderbook.com/stocks/FTCB/) | $10.6M | 506,037 | 1.0% | 8 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $10.2M | 64,715 | 0.9% | 25 |
| PACER FDS TR | [COWG](https://holderbook.com/stocks/COWG/) | $10.2M | 254,073 | 0.9% | 6 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $10.1M | 27,028 | 0.9% | 28 |
| SPDR SERIES TRUST | [XAR](https://holderbook.com/stocks/XAR/) | $9.0M | 31,696 | 0.8% | 17 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $8.8M | 24,736 | 0.8% | 23 |
| PACER FDS TR | [GCOW](https://holderbook.com/stocks/GCOW/) | $8.5M | 196,919 | 0.8% | 17 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $7.9M | 21,012 | 0.7% | 26 |
| PACER FDS TR | [TRFK](https://holderbook.com/stocks/TRFK/) | $7.5M | 70,560 | 0.7% | 8 |
| FIRST TR EXCHANGE TRADED FD | [GRID](https://holderbook.com/stocks/GRID/) | $7.3M | 37,812 | 0.7% | 8 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $6.8M | 12,006 | 0.6% | 28 |
| FIRST TR EXCHNG TRADED FD VI | [ILDR](https://holderbook.com/stocks/ILDR/) | $6.7M | 171,316 | 0.6% | 8 |
| EXCHANGE TRADED CONCEPTS TRU | [NUKZ](https://holderbook.com/stocks/NUKZ/) | $6.6M | 96,731 | 0.6% | 6 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $6.1M | 123,224 | 0.5% | 6 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $5.8M | 13,904 | 0.5% | 24 |
| INVESCO EXCHANGE TRADED FD T | [XLG](https://holderbook.com/stocks/XLG/) | $5.6M | 91,730 | 0.5% | 9 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $5.6M | 219,883 | 0.5% | 28 |
| FIRST TR EXCHANGE-TRADED FD | [FTHI](https://holderbook.com/stocks/FTHI/) | $5.4M | 226,905 | 0.5% | 4 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $5.4M | 15,300 | 0.5% | 25 |
| INVESCO EXCHANGE TRADED FD T | [XMMO](https://holderbook.com/stocks/XMMO/) | $5.4M | 31,622 | 0.5% | 16 |
| NEOS ETF TRUST | [SPYI](https://holderbook.com/stocks/SPYI/) | $5.4M | 101,141 | 0.5% | 12 |
| VANECK ETF TRUST | [REMX](https://holderbook.com/stocks/REMX/) | $5.3M | 60,399 | 0.5% | 4 |
| FIRST TR EXCHANGE-TRADED FD | [EMLP](https://holderbook.com/stocks/EMLP/) | $5.3M | 121,932 | 0.5% | 8 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $5.1M | 13,689 | 0.5% | 25 |
| ULTA BEAUTY INC | [ULTA](https://holderbook.com/stocks/ULTA/) | $4.8M | 11,519 | 0.4% | 8 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $4.8M | 11,519 | 0.4% | 27 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $4.7M | 93,707 | 0.4% | 28 |
| CAPITAL GROUP GBL GROWTH EQT | [CGGO](https://holderbook.com/stocks/CGGO/) | $4.7M | 110,219 | 0.4% | 13 |
| GLOBAL X FDS | [SHLD](https://holderbook.com/stocks/SHLD/) | $4.6M | 77,089 | 0.4% | 6 |
| MORGAN STANLEY ETF TRUST | [EVMO](https://holderbook.com/stocks/EVMO/) | $4.6M | 91,536 | 0.4% | 4 |
| REAVES UTIL INCOME FD | [UTG](https://holderbook.com/stocks/UTG/) | $4.5M | 111,666 | 0.4% | 20 |
| PGIM ETF TR | [PHYL](https://holderbook.com/stocks/PHYL/) | $4.5M | 128,680 | 0.4% | 1 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $4.4M | 72,197 | 0.4% | 13 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $4.3M | 3,670 | 0.4% | 6 |
| LISTED FDS TR | [SPRX](https://holderbook.com/stocks/SPRX/) | $4.3M | 73,550 | 0.4% | 2 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $4.2M | 8,710 | 0.4% | 5 |
| FIRST TR EXCHNG TRADED FD VI | [GSEP](https://holderbook.com/stocks/GSEP/) | $4.1M | 98,898 | 0.4% | 4 |
| FRANKLIN TEMPLETON ETF TR | [DIVI](https://holderbook.com/stocks/DIVI/) | $4.0M | 94,753 | 0.4% | 8 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $3.9M | 28,104 | 0.4% | 15 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $3.9M | 41,030 | 0.4% | 28 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $3.9M | 11,288 | 0.4% | 28 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $3.9M | 5,165 | 0.3% | 13 |
| PGIM ETF TR | [PAAA](https://holderbook.com/stocks/PAAA/) | $3.9M | 75,338 | 0.3% | 3 |
| VANGUARD INDEX FDS | [VXF](https://holderbook.com/stocks/VXF/) | $3.8M | 15,342 | 0.3% | 25 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $3.5M | 58,395 | 0.3% | 28 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $3.5M | 27,037 | 0.3% | 25 |
| FIRST TR EXCHNG TRADED FD VI | [GJAN](https://holderbook.com/stocks/GJAN/) | $3.4M | 76,520 | 0.3% | 9 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $3.4M | 21,244 | 0.3% | 28 |
| FIRST TR EXCHANGE-TRADED FD | [SDVY](https://holderbook.com/stocks/SDVY/) | $3.4M | 77,849 | 0.3% | 4 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $3.3M | 46,016 | 0.3% | 23 |
| GLOBAL X FDS | [MLPX](https://holderbook.com/stocks/MLPX/) | $3.3M | 44,309 | 0.3% | 11 |
| INNOVATOR ETFS TRUST | [PJAN](https://holderbook.com/stocks/PJAN/) | $3.2M | 65,657 | 0.3% | 9 |
| GLOBAL X FDS | [QYLD](https://holderbook.com/stocks/QYLD/) | $3.2M | 175,329 | 0.3% | 21 |
| FIRST TR EXCHNG TRADED FD VI | [FIXD](https://holderbook.com/stocks/FIXD/) | $3.2M | 73,931 | 0.3% | 12 |
| LISTED FDS TR | [TUGN](https://holderbook.com/stocks/TUGN/) | $3.2M | 112,152 | 0.3% | 7 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $3.1M | 2,916 | 0.3% | 13 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $3.1M | 4,104 | 0.3% | 28 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $3.0M | 22,172 | 0.3% | 12 |
| J P MORGAN EXCHANGE TRADED F | [JIRE](https://holderbook.com/stocks/JIRE/) | $3.0M | 36,501 | 0.3% | 14 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $3.0M | 22,074 | 0.3% | 28 |
| ASML HLDG NV | [ASML](https://holderbook.com/stocks/ASML/) | $2.9M | 1,465 | 0.3% | 5 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $2.9M | 56,197 | 0.3% | 28 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $2.9M | 24,278 | 0.3% | 15 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $2.9M | 17,362 | 0.3% | 25 |
| ENBRIDGE INC | [ENB](https://holderbook.com/stocks/ENB/) | $2.8M | 51,199 | 0.3% | 23 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $2.7M | 5,482 | 0.2% | 25 |
| INNOVATOR ETFS TRUST | [BALT](https://holderbook.com/stocks/BALT/) | $2.7M | 80,024 | 0.2% | 8 |
| REALTY INCOME CORP | [O](https://holderbook.com/stocks/O/) | $2.7M | 44,145 | 0.2% | 25 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.6M | 8,014 | 0.2% | 25 |
| FIRST TR EXCH TRD ALPHDX FD | [FEMS](https://holderbook.com/stocks/FEMS/) | $2.6M | 56,030 | 0.2% | 20 |
| OMNICOM GROUP INC | [OMC](https://holderbook.com/stocks/OMC/) | $2.6M | 35,072 | 0.2% | 21 |
| INVESCO EXCH TRADED FD TR II | [IDMO](https://holderbook.com/stocks/IDMO/) | $2.5M | 41,840 | 0.2% | 4 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $2.5M | 121,684 | 0.2% | 25 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $2.5M | 9,131 | 0.2% | 28 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $2.5M | 57,935 | 0.2% | 25 |
| APPLOVIN CORP | [APP](https://holderbook.com/stocks/APP/) | $2.4M | 4,598 | 0.2% | 5 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.6% | +14.8% | -3.3% | 100% |
| Q1 2026 | -1.9% | -4.6% | +2.7% | 100% |
| Q4 2025 | +1.0% | +2.4% | -1.4% | 100% |
| Q3 2025 | +6.6% | +7.8% | -1.3% | 100% |
| Q2 2025 | +7.5% | +10.5% | -3.0% | 100% |
| Q1 2025 | -3.2% | -4.6% | +1.4% | 101% |
| Q4 2024 | -0.1% | +2.1% | -2.2% | 100% |
| Q3 2024 | +6.3% | +5.4% | +0.9% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $1.1B | 463 |
| Q1 2026 | $948.8M | 444 |
| Q4 2025 | $920.3M | 424 |
| Q3 2025 | $888.7M | 416 |
| Q2 2025 | $811.1M | 398 |
| Q1 2025 | $703.4M | 386 |
| Q4 2024 | $974.6M | 375 |
| Q3 2024 | $684.1M | 362 |
| Q2 2024 | $602.6M | 333 |
| Q1 2024 | $534.7M | 303 |
| Q4 2023 | $534.7M | 303 |
| Q3 2023 | $479.1M | 292 |