# Hoover Financial Advisors, Inc.

> Institutional holdings reported to the SEC as of Q2 2021 on Form 13F. CIK 1766786. Source: https://holderbook.com/funds/1766786-hoover-financial-advisors-inc/

- Reported value: $561.8M
- Positions: 638
- Weight of the ten largest: 58.9%
- Filed: 2021-07-28

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $74.6M | 210,538 | 13.3% | 11 |
| HUNTINGTON INGALLS INDS INC | [HII](https://holderbook.com/stocks/HII/) | $57.9M | 274,583 | 10.3% | 7 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $45.1M | 645,360 | 8.0% | 11 |
| EXCHANGE TRADED CONCEPTS TRU | [EMQQ](https://holderbook.com/stocks/EMQQ/) | $34.2M | 539,153 | 6.1% | 3 |
| VANGUARD SCOTTSDALE FDS | [VONV](https://holderbook.com/stocks/VONV/) | $31.8M | 456,988 | 5.7% | 11 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $25.5M | 885,314 | 4.5% | 11 |
| INNOVATOR ETFS TRUST | [PAPR](https://holderbook.com/stocks/PAPR/) | $18.5M | 651,724 | 3.3% | 2 |
| WEST PHARMACEUTICAL SVSC INC | [WST](https://holderbook.com/stocks/WST/) | $16.3M | 45,435 | 2.9% | 11 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $14.0M | 85,227 | 2.5% | 11 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $12.8M | 161,888 | 2.3% | 5 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $12.0M | 252,613 | 2.1% | 3 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $11.6M | 145,891 | 2.1% | 11 |
| INNOVATOR ETFS TRUST | [PMAY](https://holderbook.com/stocks/PMAY/) | $10.2M | 345,844 | 1.8% | 2 |
| INNOVATOR ETFS TRUST | [UAPR](https://holderbook.com/stocks/UAPR/) | $9.1M | 354,211 | 1.6% | 2 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $8.7M | 127,633 | 1.6% | 11 |
| WILLIAMS COS INC | [WMB](https://holderbook.com/stocks/WMB/) | $7.5M | 284,011 | 1.3% | 2 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $7.5M | 29,009 | 1.3% | 11 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $7.4M | 53,942 | 1.3% | 11 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $6.9M | 66,370 | 1.2% | 7 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $6.9M | 47,077 | 1.2% | 3 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $6.7M | 30,227 | 1.2% | 7 |
| INNOVATOR ETFS TRUST | [UMAY](https://holderbook.com/stocks/UMAY/) | $6.0M | 213,070 | 1.1% | 2 |
| SPDR SER TR | [SLY](https://holderbook.com/stocks/SLY/) | $5.3M | 54,182 | 0.9% | 5 |
| INVESCO EXCH TRADED FD TR II | [SPLV](https://holderbook.com/stocks/SPLV/) | $5.1M | 84,462 | 0.9% | 7 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $4.8M | 11,122 | 0.8% | 11 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $4.6M | 17,117 | 0.8% | 11 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $4.1M | 76,139 | 0.7% | 11 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $4.0M | 53,925 | 0.7% | 6 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $4.0M | 17,584 | 0.7% | 11 |
| INNOVATOR ETFS TRUST | [PMAR](https://holderbook.com/stocks/PMAR/) | $3.2M | 106,070 | 0.6% | 2 |
| INVESCO EXCH TRADED FD TR II | [DWAS](https://holderbook.com/stocks/DWAS/) | $3.1M | 34,399 | 0.5% | 2 |
| LISTED FD TR | [OVB](https://holderbook.com/stocks/OVB/) | $3.0M | 112,252 | 0.5% | 3 |
| INVESCO EXCH TRADED FD TR II | [PIZ](https://holderbook.com/stocks/PIZ/) | $2.6M | 68,603 | 0.5% | 2 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $2.5M | 736 | 0.5% | 11 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $2.3M | 8,556 | 0.4% | 11 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $2.2M | 16,273 | 0.4% | 11 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $2.2M | 29,498 | 0.4% | 7 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $2.0M | 36,422 | 0.4% | 5 |
| INNOVATOR ETFS TRUST | [UJUL](https://holderbook.com/stocks/UJUL/) | $1.9M | 71,147 | 0.3% | 1 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.9M | 36,856 | 0.3% | 11 |
| INNOVATOR ETFS TRUST | [PJUL](https://holderbook.com/stocks/PJUL/) | $1.6M | 54,239 | 0.3% | 1 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $1.5M | 9,907 | 0.3% | 11 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $1.5M | 3,734 | 0.3% | 7 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $1.4M | 5,672 | 0.2% | 11 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.3M | 20,353 | 0.2% | 11 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.3M | 5,513 | 0.2% | 11 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.2M | 4,462 | 0.2% | 11 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $1.2M | 14,820 | 0.2% | 11 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.1M | 468 | 0.2% | 11 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $1.1M | 2,251 | 0.2% | 11 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $1.1M | 436 | 0.2% | 11 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $1.1M | 7,200 | 0.2% | 11 |
| INNOVATOR ETFS TRUST | [PJUN](https://holderbook.com/stocks/PJUN/) | $1.0M | 33,777 | 0.2% | 1 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $1.0M | 6,306 | 0.2% | 8 |
| INNOVATOR ETFS TRUST | [PJAN](https://holderbook.com/stocks/PJAN/) | $1.0M | 31,675 | 0.2% | 2 |
| INNOVATOR ETFS TRUST | [PFEB](https://holderbook.com/stocks/PFEB/) | $1.0M | 36,055 | 0.2% | 2 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $960.0K | 2,233 | 0.2% | 11 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $930.0K | 4,680 | 0.2% | 5 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $891.0K | 22,595 | 0.2% | 11 |
| ISHARES INC | [EEMV](https://holderbook.com/stocks/EEMV/) | $852.0K | 13,278 | 0.2% | 7 |
| ISHARES TR | [EFAV](https://holderbook.com/stocks/EFAV/) | $824.0K | 10,907 | 0.1% | 7 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $780.0K | 5,534 | 0.1% | 11 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $758.0K | 4,776 | 0.1% | 11 |
| SCHWAB STRATEGIC TR | [SCHR](https://holderbook.com/stocks/SCHR/) | $740.0K | 13,010 | 0.1% | 6 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $725.0K | 1,066 | 0.1% | 5 |
| MEDTRONIC PLC | [MDT](https://holderbook.com/stocks/MDT/) | $713.0K | 5,745 | 0.1% | 11 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $667.0K | 17,021 | 0.1% | 11 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $647.0K | 809 | 0.1% | 3 |
| SEI INVTS CO | [SEIC](https://holderbook.com/stocks/SEIC/) | $627.0K | 10,117 | 0.1% | 11 |
| RPM INTL INC | [RPM](https://holderbook.com/stocks/RPM/) | $613.0K | 6,907 | 0.1% | 11 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $580.0K | 14,059 | 0.1% | 11 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $547.0K | 3,149 | 0.1% | 7 |
| INNOVATOR ETFS TRUST | [UJUN](https://holderbook.com/stocks/UJUN/) | $545.0K | 19,053 | 0.1% | 1 |
| VANGUARD INTL EQUITY INDEX F | [VSS](https://holderbook.com/stocks/VSS/) | $542.0K | 3,972 | 0.1% | 7 |
| SCHWAB STRATEGIC TR | [SCHO](https://holderbook.com/stocks/SCHO/) | $532.0K | 10,383 | 0.1% | 5 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $503.0K | 3,759 | 0.1% | 11 |
| ESSENTIAL UTILS INC | [WTRG](https://holderbook.com/stocks/WTRG/) | $478.0K | 10,453 | 0.1% | 6 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $466.0K | 1,185 | 0.1% | 11 |
| VANGUARD MALVERN FDS | [VTIP](https://holderbook.com/stocks/VTIP/) | $457.0K | 8,717 | 0.1% | 7 |
| COMCAST CORP NEW | [CMCSA](https://holderbook.com/stocks/CMCSA/) | $449.0K | 7,879 | 0.1% | 11 |
| ARK ETF TR | [ARKF](https://holderbook.com/stocks/ARKF/) | $441.0K | 8,147 | 0.1% | 3 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $421.0K | 15,976 | 0.1% | 3 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $411.0K | 2,987 | 0.1% | 7 |
| JOHN HANCOCK EXCHANGE TRADED | [JHSC](https://holderbook.com/stocks/JHSC/) | $408.0K | 11,685 | 0.1% | 6 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $385.0K | 1,209 | 0.1% | 5 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $384.0K | 2,471 | 0.1% | 3 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $383.0K | 1,111 | 0.1% | 11 |
| HP INC | [HPQ](https://holderbook.com/stocks/HPQ/) | $380.0K | 12,583 | 0.1% | 5 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $373.0K | 11,333 | 0.1% | 7 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $358.0K | 2,441 | 0.1% | 11 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $354.0K | 1,017 | 0.1% | 3 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $350.0K | 4,501 | 0.1% | 6 |
| BOEING CO | [BA](https://holderbook.com/stocks/BA/) | $328.0K | 1,367 | 0.1% | 11 |
| II-VI INC | [IIVI](https://holderbook.com/stocks/IIVI/) | $321.0K | 4,423 | 0.1% | 3 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $317.0K | 1,804 | 0.1% | 3 |
| AMERICAN ELEC PWR CO INC | [AEP](https://holderbook.com/stocks/AEP/) | $310.0K | 3,665 | 0.1% | 11 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $310.0K | 5,540 | 0.1% | 5 |
| FIRST TR EXCHANGE TRADED FD | [SKYY](https://holderbook.com/stocks/SKYY/) | $304.0K | 2,867 | 0.1% | 4 |
| ALIBABA GROUP HLDG LTD | [BABA](https://holderbook.com/stocks/BABA/) | $293.0K | 1,292 | 0.1% | 7 |
| LISTED FDS TR | [OVM](https://holderbook.com/stocks/OVM/) | $279.0K | 10,534 | 0.0% | 3 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2021 | +6.8% | +8.0% | -1.2% | 126% |
| Q1 2021 | +5.5% | +6.0% | -0.5% | 98% |
| Q4 2020 | +13.4% | +11.6% | +1.7% | 100% |
| Q3 2020 | +4.6% | +8.6% | -4.0% | 100% |
| Q2 2020 | +14.7% | +19.6% | -5.0% | 100% |
| Q1 2020 | -20.5% | -19.9% | -0.5% | 100% |
| Q4 2019 | +8.1% | +8.5% | -0.4% | 100% |
| Q3 2019 | +1.6% | +1.3% | +0.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2021 | $561.8M | 638 |
| Q1 2021 | $533.3M | 593 |
| Q4 2020 | $400.9M | 522 |
| Q3 2020 | $303.4M | 185 |
| Q2 2020 | $261.1M | 492 |
| Q1 2020 | $180.8M | 84 |
| Q4 2019 | $204.9M | 90 |
| Q3 2019 | $112.4M | 60 |
| Q2 2019 | $108.8M | 62 |
| Q1 2019 | $104.7M | 64 |
| Q4 2018 | $90.7M | 61 |