# Bell Rock Capital LLC

> Institutional holdings reported to the SEC as of Q3 2022 on Form 13F. CIK 1756283. Source: https://holderbook.com/funds/1756283-bell-rock-capital-llc/

- Reported value: $81.0M
- Positions: 94
- Weight of the ten largest: 46.1%
- Filed: 2022-10-28

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $12.8M | 92,625 | 15.8% | 12 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $4.3M | 38,060 | 5.3% | 1 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.5M | 14,855 | 4.3% | 12 |
| FORD MTR CO | [F](https://holderbook.com/stocks/F/) | $3.1M | 280,886 | 3.9% | 1 |
| CHURCH & DWIGHT CO INC | [CHD](https://holderbook.com/stocks/CHD/) | $2.5M | 35,430 | 3.1% | 1 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $2.4M | 19,372 | 3.0% | 12 |
| KEYCORP | [KEY](https://holderbook.com/stocks/KEY/) | $2.3M | 145,312 | 2.9% | 1 |
| THE CAMPBELLS COMPANY | [CPB](https://holderbook.com/stocks/CPB/) | $2.2M | 47,464 | 2.8% | 1 |
| PROSHARES TR | [QLD](https://holderbook.com/stocks/QLD/) | $2.1M | 58,659 | 2.7% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.9M | 8,420 | 2.4% | 12 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.6M | 5,908 | 2.0% | 1 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.5M | 3,230 | 1.9% | 1 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $1.5M | 15,711 | 1.9% | 1 |
| INNOVATIVE INDL PPTYS INC | [IIPR](https://holderbook.com/stocks/IIPR/) | $1.4M | 16,269 | 1.8% | 1 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.4M | 8,346 | 1.7% | 12 |
| ISHARES TR | [ITA](https://holderbook.com/stocks/ITA/) | $1.3M | 14,468 | 1.6% | 1 |
| KELLOGG CO | [K](https://holderbook.com/stocks/K/) | $1.3M | 18,652 | 1.6% | 1 |
| ISHARES TR | [AGZ](https://holderbook.com/stocks/AGZ/) | $1.2M | 11,485 | 1.5% | 1 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $1.2M | 8,005 | 1.5% | 1 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $1.0M | 8,562 | 1.3% | 1 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $954.0K | 5,373 | 1.2% | 1 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $921.0K | 6,825 | 1.1% | 1 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $913.0K | 16,299 | 1.1% | 1 |
| DIAGEO PLC | [DEO](https://holderbook.com/stocks/DEO/) | $878.0K | 5,170 | 1.1% | 1 |
| MALVERN BANCORP INC | [MLVF](https://holderbook.com/stocks/MLVF/) | $863.0K | 60,026 | 1.1% | 1 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $844.0K | 3,057 | 1.0% | 1 |
| VANGUARD WORLD FD | [VPU](https://holderbook.com/stocks/VPU/) | $823.0K | 5,783 | 1.0% | 1 |
| HONEYWELL INTL INC | [HONZZZZ](https://holderbook.com/stocks/HONZZZZ/) | $778.0K | 4,662 | 1.0% | 1 |
| ISHARES TR | [FLOT](https://holderbook.com/stocks/FLOT/) | $733.0K | 14,572 | 0.9% | 1 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $731.0K | 4,727 | 0.9% | 1 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $693.0K | 3,684 | 0.9% | 1 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $677.0K | 4,710 | 0.8% | 1 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $645.0K | 8,231 | 0.8% | 1 |
| CLOROX CO DEL | [CLX](https://holderbook.com/stocks/CLX/) | $623.0K | 4,852 | 0.8% | 1 |
| HERSHEY CO | [HSY](https://holderbook.com/stocks/HSY/) | $595.0K | 2,699 | 0.7% | 1 |
| INVESCO ACTVELY MNGD ETC FD | [PDBC](https://holderbook.com/stocks/PDBC/) | $561.0K | 34,653 | 0.7% | 1 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $530.0K | 1,724 | 0.7% | 1 |
| FIRST TR EXCHANGE TRADED FD | [FIW](https://holderbook.com/stocks/FIW/) | $522.0K | 7,276 | 0.6% | 1 |
| ISHARES TR | [SMIN](https://holderbook.com/stocks/SMIN/) | $505.0K | 9,591 | 0.6% | 1 |
| VANGUARD WORLD FD | [VDC](https://holderbook.com/stocks/VDC/) | $505.0K | 2,941 | 0.6% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $499.0K | 5,220 | 0.6% | 1 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $476.0K | 5,048 | 0.6% | 1 |
| BRIGHAM MINERALS INC | [MNRL](https://holderbook.com/stocks/MNRL/) | $472.0K | 19,117 | 0.6% | 1 |
| VANGUARD WORLD FD | [VAW](https://holderbook.com/stocks/VAW/) | $454.0K | 3,061 | 0.6% | 1 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $452.0K | 7,131 | 0.6% | 1 |
| CARNIVAL CORP | [CCL](https://holderbook.com/stocks/CCL/) | $438.0K | 62,348 | 0.5% | 1 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $423.0K | 1,309 | 0.5% | 1 |
| PROSHARES TR | [UPRO](https://holderbook.com/stocks/UPRO/) | $418.0K | 14,700 | 0.5% | 1 |
| CALLAWAY GOLF CO | [CALY](https://holderbook.com/stocks/CALY/) | $392.0K | 20,354 | 0.5% | 1 |
| SPDR SERIES TRUST | [XHE](https://holderbook.com/stocks/XHE/) | $391.0K | 4,584 | 0.5% | 1 |
| ISHARES TR | [NYF](https://holderbook.com/stocks/NYF/) | $385.0K | 7,608 | 0.5% | 1 |
| SPDR SERIES TRUST | [XAR](https://holderbook.com/stocks/XAR/) | $378.0K | 4,120 | 0.5% | 1 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $363.0K | 11,501 | 0.4% | 1 |
| ISHARES INC | [EWZ](https://holderbook.com/stocks/EWZ/) | $359.0K | 12,114 | 0.4% | 1 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $354.0K | 986 | 0.4% | 1 |
| VANGUARD WORLD FD | [VCR](https://holderbook.com/stocks/VCR/) | $341.0K | 1,452 | 0.4% | 1 |
| VANECK ETF TRUST | [FLTR](https://holderbook.com/stocks/FLTR/) | $340.0K | 13,668 | 0.4% | 1 |
| BLACKROCK TAX MUNICPAL BD TR | [BBN](https://holderbook.com/stocks/BBN/) | $335.0K | 20,395 | 0.4% | 1 |
| SANDY SPRING BANCORP INC | [SASR](https://holderbook.com/stocks/SASR/) | $326.0K | 9,255 | 0.4% | 1 |
| PROSHARES TR | [UYG](https://holderbook.com/stocks/UYG/) | $323.0K | 8,498 | 0.4% | 1 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $317.0K | 2,343 | 0.4% | 1 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $313.0K | 4,253 | 0.4% | 1 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $312.0K | 6,230 | 0.4% | 1 |
| SHERWIN WILLIAMS CO | [SHW](https://holderbook.com/stocks/SHW/) | $309.0K | 1,507 | 0.4% | 1 |
| ETF SER SOLUTIONS | [UFOX](https://holderbook.com/stocks/UFOX/) | $305.0K | 10,685 | 0.4% | 1 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $295.0K | 1,729 | 0.4% | 1 |
| LAUDER ESTEE COS INC | [EL](https://holderbook.com/stocks/EL/) | $289.0K | 1,340 | 0.4% | 1 |
| PROSHARES TR | [PAWZ](https://holderbook.com/stocks/PAWZ/) | $286.0K | 6,478 | 0.4% | 1 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $280.0K | 3,252 | 0.3% | 1 |
| ICICI BANK LIMITED | [IBN](https://holderbook.com/stocks/IBN/) | $277.0K | 13,216 | 0.3% | 1 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $277.0K | 3,654 | 0.3% | 1 |
| MCCORMICK & CO INC | [MKC](https://holderbook.com/stocks/MKC/) | $272.0K | 3,817 | 0.3% | 1 |
| GLOBAL X FDS | [PAVE](https://holderbook.com/stocks/PAVE/) | $252.0K | 10,945 | 0.3% | 1 |
| VALLEY NATL BANCORP | [VLY](https://holderbook.com/stocks/VLY/) | $249.0K | 23,046 | 0.3% | 1 |
| DUPONT DE NEMOURS INC | [DD](https://holderbook.com/stocks/DD/) | $243.0K | 4,817 | 0.3% | 1 |
| SLB LIMITED | [SLB](https://holderbook.com/stocks/SLB/) | $241.0K | 6,702 | 0.3% | 1 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $239.0K | 2,120 | 0.3% | 1 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $238.0K | 5,445 | 0.3% | 1 |
| PUBLIC SVC ENTERPRISE GROUP | [PEG](https://holderbook.com/stocks/PEG/) | $237.0K | 4,222 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $235.0K | 2,935 | 0.3% | 6 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $230.0K | 3,100 | 0.3% | 1 |
| JETBLUE AIRWAYS CORP | [JBLU](https://holderbook.com/stocks/JBLU/) | $219.0K | 33,036 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $212.0K | 1,088 | 0.3% | 5 |
| MONDELEZ INTL INC | [MDLZ](https://holderbook.com/stocks/MDLZ/) | $211.0K | 3,856 | 0.3% | 1 |
| CONNECTONE BANCORP INC | [CNOB](https://holderbook.com/stocks/CNOB/) | $206.0K | 8,955 | 0.3% | 1 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $205.0K | 1,324 | 0.3% | 1 |
| PIMCO HIGH INCOME FD | [PHK](https://holderbook.com/stocks/PHK/) | $189.0K | 40,619 | 0.2% | 1 |
| ETF SER SOLUTIONS | [JETS](https://holderbook.com/stocks/JETS/) | $188.0K | 12,508 | 0.2% | 1 |
| NORWEGIAN CRUISE LINE HLDGS | [NCLH](https://holderbook.com/stocks/NCLH/) | $176.0K | 15,477 | 0.2% | 1 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $175.0K | 11,377 | 0.2% | 1 |
| FISKER INC | [FSRNQ](https://holderbook.com/stocks/FSRNQ/) | $168.0K | 22,272 | 0.2% | 1 |
| BLACKROCK MUNIHLDGS NJ QLTY | [MUJ](https://holderbook.com/stocks/MUJ/) | $131.0K | 11,120 | 0.2% | 1 |
| TRUMP MEDIA & TECHNOLOGY GRO | [DJTWW](https://holderbook.com/stocks/DJTWW/) | $86.0K | 23,850 | 0.1% | 1 |
| PIMCO INCOME STRATEGY FD II | [PFN](https://holderbook.com/stocks/PFN/) | $86.0K | 12,467 | 0.1% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2022 | -3.3% | -5.3% | +2.1% | 100% |
| Q2 2022 | -18.8% | -16.5% | -2.4% | 103% |
| Q1 2022 | -6.8% | -4.9% | -1.9% | 99% |
| Q4 2020 | +14.5% | +11.6% | +2.9% | 100% |
| Q3 2020 | +13.3% | +8.6% | +4.7% | 100% |
| Q2 2020 | +25.4% | +19.6% | +5.7% | 100% |
| Q1 2020 | -19.5% | -19.9% | +0.4% | 87% |
| Q4 2019 | +6.8% | +8.5% | -1.6% | 88% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2022 | $81.0M | 94 |
| Q2 2022 | $128.6M | 33 |
| Q1 2022 | $107.1M | 108 |
| Q4 2021 | $136.0M | 121 |
| Q3 2020 | $82.5M | 81 |
| Q2 2020 | $77.0M | 77 |
| Q1 2020 | $64.4M | 69 |
| Q4 2019 | $116.2M | 378 |
| Q3 2019 | $112.8M | 362 |
| Q2 2019 | $113.9M | 371 |
| Q1 2019 | $174.0M | 412 |
| Q4 2018 | $149.1M | 422 |