# Brand Asset Management Group, Inc.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1748766. Source: https://holderbook.com/funds/1748766-brand-asset-management-group-inc/

- Reported value: $452.4M
- Positions: 223
- Weight of the ten largest: 43.7%
- Filed: 2026-08-12

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $40.2M | 485,371 | 8.9% | 31 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $35.1M | 455,097 | 7.8% | 31 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $18.4M | 143,960 | 4.1% | 31 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $17.3M | 214,332 | 3.8% | 31 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $15.9M | 453,219 | 3.5% | 6 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $15.5M | 559,279 | 3.4% | 31 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $14.7M | 118,272 | 3.2% | 31 |
| VANGUARD SCOTTSDALE FDS | [VONV](https://holderbook.com/stocks/VONV/) | $14.1M | 133,036 | 3.1% | 31 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $13.7M | 371,674 | 3.0% | 31 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $12.8M | 435,333 | 2.8% | 31 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $12.0M | 332,664 | 2.7% | 31 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $11.9M | 328,242 | 2.6% | 31 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $11.1M | 134,949 | 2.5% | 31 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $9.5M | 12,704 | 2.1% | 31 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $9.4M | 270,744 | 2.1% | 31 |
| SCHWAB STRATEGIC TR | [SCHC](https://holderbook.com/stocks/SCHC/) | $8.2M | 170,742 | 1.8% | 31 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $6.8M | 28,171 | 1.5% | 31 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $6.5M | 21,466 | 1.4% | 31 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $5.5M | 162,537 | 1.2% | 31 |
| ISHARES TR | [ILCB](https://holderbook.com/stocks/ILCB/) | $4.0M | 39,027 | 0.9% | 31 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $3.8M | 32,737 | 0.8% | 24 |
| ISHARES TR | [ILCG](https://holderbook.com/stocks/ILCG/) | $3.8M | 32,117 | 0.8% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $3.6M | 41,388 | 0.8% | 17 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $3.5M | 45,114 | 0.8% | 31 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $3.5M | 12,042 | 0.8% | 31 |
| ISHARES TR | [IMCB](https://holderbook.com/stocks/IMCB/) | $3.4M | 34,967 | 0.7% | 31 |
| VANGUARD WORLD FD | [MGC](https://holderbook.com/stocks/MGC/) | $3.3M | 12,230 | 0.7% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $3.2M | 53,918 | 0.7% | 31 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $3.1M | 4,533 | 0.7% | 31 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $3.0M | 31,199 | 0.7% | 31 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $2.9M | 7,074 | 0.6% | 31 |
| SCHWAB STRATEGIC TR | [SCHH](https://holderbook.com/stocks/SCHH/) | $2.7M | 115,591 | 0.6% | 15 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $2.6M | 10,707 | 0.6% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $2.5M | 3,347 | 0.6% | 31 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $2.4M | 7,951 | 0.5% | 31 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $2.3M | 32,045 | 0.5% | 31 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.1M | 10,675 | 0.5% | 12 |
| SCHWAB STRATEGIC TR | [SCHO](https://holderbook.com/stocks/SCHO/) | $2.0M | 82,769 | 0.4% | 8 |
| SCHWAB STRATEGIC TR | [SCHJ](https://holderbook.com/stocks/SCHJ/) | $2.0M | 79,747 | 0.4% | 4 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $1.9M | 5,584 | 0.4% | 1 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $1.8M | 8,438 | 0.4% | 4 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $1.8M | 19,859 | 0.4% | 2 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $1.7M | 54,228 | 0.4% | 4 |
| ISHARES TR | [SHYG](https://holderbook.com/stocks/SHYG/) | $1.7M | 39,652 | 0.4% | 4 |
| ISHARES TR | [ISCB](https://holderbook.com/stocks/ISCB/) | $1.6M | 21,119 | 0.4% | 31 |
| SCHWAB STRATEGIC TR | [FNDF](https://holderbook.com/stocks/FNDF/) | $1.6M | 30,218 | 0.4% | 4 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.6M | 4,182 | 0.3% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.5M | 4,325 | 0.3% | 9 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $1.5M | 4,217 | 0.3% | 2 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $1.5M | 7,792 | 0.3% | 4 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $1.5M | 34,048 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $1.5M | 4,898 | 0.3% | 2 |
| ISHARES TR | [ILCV](https://holderbook.com/stocks/ILCV/) | $1.5M | 14,639 | 0.3% | 31 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $1.5M | 26,893 | 0.3% | 1 |
| COLUMBIA ETF TR II | [XCEM](https://holderbook.com/stocks/XCEM/) | $1.5M | 27,443 | 0.3% | 16 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $1.4M | 27,614 | 0.3% | 4 |
| DIMENSIONAL ETF TRUST | [DFGR](https://holderbook.com/stocks/DFGR/) | $1.4M | 47,298 | 0.3% | 3 |
| DIMENSIONAL ETF TRUST | [DUHP](https://holderbook.com/stocks/DUHP/) | $1.4M | 32,564 | 0.3% | 1 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $1.3M | 8,360 | 0.3% | 31 |
| SPDR INDEX SHS FDS | [RWO](https://holderbook.com/stocks/RWO/) | $1.3M | 26,089 | 0.3% | 31 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.3M | 1,698 | 0.3% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.2M | 2,377 | 0.3% | 31 |
| ISHARES TR | [IVLU](https://holderbook.com/stocks/IVLU/) | $1.2M | 28,320 | 0.3% | 4 |
| SCHWAB STRATEGIC TR | [FNDA](https://holderbook.com/stocks/FNDA/) | $1.2M | 30,892 | 0.3% | 4 |
| ISHARES TR | [STIP](https://holderbook.com/stocks/STIP/) | $1.2M | 11,358 | 0.3% | 4 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $1.1M | 21,043 | 0.3% | 20 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.1M | 2,954 | 0.2% | 10 |
| ISHARES TR | [IWP](https://holderbook.com/stocks/IWP/) | $1.1M | 7,303 | 0.2% | 2 |
| ISHARES TR | [FLOT](https://holderbook.com/stocks/FLOT/) | $1.1M | 20,940 | 0.2% | 4 |
| VANGUARD ADMIRAL FDS INC | [VIOG](https://holderbook.com/stocks/VIOG/) | $1.1M | 6,856 | 0.2% | 2 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $1.0M | 2,523 | 0.2% | 31 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $996.2K | 7,243 | 0.2% | 31 |
| CINCINNATI FINL CORP | [CINF](https://holderbook.com/stocks/CINF/) | $987.2K | 5,332 | 0.2% | 2 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $985.5K | 4,135 | 0.2% | 11 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $978.5K | 14,484 | 0.2% | 4 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $945.6K | 18,695 | 0.2% | 4 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $940.4K | 29,657 | 0.2% | 4 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $924.3K | 9,685 | 0.2% | 2 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $921.1K | 798 | 0.2% | 4 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $879.3K | 8,170 | 0.2% | 1 |
| ISHARES TR | [IJJ](https://holderbook.com/stocks/IJJ/) | $866.3K | 5,864 | 0.2% | 2 |
| ISHARES TR | [SUB](https://holderbook.com/stocks/SUB/) | $852.7K | 8,009 | 0.2% | 1 |
| ISHARES TR | [IMCV](https://holderbook.com/stocks/IMCV/) | $841.5K | 9,209 | 0.2% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $833.8K | 17,762 | 0.2% | 3 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $826.7K | 2,526 | 0.2% | 10 |
| SCHWAB STRATEGIC TR | [FNDE](https://holderbook.com/stocks/FNDE/) | $825.4K | 20,801 | 0.2% | 4 |
| ISHARES TR | [IWC](https://holderbook.com/stocks/IWC/) | $823.4K | 4,116 | 0.2% | 31 |
| GOLDMAN SACHS ETF TR | [GSEW](https://holderbook.com/stocks/GSEW/) | $815.9K | 8,642 | 0.2% | 4 |
| AMERICAN CENTY ETF TR | [AVES](https://holderbook.com/stocks/AVES/) | $799.7K | 12,190 | 0.2% | 4 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $769.4K | 11,247 | 0.2% | 31 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $754.3K | 6,837 | 0.2% | 31 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $753.7K | 1,792 | 0.2% | 4 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $751.8K | 7,237 | 0.2% | 31 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $750.3K | 1,144 | 0.2% | 5 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $748.9K | 1 | 0.2% | 1 |
| SCHWAB STRATEGIC TR | [FNDC](https://holderbook.com/stocks/FNDC/) | $734.3K | 15,122 | 0.2% | 4 |
| SPDR INDEX SHS FDS | [GWX](https://holderbook.com/stocks/GWX/) | $728.3K | 16,643 | 0.2% | 31 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $685.6K | 11,278 | 0.2% | 4 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $680.4K | 1,727 | 0.2% | 2 |
| CROWDSTRIKE HLDGS INC | [CRWD](https://holderbook.com/stocks/CRWD/) | $678.1K | 889 | 0.1% | 7 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +13.0% | +14.8% | -1.8% | 100% |
| Q1 2026 | -0.7% | -4.6% | +4.0% | 100% |
| Q4 2025 | +1.2% | +2.4% | -1.1% | 100% |
| Q3 2025 | +7.9% | +7.8% | +0.1% | 100% |
| Q2 2025 | +10.9% | +10.5% | +0.5% | 100% |
| Q1 2025 | -2.1% | -4.6% | +2.5% | 100% |
| Q4 2024 | -1.2% | +2.1% | -3.3% | 100% |
| Q3 2024 | +7.1% | +5.4% | +1.7% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $452.4M | 223 |
| Q1 2026 | $384.5M | 193 |
| Q4 2025 | $357.6M | 171 |
| Q3 2025 | $355.5M | 165 |
| Q2 2025 | $267.8M | 92 |
| Q1 2025 | $239.7M | 89 |
| Q4 2024 | $246.3M | 89 |
| Q3 2024 | $255.5M | 89 |
| Q2 2024 | $236.8M | 80 |
| Q1 2024 | $232.5M | 78 |
| Q4 2023 | $218.7M | 76 |
| Q3 2023 | $195.0M | 73 |