# Windsor Wealth Management, Inc.

> Institutional holdings reported to the SEC as of Q3 2023 on Form 13F. CIK 1731713. Source: https://holderbook.com/funds/1731713-windsor-wealth-management-inc/

- Reported value: $546.1M
- Positions: 157
- Weight of the ten largest: 47.0%
- Filed: 2023-10-24

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IUSV](https://holderbook.com/stocks/IUSV/) | $45.0M | 603,241 | 8.2% | 16 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $38.5M | 405,832 | 7.0% | 16 |
| ISHARES TR | [IWS](https://holderbook.com/stocks/IWS/) | $31.2M | 298,904 | 5.7% | 20 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $28.5M | 53,054 | 5.2% | 20 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $25.2M | 509,187 | 4.6% | 3 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $21.7M | 277,951 | 4.0% | 6 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $19.8M | 411,599 | 3.6% | 20 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $16.8M | 223,687 | 3.1% | 17 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $15.6M | 349,998 | 2.9% | 6 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $14.5M | 333,692 | 2.7% | 6 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $12.3M | 93,263 | 2.3% | 18 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $11.9M | 125,873 | 2.2% | 20 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $10.4M | 101,806 | 1.9% | 20 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $10.2M | 144,688 | 1.9% | 13 |
| ISHARES TR | [SUB](https://holderbook.com/stocks/SUB/) | $10.1M | 98,245 | 1.9% | 20 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $8.5M | 169,212 | 1.6% | 8 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $8.3M | 166,900 | 1.5% | 20 |
| CALUMET SPECIALTY PRODS PART | [CLMTXXXX](https://holderbook.com/stocks/CLMTXXXX/) | $8.0M | 419,653 | 1.5% | 20 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $8.0M | 132,939 | 1.5% | 20 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $7.8M | 18,269 | 1.4% | 20 |
| CLEAN HARBORS INC | [CLH](https://holderbook.com/stocks/CLH/) | $7.7M | 46,215 | 1.4% | 15 |
| VANGUARD WHITEHALL FDS | [VIGI](https://holderbook.com/stocks/VIGI/) | $7.4M | 103,509 | 1.4% | 7 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $7.3M | 106,965 | 1.3% | 4 |
| GOLDMAN SACHS ETF TR | [GSIE](https://holderbook.com/stocks/GSIE/) | $7.0M | 232,373 | 1.3% | 6 |
| ISHARES TR | [ISTB](https://holderbook.com/stocks/ISTB/) | $6.8M | 145,679 | 1.2% | 17 |
| ISHARES U S ETF TR | [NEAR](https://holderbook.com/stocks/NEAR/) | $6.3M | 127,255 | 1.2% | 20 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $6.2M | 39,102 | 1.1% | 9 |
| SSGA ACTIVE ETF TR | [SRLN](https://holderbook.com/stocks/SRLN/) | $6.1M | 145,976 | 1.1% | 7 |
| ISHARES TR | [SHYG](https://holderbook.com/stocks/SHYG/) | $5.7M | 138,088 | 1.0% | 6 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $5.4M | 31,388 | 1.0% | 20 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $5.0M | 92,497 | 0.9% | 7 |
| ISHARES TR | [PFF](https://holderbook.com/stocks/PFF/) | $4.6M | 151,604 | 0.8% | 13 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $4.0M | 16,193 | 0.7% | 20 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $3.7M | 17,635 | 0.7% | 20 |
| SPDR SERIES TRUST | [SLYV](https://holderbook.com/stocks/SLYV/) | $3.6M | 49,792 | 0.7% | 16 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $3.6M | 26,288 | 0.7% | 20 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.6M | 11,268 | 0.7% | 20 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $3.3M | 62,144 | 0.6% | 20 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $3.3M | 17,582 | 0.6% | 14 |
| ISHARES U S ETF TR | [MEAR](https://holderbook.com/stocks/MEAR/) | $3.3M | 66,079 | 0.6% | 4 |
| SPDR SERIES TRUST | [MDYV](https://holderbook.com/stocks/MDYV/) | $3.1M | 47,897 | 0.6% | 20 |
| ISHARES TR | [IJJ](https://holderbook.com/stocks/IJJ/) | $3.0M | 29,633 | 0.5% | 20 |
| SPDR SERIES TRUST | [SLYG](https://holderbook.com/stocks/SLYG/) | $2.8M | 38,481 | 0.5% | 15 |
| ISHARES TR | [IWP](https://holderbook.com/stocks/IWP/) | $2.7M | 29,966 | 0.5% | 20 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $2.7M | 62,574 | 0.5% | 18 |
| SPDR SERIES TRUST | [MDYG](https://holderbook.com/stocks/MDYG/) | $2.7M | 39,436 | 0.5% | 20 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $2.7M | 28,919 | 0.5% | 20 |
| HERITAGE CRYSTAL CLEAN INC | [HCCI](https://holderbook.com/stocks/HCCI/) | $2.6M | 57,866 | 0.5% | 20 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $2.6M | 19,955 | 0.5% | 20 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $2.3M | 32,349 | 0.4% | 20 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $2.3M | 15,534 | 0.4% | 20 |
| SPDR SERIES TRUST | [SHM](https://holderbook.com/stocks/SHM/) | $2.1M | 44,650 | 0.4% | 16 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.9M | 5,478 | 0.4% | 20 |
| ISHARES TR | [LRGF](https://holderbook.com/stocks/LRGF/) | $1.7M | 38,883 | 0.3% | 20 |
| ISHARES TR | [IJK](https://holderbook.com/stocks/IJK/) | $1.6M | 22,562 | 0.3% | 20 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.6M | 16,310 | 0.3% | 20 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $1.6M | 7,989 | 0.3% | 20 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.3M | 9,060 | 0.2% | 20 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $1.3M | 5,113 | 0.2% | 14 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $1.1M | 12,477 | 0.2% | 11 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.1M | 9,539 | 0.2% | 20 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $1.1M | 4,087 | 0.2% | 20 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $1.1M | 6,575 | 0.2% | 20 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $1.0M | 17,562 | 0.2% | 6 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $1.0M | 20,304 | 0.2% | 20 |
| VICTORY PORTFOLIOS II | [USTB](https://holderbook.com/stocks/USTB/) | $877.0K | 17,931 | 0.2% | 3 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $862.0K | 7,799 | 0.2% | 6 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $846.0K | 6,653 | 0.2% | 20 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $822.0K | 5,293 | 0.2% | 20 |
| INVESCO EXCHANGE TRADED FD T | [PRF](https://holderbook.com/stocks/PRF/) | $817.0K | 25,675 | 0.1% | 20 |
| GOLDMAN SACHS ETF TR | [GBIL](https://holderbook.com/stocks/GBIL/) | $787.0K | 7,860 | 0.1% | 20 |
| PROSHARES TR | [UWM](https://holderbook.com/stocks/UWM/) | $787.0K | 26,036 | 0.1% | 6 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $777.0K | 5,630 | 0.1% | 7 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $775.0K | 1,812 | 0.1% | 20 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $762.0K | 11,059 | 0.1% | 20 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $757.0K | 6,813 | 0.1% | 20 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $746.0K | 5,699 | 0.1% | 20 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $739.0K | 3,627 | 0.1% | 20 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $723.0K | 9,941 | 0.1% | 20 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $721.0K | 1,277 | 0.1% | 18 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $712.0K | 13,735 | 0.1% | 20 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $700.0K | 1,783 | 0.1% | 20 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $698.0K | 4,783 | 0.1% | 20 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $694.0K | 4,457 | 0.1% | 20 |
| ISHARES TR | [VLUE](https://holderbook.com/stocks/VLUE/) | $685.0K | 7,556 | 0.1% | 15 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $680.0K | 3,965 | 0.1% | 20 |
| ISHARES TR | [ILCG](https://holderbook.com/stocks/ILCG/) | $650.0K | 10,892 | 0.1% | 19 |
| ELEVANCE HEALTH INC FORMERLY | [ELV](https://holderbook.com/stocks/ELV/) | $643.0K | 1,477 | 0.1% | 20 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $639.0K | 12,634 | 0.1% | 20 |
| VANECK ETF TRUST | [OIH](https://holderbook.com/stocks/OIH/) | $623.0K | 1,805 | 0.1% | 11 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $620.0K | 12,340 | 0.1% | 3 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $613.0K | 1,409 | 0.1% | 4 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $581.0K | 1,153 | 0.1% | 20 |
| ISHARES TR | [IMCG](https://holderbook.com/stocks/IMCG/) | $564.0K | 9,876 | 0.1% | 14 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $531.0K | 1 | 0.1% | 20 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $524.0K | 13,352 | 0.1% | 20 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $520.0K | 7,606 | 0.1% | 20 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $504.0K | 3,273 | 0.1% | 20 |
| INTUITIVE SURGICAL INC | [ISRG](https://holderbook.com/stocks/ISRG/) | $493.0K | 1,685 | 0.1% | 20 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $477.0K | 31,733 | 0.1% | 20 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q3 2023 | -1.7% | -3.6% | +1.8% | 100% |
| Q2 2023 | +4.9% | +8.3% | -3.4% | 100% |
| Q1 2023 | +3.2% | +7.0% | -3.9% | 98% |
| Q4 2022 | +7.4% | +7.1% | +0.4% | 98% |
| Q3 2022 | -4.0% | -5.3% | +1.3% | 99% |
| Q2 2022 | -12.7% | -16.5% | +3.8% | 101% |
| Q1 2022 | -4.2% | -4.9% | +0.7% | 99% |
| Q4 2021 | +8.0% | +10.7% | -2.6% | 99% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2023 | $546.1M | 157 |
| Q2 2023 | $557.1M | 165 |
| Q1 2023 | $515.7M | 162 |
| Q4 2022 | $483.9M | 161 |
| Q3 2022 | $401.5M | 150 |
| Q2 2022 | $391.4M | 153 |
| Q1 2022 | $540.6M | 230 |
| Q4 2021 | $545.3M | 235 |
| Q3 2021 | $477.9M | 222 |
| Q2 2021 | $462.7M | 213 |
| Q1 2021 | $419.6M | 198 |
| Q4 2020 | $392.5M | 190 |