# Fluent Financial, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1722283. Source: https://holderbook.com/funds/1722283-fluent-financial-llc/

- Reported value: $280.2M
- Positions: 57
- Weight of the ten largest: 66.4%
- Filed: 2026-07-09

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $47.9M | 460,833 | 17.1% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $40.9M | 54,729 | 14.6% | 31 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $27.4M | 91,126 | 9.8% | 31 |
| VANGUARD WORLD FD | [EDV](https://holderbook.com/stocks/EDV/) | $16.6M | 254,318 | 5.9% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $11.1M | 219,706 | 4.0% | 7 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $10.2M | 171,441 | 3.7% | 1 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $9.2M | 12,449 | 3.3% | 25 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $8.6M | 40,438 | 3.1% | 3 |
| VANGUARD INTL EQUITY INDEX F | [VGK](https://holderbook.com/stocks/VGK/) | $7.4M | 83,241 | 2.6% | 3 |
| NEW YORK LIFE INVTS ACTIVE E | [MMIN](https://holderbook.com/stocks/MMIN/) | $6.8M | 279,633 | 2.4% | 23 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $5.4M | 14,386 | 1.9% | 1 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $4.6M | 67,525 | 1.6% | 12 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $4.6M | 31,013 | 1.6% | 3 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $4.5M | 12,345 | 1.6% | 3 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $4.5M | 57,975 | 1.6% | 3 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $4.4M | 20,075 | 1.6% | 10 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $4.3M | 17,655 | 1.5% | 3 |
| VANECK ETF TRUST | [PPH](https://holderbook.com/stocks/PPH/) | $4.3M | 38,992 | 1.5% | 1 |
| ISHARES TR | [AGZ](https://holderbook.com/stocks/AGZ/) | $4.2M | 38,521 | 1.5% | 9 |
| AB ACTIVE ETFS INC | [TAFI](https://holderbook.com/stocks/TAFI/) | $4.0M | 158,224 | 1.4% | 9 |
| ISHARES TR | [ACWX](https://holderbook.com/stocks/ACWX/) | $3.7M | 48,046 | 1.3% | 3 |
| PAYCHEX INC | [PAYX](https://holderbook.com/stocks/PAYX/) | $2.7M | 27,686 | 1.0% | 1 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $2.6M | 24,390 | 0.9% | 3 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $2.6M | 12,756 | 0.9% | 2 |
| SERVICENOW INC | [NOW](https://holderbook.com/stocks/NOW/) | $2.5M | 24,717 | 0.9% | 2 |
| PAYCOM SOFTWARE INC | [PAYC](https://holderbook.com/stocks/PAYC/) | $2.4M | 19,410 | 0.9% | 1 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $2.3M | 14,458 | 0.8% | 1 |
| WORKDAY INC | [WDAY](https://holderbook.com/stocks/WDAY/) | $2.2M | 18,370 | 0.8% | 1 |
| MORNINGSTAR INC | [MORN](https://holderbook.com/stocks/MORN/) | $2.2M | 14,362 | 0.8% | 3 |
| ATLASSIAN CORPORATION | [TEAM](https://holderbook.com/stocks/TEAM/) | $2.2M | 28,780 | 0.8% | 1 |
| ECOLAB INC | [ECL](https://holderbook.com/stocks/ECL/) | $2.2M | 7,977 | 0.8% | 31 |
| COLUMBIA SPORTSWEAR CO | [COLM](https://holderbook.com/stocks/COLM/) | $1.7M | 28,104 | 0.6% | 1 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $1.7M | 19,082 | 0.6% | 1 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $1.5M | 13,509 | 0.5% | 1 |
| INTUIT | [INTU](https://holderbook.com/stocks/INTU/) | $1.5M | 5,570 | 0.5% | 1 |
| MCCORMICK & CO INC | [MKC](https://holderbook.com/stocks/MKC/) | $1.4M | 28,133 | 0.5% | 1 |
| THE CAMPBELLS COMPANY | [CPB](https://holderbook.com/stocks/CPB/) | $1.4M | 62,577 | 0.5% | 1 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.4M | 9,457 | 0.5% | 1 |
| KRAFT HEINZ CO | [KHC](https://holderbook.com/stocks/KHC/) | $1.4M | 58,483 | 0.5% | 1 |
| CLOROX CO DEL | [CLX](https://holderbook.com/stocks/CLX/) | $1.3M | 13,868 | 0.5% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.2M | 4,389 | 0.4% | 1 |
| CINTAS CORP | [CTAS](https://holderbook.com/stocks/CTAS/) | $869.1K | 5,110 | 0.3% | 4 |
| FIGMA INC | [FIG](https://holderbook.com/stocks/FIG/) | $765.5K | 42,315 | 0.3% | 1 |
| HUBSPOT INC | [HUBS](https://holderbook.com/stocks/HUBS/) | $762.7K | 4,179 | 0.3% | 1 |
| PEGASYSTEMS INC | [PEGA](https://holderbook.com/stocks/PEGA/) | $739.3K | 24,668 | 0.3% | 1 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $689.8K | 2,384 | 0.2% | 31 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $655.8K | 4,797 | 0.2% | 13 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $494.6K | 1,160 | 0.2% | 16 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $318.0K | 463 | 0.1% | 13 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $294.3K | 3,051 | 0.1% | 21 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $288.7K | 817 | 0.1% | 4 |
| LIQUIDIA CORPORATION | [LQDA](https://holderbook.com/stocks/LQDA/) | $287.0K | 3,600 | 0.1% | 1 |
| NEW YORK LIFE INVTS ACTIVE E | [MMIT](https://holderbook.com/stocks/MMIT/) | $250.8K | 10,300 | 0.1% | 1 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $226.3K | 1,432 | 0.1% | 21 |
| ARCOSA INC | [ACA](https://holderbook.com/stocks/ACA/) | $224.6K | 1,546 | 0.1% | 1 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $221.2K | 526 | 0.1% | 1 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $218.3K | 425 | 0.1% | 11 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +4.9% | +14.8% | -9.9% | 98% |
| Q1 2026 | +0.6% | -4.6% | +5.2% | 100% |
| Q4 2025 | +0.2% | +2.4% | -2.1% | 100% |
| Q3 2025 | +4.6% | +7.8% | -3.2% | 100% |
| Q2 2025 | +3.3% | +10.5% | -7.1% | 100% |
| Q1 2025 | +1.4% | -4.6% | +6.0% | 100% |
| Q4 2024 | -5.2% | +2.1% | -7.3% | 100% |
| Q3 2024 | +7.8% | +5.4% | +2.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $280.2M | 57 |
| Q1 2026 | $273.3M | 43 |
| Q4 2025 | $262.4M | 57 |
| Q3 2025 | $255.5M | 69 |
| Q2 2025 | $242.8M | 63 |
| Q1 2025 | $229.5M | 59 |
| Q4 2024 | $226.0M | 62 |
| Q3 2024 | $207.8M | 61 |
| Q2 2024 | $198.2M | 72 |
| Q1 2024 | $180.8M | 85 |
| Q4 2023 | $168.5M | 74 |
| Q3 2023 | $186.1M | 81 |