# RFG Advisory, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1633387. Source: https://holderbook.com/funds/1633387-rfg-advisory-llc/

- Reported value: $6.4B
- Positions: 1,103
- Weight of the ten largest: 44.3%
- Filed: 2026-07-15

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| EXCHANGE TRADED CONCEPTS TRU | [BLUX](https://holderbook.com/stocks/BLUX/) | $566.7M | 17,603,498 | 8.9% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BDBT](https://holderbook.com/stocks/BDBT/) | $479.5M | 19,066,388 | 7.5% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BINT](https://holderbook.com/stocks/BINT/) | $404.6M | 12,472,470 | 6.3% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BLUC](https://holderbook.com/stocks/BLUC/) | $332.0M | 10,657,097 | 5.2% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BVAL](https://holderbook.com/stocks/BVAL/) | $274.1M | 8,772,271 | 4.3% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BLGR](https://holderbook.com/stocks/BLGR/) | $273.8M | 8,629,046 | 4.3% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BLST](https://holderbook.com/stocks/BLST/) | $165.6M | 6,628,950 | 2.6% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BLTD](https://holderbook.com/stocks/BLTD/) | $165.2M | 6,548,655 | 2.6% | 5 |
| EXCHANGE TRADED CONCEPTS TRU | [BLUI](https://holderbook.com/stocks/BLUI/) | $104.4M | 4,068,988 | 1.6% | 5 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $69.9M | 241,545 | 1.1% | 31 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $63.8M | 536,479 | 1.0% | 31 |
| INVESCO EXCHANGE TRADED FD T | [PRF](https://holderbook.com/stocks/PRF/) | $59.4M | 1,100,004 | 0.9% | 31 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $53.1M | 265,149 | 0.8% | 25 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $52.9M | 1,163,561 | 0.8% | 17 |
| PUTNAM ETF TRUST | [PVAL](https://holderbook.com/stocks/PVAL/) | $51.6M | 1,011,811 | 0.8% | 5 |
| GOLDMAN SACHS ETF TR | [GSLC](https://holderbook.com/stocks/GSLC/) | $50.4M | 355,036 | 0.8% | 7 |
| PIMCO ETF TR | [BOND](https://holderbook.com/stocks/BOND/) | $42.0M | 455,902 | 0.7% | 27 |
| PIMCO ETF TR | [PYLD](https://holderbook.com/stocks/PYLD/) | $40.2M | 1,516,100 | 0.6% | 11 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $39.7M | 57,777 | 0.6% | 31 |
| FIDELITY COVINGTON TRUST | [FBCG](https://holderbook.com/stocks/FBCG/) | $39.3M | 633,474 | 0.6% | 5 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $39.1M | 52,562 | 0.6% | 7 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $36.3M | 395,879 | 0.6% | 16 |
| FIDELITY COVINGTON TRUST | [FENI](https://holderbook.com/stocks/FENI/) | $35.5M | 885,510 | 0.6% | 5 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $35.3M | 185,272 | 0.6% | 31 |
| ISHARES TR | [SGOV](https://holderbook.com/stocks/SGOV/) | $35.3M | 350,260 | 0.6% | 16 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $34.0M | 463,090 | 0.5% | 31 |
| SERVICE CORP INTL | [SCI](https://holderbook.com/stocks/SCI/) | $30.9M | 406,514 | 0.5% | 28 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $30.4M | 85,095 | 0.5% | 31 |
| FIDELITY COVINGTON TRUST | [FFSM](https://holderbook.com/stocks/FFSM/) | $29.0M | 759,366 | 0.5% | 5 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $28.8M | 782,441 | 0.5% | 18 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $28.7M | 316,100 | 0.4% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $28.4M | 118,602 | 0.4% | 31 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $26.1M | 297,430 | 0.4% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $26.0M | 302,163 | 0.4% | 30 |
| DIMENSIONAL ETF TRUST | [DFGP](https://holderbook.com/stocks/DFGP/) | $25.1M | 461,737 | 0.4% | 6 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $25.0M | 114,814 | 0.4% | 31 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $24.5M | 602,160 | 0.4% | 14 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $24.3M | 65,031 | 0.4% | 31 |
| ONDAS INC | [ONDS](https://holderbook.com/stocks/ONDS/) | $23.0M | 2,787,202 | 0.4% | 2 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $22.0M | 325,572 | 0.3% | 31 |
| DIMENSIONAL ETF TRUST | [DXUV](https://holderbook.com/stocks/DXUV/) | $21.0M | 315,199 | 0.3% | 6 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $20.6M | 288,751 | 0.3% | 25 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $19.7M | 539,708 | 0.3% | 18 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $19.5M | 26,054 | 0.3% | 31 |
| COHEN & STEERS ETF TRUST | [CSNR](https://holderbook.com/stocks/CSNR/) | $18.9M | 566,569 | 0.3% | 5 |
| FIRST TR EXCHANGE-TRADED FD | [FDL](https://holderbook.com/stocks/FDL/) | $18.7M | 384,975 | 0.3% | 11 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $18.4M | 271,192 | 0.3% | 10 |
| SPDR SERIES TRUST | [SPTL](https://holderbook.com/stocks/SPTL/) | $18.1M | 689,172 | 0.3% | 31 |
| FIRST TR EXCHNG TRADED FD VI | [BUFD](https://holderbook.com/stocks/BUFD/) | $17.1M | 574,494 | 0.3% | 6 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $17.0M | 44,874 | 0.3% | 31 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $16.9M | 29,810 | 0.3% | 31 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $16.8M | 332,438 | 0.3% | 31 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $16.3M | 53,713 | 0.3% | 14 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $16.1M | 178,931 | 0.3% | 17 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $16.1M | 37,690 | 0.3% | 25 |
| DIMENSIONAL ETF TRUST | [DGCB](https://holderbook.com/stocks/DGCB/) | $15.6M | 285,441 | 0.2% | 10 |
| FRANKLIN TEMPLETON ETF TR | [FLMI](https://holderbook.com/stocks/FLMI/) | $15.4M | 613,288 | 0.2% | 10 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $15.4M | 41,620 | 0.2% | 31 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $15.1M | 190,573 | 0.2% | 23 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $15.0M | 185,203 | 0.2% | 18 |
| ISHARES TR | [FLOT](https://holderbook.com/stocks/FLOT/) | $14.7M | 288,086 | 0.2% | 15 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $14.7M | 205,693 | 0.2% | 31 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $14.6M | 41,211 | 0.2% | 31 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $14.5M | 373,465 | 0.2% | 6 |
| SPDR SERIES TRUST | [FLRN](https://holderbook.com/stocks/FLRN/) | $14.0M | 454,959 | 0.2% | 31 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $13.7M | 110,571 | 0.2% | 23 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $13.4M | 340,059 | 0.2% | 15 |
| SPDR SERIES TRUST | [SPSB](https://holderbook.com/stocks/SPSB/) | $13.2M | 441,147 | 0.2% | 25 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $12.9M | 10,775 | 0.2% | 31 |
| PUTNAM ETF TRUST | [PGRO](https://holderbook.com/stocks/PGRO/) | $12.6M | 264,218 | 0.2% | 1 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $12.5M | 16,727 | 0.2% | 31 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $12.5M | 89,232 | 0.2% | 31 |
| DIMENSIONAL ETF TRUST | [DFIC](https://holderbook.com/stocks/DFIC/) | $12.4M | 334,078 | 0.2% | 2 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $12.4M | 158,860 | 0.2% | 19 |
| ISHARES TR | [SOXX](https://holderbook.com/stocks/SOXX/) | $12.3M | 19,219 | 0.2% | 11 |
| AIM ETF PRODUCTS TRUST | [SIXJ](https://holderbook.com/stocks/SIXJ/) | $12.3M | 336,319 | 0.2% | 8 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $12.2M | 82,128 | 0.2% | 31 |
| AIM ETF PRODUCTS TRUST | [SIXO](https://holderbook.com/stocks/SIXO/) | $12.2M | 339,078 | 0.2% | 7 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $12.1M | 24,222 | 0.2% | 31 |
| SELECT SECTOR SPDR TR | [XLC](https://holderbook.com/stocks/XLC/) | $12.1M | 113,014 | 0.2% | 14 |
| DIMENSIONAL ETF TRUST | [DUHP](https://holderbook.com/stocks/DUHP/) | $11.8M | 283,699 | 0.2% | 15 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $11.8M | 36,121 | 0.2% | 31 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $11.8M | 103,885 | 0.2% | 31 |
| FRANKLIN TEMPLETON ETF TR | [FLQL](https://holderbook.com/stocks/FLQL/) | $11.6M | 148,467 | 0.2% | 1 |
| FIRST TR EXCHANGE-TRADED FD | [SDVY](https://holderbook.com/stocks/SDVY/) | $11.4M | 265,289 | 0.2% | 17 |
| PACER FDS TR | [TRFK](https://holderbook.com/stocks/TRFK/) | $11.3M | 106,244 | 0.2% | 3 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $10.8M | 112,668 | 0.2% | 31 |
| PIMCO ETF TR | [CORP](https://holderbook.com/stocks/CORP/) | $10.6M | 109,483 | 0.2% | 3 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $10.6M | 9,930 | 0.2% | 31 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $10.4M | 29,503 | 0.2% | 31 |
| JANUS DETROIT STR TR | [JAAA](https://holderbook.com/stocks/JAAA/) | $10.4M | 205,295 | 0.2% | 15 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $10.4M | 193,160 | 0.2% | 21 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $10.3M | 124,392 | 0.2% | 16 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $10.2M | 40,584 | 0.2% | 31 |
| ISHARES TR | [HEFA](https://holderbook.com/stocks/HEFA/) | $9.5M | 201,974 | 0.1% | 12 |
| EATON VANCE TAX-MANAGED DIVE | [ETY](https://holderbook.com/stocks/ETY/) | $9.3M | 642,216 | 0.1% | 31 |
| FIRST TR EXCHNG TRADED FD VI | [FHDG](https://holderbook.com/stocks/FHDG/) | $9.3M | 257,086 | 0.1% | 5 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $9.2M | 7,611 | 0.1% | 9 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $9.2M | 359,861 | 0.1% | 31 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $9.0M | 199,299 | 0.1% | 11 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.4% | +14.8% | -4.5% | 92% |
| Q1 2026 | -1.3% | -4.6% | +3.3% | 86% |
| Q4 2025 | +1.0% | +2.4% | -1.3% | 74% |
| Q3 2025 | +6.0% | +7.8% | -1.8% | 71% |
| Q2 2025 | +7.0% | +10.5% | -3.5% | 100% |
| Q1 2025 | -2.0% | -4.6% | +2.6% | 100% |
| Q4 2024 | -0.7% | +2.1% | -2.8% | 100% |
| Q3 2024 | +5.2% | +5.4% | -0.2% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $6.4B | 1,103 |
| Q1 2026 | $5.4B | 1,037 |
| Q4 2025 | $5.3B | 980 |
| Q3 2025 | $4.8B | 950 |
| Q2 2025 | $4.3B | 920 |
| Q1 2025 | $3.7B | 851 |
| Q4 2024 | $3.5B | 758 |
| Q3 2024 | $3.3B | 732 |
| Q2 2024 | $3.1B | 699 |
| Q1 2024 | $2.9B | 711 |
| Q4 2023 | $2.6B | 645 |
| Q3 2023 | $2.2B | 622 |