# Keystone Financial Planning, Inc.

> Institutional holdings reported to the SEC as of Q3 2026 on Form 13F. CIK 1596906. Source: https://holderbook.com/funds/1596906-keystone-financial-planning-inc/

- Reported value: $403.9M
- Positions: 39
- Weight of the ten largest: 77.3%
- Filed: 2026-10-08

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $204.3M | 6,279,518 | 50.6% | 32 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $16.6M | 81,529 | 4.1% | 32 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $14.1M | 27,488 | 3.5% | 32 |
| US BANCORP | [USB](https://holderbook.com/stocks/USB/) | $13.0M | 225,202 | 3.2% | 29 |
| BANK NOVA SCOTIA B C | [BNS](https://holderbook.com/stocks/BNS/) | $12.3M | 134,967 | 3.0% | 10 |
| CME GROUP INC | [CME](https://holderbook.com/stocks/CME/) | $11.3M | 43,310 | 2.8% | 4 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $10.7M | 232,816 | 2.6% | 26 |
| GSK PLC | [GSK](https://holderbook.com/stocks/GSK/) | $10.2M | 211,232 | 2.5% | 9 |
| SPDR SERIES TRUST | [SPYD](https://holderbook.com/stocks/SPYD/) | $10.0M | 219,348 | 2.5% | 19 |
| UNILEVER PLC | [UL](https://holderbook.com/stocks/UL/) | $9.7M | 160,199 | 2.4% | 3 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $9.7M | 155,174 | 2.4% | 13 |
| PPL CORP | [PPL](https://holderbook.com/stocks/PPL/) | $9.3M | 282,743 | 2.3% | 1 |
| BRITISH AMERN TOB PLC | [BTI](https://holderbook.com/stocks/BTI/) | $8.9M | 163,906 | 2.2% | 32 |
| EXXONMOBIL HOLDINGS CORP COM SHS | [XOM](https://holderbook.com/stocks/XOM/) | $7.8M | 47,734 | 1.9% | 2 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $7.1M | 105,453 | 1.8% | 32 |
| PRICE T ROWE GROUP INC | [TROW](https://holderbook.com/stocks/TROW/) | $6.9M | 66,572 | 1.7% | 19 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $6.8M | 239,885 | 1.7% | 32 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $4.8M | 25,084 | 1.2% | 32 |
| ISHARES TR | [HDV](https://holderbook.com/stocks/HDV/) | $4.4M | 156,554 | 1.1% | 32 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $4.2M | 44,446 | 1.0% | 18 |
| FRANKLIN RESOURCES INC | [BEN](https://holderbook.com/stocks/BEN/) | $3.4M | 105,146 | 0.8% | 32 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $3.0M | 35,137 | 0.7% | 32 |
| GENUINE PARTS CO | [GPC](https://holderbook.com/stocks/GPC/) | $2.5M | 20,228 | 0.6% | 27 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $1.8M | 8,326 | 0.5% | 32 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $1.6M | 65,536 | 0.4% | 32 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.4M | 5,918 | 0.3% | 32 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.3M | 9,021 | 0.3% | 24 |
| PINNACLE WEST CAP CORP | [PNW](https://holderbook.com/stocks/PNW/) | $1.3M | 13,510 | 0.3% | 27 |
| SANOFI SA | [SNY](https://holderbook.com/stocks/SNY/) | $901.8K | 21,872 | 0.2% | 32 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $843.8K | 1,657 | 0.2% | 32 |
| COLGATE PALMOLIVE CO | [CL](https://holderbook.com/stocks/CL/) | $757.2K | 8,875 | 0.2% | 14 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $564.7K | 4,268 | 0.1% | 14 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $443.0K | 4,942 | 0.1% | 32 |
| HALEON PLC | [HLN](https://holderbook.com/stocks/HLN/) | $439.6K | 48,842 | 0.1% | 17 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $387.4K | 4,521 | 0.1% | 32 |
| PUBLIC SVC ENTERPRISE GROUP | [PEG](https://holderbook.com/stocks/PEG/) | $335.6K | 4,983 | 0.1% | 27 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $320.1K | 5,881 | 0.1% | 11 |
| NOVO-NORDISK A S | [NVO](https://holderbook.com/stocks/NVO/) | $265.9K | 7,014 | 0.1% | 2 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $258.0K | 612 | 0.1% | 4 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +3.2% | +14.8% | -11.6% | 100% |
| Q1 2026 | +7.8% | -4.6% | +12.5% | 100% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +3.8% | +7.8% | -4.1% | 100% |
| Q2 2025 | -1.0% | +10.5% | -11.5% | 100% |
| Q1 2025 | +4.3% | -4.6% | +8.9% | 100% |
| Q4 2024 | -3.1% | +2.1% | -5.3% | 100% |
| Q3 2024 | +9.1% | +5.4% | +3.7% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2026 | $403.9M | 39 |
| Q2 2026 | $387.9M | 39 |
| Q1 2026 | $374.4M | 40 |
| Q4 2025 | $344.8M | 44 |
| Q3 2025 | $344.1M | 46 |
| Q2 2025 | $330.8M | 45 |
| Q1 2025 | $335.6M | 46 |
| Q4 2024 | $322.4M | 46 |
| Q3 2024 | $330.4M | 47 |
| Q2 2024 | $302.2M | 49 |
| Q1 2024 | $308.4M | 49 |
| Q4 2023 | $302.7M | 49 |