# Advisory Alpha, LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1576762. Source: https://holderbook.com/funds/1576762-advisory-alpha-llc/

- Reported value: $4.1B
- Positions: 571
- Weight of the ten largest: 47.8%
- Filed: 2026-08-11

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $343.7M | 2,888,101 | 8.4% | 31 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $300.2M | 4,938,446 | 7.4% | 31 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $257.5M | 6,983,767 | 6.3% | 31 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $241.6M | 1,268,200 | 5.9% | 28 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $201.6M | 4,000,503 | 4.9% | 31 |
| SPDR SERIES TRUST | [SPSB](https://holderbook.com/stocks/SPSB/) | $160.1M | 5,333,999 | 3.9% | 10 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $137.2M | 3,796,240 | 3.4% | 31 |
| SPDR SERIES TRUST | [SPHY](https://holderbook.com/stocks/SPHY/) | $111.4M | 4,753,003 | 2.7% | 19 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $104.9M | 1,956,757 | 2.6% | 22 |
| SSGA ACTIVE ETF TR | [SRLN](https://holderbook.com/stocks/SRLN/) | $90.5M | 2,246,592 | 2.2% | 14 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $84.4M | 1,021,669 | 2.1% | 22 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $72.0M | 1,236,917 | 1.8% | 18 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $69.1M | 1,335,026 | 1.7% | 31 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $60.3M | 379,833 | 1.5% | 28 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $57.5M | 310,256 | 1.4% | 28 |
| SPDR SERIES TRUST | [SPMB](https://holderbook.com/stocks/SPMB/) | $49.8M | 2,230,802 | 1.2% | 6 |
| SELECT SECTOR SPDR TR | [XLP](https://holderbook.com/stocks/XLP/) | $49.5M | 596,228 | 1.2% | 28 |
| ISHARES TR | [ICVT](https://holderbook.com/stocks/ICVT/) | $49.1M | 403,189 | 1.2% | 16 |
| SELECT SECTOR SPDR TR | [XLY](https://holderbook.com/stocks/XLY/) | $47.7M | 406,747 | 1.2% | 24 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $47.2M | 913,266 | 1.2% | 21 |
| VANGUARD INTL EQUITY INDEX F | [VSS](https://holderbook.com/stocks/VSS/) | $43.8M | 283,898 | 1.1% | 11 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $42.7M | 147,592 | 1.0% | 25 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $41.9M | 1,580,881 | 1.0% | 22 |
| SELECT SECTOR SPDR TR | [XLRE](https://holderbook.com/stocks/XLRE/) | $40.2M | 913,389 | 1.0% | 11 |
| VANGUARD SCOTTSDALE FDS | [VCLT](https://holderbook.com/stocks/VCLT/) | $40.0M | 531,412 | 1.0% | 17 |
| FIRST TR EXCH TRADED FD III | [FPE](https://holderbook.com/stocks/FPE/) | $39.1M | 2,184,822 | 1.0% | 7 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $39.0M | 194,777 | 1.0% | 28 |
| SCHWAB STRATEGIC TR | [SCHR](https://holderbook.com/stocks/SCHR/) | $37.7M | 1,527,811 | 0.9% | 22 |
| SELECT SECTOR SPDR TR | [XLC](https://holderbook.com/stocks/XLC/) | $35.0M | 326,682 | 0.9% | 27 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $33.0M | 139,306 | 0.8% | 24 |
| GLOBAL X FDS | [MLPX](https://holderbook.com/stocks/MLPX/) | $29.8M | 404,310 | 0.7% | 7 |
| SPDR SERIES TRUST | [SPTL](https://holderbook.com/stocks/SPTL/) | $28.3M | 1,079,040 | 0.7% | 10 |
| VANGUARD WHITEHALL FDS | [VWOB](https://holderbook.com/stocks/VWOB/) | $27.8M | 412,915 | 0.7% | 11 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $26.7M | 648,270 | 0.7% | 21 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $26.4M | 320,063 | 0.6% | 16 |
| SPDR SERIES TRUST | [FLRN](https://holderbook.com/stocks/FLRN/) | $24.9M | 806,621 | 0.6% | 22 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $24.4M | 955,598 | 0.6% | 22 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $21.4M | 57,359 | 0.5% | 31 |
| VANGUARD INDEX FDS | [VOE](https://holderbook.com/stocks/VOE/) | $21.3M | 107,901 | 0.5% | 22 |
| SELECT SECTOR SPDR TR | [XLB](https://holderbook.com/stocks/XLB/) | $21.1M | 415,988 | 0.5% | 21 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $20.1M | 632,443 | 0.5% | 19 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $19.5M | 221,997 | 0.5% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $17.4M | 73,039 | 0.4% | 25 |
| VANGUARD INDEX FDS | [VOT](https://holderbook.com/stocks/VOT/) | $16.1M | 52,638 | 0.4% | 22 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $16.0M | 455,568 | 0.4% | 16 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $15.6M | 394,851 | 0.4% | 9 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $15.5M | 249,443 | 0.4% | 15 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $15.1M | 283,956 | 0.4% | 21 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $14.7M | 364,776 | 0.4% | 21 |
| SELECT SECTOR SPDR TR | [XLU](https://holderbook.com/stocks/XLU/) | $14.5M | 320,069 | 0.4% | 24 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $14.2M | 39,867 | 0.3% | 28 |
| INNOVATOR ETFS TRUST | [PJUN](https://holderbook.com/stocks/PJUN/) | $13.4M | 309,557 | 0.3% | 17 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $13.2M | 31,453 | 0.3% | 28 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $13.1M | 37,077 | 0.3% | 21 |
| SPDR SERIES TRUST | [SJNK](https://holderbook.com/stocks/SJNK/) | $13.0M | 518,155 | 0.3% | 6 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $11.9M | 15,953 | 0.3% | 28 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $11.8M | 48,560 | 0.3% | 13 |
| INVESCO EXCH TRD SLF IDX FD | [BSJQ](https://holderbook.com/stocks/BSJQ/) | $11.7M | 507,769 | 0.3% | 19 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $10.7M | 198,674 | 0.3% | 16 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $10.5M | 135,810 | 0.3% | 31 |
| INVESCO EXCH TRD SLF IDX FD | [BSJR](https://holderbook.com/stocks/BSJR/) | $10.4M | 465,244 | 0.3% | 15 |
| VANGUARD INDEX FDS | [VBK](https://holderbook.com/stocks/VBK/) | $10.0M | 27,456 | 0.2% | 10 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $9.8M | 17,351 | 0.2% | 14 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $9.2M | 238,078 | 0.2% | 16 |
| DIMENSIONAL ETF TRUST | [DISV](https://holderbook.com/stocks/DISV/) | $9.1M | 227,732 | 0.2% | 16 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $8.7M | 7,238 | 0.2% | 28 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $8.4M | 16,722 | 0.2% | 25 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $7.9M | 10,869 | 0.2% | 20 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $7.6M | 7,135 | 0.2% | 31 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $7.3M | 49,531 | 0.2% | 31 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $7.2M | 19,577 | 0.2% | 21 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $7.2M | 83,149 | 0.2% | 30 |
| INVESCO EXCH TRD SLF IDX FD | [BSJS](https://holderbook.com/stocks/BSJS/) | $7.1M | 327,100 | 0.2% | 11 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $6.9M | 136,583 | 0.2% | 22 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $6.7M | 20,476 | 0.2% | 24 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $6.6M | 57,915 | 0.2% | 21 |
| VANGUARD MALVERN FDS | [VTIP](https://holderbook.com/stocks/VTIP/) | $5.8M | 115,968 | 0.1% | 22 |
| INNOVATOR ETFS TRUST | [PMAY](https://holderbook.com/stocks/PMAY/) | $5.7M | 137,093 | 0.1% | 17 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $5.6M | 22,094 | 0.1% | 21 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $5.3M | 38,417 | 0.1% | 31 |
| INNOVATOR ETFS TRUST | [PFEB](https://holderbook.com/stocks/PFEB/) | $5.1M | 118,670 | 0.1% | 6 |
| INVESCO EXCH TRD SLF IDX FD | [BSJT](https://holderbook.com/stocks/BSJT/) | $4.9M | 229,603 | 0.1% | 7 |
| ISHARES GOLD TR | [IAU](https://holderbook.com/stocks/IAU/) | $4.5M | 60,121 | 0.1% | 18 |
| INNOVATOR ETFS TRUST | [PMAR](https://holderbook.com/stocks/PMAR/) | $4.1M | 86,672 | 0.1% | 14 |
| FIRST TR EXCHANGE-TRADED FD | [FDL](https://holderbook.com/stocks/FDL/) | $4.1M | 83,486 | 0.1% | 13 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $4.0M | 5,746 | 0.1% | 31 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $3.9M | 10,544 | 0.1% | 10 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $3.9M | 54,000 | 0.1% | 14 |
| INVESCO EXCH TRD SLF IDX FD | [BSJU](https://holderbook.com/stocks/BSJU/) | $3.8M | 148,157 | 0.1% | 3 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $3.7M | 42,470 | 0.1% | 20 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $3.7M | 6,365 | 0.1% | 19 |
| AIM ETF PRODUCTS TRUST | [AUGW](https://holderbook.com/stocks/AUGW/) | $3.5M | 103,834 | 0.1% | 12 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $3.5M | 62,147 | 0.1% | 2 |
| INVESCO EXCH TRADED FD TR II | [PGHY](https://holderbook.com/stocks/PGHY/) | $3.5M | 176,861 | 0.1% | 22 |
| FIRST TR EXCHANGE-TRADED FD | [FVD](https://holderbook.com/stocks/FVD/) | $3.5M | 72,040 | 0.1% | 20 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $3.4M | 11,345 | 0.1% | 9 |
| INNOVATOR ETFS TRUST | [PJUL](https://holderbook.com/stocks/PJUL/) | $3.4M | 70,020 | 0.1% | 15 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $3.4M | 4,534 | 0.1% | 15 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $3.4M | 15,410 | 0.1% | 20 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $3.3M | 9,818 | 0.1% | 8 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.4% | +14.8% | -4.4% | 100% |
| Q1 2026 | -1.2% | -4.6% | +3.4% | 100% |
| Q4 2025 | +1.4% | +2.4% | -1.0% | 99% |
| Q3 2025 | +5.6% | +7.8% | -2.3% | 100% |
| Q2 2025 | +6.5% | +10.5% | -3.9% | 100% |
| Q1 2025 | -1.8% | -4.6% | +2.7% | 100% |
| Q4 2024 | -1.1% | +2.1% | -3.3% | 100% |
| Q3 2024 | +5.6% | +5.4% | +0.2% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $4.1B | 571 |
| Q1 2026 | $3.7B | 545 |
| Q4 2025 | $3.7B | 519 |
| Q3 2025 | $3.6B | 516 |
| Q2 2025 | $3.2B | 481 |
| Q1 2025 | $2.9B | 455 |
| Q4 2024 | $2.8B | 437 |
| Q3 2024 | $2.8B | 423 |
| Q2 2024 | $2.5B | 395 |
| Q1 2024 | $2.4B | 384 |
| Q4 2023 | $2.2B | 345 |
| Q3 2023 | $1.9B | 302 |