# Creative Planning

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1540235. Source: https://holderbook.com/funds/1540235-creative-planning/

- Reported value: $171.1B
- Positions: 4,197
- Weight of the ten largest: 41.7%
- Filed: 2026-08-13

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $18.4B | 24,609,695 | 10.8% | 31 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $9.6B | 130,673,715 | 5.6% | 31 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $8.3B | 116,981,979 | 4.9% | 31 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $7.3B | 144,440,101 | 4.3% | 31 |
| SPDR SERIES TRUST | [SPMD](https://holderbook.com/stocks/SPMD/) | $6.8B | 101,248,410 | 4.0% | 31 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $6.5B | 78,943,848 | 3.8% | 31 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $4.1B | 12,039,581 | 2.4% | 31 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $3.6B | 12,407,426 | 2.1% | 31 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $3.4B | 43,838,959 | 2.0% | 31 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $3.1B | 35,366,422 | 1.8% | 31 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $2.9B | 14,693,402 | 1.7% | 31 |
| AMERICAN CENTY ETF TR | [AVUV](https://holderbook.com/stocks/AVUV/) | $2.7B | 21,603,359 | 1.6% | 23 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $2.6B | 32,713,198 | 1.5% | 31 |
| AMERICAN CENTY ETF TR | [AVDV](https://holderbook.com/stocks/AVDV/) | $2.6B | 25,514,696 | 1.5% | 23 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $2.4B | 81,513,814 | 1.4% | 31 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $2.3B | 27,848,061 | 1.3% | 31 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $2.3B | 27,823,389 | 1.3% | 21 |
| SELECT SECTOR SPDR TR | [XLRE](https://holderbook.com/stocks/XLRE/) | $2.3B | 51,785,146 | 1.3% | 31 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.2B | 6,075,603 | 1.3% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $2.2B | 2,961,460 | 1.3% | 31 |
| SPDR SERIES TRUST | [SPSB](https://holderbook.com/stocks/SPSB/) | $1.7B | 56,313,973 | 1.0% | 28 |
| ISHARES TR | [IDEV](https://holderbook.com/stocks/IDEV/) | $1.7B | 18,754,418 | 1.0% | 26 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $1.6B | 14,801,826 | 0.9% | 31 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.6B | 4,155,769 | 0.9% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.4B | 2,847,386 | 0.8% | 31 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $1.4B | 27,320,238 | 0.8% | 31 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $1.3B | 13,634,358 | 0.8% | 31 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $1.3B | 46,025,845 | 0.7% | 31 |
| VANGUARD SCOTTSDALE FDS | [VGIT](https://holderbook.com/stocks/VGIT/) | $1.2B | 21,003,636 | 0.7% | 31 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $1.2B | 12,196,894 | 0.7% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.1B | 3,202,466 | 0.7% | 31 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $1.1B | 1,655,904 | 0.7% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.1B | 4,694,102 | 0.7% | 31 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $1.1B | 21,397,101 | 0.6% | 31 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $1.1B | 29,016,208 | 0.6% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $1.1B | 17,840,334 | 0.6% | 31 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $930.0M | 13,305,154 | 0.5% | 21 |
| SCHWAB STRATEGIC TR | [SCHE](https://holderbook.com/stocks/SCHE/) | $764.6M | 21,086,695 | 0.4% | 31 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $724.4M | 1,917,351 | 0.4% | 31 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $682.6M | 1,931,002 | 0.4% | 31 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $612.9M | 2,021,950 | 0.4% | 31 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $606.0M | 3,834,889 | 0.4% | 31 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $576.2M | 1,022,780 | 0.3% | 31 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $540.2M | 733,485 | 0.3% | 31 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $534.6M | 445,706 | 0.3% | 31 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $520.9M | 1,591,305 | 0.3% | 31 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $519.1M | 449,717 | 0.3% | 31 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $482.8M | 667,761 | 0.3% | 31 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $475.4M | 1,130,268 | 0.3% | 31 |
| SCHWAB STRATEGIC TR | [SCHH](https://holderbook.com/stocks/SCHH/) | $465.5M | 19,656,745 | 0.3% | 31 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $447.0M | 769,530 | 0.3% | 31 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $404.3M | 379,703 | 0.2% | 31 |
| SPDR SERIES TRUST | [SPTM](https://holderbook.com/stocks/SPTM/) | $385.4M | 4,244,480 | 0.2% | 31 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $376.9M | 4,887,959 | 0.2% | 31 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $351.7M | 1,384,963 | 0.2% | 31 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $339.0M | 2,063,768 | 0.2% | 31 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $338.0M | 707,850 | 0.2% | 31 |
| LAM RESEARCH CORP | [LRCX](https://holderbook.com/stocks/LRCX/) | $315.8M | 728,684 | 0.2% | 7 |
| ISHARES TR | [SUB](https://holderbook.com/stocks/SUB/) | $314.6M | 2,954,555 | 0.2% | 25 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $312.5M | 3,798,676 | 0.2% | 31 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $312.2M | 2,283,468 | 0.2% | 31 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $306.7M | 893,823 | 0.2% | 31 |
| VANGUARD SCOTTSDALE FDS | [VONV](https://holderbook.com/stocks/VONV/) | $294.3M | 2,768,104 | 0.2% | 22 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $288.4M | 2,546,299 | 0.2% | 31 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $287.0M | 306,789 | 0.2% | 31 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $283.4M | 1,126,243 | 0.2% | 31 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $283.0M | 1,196,126 | 0.2% | 31 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $272.1M | 3,321,135 | 0.2% | 21 |
| VANGUARD INDEX FDS | [VXF](https://holderbook.com/stocks/VXF/) | $271.4M | 1,102,341 | 0.2% | 31 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $267.6M | 4,865,323 | 0.2% | 17 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $266.7M | 651,215 | 0.2% | 31 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $262.4M | 2,717,102 | 0.2% | 31 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $257.0M | 2,010,520 | 0.2% | 31 |
| SPDR SERIES TRUST | [SPIB](https://holderbook.com/stocks/SPIB/) | $256.8M | 7,674,046 | 0.2% | 31 |
| WISDOMTREE TR | [DGS](https://holderbook.com/stocks/DGS/) | $256.3M | 3,960,885 | 0.1% | 31 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $246.8M | 1,682,966 | 0.1% | 31 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $237.3M | 2,019,639 | 0.1% | 31 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $232.1M | 1,869,072 | 0.1% | 31 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $230.4M | 653,261 | 0.1% | 31 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $220.3M | 3,866,843 | 0.1% | 31 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $215.3M | 1,541,526 | 0.1% | 31 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $212.2M | 5,873,670 | 0.1% | 31 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $211.9M | 2,039,695 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $203.8M | 935,349 | 0.1% | 31 |
| WISDOMTREE TR | [DOL](https://holderbook.com/stocks/DOL/) | $199.9M | 2,688,178 | 0.1% | 31 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $195.0M | 2,398,911 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $193.9M | 2,251,293 | 0.1% | 31 |
| VANGUARD WORLD FD | [ESGV](https://holderbook.com/stocks/ESGV/) | $193.8M | 1,465,297 | 0.1% | 31 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $185.7M | 1,251,825 | 0.1% | 31 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $182.6M | 3,381,003 | 0.1% | 20 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $174.1M | 1,354,765 | 0.1% | 31 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $173.1M | 573,640 | 0.1% | 31 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $168.8M | 561,917 | 0.1% | 31 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $166.1M | 236,181 | 0.1% | 31 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $165.1M | 1,126,280 | 0.1% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $163.2M | 218 | 0.1% | 31 |
| SPDR SERIES TRUST | [SPSM](https://holderbook.com/stocks/SPSM/) | $160.1M | 2,776,196 | 0.1% | 30 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $159.0M | 1,330,391 | 0.1% | 31 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $158.2M | 954,599 | 0.1% | 31 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $153.3M | 545,121 | 0.1% | 31 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.2% | +14.8% | -3.6% | 100% |
| Q1 2026 | -1.1% | -4.6% | +3.5% | 100% |
| Q4 2025 | +1.7% | +2.4% | -0.7% | 100% |
| Q3 2025 | +6.3% | +7.8% | -1.5% | 100% |
| Q2 2025 | +7.6% | +10.5% | -2.8% | 100% |
| Q1 2025 | -1.4% | -4.6% | +3.1% | 100% |
| Q4 2024 | -1.8% | +2.1% | -4.0% | 100% |
| Q3 2024 | +6.3% | +5.4% | +0.9% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $171.1B | 4,197 |
| Q1 2026 | $147.4B | 4,078 |
| Q4 2025 | $139.7B | 3,875 |
| Q3 2025 | $130.9B | 3,811 |
| Q2 2025 | $117.1B | 3,594 |
| Q1 2025 | $106.4B | 3,426 |
| Q4 2024 | $102.8B | 3,554 |
| Q3 2024 | $101.0B | 3,184 |
| Q2 2024 | $93.7B | 2,993 |
| Q1 2024 | $90.2B | 2,845 |
| Q4 2023 | $53.9B | 2,717 |
| Q3 2023 | $74.9B | 2,808 |