# Cetera Advisors LLC

> Institutional holdings reported to the SEC as of Q4 2023 on Form 13F. CIK 1534400. Source: https://holderbook.com/funds/1534400-cetera-advisors-llc/

- Reported value: $7.2B
- Positions: 1,782
- Weight of the ten largest: 18.9%
- Filed: 2024-02-13

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $236.3M | 497,093 | 3.3% | 21 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $232.1M | 1,205,363 | 3.2% | 21 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $197.7M | 413,942 | 2.7% | 21 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $127.5M | 339,154 | 1.8% | 21 |
| GOLDMAN SACHS ETF TR | [GSLC](https://holderbook.com/stocks/GSLC/) | $118.7M | 1,264,963 | 1.6% | 21 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $98.5M | 325,061 | 1.4% | 21 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $96.2M | 220,242 | 1.3% | 21 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $90.2M | 1,156,060 | 1.3% | 21 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $85.4M | 208,606 | 1.2% | 15 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $83.9M | 551,885 | 1.2% | 21 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $78.8M | 332,377 | 1.1% | 21 |
| FIRST TR EXCHANGE-TRADED FD | [FTSM](https://holderbook.com/stocks/FTSM/) | $70.0M | 1,173,790 | 1.0% | 21 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $57.3M | 246,246 | 0.8% | 21 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $56.9M | 159,557 | 0.8% | 21 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $54.3M | 388,748 | 0.8% | 21 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $54.2M | 109,483 | 0.8% | 21 |
| FIRST TR EXCHANGE-TRADED FD | [FDL](https://holderbook.com/stocks/FDL/) | $53.6M | 1,494,080 | 0.7% | 21 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $52.8M | 1,146,518 | 0.7% | 21 |
| AMERICAN CENTY ETF TR | [AVLV](https://holderbook.com/stocks/AVLV/) | $52.7M | 912,075 | 0.7% | 3 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $50.6M | 920,046 | 0.7% | 12 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $48.9M | 196,984 | 0.7% | 21 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $48.1M | 173,611 | 0.7% | 21 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $46.2M | 314,111 | 0.6% | 20 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $46.1M | 627,299 | 0.6% | 21 |
| FIRST TR EXCHANGE-TRADED FD | [FTCS](https://holderbook.com/stocks/FTCS/) | $45.8M | 571,654 | 0.6% | 15 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $45.7M | 262,635 | 0.6% | 21 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $45.5M | 275,519 | 0.6% | 21 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $45.2M | 494,770 | 0.6% | 20 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $44.9M | 577,075 | 0.6% | 21 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $42.5M | 122,774 | 0.6% | 21 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $42.5M | 249,572 | 0.6% | 21 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $40.8M | 536,340 | 0.6% | 21 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $38.8M | 516,921 | 0.5% | 21 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $37.2M | 642,217 | 0.5% | 21 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $36.6M | 215,053 | 0.5% | 21 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $36.1M | 618,235 | 0.5% | 21 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $35.3M | 325,946 | 0.5% | 21 |
| ISHARES TR | [MBB](https://holderbook.com/stocks/MBB/) | $35.2M | 374,585 | 0.5% | 21 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $35.2M | 354,482 | 0.5% | 21 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $34.8M | 220,705 | 0.5% | 21 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $33.8M | 303,110 | 0.5% | 21 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $33.3M | 640,941 | 0.5% | 15 |
| CAPITAL GRP FIXED INCM ETF T | [CGCP](https://holderbook.com/stocks/CGCP/) | $32.9M | 1,451,216 | 0.5% | 3 |
| FIRST TR EXCHANGE-TRADED FD | [FVD](https://holderbook.com/stocks/FVD/) | $32.1M | 790,672 | 0.4% | 21 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $31.9M | 1,069,973 | 0.4% | 6 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $31.6M | 54,272 | 0.4% | 21 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $31.5M | 157,133 | 0.4% | 21 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $31.0M | 575,332 | 0.4% | 21 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $30.4M | 173,574 | 0.4% | 12 |
| ISHARES TR | [LQD](https://holderbook.com/stocks/LQD/) | $29.4M | 265,602 | 0.4% | 21 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $28.7M | 409,005 | 0.4% | 19 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $28.6M | 149,819 | 0.4% | 21 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $28.1M | 339,065 | 0.4% | 21 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $27.9M | 186,948 | 0.4% | 21 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $27.6M | 106,046 | 0.4% | 19 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $27.1M | 103,100 | 0.4% | 21 |
| JANUS DETROIT STR TR | [VNLA](https://holderbook.com/stocks/VNLA/) | $27.0M | 558,056 | 0.4% | 8 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $26.9M | 40,807 | 0.4% | 21 |
| ISHARES TR | [TLT](https://holderbook.com/stocks/TLT/) | $26.9M | 272,093 | 0.4% | 21 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $26.8M | 75,770 | 0.4% | 21 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $26.7M | 189,313 | 0.4% | 21 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $25.9M | 83,369 | 0.4% | 21 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $25.9M | 540,558 | 0.4% | 21 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $25.1M | 160,083 | 0.3% | 21 |
| CAPITAL GROUP CORE EQUITY ET | [CGUS](https://holderbook.com/stocks/CGUS/) | $24.7M | 872,320 | 0.3% | 6 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $24.7M | 180,775 | 0.3% | 21 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $24.4M | 347,233 | 0.3% | 21 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $24.4M | 232,080 | 0.3% | 21 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $23.7M | 55,672 | 0.3% | 21 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $22.9M | 156,374 | 0.3% | 21 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $22.2M | 430,011 | 0.3% | 21 |
| HONEYWELL INTL INC | [HONZZZZ](https://holderbook.com/stocks/HONZZZZ/) | $21.6M | 103,216 | 0.3% | 21 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $21.6M | 175,576 | 0.3% | 21 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $21.4M | 111,255 | 0.3% | 21 |
| VANGUARD WORLD FD | [VHT](https://holderbook.com/stocks/VHT/) | $21.0M | 83,901 | 0.3% | 21 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $21.0M | 46,252 | 0.3% | 21 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $20.7M | 51,805 | 0.3% | 21 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $20.7M | 206,887 | 0.3% | 21 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $20.5M | 132,159 | 0.3% | 21 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $20.3M | 411,528 | 0.3% | 21 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $20.3M | 389,446 | 0.3% | 21 |
| UNITEDHEALTH GROUP INC | [UNH](https://holderbook.com/stocks/UNH/) | $20.3M | 38,529 | 0.3% | 21 |
| GOLDMAN SACHS ETF TR | [GSIE](https://holderbook.com/stocks/GSIE/) | $19.4M | 593,448 | 0.3% | 20 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $19.1M | 127,479 | 0.3% | 21 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $18.6M | 367,293 | 0.3% | 21 |
| S&P GLOBAL INC | [SPGI](https://holderbook.com/stocks/SPGI/) | $18.4M | 41,713 | 0.3% | 21 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $18.0M | 358,616 | 0.2% | 21 |
| PHILLIPS EDISON & CO INC | [PECO](https://holderbook.com/stocks/PECO/) | $18.0M | 493,202 | 0.2% | 8 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $17.4M | 656,508 | 0.2% | 13 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $17.3M | 58,412 | 0.2% | 21 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $16.5M | 55,930 | 0.2% | 21 |
| ISHARES TR | [TFLO](https://holderbook.com/stocks/TFLO/) | $16.5M | 326,247 | 0.2% | 7 |
| FIRST TR EXCHANGE-TRADED FD | [KNG](https://holderbook.com/stocks/KNG/) | $16.2M | 314,159 | 0.2% | 12 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $16.2M | 192,825 | 0.2% | 21 |
| CAPITAL GROUP GROWTH ETF | [CGGR](https://holderbook.com/stocks/CGGR/) | $16.1M | 569,249 | 0.2% | 5 |
| INVESCO EXCH TRD SLF IDX FD | [BSJP](https://holderbook.com/stocks/BSJP/) | $16.0M | 704,282 | 0.2% | 21 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $15.8M | 93,490 | 0.2% | 13 |
| FIRST TR EXCHNG TRADED FD VI | [XMAR](https://holderbook.com/stocks/XMAR/) | $15.7M | 478,853 | 0.2% | 3 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $15.7M | 14,056 | 0.2% | 21 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $15.6M | 144,038 | 0.2% | 21 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q4 2023 | +9.4% | +11.2% | -1.8% | 100% |
| Q3 2023 | -3.5% | -3.6% | +0.0% | 100% |
| Q2 2023 | +4.6% | +8.3% | -3.6% | 100% |
| Q1 2023 | +4.9% | +7.0% | -2.2% | 100% |
| Q4 2022 | +7.1% | +7.1% | +0.0% | 100% |
| Q3 2022 | -4.9% | -5.3% | +0.4% | 100% |
| Q2 2022 | -14.4% | -16.5% | +2.1% | 100% |
| Q1 2022 | -3.7% | -4.9% | +1.2% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q4 2023 | $7.2B | 1,782 |
| Q3 2023 | $6.4B | 1,690 |
| Q2 2023 | $6.3B | 1,643 |
| Q1 2023 | $6.0B | 1,642 |
| Q4 2022 | $5.5B | 1,591 |
| Q3 2022 | $3.8B | 1,320 |
| Q2 2022 | $4.4B | 1,353 |
| Q1 2022 | $5.0B | 1,400 |
| Q4 2021 | $4.9B | 1,428 |
| Q3 2021 | $5.1B | 1,399 |
| Q2 2021 | $4.2B | 1,312 |
| Q1 2021 | $3.6B | 1,208 |