# HL FINANCIAL SERVICES LLC

> Institutional holdings reported to the SEC as of Q1 2019 on Form 13F. CIK 1430233. Source: https://holderbook.com/funds/1430233-hl-financial-services-llc/

- Reported value: $6.5B
- Positions: 728
- Weight of the ten largest: 33.8%
- Filed: 2019-05-01

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $314.4M | 2,665,622 | 4.8% | 2 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $298.3M | 1,570,251 | 4.6% | 2 |
| JPMORGAN CHASE &amp; CO | [JPM](https://holderbook.com/stocks/JPM/) | $287.6M | 2,841,451 | 4.4% | 2 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $263.0M | 1,370,764 | 4.0% | 2 |
| JOHNSON &amp; JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $229.0M | 1,637,917 | 3.5% | 2 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $201.4M | 1,813,843 | 3.1% | 2 |
| PROGRESSIVE CORP | [PGR](https://holderbook.com/stocks/PGR/) | $172.5M | 2,392,767 | 2.7% | 2 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $151.5M | 129,139 | 2.3% | 2 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $141.9M | 706,441 | 2.2% | 2 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $138.1M | 3,252,332 | 2.1% | 2 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $134.6M | 2,529,128 | 2.1% | 2 |
| US BANCORP | [USB](https://holderbook.com/stocks/USB/) | $134.1M | 2,782,764 | 2.1% | 2 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $128.6M | 769,314 | 2.0% | 2 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $127.1M | 2,353,543 | 2.0% | 2 |
| FASTENAL CO | [FAST](https://holderbook.com/stocks/FAST/) | $121.6M | 1,891,372 | 1.9% | 2 |
| TE CONNECTIVITY LTD | [TELXXXX](https://holderbook.com/stocks/TELXXXX/) | $121.4M | 1,502,889 | 1.9% | 2 |
| OREILLY AUTOMOTIVE INC | [ORLY](https://holderbook.com/stocks/ORLY/) | $116.7M | 300,586 | 1.8% | 2 |
| WELLS FARGO &amp; CO | [WFC](https://holderbook.com/stocks/WFC/) | $105.1M | 2,174,724 | 1.6% | 2 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $92.4M | 2,260,087 | 1.4% | 2 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $90.8M | 1,682,869 | 1.4% | 2 |
| BROWN FORMAN CORP | [BFB](https://holderbook.com/stocks/BFB/) | $89.8M | 1,702,286 | 1.4% | 2 |
| EXPEDITORS INTL WASH INC | [EXPD](https://holderbook.com/stocks/EXPD/) | $89.3M | 1,176,102 | 1.4% | 2 |
| OMNICOM GROUP INC | [OMC](https://holderbook.com/stocks/OMC/) | $87.5M | 1,198,340 | 1.3% | 2 |
| ALLERGAN PLC | [AGN](https://holderbook.com/stocks/AGN/) | $82.0M | 560,153 | 1.3% | 2 |
| CARMAX INC | [KMX](https://holderbook.com/stocks/KMX/) | $78.1M | 1,118,864 | 1.2% | 2 |
| NORTHERN TR CORP | [NTRS](https://holderbook.com/stocks/NTRS/) | $66.8M | 739,032 | 1.0% | 2 |
| PROCTER &amp; GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $63.4M | 609,584 | 1.0% | 2 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $59.8M | 739,723 | 0.9% | 2 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $58.8M | 761,965 | 0.9% | 2 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $54.7M | 192,139 | 0.8% | 2 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $50.2M | 1,181,149 | 0.8% | 2 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $45.3M | 367,465 | 0.7% | 2 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $43.5M | 355,039 | 0.7% | 2 |
| 3M CO | [MMM](https://holderbook.com/stocks/MMM/) | $38.9M | 187,100 | 0.6% | 2 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $38.1M | 437,917 | 0.6% | 2 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $36.0M | 611,862 | 0.6% | 2 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $34.1M | 422,541 | 0.5% | 2 |
| GENERAL ELECTRIC CO | [GEXXXX](https://holderbook.com/stocks/GEXXXX/) | $31.9M | 3,190,137 | 0.5% | 2 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $31.8M | 677,815 | 0.5% | 2 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $28.7M | 531,853 | 0.4% | 2 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $27.7M | 468,438 | 0.4% | 2 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $27.1M | 505,138 | 0.4% | 2 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $24.9M | 176,494 | 0.4% | 2 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $24.4M | 100,731 | 0.4% | 2 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $24.3M | 374,118 | 0.4% | 2 |
| HARLEY DAVIDSON INC | [HOG](https://holderbook.com/stocks/HOG/) | $24.1M | 675,094 | 0.4% | 2 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $23.7M | 272,768 | 0.4% | 2 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $23.1M | 288,577 | 0.4% | 2 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $21.4M | 427,643 | 0.3% | 2 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $21.4M | 112,757 | 0.3% | 2 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $21.2M | 138,770 | 0.3% | 2 |
| STATE STR SPDR S&amp;P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $20.8M | 73,617 | 0.3% | 2 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $20.1M | 293,672 | 0.3% | 2 |
| MERCK &amp; CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $20.1M | 241,117 | 0.3% | 2 |
| AT&amp;T INC | [T](https://holderbook.com/stocks/T/) | $19.2M | 611,248 | 0.3% | 2 |
| BROWN FORMAN CORP | [BFA](https://holderbook.com/stocks/BFA/) | $18.8M | 367,715 | 0.3% | 2 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $18.5M | 97,839 | 0.3% | 2 |
| PNC FINL SVCS GROUP INC | [PNC](https://holderbook.com/stocks/PNC/) | $17.7M | 144,469 | 0.3% | 2 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $17.5M | 289,361 | 0.3% | 2 |
| AUTOMATIC DATA PROCESSING IN | [ADP](https://holderbook.com/stocks/ADP/) | $16.7M | 104,410 | 0.3% | 2 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $16.6M | 347,616 | 0.3% | 2 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $15.9M | 213,984 | 0.2% | 2 |
| WALGREENS BOOTS ALLIANCE INC | [WBA](https://holderbook.com/stocks/WBA/) | $15.7M | 247,983 | 0.2% | 2 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $15.3M | 91,723 | 0.2% | 2 |
| SHERWIN WILLIAMS CO | [SHW](https://holderbook.com/stocks/SHW/) | $15.2M | 35,348 | 0.2% | 2 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $14.6M | 75,429 | 0.2% | 2 |
| SYSCO CORP | [SYY](https://holderbook.com/stocks/SYY/) | $14.5M | 217,646 | 0.2% | 2 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $14.0M | 89,939 | 0.2% | 2 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $13.9M | 90,810 | 0.2% | 2 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $13.9M | 78,793 | 0.2% | 2 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $13.5M | 234,607 | 0.2% | 2 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $13.3M | 82,546 | 0.2% | 2 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $13.1M | 134,234 | 0.2% | 2 |
| FIRST TR EXCHANGE-TRADED FD | [FTCS](https://holderbook.com/stocks/FTCS/) | $13.0M | 240,719 | 0.2% | 2 |
| FIRST TR EXCHANGE-TRADED FD | [FDN](https://holderbook.com/stocks/FDN/) | $12.8M | 92,026 | 0.2% | 2 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $12.7M | 116,514 | 0.2% | 2 |
| ZOETIS INC | [ZTS](https://holderbook.com/stocks/ZTS/) | $12.5M | 123,733 | 0.2% | 2 |
| FIRST TR EXCHANGE-TRADED FD | [QTEC](https://holderbook.com/stocks/QTEC/) | $12.1M | 147,153 | 0.2% | 2 |
| FIRST TR EXCHANGE TRADED FD | [FXL](https://holderbook.com/stocks/FXL/) | $12.1M | 188,572 | 0.2% | 2 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $11.8M | 158,328 | 0.2% | 2 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $11.6M | 85,575 | 0.2% | 2 |
| FIRST TR EXCHANGE-TRADED FD | [FVD](https://holderbook.com/stocks/FVD/) | $11.3M | 347,195 | 0.2% | 2 |
| FIRST TR EXCHANGE-TRADED ALP | [FEX](https://holderbook.com/stocks/FEX/) | $11.1M | 185,972 | 0.2% | 2 |
| COLGATE PALMOLIVE CO | [CL](https://holderbook.com/stocks/CL/) | $10.8M | 158,273 | 0.2% | 2 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $10.8M | 9,182 | 0.2% | 2 |
| HONEYWELL INTL INC | [HONZZZZ](https://holderbook.com/stocks/HONZZZZ/) | $10.8M | 67,871 | 0.2% | 2 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $10.5M | 93,163 | 0.2% | 2 |
| BOEING CO | [BA](https://holderbook.com/stocks/BA/) | $10.4M | 27,167 | 0.2% | 2 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $10.2M | 168,537 | 0.2% | 2 |
| FIRST TR EXCHANGE TRADED FD | [FXH](https://holderbook.com/stocks/FXH/) | $10.2M | 133,371 | 0.2% | 2 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $10.2M | 115,197 | 0.2% | 2 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $10.1M | 127,141 | 0.2% | 2 |
| MONDELEZ INTL INC | [MDLZ](https://holderbook.com/stocks/MDLZ/) | $10.1M | 201,495 | 0.2% | 2 |
| ILLINOIS TOOL WKS INC | [ITW](https://holderbook.com/stocks/ITW/) | $9.8M | 68,019 | 0.2% | 2 |
| NIKE INC | [NKE](https://holderbook.com/stocks/NKE/) | $9.4M | 112,137 | 0.1% | 2 |
| OMEGA HEALTHCARE INVS INC | [OHI](https://holderbook.com/stocks/OHI/) | $9.3M | 244,240 | 0.1% | 2 |
| ELI LILLY &amp; CO | [LLY](https://holderbook.com/stocks/LLY/) | $9.2M | 70,988 | 0.1% | 2 |
| QUANTA SVCS INC | [PWR](https://holderbook.com/stocks/PWR/) | $9.2M | 242,638 | 0.1% | 2 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $9.1M | 52,764 | 0.1% | 2 |
| INVESCO EXCH TRADED FD TR II | [VRP](https://holderbook.com/stocks/VRP/) | $9.0M | 368,162 | 0.1% | 2 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q1 2019 | +10.6% | +13.0% | -2.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q1 2019 | $6.5B | 728 |
| Q4 2018 | $5.7B | 713 |

