# First Heartland Consultants, Inc.

> Institutional holdings reported to the SEC as of Q3 2026 on Form 13F. CIK 1428793. Source: https://holderbook.com/funds/1428793-first-heartland-consultants-inc/

- Reported value: $1.5B
- Positions: 592
- Weight of the ten largest: 26.1%
- Filed: 2026-10-08

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $63.0M | 701,619 | 4.2% | 32 |
| APTUS COLLARED INV | [ACIO](https://holderbook.com/stocks/ACIO/) | $55.7M | 1,186,632 | 3.7% | 20 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $49.3M | 66,637 | 3.3% | 32 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $40.0M | 510,462 | 2.7% | 32 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $38.7M | 769,786 | 2.6% | 13 |
| SPDR SERIES TRUST | [SPYG](https://holderbook.com/stocks/SPYG/) | $32.6M | 264,876 | 2.2% | 32 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $31.2M | 40,894 | 2.1% | 32 |
| APTUS DEFINED RISK ETF | [DRSK](https://holderbook.com/stocks/DRSK/) | $30.3M | 1,115,330 | 2.0% | 20 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $29.4M | 480,302 | 2.0% | 10 |
| EA SERIES TRUST | [FRDM](https://holderbook.com/stocks/FRDM/) | $22.3M | 319,257 | 1.5% | 6 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $19.6M | 138,011 | 1.3% | 32 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $19.6M | 256,380 | 1.3% | 32 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $18.3M | 65,911 | 1.2% | 25 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $18.1M | 25,838 | 1.2% | 32 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $17.6M | 195,174 | 1.2% | 32 |
| TIDAL TRUST I | [GRNY](https://holderbook.com/stocks/GRNY/) | $17.5M | 628,342 | 1.2% | 8 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $17.1M | 256,260 | 1.1% | 6 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $16.9M | 73,844 | 1.1% | 32 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $16.8M | 44,805 | 1.1% | 32 |
| FIRST TR EXCHANGE-TRADED FD | [FTCB](https://holderbook.com/stocks/FTCB/) | $16.4M | 830,038 | 1.1% | 6 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $16.3M | 48,857 | 1.1% | 32 |
| FIRST TR EXCHNG TRADED FD VI | [UCON](https://holderbook.com/stocks/UCON/) | $15.3M | 646,312 | 1.0% | 26 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $14.6M | 67,572 | 1.0% | 32 |
| OPUS SMALL CAP VALUE | [OSCV](https://holderbook.com/stocks/OSCV/) | $13.7M | 348,469 | 0.9% | 20 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $13.5M | 42,697 | 0.9% | 18 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $13.3M | 188,796 | 0.9% | 32 |
| FIDELITY COVINGTON TRUST | [FBCG](https://holderbook.com/stocks/FBCG/) | $12.9M | 203,733 | 0.9% | 16 |
| PGIM ETF TR | [PTRB](https://holderbook.com/stocks/PTRB/) | $12.8M | 324,767 | 0.9% | 8 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $11.8M | 47,226 | 0.8% | 32 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $11.8M | 15,353 | 0.8% | 32 |
| FIRST TR EXCHANGE TRADED FD | [GRID](https://holderbook.com/stocks/GRID/) | $11.5M | 64,783 | 0.8% | 24 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $11.1M | 21,843 | 0.7% | 32 |
| PRINCIPAL EXCHANGE TRADED FD | [PSC](https://holderbook.com/stocks/PSC/) | $10.4M | 156,599 | 0.7% | 2 |
| FIRST TR EXCHNG TRADED FD VI | [QSPT](https://holderbook.com/stocks/QSPT/) | $10.3M | 281,441 | 0.7% | 5 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $10.3M | 126,337 | 0.7% | 8 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $10.2M | 119,473 | 0.7% | 32 |
| FIDELITY COVINGTON TRUST | [FESM](https://holderbook.com/stocks/FESM/) | $9.9M | 219,296 | 0.7% | 5 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $9.7M | 139,404 | 0.6% | 11 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $9.5M | 202,683 | 0.6% | 18 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $9.5M | 31,092 | 0.6% | 21 |
| FRANKLIN TEMPLETON ETF TR | [FLGV](https://holderbook.com/stocks/FLGV/) | $9.1M | 467,265 | 0.6% | 8 |
| FIRST TR EXCHANGE-TRADED FD | [SDVY](https://holderbook.com/stocks/SDVY/) | $8.7M | 214,874 | 0.6% | 19 |
| TIDAL TRUST III | [GRNJ](https://holderbook.com/stocks/GRNJ/) | $8.5M | 289,795 | 0.6% | 4 |
| FIRST TR EXCH TRADED FD III | [FMB](https://holderbook.com/stocks/FMB/) | $8.5M | 177,140 | 0.6% | 32 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $8.3M | 16,272 | 0.6% | 32 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $8.2M | 168,033 | 0.5% | 17 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $8.0M | 119,526 | 0.5% | 18 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $7.7M | 109,389 | 0.5% | 32 |
| FIRST TR EXCHANGE-TRADED FD | [SCIO](https://holderbook.com/stocks/SCIO/) | $7.3M | 368,131 | 0.5% | 3 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $7.2M | 27,157 | 0.5% | 32 |
| FIRST TR EXCHNG TRADED FD VI | [QCAP](https://holderbook.com/stocks/QCAP/) | $7.1M | 279,026 | 0.5% | 8 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $7.1M | 97,599 | 0.5% | 32 |
| ISHARES TR | [ITOT](https://holderbook.com/stocks/ITOT/) | $7.1M | 42,552 | 0.5% | 25 |
| INVESCO EXCH TRADED FD TR II | [SPMO](https://holderbook.com/stocks/SPMO/) | $7.1M | 46,578 | 0.5% | 10 |
| RBB FD INC | [TBIL](https://holderbook.com/stocks/TBIL/) | $7.0M | 141,102 | 0.5% | 13 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $7.0M | 35,590 | 0.5% | 32 |
| ISHARES INC | [EUSA](https://holderbook.com/stocks/EUSA/) | $6.8M | 61,392 | 0.5% | 32 |
| INVESCO EXCH TRADED FD TR II | [EELV](https://holderbook.com/stocks/EELV/) | $6.7M | 240,735 | 0.4% | 6 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $6.6M | 34,215 | 0.4% | 32 |
| INNOVATOR ETFS TRUST | [KAUG](https://holderbook.com/stocks/KAUG/) | $6.3M | 223,590 | 0.4% | 7 |
| FIDELITY COVINGTON TRUST | [FMDE](https://holderbook.com/stocks/FMDE/) | $6.2M | 153,547 | 0.4% | 8 |
| ISHARES TR | [IJS](https://holderbook.com/stocks/IJS/) | $6.1M | 47,748 | 0.4% | 3 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $6.0M | 26,432 | 0.4% | 32 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $6.0M | 136,140 | 0.4% | 18 |
| CAPITAL GROUP CORE BALANCED | [CGBL](https://holderbook.com/stocks/CGBL/) | $5.9M | 160,324 | 0.4% | 10 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $5.6M | 19,645 | 0.4% | 32 |
| FIRST TR EXCHNG TRADED FD VI | [QDEC](https://holderbook.com/stocks/QDEC/) | $5.6M | 151,225 | 0.4% | 8 |
| VANGUARD WHITEHALL FDS | [VWOB](https://holderbook.com/stocks/VWOB/) | $5.3M | 84,627 | 0.4% | 5 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $5.2M | 159,936 | 0.3% | 32 |
| ISHARES TR | [IJT](https://holderbook.com/stocks/IJT/) | $5.2M | 32,139 | 0.3% | 3 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $5.1M | 22,054 | 0.3% | 32 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $5.0M | 4,349 | 0.3% | 32 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $4.8M | 192,566 | 0.3% | 6 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $4.8M | 45,719 | 0.3% | 32 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $4.6M | 77,097 | 0.3% | 18 |
| FIRST TR EXCHNG TRADED FD VI | [BUFR](https://holderbook.com/stocks/BUFR/) | $4.4M | 118,220 | 0.3% | 21 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $4.4M | 10,097 | 0.3% | 32 |
| ISHARES TR | [IYY](https://holderbook.com/stocks/IYY/) | $4.3M | 23,274 | 0.3% | 32 |
| VANGUARD INTL EQUITY INDEX F | [VEU](https://holderbook.com/stocks/VEU/) | $4.2M | 51,209 | 0.3% | 23 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $4.2M | 89,244 | 0.3% | 32 |
| UNIFIED SER TR | [OACP](https://holderbook.com/stocks/OACP/) | $4.1M | 189,969 | 0.3% | 8 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $3.9M | 7,786 | 0.3% | 32 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $3.8M | 39,196 | 0.3% | 32 |
| FIRST TR EXCHNG TRADED FD VI | [GJAN](https://holderbook.com/stocks/GJAN/) | $3.8M | 81,621 | 0.3% | 3 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $3.7M | 10,831 | 0.2% | 32 |
| VANGUARD SCOTTSDALE FDS | [VMBS](https://holderbook.com/stocks/VMBS/) | $3.6M | 82,146 | 0.2% | 18 |
| FIDELITY WISE ORIGIN BITCOIN | [FBTC](https://holderbook.com/stocks/FBTC/) | $3.6M | 49,992 | 0.2% | 11 |
| VANGUARD BD INDEX FDS | [BLV](https://holderbook.com/stocks/BLV/) | $3.6M | 57,583 | 0.2% | 32 |
| INNOVATOR ETFS TRUST | [BALT](https://holderbook.com/stocks/BALT/) | $3.6M | 103,085 | 0.2% | 10 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $3.6M | 4,396 | 0.2% | 32 |
| BNY MELLON ETF TRUST | [BKAG](https://holderbook.com/stocks/BKAG/) | $3.6M | 88,747 | 0.2% | 13 |
| TIMOTHY PLAN | [TPLC](https://holderbook.com/stocks/TPLC/) | $3.5M | 72,773 | 0.2% | 11 |
| SPDR INDEX SHS FDS | [EDIV](https://holderbook.com/stocks/EDIV/) | $3.5M | 86,724 | 0.2% | 9 |
| NEW YORK LIFE INVESTMENTS ET | [MNA](https://holderbook.com/stocks/MNA/) | $3.5M | 94,215 | 0.2% | 4 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $3.5M | 5,684 | 0.2% | 11 |
| ISHARES TR | [SGOV](https://holderbook.com/stocks/SGOV/) | $3.5M | 34,355 | 0.2% | 5 |
| VANECK ETF TRUST | [FLTR](https://holderbook.com/stocks/FLTR/) | $3.5M | 134,860 | 0.2% | 9 |
| VANGUARD WORLD FD | [MGK](https://holderbook.com/stocks/MGK/) | $3.4M | 36,630 | 0.2% | 5 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.4M | 9,797 | 0.2% | 26 |
| FIRST TR EXCHANGE TRADED FD | [AIRR](https://holderbook.com/stocks/AIRR/) | $3.3M | 31,897 | 0.2% | 11 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.3% | +14.8% | -3.6% | 100% |
| Q1 2026 | -1.8% | -4.6% | +2.8% | 100% |
| Q4 2025 | +1.2% | +2.4% | -1.1% | 100% |
| Q3 2025 | +5.6% | +7.8% | -2.2% | 100% |
| Q2 2025 | +7.3% | +10.5% | -3.1% | 100% |
| Q1 2025 | -2.8% | -4.6% | +1.8% | 100% |
| Q4 2024 | +0.2% | +2.1% | -1.9% | 100% |
| Q3 2024 | +5.1% | +5.4% | -0.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q3 2026 | $1.5B | 592 |
| Q2 2026 | $1.5B | 589 |
| Q1 2026 | $1.3B | 523 |
| Q4 2025 | $1.3B | 533 |
| Q3 2025 | $1.2B | 523 |
| Q2 2025 | $1.1B | 503 |
| Q1 2025 | $969.0M | 439 |
| Q4 2024 | $975.0M | 448 |
| Q3 2024 | $930.0M | 453 |
| Q2 2024 | $1.4B | 445 |
| Q1 2024 | $963.4M | 422 |
| Q4 2023 | $829.3M | 356 |