# Financial Architects, Inc

> Institutional holdings reported to the SEC as of Q2 2023 on Form 13F. CIK 1416692. Source: https://holderbook.com/funds/1416692-financial-architects-inc/

- Reported value: $662.5M
- Positions: 316
- Weight of the ten largest: 30.6%
- Filed: 2023-08-10

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $34.8M | 179,244 | 5.2% | 19 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $26.6M | 514,526 | 4.0% | 4 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $24.5M | 336,895 | 3.7% | 4 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $21.8M | 63,943 | 3.3% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $19.6M | 354,120 | 3.0% | 4 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $18.9M | 72,371 | 2.9% | 4 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $16.2M | 218,432 | 2.5% | 4 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $14.4M | 135,490 | 2.2% | 4 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $13.0M | 171,937 | 2.0% | 4 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $12.9M | 74,210 | 1.9% | 4 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $12.8M | 128,859 | 1.9% | 4 |
| SCHWAB STRATEGIC TR | [SCHZ](https://holderbook.com/stocks/SCHZ/) | $12.3M | 267,125 | 1.9% | 4 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $11.2M | 233,103 | 1.7% | 4 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $9.9M | 66,214 | 1.5% | 4 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $9.7M | 270,890 | 1.5% | 4 |
| LEGG MASON ETF INVT | [LVHI](https://holderbook.com/stocks/LVHI/) | $9.1M | 333,328 | 1.4% | 4 |
| VANGUARD MALVERN FDS | [VTIP](https://holderbook.com/stocks/VTIP/) | $8.8M | 186,054 | 1.3% | 4 |
| INVESCO EXCHANGE TRADED FD T | [RPG](https://holderbook.com/stocks/RPG/) | $7.8M | 51,085 | 1.2% | 4 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $7.7M | 159,819 | 1.2% | 4 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $7.5M | 45,388 | 1.1% | 4 |
| SCHWAB STRATEGIC TR | [SCHM](https://holderbook.com/stocks/SCHM/) | $7.5M | 105,217 | 1.1% | 4 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $7.1M | 25,248 | 1.1% | 4 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $6.8M | 118,186 | 1.0% | 4 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $6.4M | 35,997 | 1.0% | 4 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $6.1M | 32,738 | 0.9% | 4 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $5.9M | 36,444 | 0.9% | 4 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $5.8M | 91,896 | 0.9% | 4 |
| SNOWFLAKE INC | [SNOW](https://holderbook.com/stocks/SNOW/) | $5.4M | 30,706 | 0.8% | 4 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $4.8M | 76,047 | 0.7% | 4 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $4.5M | 60,473 | 0.7% | 4 |
| SCHWAB STRATEGIC TR | [SCHJ](https://holderbook.com/stocks/SCHJ/) | $4.4M | 92,421 | 0.7% | 4 |
| ISHARES TR | [TFLO](https://holderbook.com/stocks/TFLO/) | $4.3M | 85,502 | 0.7% | 3 |
| SPDR SERIES TRUST | [FLRN](https://holderbook.com/stocks/FLRN/) | $4.3M | 140,483 | 0.7% | 4 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $4.2M | 14,482 | 0.6% | 4 |
| MONGODB INC | [MDB](https://holderbook.com/stocks/MDB/) | $4.1M | 10,000 | 0.6% | 4 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $4.1M | 31,422 | 0.6% | 19 |
| GLOBAL X FDS | [PFFD](https://holderbook.com/stocks/PFFD/) | $3.9M | 199,427 | 0.6% | 4 |
| INNOVATOR ETFS TRUST | [POCT](https://holderbook.com/stocks/POCT/) | $3.7M | 112,038 | 0.6% | 4 |
| BCE INC | [BCE](https://holderbook.com/stocks/BCE/) | $3.7M | 82,157 | 0.6% | 19 |
| SCHWAB STRATEGIC TR | [SCHY](https://holderbook.com/stocks/SCHY/) | $3.6M | 151,616 | 0.5% | 4 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $3.6M | 15,222 | 0.5% | 4 |
| ISHARES TR | [EFAV](https://holderbook.com/stocks/EFAV/) | $3.6M | 52,740 | 0.5% | 4 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $3.5M | 28,576 | 0.5% | 19 |
| SSGA ACTIVE ETF TR | [SRLN](https://holderbook.com/stocks/SRLN/) | $3.4M | 81,828 | 0.5% | 4 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.4M | 28,394 | 0.5% | 19 |
| ISHARES TR | [DVY](https://holderbook.com/stocks/DVY/) | $3.2M | 28,269 | 0.5% | 4 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $3.1M | 23,278 | 0.5% | 19 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $3.1M | 28,943 | 0.5% | 4 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $3.1M | 201,126 | 0.5% | 4 |
| BLACKSTONE INC | [BX](https://holderbook.com/stocks/BX/) | $3.1M | 33,113 | 0.5% | 16 |
| SPDR SERIES TRUST | [CWB](https://holderbook.com/stocks/CWB/) | $3.0M | 42,530 | 0.4% | 4 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.7M | 12,224 | 0.4% | 4 |
| ISHARES TR | [ICVT](https://holderbook.com/stocks/ICVT/) | $2.5M | 32,329 | 0.4% | 4 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $2.4M | 16,842 | 0.4% | 4 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $2.4M | 33,304 | 0.4% | 4 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $2.4M | 5,486 | 0.4% | 4 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $2.4M | 35,493 | 0.4% | 4 |
| PACER FDS TR | [PSFF](https://holderbook.com/stocks/PSFF/) | $2.4M | 97,224 | 0.4% | 1 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $2.3M | 31,158 | 0.4% | 4 |
| ISHARES TR | [IXJ](https://holderbook.com/stocks/IXJ/) | $2.3M | 27,472 | 0.4% | 4 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $2.3M | 7,376 | 0.3% | 19 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $2.3M | 7,322 | 0.3% | 4 |
| ISHARES TR | [FLOT](https://holderbook.com/stocks/FLOT/) | $2.3M | 44,681 | 0.3% | 4 |
| ISHARES TR | [SUB](https://holderbook.com/stocks/SUB/) | $2.2M | 21,411 | 0.3% | 4 |
| PROGRESSIVE CORP | [PGR](https://holderbook.com/stocks/PGR/) | $2.2M | 16,370 | 0.3% | 4 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $2.1M | 19,619 | 0.3% | 4 |
| SELECT SECTOR SPDR TR | [XLF](https://holderbook.com/stocks/XLF/) | $2.1M | 62,082 | 0.3% | 4 |
| LATCH INC | [LTCH](https://holderbook.com/stocks/LTCH/) | $2.1M | 1,500,000 | 0.3% | 4 |
| SCHWAB STRATEGIC TR | [FNDA](https://holderbook.com/stocks/FNDA/) | $2.1M | 41,216 | 0.3% | 4 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $2.0M | 3,799 | 0.3% | 19 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $2.0M | 4,235 | 0.3% | 4 |
| TIDAL TRUST I | [LBAY](https://holderbook.com/stocks/LBAY/) | $2.0M | 76,747 | 0.3% | 4 |
| ENSTAR GROUP LIMITED | [ESGR](https://holderbook.com/stocks/ESGR/) | $2.0M | 8,231 | 0.3% | 4 |
| INNOVATOR ETFS TRUST | [PNOV](https://holderbook.com/stocks/PNOV/) | $1.9M | 57,250 | 0.3% | 3 |
| INVESCO EXCH TRD SLF IDX FD | [BSCN](https://holderbook.com/stocks/BSCN/) | $1.9M | 91,623 | 0.3% | 4 |
| ISHARES TR | [IDRV](https://holderbook.com/stocks/IDRV/) | $1.9M | 46,736 | 0.3% | 4 |
| INVESCO EXCH TRADED FD TR II | [BAB](https://holderbook.com/stocks/BAB/) | $1.9M | 70,740 | 0.3% | 4 |
| CAMBRIA ETF TR | [GAA](https://holderbook.com/stocks/GAA/) | $1.9M | 68,908 | 0.3% | 19 |
| INVESCO EXCHANGE TRADED FD T | [RSPS](https://holderbook.com/stocks/RSPS/) | $1.8M | 10,786 | 0.3% | 4 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $1.8M | 36,735 | 0.3% | 4 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $1.8M | 8,123 | 0.3% | 4 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $1.8M | 15,475 | 0.3% | 4 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $1.8M | 38,644 | 0.3% | 4 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $1.8M | 6,394 | 0.3% | 4 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $1.7M | 21,404 | 0.3% | 4 |
| SCHWAB STRATEGIC TR | [SCHO](https://holderbook.com/stocks/SCHO/) | $1.7M | 35,878 | 0.3% | 4 |
| NUSHARES ETF TR | [NUBD](https://holderbook.com/stocks/NUBD/) | $1.7M | 78,099 | 0.3% | 4 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $1.7M | 12,007 | 0.3% | 4 |
| INNOVATOR ETFS TRUST | [BUFB](https://holderbook.com/stocks/BUFB/) | $1.7M | 65,029 | 0.3% | 4 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $1.7M | 3,908 | 0.2% | 4 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.6M | 4,376 | 0.2% | 4 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.6M | 26,321 | 0.2% | 19 |
| ISHARES TR | [IXN](https://holderbook.com/stocks/IXN/) | $1.6M | 24,938 | 0.2% | 4 |
| ISHARES TR | [PFF](https://holderbook.com/stocks/PFF/) | $1.5M | 49,830 | 0.2% | 4 |
| INVESCO EXCH TRD SLF IDX FD | [BSCO](https://holderbook.com/stocks/BSCO/) | $1.5M | 74,912 | 0.2% | 4 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.5M | 3,433 | 0.2% | 4 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $1.5M | 11,337 | 0.2% | 4 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $1.4M | 7,975 | 0.2% | 4 |
| VANGUARD INDEX FDS | [VBR](https://holderbook.com/stocks/VBR/) | $1.4M | 8,618 | 0.2% | 4 |
| INNOVATOR ETFS TRUST | [PAUG](https://holderbook.com/stocks/PAUG/) | $1.4M | 45,517 | 0.2% | 4 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2023 | +5.2% | +8.3% | -3.1% | 100% |
| Q1 2023 | +5.4% | +7.0% | -1.6% | 100% |
| Q4 2022 | +3.7% | +7.1% | -3.4% | 100% |
| Q3 2022 | -5.8% | -5.3% | -0.4% | 100% |
| Q2 2022 | -14.8% | -16.5% | +1.7% | 100% |
| Q1 2022 | -5.7% | -4.9% | -0.8% | 100% |
| Q4 2021 | +6.0% | +10.7% | -4.7% | 99% |
| Q3 2021 | -0.9% | +0.3% | -1.1% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2023 | $662.5M | 316 |
| Q1 2023 | $622.9M | 311 |
| Q4 2022 | $602.5M | 322 |
| Q3 2022 | $572.7M | 309 |
| Q2 2022 | $78.6M | 57 |
| Q1 2022 | $697.9M | 328 |
| Q4 2021 | $739.7M | 334 |
| Q3 2021 | $688.5M | 323 |
| Q2 2021 | $694.0M | 334 |
| Q1 2021 | $638.2M | 328 |
| Q4 2020 | $540.6M | 299 |
| Q3 2020 | $453.5M | 273 |