# J.W. COLE ADVISORS, INC.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1404763. Source: https://holderbook.com/funds/1404763-j-w-cole-advisors-inc/

- Reported value: $5.8B
- Positions: 1,593
- Weight of the ten largest: 20.6%
- Filed: 2026-07-21

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $308.2M | 1,065,235 | 5.3% | 27 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $176.6M | 882,651 | 3.0% | 25 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $128.4M | 174,312 | 2.2% | 27 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $101.6M | 147,919 | 1.7% | 1 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $96.7M | 405,558 | 1.7% | 25 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $94.0M | 125,871 | 1.6% | 27 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $89.0M | 238,682 | 1.5% | 1 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $84.1M | 112,278 | 1.4% | 1 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $63.1M | 178,659 | 1.1% | 25 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $55.6M | 734,223 | 1.0% | 19 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $55.3M | 110,601 | 0.9% | 19 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $54.6M | 633,442 | 0.9% | 1 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $53.5M | 245,269 | 0.9% | 1 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $52.7M | 142,428 | 0.9% | 1 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $50.1M | 703,640 | 0.9% | 1 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $47.3M | 132,277 | 0.8% | 19 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $47.2M | 247,691 | 0.8% | 19 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $45.8M | 332,923 | 0.8% | 1 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $45.4M | 332,186 | 0.8% | 27 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $37.4M | 32,411 | 0.6% | 1 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $37.0M | 113,083 | 0.6% | 27 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $36.5M | 30,412 | 0.6% | 1 |
| JANUS DETROIT STR TR | [JAAA](https://holderbook.com/stocks/JAAA/) | $35.2M | 697,745 | 0.6% | 12 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $33.4M | 46,176 | 0.6% | 24 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $32.1M | 76,362 | 0.6% | 24 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $30.3M | 52,122 | 0.5% | 19 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $28.9M | 113,666 | 0.5% | 1 |
| FIDELITY COVINGTON TRUST | [FBCG](https://holderbook.com/stocks/FBCG/) | $28.6M | 460,588 | 0.5% | 1 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $27.9M | 246,331 | 0.5% | 1 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $27.9M | 233,082 | 0.5% | 19 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $27.6M | 91,810 | 0.5% | 1 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $26.5M | 47,101 | 0.5% | 27 |
| VANECK ETF TRUST | [SMH](https://holderbook.com/stocks/SMH/) | $25.9M | 39,474 | 0.4% | 19 |
| PIMCO DYNAMIC INCOME FD | [PDI](https://holderbook.com/stocks/PDI/) | $25.2M | 1,510,792 | 0.4% | 12 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $25.2M | 48,257 | 0.4% | 25 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $24.7M | 65,346 | 0.4% | 24 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $24.2M | 22,702 | 0.4% | 1 |
| NORTHERN LTS FD TR III | [LGH](https://holderbook.com/stocks/LGH/) | $24.1M | 378,467 | 0.4% | 19 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $23.6M | 99,741 | 0.4% | 1 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $22.1M | 391,298 | 0.4% | 19 |
| NORTHERN LTS FD TR III | [QQH](https://holderbook.com/stocks/QQH/) | $21.9M | 256,226 | 0.4% | 25 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $20.9M | 22,308 | 0.4% | 24 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $20.9M | 125,879 | 0.4% | 1 |
| VANGUARD INDEX FDS | [VXF](https://holderbook.com/stocks/VXF/) | $20.4M | 82,765 | 0.3% | 1 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $20.1M | 54,577 | 0.3% | 27 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $19.8M | 216,150 | 0.3% | 18 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $19.7M | 52,727 | 0.3% | 1 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $19.6M | 387,461 | 0.3% | 19 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $19.4M | 312,168 | 0.3% | 19 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $19.2M | 178,789 | 0.3% | 1 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $18.7M | 15,930 | 0.3% | 9 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $18.6M | 73,916 | 0.3% | 27 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $18.6M | 81,791 | 0.3% | 1 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $18.4M | 543,703 | 0.3% | 1 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $18.0M | 60,411 | 0.3% | 1 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $17.9M | 98,734 | 0.3% | 1 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $17.6M | 49,843 | 0.3% | 1 |
| INVESCO EXCHANGE TRADED FD T | [PPA](https://holderbook.com/stocks/PPA/) | $17.6M | 99,504 | 0.3% | 15 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $17.5M | 94,440 | 0.3% | 19 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $17.5M | 292,530 | 0.3% | 1 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $16.8M | 35,095 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $16.7M | 207,364 | 0.3% | 1 |
| GLOBAL X FDS | [QYLD](https://holderbook.com/stocks/QYLD/) | $16.7M | 906,062 | 0.3% | 19 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $16.7M | 160,300 | 0.3% | 1 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $16.6M | 113,085 | 0.3% | 1 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $16.2M | 101,960 | 0.3% | 19 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $16.1M | 354,540 | 0.3% | 1 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $16.1M | 53,027 | 0.3% | 1 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $16.0M | 114,889 | 0.3% | 1 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $15.7M | 193,707 | 0.3% | 19 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $15.5M | 314,086 | 0.3% | 14 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $15.4M | 60,936 | 0.3% | 1 |
| SELECT SECTOR SPDR TR | [XLP](https://holderbook.com/stocks/XLP/) | $15.4M | 184,785 | 0.3% | 19 |
| VANGUARD ADMIRAL FDS INC | [VOOG](https://holderbook.com/stocks/VOOG/) | $15.0M | 181,189 | 0.3% | 1 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $14.6M | 42,509 | 0.3% | 25 |
| FIRST TR EXCHANGE-TRADED FD | [SDVY](https://holderbook.com/stocks/SDVY/) | $14.3M | 332,601 | 0.2% | 14 |
| VANGUARD WORLD FD | [MGK](https://holderbook.com/stocks/MGK/) | $14.1M | 160,865 | 0.2% | 1 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $14.1M | 50,284 | 0.2% | 1 |
| MARVELL TECHNOLOGY INC | [MRVL](https://holderbook.com/stocks/MRVL/) | $13.9M | 46,673 | 0.2% | 1 |
| ISHARES TR | [OEF](https://holderbook.com/stocks/OEF/) | $13.9M | 37,980 | 0.2% | 1 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $13.9M | 179,634 | 0.2% | 1 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $13.8M | 170,249 | 0.2% | 1 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $13.8M | 54,099 | 0.2% | 1 |
| VANGUARD WORLD FD | [VIS](https://holderbook.com/stocks/VIS/) | $13.8M | 38,155 | 0.2% | 19 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $13.7M | 156,107 | 0.2% | 27 |
| INVESCO EXCHANGE TRADED FD T | [XMMO](https://holderbook.com/stocks/XMMO/) | $13.7M | 80,247 | 0.2% | 19 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $13.6M | 26,762 | 0.2% | 1 |
| CONOCOPHILLIPS | [COP](https://holderbook.com/stocks/COP/) | $13.4M | 128,938 | 0.2% | 24 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $13.4M | 135,121 | 0.2% | 1 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $13.3M | 185,408 | 0.2% | 25 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $13.3M | 70,249 | 0.2% | 25 |
| ISHARES TR | [TFLO](https://holderbook.com/stocks/TFLO/) | $13.3M | 262,299 | 0.2% | 10 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $13.3M | 313,160 | 0.2% | 27 |
| REAVES UTIL INCOME FD | [UTG](https://holderbook.com/stocks/UTG/) | $13.2M | 323,107 | 0.2% | 1 |
| PGIM ETF TR | [PULS](https://holderbook.com/stocks/PULS/) | $13.1M | 263,550 | 0.2% | 19 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $13.0M | 111,221 | 0.2% | 22 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $12.9M | 100,135 | 0.2% | 27 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $12.9M | 12,711 | 0.2% | 24 |
| COLUMBIA ETF TR I | [CRUX](https://holderbook.com/stocks/CRUX/) | $12.8M | 428,096 | 0.2% | 2 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $12.6M | 248,788 | 0.2% | 19 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.7% | +14.8% | -3.1% | 100% |
| Q1 2026 | -1.6% | -4.6% | +3.0% | 123% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +7.4% | +7.8% | -0.4% | 100% |
| Q2 2025 | +7.1% | +10.5% | -3.3% | 100% |
| Q1 2025 | -3.3% | -4.6% | +1.2% | 100% |
| Q4 2024 | +0.6% | +2.1% | -1.6% | 100% |
| Q3 2024 | +5.8% | +5.4% | +0.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $5.8B | 1,593 |
| Q1 2026 | $3.0B | 785 |
| Q4 2025 | $4.1B | 1,457 |
| Q3 2025 | $5.2B | 1,544 |
| Q2 2025 | $4.7B | 1,461 |
| Q1 2025 | $3.2B | 1,255 |
| Q4 2024 | $2.5B | 956 |
| Q3 2024 | $2.4B | 934 |
| Q2 2024 | $2.1B | 889 |
| Q1 2024 | $2.0B | 881 |
| Q4 2023 | $1.7B | 816 |
| Q3 2023 | $1.4B | 734 |