# MORRIS FINANCIAL CONCEPTS, INC.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1387386. Source: https://holderbook.com/funds/1387386-morris-financial-concepts-inc/

- Reported value: $326.1M
- Positions: 204
- Weight of the ten largest: 56.7%
- Filed: 2026-07-29

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $44.9M | 59,995 | 13.8% | 19 |
| SCHWAB STRATEGIC TR | [SCHX](https://holderbook.com/stocks/SCHX/) | $41.8M | 1,421,890 | 12.8% | 19 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $19.8M | 204,757 | 6.1% | 17 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $18.2M | 122,915 | 5.6% | 19 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $12.3M | 157,721 | 3.8% | 17 |
| SCHWAB STRATEGIC TR | [SCHA](https://holderbook.com/stocks/SCHA/) | $11.0M | 303,985 | 3.4% | 19 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $10.4M | 127,224 | 3.2% | 15 |
| ISHARES TR | [ISTB](https://holderbook.com/stocks/ISTB/) | $9.0M | 185,878 | 2.8% | 17 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $8.8M | 199,485 | 2.7% | 15 |
| ISHARES TR | [SHV](https://holderbook.com/stocks/SHV/) | $8.6M | 78,289 | 2.6% | 19 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $7.0M | 9,341 | 2.1% | 19 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $5.7M | 41,195 | 1.7% | 19 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $5.2M | 149,367 | 1.6% | 15 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $4.9M | 124,011 | 1.5% | 15 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $4.4M | 19,426 | 1.4% | 19 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $4.0M | 57,253 | 1.2% | 15 |
| DIMENSIONAL ETF TRUST | [DFAS](https://holderbook.com/stocks/DFAS/) | $3.5M | 42,788 | 1.1% | 15 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $3.3M | 10,088 | 1.0% | 19 |
| DIMENSIONAL ETF TRUST | [DISV](https://holderbook.com/stocks/DISV/) | $3.2M | 80,413 | 1.0% | 14 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $3.2M | 79,816 | 1.0% | 15 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $3.2M | 7,588 | 1.0% | 19 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $2.8M | 27,293 | 0.9% | 19 |
| AMERICAN CENTY ETF TR | [AVUS](https://holderbook.com/stocks/AVUS/) | $2.7M | 21,223 | 0.8% | 19 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.7M | 3,940 | 0.8% | 8 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $2.6M | 2,176 | 0.8% | 19 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $2.6M | 47,333 | 0.8% | 8 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $2.6M | 8,827 | 0.8% | 19 |
| DIMENSIONAL ETF TRUST | [DFGR](https://holderbook.com/stocks/DFGR/) | $2.4M | 82,343 | 0.7% | 15 |
| VANGUARD SCOTTSDALE FDS | [VCIT](https://holderbook.com/stocks/VCIT/) | $2.2M | 26,628 | 0.7% | 19 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $2.0M | 24,455 | 0.6% | 10 |
| DIMENSIONAL ETF TRUST | [DFCF](https://holderbook.com/stocks/DFCF/) | $1.9M | 46,140 | 0.6% | 15 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $1.8M | 9,788 | 0.6% | 9 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $1.7M | 4,224 | 0.5% | 17 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.7M | 5,757 | 0.5% | 19 |
| DIMENSIONAL ETF TRUST | [DFSU](https://holderbook.com/stocks/DFSU/) | $1.6M | 35,144 | 0.5% | 8 |
| ISHARES TR | [IWN](https://holderbook.com/stocks/IWN/) | $1.6M | 7,289 | 0.5% | 19 |
| AMERICAN CENTY ETF TR | [AVDE](https://holderbook.com/stocks/AVDE/) | $1.6M | 17,804 | 0.5% | 19 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $1.5M | 42,000 | 0.5% | 15 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $1.5M | 18,789 | 0.5% | 19 |
| DIMENSIONAL ETF TRUST | [DFSD](https://holderbook.com/stocks/DFSD/) | $1.4M | 29,899 | 0.4% | 15 |
| ISHARES TR | [REET](https://holderbook.com/stocks/REET/) | $1.4M | 50,365 | 0.4% | 19 |
| DIMENSIONAL ETF TRUST | [DFAU](https://holderbook.com/stocks/DFAU/) | $1.4M | 26,580 | 0.4% | 15 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $1.3M | 19,372 | 0.4% | 19 |
| DIMENSIONAL ETF TRUST | [DFEM](https://holderbook.com/stocks/DFEM/) | $1.3M | 31,283 | 0.4% | 13 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $1.2M | 12,654 | 0.4% | 14 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $1.2M | 3,190 | 0.4% | 19 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $1.1M | 23,865 | 0.3% | 18 |
| ISHARES TR | [IJS](https://holderbook.com/stocks/IJS/) | $1.1M | 7,916 | 0.3% | 19 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $1.0M | 8,317 | 0.3% | 19 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $1.0M | 2,869 | 0.3% | 19 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $960.2K | 7,023 | 0.3% | 19 |
| ISHARES TR | [SUSA](https://holderbook.com/stocks/SUSA/) | $903.3K | 5,854 | 0.3% | 18 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $842.0K | 10,919 | 0.3% | 19 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $811.5K | 2,886 | 0.2% | 19 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $809.4K | 8,388 | 0.2% | 19 |
| VANGUARD WORLD FD | [VFH](https://holderbook.com/stocks/VFH/) | $790.4K | 6,006 | 0.2% | 19 |
| GOLDMAN SACHS ETF TR | [GSLC](https://holderbook.com/stocks/GSLC/) | $778.4K | 5,486 | 0.2% | 16 |
| ISHARES TR | [IWO](https://holderbook.com/stocks/IWO/) | $770.6K | 1,956 | 0.2% | 19 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $751.8K | 3,101 | 0.2% | 19 |
| DIMENSIONAL ETF TRUST | [DFAI](https://holderbook.com/stocks/DFAI/) | $704.0K | 17,067 | 0.2% | 15 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $686.3K | 1,336 | 0.2% | 11 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $676.9K | 3,383 | 0.2% | 9 |
| PIMCO ETF TR | [MUNI](https://holderbook.com/stocks/MUNI/) | $670.1K | 12,739 | 0.2% | 6 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $665.3K | 5,874 | 0.2% | 8 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $659.3K | 2,620 | 0.2% | 19 |
| CUMMINS INC | [CMI](https://holderbook.com/stocks/CMI/) | $650.4K | 912 | 0.2% | 8 |
| GE AEROSPACE | [GE](https://holderbook.com/stocks/GE/) | $648.0K | 1,734 | 0.2% | 11 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $644.4K | 2,537 | 0.2% | 19 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $628.0K | 1,255 | 0.2% | 15 |
| DIMENSIONAL ETF TRUST | [DFSI](https://holderbook.com/stocks/DFSI/) | $616.2K | 13,662 | 0.2% | 8 |
| ISHARES TR | [ESML](https://holderbook.com/stocks/ESML/) | $615.6K | 11,007 | 0.2% | 14 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $594.3K | 1,055 | 0.2% | 14 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $589.3K | 1,234 | 0.2% | 9 |
| APPLIED MATLS INC | [AMAT](https://holderbook.com/stocks/AMAT/) | $578.4K | 800 | 0.2% | 2 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $570.3K | 19,691 | 0.2% | 14 |
| GOLDMAN SACHS ETF TR | [GEM](https://holderbook.com/stocks/GEM/) | $567.0K | 10,903 | 0.2% | 16 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $565.6K | 6,616 | 0.2% | 6 |
| GE VERNOVA INC | [GEV](https://holderbook.com/stocks/GEV/) | $535.7K | 456 | 0.2% | 5 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $533.8K | 1,413 | 0.2% | 8 |
| COMFORT SYS USA INC | [FIX](https://holderbook.com/stocks/FIX/) | $523.2K | 264 | 0.2% | 5 |
| AMERICAN CENTY ETF TR | [AVSF](https://holderbook.com/stocks/AVSF/) | $511.6K | 10,986 | 0.2% | 19 |
| ADVANCED MICRO DEVICES INC | [AMD](https://holderbook.com/stocks/AMD/) | $501.9K | 864 | 0.2% | 1 |
| GOLDMAN SACHS GROUP INC | [GS](https://holderbook.com/stocks/GS/) | $497.6K | 492 | 0.2% | 8 |
| WELLS FARGO & CO | [WFC](https://holderbook.com/stocks/WFC/) | $476.1K | 5,761 | 0.1% | 11 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $459.2K | 1,302 | 0.1% | 19 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $451.6K | 483 | 0.1% | 11 |
| SCHWAB STRATEGIC TR | [SCHC](https://holderbook.com/stocks/SCHC/) | $447.6K | 9,302 | 0.1% | 19 |
| SCHWAB STRATEGIC TR | [FNDX](https://holderbook.com/stocks/FNDX/) | $438.6K | 14,104 | 0.1% | 19 |
| ISHARES TR | [EAGG](https://holderbook.com/stocks/EAGG/) | $437.8K | 9,235 | 0.1% | 14 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $433.4K | 2,742 | 0.1% | 14 |
| DEERE & CO | [DE](https://holderbook.com/stocks/DE/) | $426.3K | 672 | 0.1% | 19 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $414.6K | 3,062 | 0.1% | 19 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $412.4K | 2,813 | 0.1% | 19 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $407.9K | 5,019 | 0.1% | 19 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $395.7K | 3,079 | 0.1% | 19 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $371.3K | 1,957 | 0.1% | 8 |
| SCHWAB STRATEGIC TR | [FNDC](https://holderbook.com/stocks/FNDC/) | $369.9K | 7,618 | 0.1% | 19 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $362.0K | 1,519 | 0.1% | 8 |
| TEXAS INSTRS INC | [TXN](https://holderbook.com/stocks/TXN/) | $347.3K | 1,165 | 0.1% | 7 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $345.0K | 4,700 | 0.1% | 14 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +11.0% | +14.8% | -3.9% | 100% |
| Q1 2026 | -1.6% | -4.6% | +3.0% | 100% |
| Q4 2025 | +2.1% | +2.4% | -0.3% | 100% |
| Q3 2025 | +6.5% | +7.8% | -1.3% | 100% |
| Q2 2025 | +7.8% | +10.5% | -2.7% | 100% |
| Q1 2025 | -2.4% | -4.6% | +2.1% | 100% |
| Q4 2024 | -0.6% | +2.1% | -2.7% | 100% |
| Q3 2024 | +6.3% | +5.4% | +0.8% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $326.1M | 204 |
| Q1 2026 | $294.6M | 195 |
| Q4 2025 | $285.5M | 193 |
| Q3 2025 | $276.8M | 198 |
| Q2 2025 | $251.9M | 197 |
| Q1 2025 | $238.3M | 198 |
| Q4 2024 | $233.2M | 184 |
| Q3 2024 | $232.8M | 193 |
| Q2 2024 | $208.9M | 160 |
| Q1 2024 | $195.5M | 166 |
| Q4 2023 | $175.1M | 161 |
| Q3 2023 | $150.5M | 152 |