# Prentice Capital Management, LP

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1326150. Source: https://holderbook.com/funds/1326150-prentice-capital-management-lp/

- Reported value: $52.9M
- Positions: 17
- Weight of the ten largest: 96.7%
- Filed: 2026-08-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| OPENDOOR TECHNOLOGIES INC | [OPEN](https://holderbook.com/stocks/OPEN/) | $9.3M | 2,021,246 | 17.7% | 3 |
| NEXTNAV INC | [NN](https://holderbook.com/stocks/NN/) | $7.8M | 439,735 | 14.8% | 11 |
| JETBLUE AIRWAYS CORP | [JBLU](https://holderbook.com/stocks/JBLU/) | $7.0M | 1,228,767 | 13.3% | 8 |
| SNAP INC | [SNAP](https://holderbook.com/stocks/SNAP/) | $6.2M | 1,397,907 | 11.7% | 11 |
| PELOTON INTERACTIVE INC | [PTON](https://holderbook.com/stocks/PTON/) | $5.4M | 920,066 | 10.3% | 14 |
| FRONTIER GROUP HLDGS INC | [ULCC](https://holderbook.com/stocks/ULCC/) | $5.0M | 628,567 | 9.4% | 5 |
| FERMI INC | [FRMI](https://holderbook.com/stocks/FRMI/) | $4.2M | 462,047 | 8.0% | 2 |
| CAMPING WORLD HLDGS INC | [CWH](https://holderbook.com/stocks/CWH/) | $2.9M | 379,245 | 5.5% | 3 |
| NEXTNAV INC | [NN](https://holderbook.com/stocks/NN/) | $1.7M | 250,000 | 3.3% | 3 |
| TURTLE BEACH CORP | [TBCH](https://holderbook.com/stocks/TBCH/) | $1.4M | 114,293 | 2.7% | 6 |
| NEWELL BRANDS INC | [NWL](https://holderbook.com/stocks/NWL/) | $738.2K | 120,223 | 1.4% | 3 |
| BUMBLE INC | [BMBL](https://holderbook.com/stocks/BMBL/) | $725.3K | 226,649 | 1.4% | 10 |
| GROWGENERATION CORP | [GRWG](https://holderbook.com/stocks/GRWG/) | $254.9K | 172,204 | 0.5% | 12 |
| HYDROFARM HLDGS GROUP INC | [HYFMXXXX](https://holderbook.com/stocks/HYFMXXXX/) | $12.5K | 14,736 | 0.0% | 16 |
| OPENDOOR TECHNOLOGIES INC | [OPENW](https://holderbook.com/stocks/OPENW/) | $6.4K | 12,970 | 0.0% | 2 |
| OPENDOOR TECHNOLOGIES INC | [OPENL](https://holderbook.com/stocks/OPENL/) | $3.7K | 12,970 | 0.0% | 3 |
| OPENDOOR TECHNOLOGIES INC | [OPENZ](https://holderbook.com/stocks/OPENZ/) | $3.1K | 12,970 | 0.0% | 3 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +21.6% | +14.8% | +6.7% | 96% |
| Q1 2026 | -20.1% | -4.6% | -15.5% | 97% |
| Q4 2025 | -6.6% | +2.4% | -9.0% | 99% |
| Q3 2025 | +8.2% | +7.8% | +0.4% | 99% |
| Q2 2025 | +31.9% | +10.5% | +21.4% | 99% |
| Q1 2025 | -3.5% | -4.6% | +1.1% | 100% |
| Q4 2024 | +24.7% | +2.1% | +22.5% | 100% |
| Q3 2024 | -0.5% | +5.4% | -5.9% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $52.9M | 17 |
| Q1 2026 | $45.7M | 23 |
| Q4 2025 | $63.5M | 24 |
| Q3 2025 | $65.5M | 18 |
| Q2 2025 | $60.0M | 31 |
| Q1 2025 | $57.2M | 27 |
| Q4 2024 | $58.0M | 22 |
| Q3 2024 | $45.1M | 27 |
| Q2 2024 | $42.5M | 22 |
| Q1 2024 | $42.1M | 21 |
| Q4 2023 | $43.0M | 21 |
| Q3 2023 | $32.5M | 20 |