# AVANTAX ADVISORY SERVICES, INC.

> Institutional holdings reported to the SEC as of Q2 2025 on Form 13F. CIK 1303042. Source: https://holderbook.com/funds/1303042-avantax-advisory-services-inc/

- Reported value: $18.2B
- Positions: 2,359
- Weight of the ten largest: 34.0%
- Filed: 2025-08-08

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.1B | 1,842,537 | 6.3% | 27 |
| VANGUARD SCOTTSDALE FDS | [VONG](https://holderbook.com/stocks/VONG/) | $1.1B | 10,133,619 | 6.1% | 12 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $919.1M | 9,265,056 | 5.1% | 27 |
| SCHWAB STRATEGIC TR | [SCHD](https://holderbook.com/stocks/SCHD/) | $753.6M | 28,436,927 | 4.1% | 27 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $583.4M | 3,301,015 | 3.2% | 27 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $549.8M | 6,585,558 | 3.0% | 27 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $296.5M | 676,316 | 1.6% | 27 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $294.2M | 1,862,277 | 1.6% | 27 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $269.9M | 489,209 | 1.5% | 27 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $267.8M | 433,504 | 1.5% | 27 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $258.2M | 519,005 | 1.4% | 27 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $254.3M | 1,239,536 | 1.4% | 27 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $197.8M | 916,552 | 1.1% | 27 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $169.3M | 771,600 | 0.9% | 27 |
| SCHWAB STRATEGIC TR | [SCHG](https://holderbook.com/stocks/SCHG/) | $159.7M | 5,466,642 | 0.9% | 23 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $129.8M | 305,748 | 0.7% | 27 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $128.8M | 2,145,093 | 0.7% | 27 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $109.5M | 560,577 | 0.6% | 27 |
| SPDR SERIES TRUST | [SPTL](https://holderbook.com/stocks/SPTL/) | $109.3M | 4,113,903 | 0.6% | 16 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $109.0M | 191,870 | 0.6% | 27 |
| PACER FDS TR | [COWZ](https://holderbook.com/stocks/COWZ/) | $106.5M | 1,932,701 | 0.6% | 15 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $106.5M | 974,377 | 0.6% | 27 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $105.5M | 958,227 | 0.6% | 27 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $104.2M | 214,602 | 0.6% | 27 |
| ISHARES TR | [MUB](https://holderbook.com/stocks/MUB/) | $98.5M | 943,092 | 0.5% | 27 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $97.0M | 1,054,593 | 0.5% | 27 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $95.3M | 328,596 | 0.5% | 27 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $95.1M | 128,906 | 0.5% | 27 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $85.8M | 282,434 | 0.5% | 27 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $83.4M | 936,792 | 0.5% | 27 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $82.0M | 760,847 | 0.5% | 27 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $79.1M | 333,977 | 0.4% | 27 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $78.5M | 284,839 | 0.4% | 27 |
| VANECK ETF TRUST | [MOAT](https://holderbook.com/stocks/MOAT/) | $72.6M | 774,216 | 0.4% | 23 |
| VANGUARD ADMIRAL FDS INC | [VOOV](https://holderbook.com/stocks/VOOV/) | $71.1M | 377,023 | 0.4% | 18 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $70.0M | 715,450 | 0.4% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $69.3M | 1,219,339 | 0.4% | 16 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $65.9M | 373,850 | 0.4% | 27 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $64.0M | 1,122,532 | 0.4% | 27 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $63.4M | 178,702 | 0.3% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $61.0M | 1,203,845 | 0.3% | 27 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $60.4M | 265,759 | 0.3% | 18 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $59.0M | 332,625 | 0.3% | 27 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $58.2M | 183,083 | 0.3% | 27 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $56.8M | 327,678 | 0.3% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JEPQ](https://holderbook.com/stocks/JEPQ/) | $56.0M | 1,029,437 | 0.3% | 7 |
| ISHARES TR | [IWY](https://holderbook.com/stocks/IWY/) | $55.8M | 226,275 | 0.3% | 22 |
| DIMENSIONAL ETF TRUST | [DFSV](https://holderbook.com/stocks/DFSV/) | $55.6M | 1,888,085 | 0.3% | 8 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $55.0M | 1,773,795 | 0.3% | 7 |
| PALANTIR TECHNOLOGIES INC | [PLTR](https://holderbook.com/stocks/PLTR/) | $54.4M | 398,700 | 0.3% | 18 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $53.9M | 741,134 | 0.3% | 27 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $50.2M | 1,815,693 | 0.3% | 22 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $48.2M | 263,620 | 0.3% | 23 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $47.4M | 1,024,270 | 0.3% | 22 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $46.9M | 949,158 | 0.3% | 27 |
| J P MORGAN EXCHANGE TRADED F | [JMUB](https://holderbook.com/stocks/JMUB/) | $44.6M | 897,843 | 0.2% | 6 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $44.5M | 244,644 | 0.2% | 27 |
| ETF SER SOLUTIONS | [DSTL](https://holderbook.com/stocks/DSTL/) | $44.3M | 801,110 | 0.2% | 26 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $43.9M | 306,855 | 0.2% | 27 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $43.8M | 56,224 | 0.2% | 27 |
| DIMENSIONAL ETF TRUST | [DFAE](https://holderbook.com/stocks/DFAE/) | $43.6M | 1,506,344 | 0.2% | 6 |
| ISHARES TR | [IMCG](https://holderbook.com/stocks/IMCG/) | $43.4M | 541,319 | 0.2% | 27 |
| PGIM ETF TR | [PULS](https://holderbook.com/stocks/PULS/) | $42.9M | 863,066 | 0.2% | 11 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $42.4M | 42,784 | 0.2% | 27 |
| VANGUARD WORLD FD | [VGT](https://holderbook.com/stocks/VGT/) | $42.1M | 63,431 | 0.2% | 27 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $42.0M | 314,722 | 0.2% | 27 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $41.9M | 374,190 | 0.2% | 23 |
| SPDR GOLD TR | [GLD](https://holderbook.com/stocks/GLD/) | $41.9M | 137,441 | 0.2% | 27 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $41.3M | 222,399 | 0.2% | 27 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $40.8M | 487,073 | 0.2% | 24 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $39.7M | 640,753 | 0.2% | 27 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $39.4M | 1,781,173 | 0.2% | 27 |
| ISHARES TR | [IOO](https://holderbook.com/stocks/IOO/) | $39.1M | 362,722 | 0.2% | 18 |
| ALPS ETF TR | [OUSM](https://holderbook.com/stocks/OUSM/) | $39.0M | 902,661 | 0.2% | 13 |
| FIDELITY MERRIMACK STR TR | [FBND](https://holderbook.com/stocks/FBND/) | $38.4M | 838,606 | 0.2% | 18 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $37.9M | 185,215 | 0.2% | 27 |
| ISHARES TR | [ILCG](https://holderbook.com/stocks/ILCG/) | $37.1M | 383,000 | 0.2% | 27 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $36.3M | 129,743 | 0.2% | 27 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $36.2M | 27,030 | 0.2% | 27 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $36.1M | 98,439 | 0.2% | 27 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $35.8M | 224,479 | 0.2% | 27 |
| JOHN HANCOCK EXCHANGE TRADED | [JHMM](https://holderbook.com/stocks/JHMM/) | $35.4M | 579,175 | 0.2% | 27 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $34.3M | 435,969 | 0.2% | 27 |
| FIRST TR EXCHANGE-TRADED FD | [RDVY](https://holderbook.com/stocks/RDVY/) | $34.2M | 545,836 | 0.2% | 18 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $33.6M | 114,866 | 0.2% | 27 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $33.1M | 216,409 | 0.2% | 27 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $33.0M | 520,069 | 0.2% | 23 |
| TAIWAN SEMICONDUCTOR MANUFAC | [TSM](https://holderbook.com/stocks/TSM/) | $32.9M | 145,264 | 0.2% | 24 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $32.5M | 751,808 | 0.2% | 27 |
| ISHARES TR | [IUSG](https://holderbook.com/stocks/IUSG/) | $31.5M | 209,690 | 0.2% | 27 |
| INVESCO EXCHANGE TRADED FD T | [XMHQ](https://holderbook.com/stocks/XMHQ/) | $31.1M | 316,369 | 0.2% | 20 |
| ISHARES TR | [IWV](https://holderbook.com/stocks/IWV/) | $30.7M | 87,409 | 0.2% | 16 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $30.6M | 562,647 | 0.2% | 6 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $30.5M | 332,526 | 0.2% | 14 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $30.4M | 427,025 | 0.2% | 23 |
| ISHARES TR | [IUSV](https://holderbook.com/stocks/IUSV/) | $30.0M | 317,175 | 0.2% | 25 |
| PROSHARES TR | [NOBL](https://holderbook.com/stocks/NOBL/) | $29.8M | 295,547 | 0.2% | 27 |
| CAPITAL GROUP DIVIDEND VALUE | [CGDV](https://holderbook.com/stocks/CGDV/) | $29.5M | 746,269 | 0.2% | 13 |
| PIMCO ETF TR | [BOND](https://holderbook.com/stocks/BOND/) | $29.3M | 317,898 | 0.2% | 23 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $29.2M | 420,336 | 0.2% | 27 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2025 | +7.3% | +10.5% | -3.1% | 100% |
| Q1 2025 | -2.4% | -4.6% | +2.1% | 100% |
| Q4 2024 | -0.4% | +2.1% | -2.6% | 100% |
| Q3 2024 | +5.9% | +5.4% | +0.4% | 100% |
| Q2 2024 | +1.5% | +4.0% | -2.6% | 100% |
| Q1 2024 | +6.9% | +10.0% | -3.2% | 100% |
| Q4 2023 | +9.3% | +11.2% | -1.9% | 100% |
| Q3 2023 | -3.3% | -3.6% | +0.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2025 | $18.2B | 2,359 |
| Q1 2025 | $16.5B | 2,227 |
| Q4 2024 | $15.9B | 2,179 |
| Q3 2024 | $15.2B | 2,119 |
| Q2 2024 | $14.0B | 2,071 |
| Q1 2024 | $11.3B | 1,639 |
| Q4 2023 | $10.1B | 1,570 |
| Q3 2023 | $8.9B | 1,544 |
| Q2 2023 | $8.7B | 1,505 |
| Q1 2023 | $8.2B | 1,484 |
| Q4 2022 | $7.5B | 1,415 |
| Q3 2022 | $6.5B | 1,328 |