# PACIFIC FINANCIAL GROUP INC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1279926. Source: https://holderbook.com/funds/1279926-pacific-financial-group-inc/

- Reported value: $208.6M
- Positions: 85
- Weight of the ten largest: 47.6%
- Filed: 2026-08-13

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $24.5M | 32,680 | 11.7% | 31 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $15.0M | 20,412 | 7.2% | 15 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $12.0M | 87,103 | 5.7% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $9.1M | 12,223 | 4.4% | 31 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $7.9M | 53,339 | 3.8% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $6.6M | 76,712 | 3.2% | 30 |
| ISHARES TR | [IMCB](https://holderbook.com/stocks/IMCB/) | $6.4M | 65,814 | 3.0% | 18 |
| INVESCO EXCHANGE TRADED FD T | [SPHQ](https://holderbook.com/stocks/SPHQ/) | $6.3M | 69,457 | 3.0% | 3 |
| ISHARES TR | [IVE](https://holderbook.com/stocks/IVE/) | $5.8M | 25,598 | 2.8% | 31 |
| ISHARES TR | [DGRO](https://holderbook.com/stocks/DGRO/) | $5.7M | 75,554 | 2.7% | 17 |
| SPDR SERIES TRUST | [SPYV](https://holderbook.com/stocks/SPYV/) | $5.5M | 90,666 | 2.6% | 23 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $5.5M | 76,890 | 2.6% | 30 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $5.2M | 67,032 | 2.5% | 31 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $4.8M | 22,205 | 2.3% | 30 |
| NORTHERN LTS FD TR IV | [SECT](https://holderbook.com/stocks/SECT/) | $4.7M | 64,658 | 2.2% | 3 |
| INVESCO EXCH TRADED FD TR II | [SPMO](https://holderbook.com/stocks/SPMO/) | $4.2M | 25,872 | 2.0% | 3 |
| ISHARES TR | [HAWX](https://holderbook.com/stocks/HAWX/) | $3.7M | 80,061 | 1.8% | 2 |
| PGIM ETF TR | [PULS](https://holderbook.com/stocks/PULS/) | $3.7M | 74,275 | 1.8% | 3 |
| FIDELITY COVINGTON TRUST | [FDVV](https://holderbook.com/stocks/FDVV/) | $3.5M | 58,217 | 1.7% | 3 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $3.5M | 51,479 | 1.7% | 3 |
| VANGUARD INDEX FDS | [VB](https://holderbook.com/stocks/VB/) | $3.1M | 10,385 | 1.5% | 5 |
| ISHARES TR | [IJK](https://holderbook.com/stocks/IJK/) | $3.0M | 25,578 | 1.4% | 31 |
| SPDR SERIES TRUST | [SPIB](https://holderbook.com/stocks/SPIB/) | $2.7M | 80,472 | 1.3% | 31 |
| ISHARES TR | [IEFA](https://holderbook.com/stocks/IEFA/) | $2.5M | 26,060 | 1.2% | 3 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $2.4M | 22,768 | 1.1% | 31 |
| LISTED FDS TR | [OVLH](https://holderbook.com/stocks/OVLH/) | $2.2M | 53,268 | 1.1% | 5 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $2.2M | 26,458 | 1.0% | 31 |
| VANGUARD SCOTTSDALE FDS | [VGLT](https://holderbook.com/stocks/VGLT/) | $2.0M | 35,460 | 0.9% | 3 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $1.9M | 32,296 | 0.9% | 29 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $1.8M | 4,758 | 0.8% | 31 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $1.6M | 16,415 | 0.8% | 31 |
| ISHARES TR | [IJT](https://holderbook.com/stocks/IJT/) | $1.6M | 9,057 | 0.8% | 31 |
| SPDR SERIES TRUST | [SPYM](https://holderbook.com/stocks/SPYM/) | $1.6M | 18,015 | 0.8% | 2 |
| ISHARES TR | [EEM](https://holderbook.com/stocks/EEM/) | $1.5M | 22,047 | 0.7% | 5 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $1.5M | 18,956 | 0.7% | 30 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $1.4M | 4,126 | 0.7% | 31 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.4M | 4,679 | 0.7% | 24 |
| ISHARES TR | [IJJ](https://holderbook.com/stocks/IJJ/) | $1.3M | 9,054 | 0.6% | 31 |
| ISHARES TR | [IJS](https://holderbook.com/stocks/IJS/) | $1.3M | 9,752 | 0.6% | 31 |
| INVESCO ACTIVELY MANAGED EXC | [GTO](https://holderbook.com/stocks/GTO/) | $1.2M | 25,559 | 0.6% | 1 |
| INVESCO EXCH TRADED FD TR II | [QQQM](https://holderbook.com/stocks/QQQM/) | $1.2M | 3,936 | 0.6% | 5 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $1.2M | 9,510 | 0.6% | 31 |
| ISHARES TR | [MBB](https://holderbook.com/stocks/MBB/) | $1.1M | 12,084 | 0.5% | 24 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $1.1M | 8,944 | 0.5% | 31 |
| ISHARES TR | [IWD](https://holderbook.com/stocks/IWD/) | $1.0M | 4,246 | 0.5% | 31 |
| ISHARES TR | [IWB](https://holderbook.com/stocks/IWB/) | $991.4K | 2,421 | 0.5% | 31 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $924.2K | 19,083 | 0.4% | 30 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $918.3K | 8,324 | 0.4% | 31 |
| AMERICAN CENTY ETF TR | [AVEM](https://holderbook.com/stocks/AVEM/) | $912.1K | 9,453 | 0.4% | 2 |
| STATE STR SPDR S&P MIDCAP 40 | [MDY](https://holderbook.com/stocks/MDY/) | $890.7K | 1,266 | 0.4% | 31 |
| ISHARES TR | [GOVT](https://holderbook.com/stocks/GOVT/) | $876.9K | 38,496 | 0.4% | 24 |
| ISHARES INC | [EWJ](https://holderbook.com/stocks/EWJ/) | $870.0K | 9,327 | 0.4% | 5 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $866.6K | 1,262 | 0.4% | 24 |
| VANGUARD WHITEHALL FDS | [VYMI](https://holderbook.com/stocks/VYMI/) | $810.8K | 8,257 | 0.4% | 10 |
| FIDELITY COVINGTON TRUST | [FELG](https://holderbook.com/stocks/FELG/) | $785.9K | 17,963 | 0.4% | 5 |
| VANGUARD SCOTTSDALE FDS | [VTWO](https://holderbook.com/stocks/VTWO/) | $745.0K | 6,136 | 0.4% | 3 |
| INVESCO ACTVELY MNGD ETC FD | [PDBC](https://holderbook.com/stocks/PDBC/) | $732.3K | 46,115 | 0.4% | 2 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $685.7K | 8,940 | 0.3% | 29 |
| STATE STR SPDR DOW JONES IND | [DIA](https://holderbook.com/stocks/DIA/) | $677.5K | 1,297 | 0.3% | 31 |
| ISHARES TR | [IWY](https://holderbook.com/stocks/IWY/) | $674.5K | 2,321 | 0.3% | 24 |
| T ROWE PRICE EXCHANGE-TRADED | [TCAF](https://holderbook.com/stocks/TCAF/) | $649.2K | 15,796 | 0.3% | 5 |
| INVESCO EXCH TRADED FD TR II | [PXH](https://holderbook.com/stocks/PXH/) | $638.4K | 22,897 | 0.3% | 3 |
| ISHARES TR | [IGSB](https://holderbook.com/stocks/IGSB/) | $562.8K | 10,739 | 0.3% | 4 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $494.6K | 2,090 | 0.2% | 22 |
| AMPLIFY ETF TR | [DIVO](https://holderbook.com/stocks/DIVO/) | $462.6K | 10,122 | 0.2% | 22 |
| VANGUARD SCOTTSDALE FDS | [VMBS](https://holderbook.com/stocks/VMBS/) | $427.1K | 9,125 | 0.2% | 14 |
| VANGUARD BD INDEX FDS | [BLV](https://holderbook.com/stocks/BLV/) | $414.4K | 6,013 | 0.2% | 14 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $410.5K | 8,895 | 0.2% | 3 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $406.8K | 5,542 | 0.2% | 12 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $396.3K | 6,809 | 0.2% | 26 |
| ISHARES TR | [AGZ](https://holderbook.com/stocks/AGZ/) | $391.3K | 3,582 | 0.2% | 31 |
| INVESCO EXCH TRD SLF IDX FD | [OMFL](https://holderbook.com/stocks/OMFL/) | $354.1K | 5,166 | 0.2% | 3 |
| ISHARES TR | [IEF](https://holderbook.com/stocks/IEF/) | $350.6K | 3,708 | 0.2% | 28 |
| ISHARES TR | [IGLB](https://holderbook.com/stocks/IGLB/) | $328.2K | 6,560 | 0.2% | 3 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $292.1K | 3,526 | 0.1% | 3 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $257.3K | 1,628 | 0.1% | 3 |
| ISHARES TR | [IWX](https://holderbook.com/stocks/IWX/) | $238.0K | 2,264 | 0.1% | 24 |
| INVESCO EXCH TRADED FD TR II | [RWL](https://holderbook.com/stocks/RWL/) | $237.6K | 1,860 | 0.1% | 2 |
| WISDOMTREE TR | [DGRW](https://holderbook.com/stocks/DGRW/) | $237.3K | 2,482 | 0.1% | 3 |
| ISHARES TR | [IWS](https://holderbook.com/stocks/IWS/) | $232.9K | 1,415 | 0.1% | 2 |
| NORTHERN LTS FD TR IV | [TMAT](https://holderbook.com/stocks/TMAT/) | $232.1K | 7,386 | 0.1% | 1 |
| ISHARES TR | [IYZ](https://holderbook.com/stocks/IYZ/) | $231.9K | 5,480 | 0.1% | 2 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $227.4K | 1,433 | 0.1% | 2 |
| ADVISORS INNER CIRCLE FD II | [EDGF](https://holderbook.com/stocks/EDGF/) | $205.2K | 8,328 | 0.1% | 3 |
| NORTHERN LTS FD TR IV | [BUYW](https://holderbook.com/stocks/BUYW/) | $155.2K | 10,742 | 0.1% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +13.8% | +14.8% | -1.0% | 100% |
| Q1 2026 | -2.0% | -4.6% | +2.6% | 100% |
| Q4 2025 | +1.8% | +2.4% | -0.6% | 100% |
| Q3 2025 | +6.9% | +7.8% | -0.9% | 100% |
| Q2 2025 | +8.7% | +10.5% | -1.7% | 100% |
| Q1 2025 | -4.3% | -4.6% | +0.3% | 100% |
| Q4 2024 | +0.6% | +2.1% | -1.6% | 100% |
| Q3 2024 | +5.8% | +5.4% | +0.4% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $208.6M | 85 |
| Q1 2026 | $185.6M | 87 |
| Q4 2025 | $179.9M | 82 |
| Q3 2025 | $135.0M | 61 |
| Q2 2025 | $128.1M | 61 |
| Q1 2025 | $123.9M | 55 |
| Q4 2024 | $134.8M | 58 |
| Q3 2024 | $136.4M | 55 |
| Q2 2024 | $141.1M | 57 |
| Q1 2024 | $145.0M | 58 |
| Q4 2023 | $134.3M | 56 |
| Q3 2023 | $153.4M | 58 |