# HORAN CAPITAL MANAGEMENT

> Institutional holdings reported to the SEC as of Q4 2020 on Form 13F. CIK 1269134. Source: https://holderbook.com/funds/1269134-horan-capital-management/

- Reported value: $794.3M
- Positions: 35
- Weight of the ten largest: 61.6%
- Filed: 2021-01-26

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $67.4M | 20,681 | 8.5% | 7 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $55.2M | 416,063 | 7.0% | 7 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $53.8M | 30,722 | 6.8% | 9 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $52.8M | 237,382 | 6.6% | 9 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $49.8M | 227,794 | 6.3% | 9 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $48.6M | 177,838 | 6.1% | 9 |
| BOOKING HOLDINGS INC | [BKNG](https://holderbook.com/stocks/BKNG/) | $47.0M | 21,104 | 5.9% | 9 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $42.8M | 399,876 | 5.4% | 9 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $37.0M | 159,452 | 4.7% | 7 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $34.9M | 511,097 | 4.4% | 9 |
| AUTODESK INC | [ADSK](https://holderbook.com/stocks/ADSK/) | $32.2M | 105,616 | 4.1% | 6 |
| VAIL RESORTS INC | [MTN](https://holderbook.com/stocks/MTN/) | $29.4M | 105,439 | 3.7% | 8 |
| S&P GLOBAL INC | [SPGI](https://holderbook.com/stocks/SPGI/) | $24.6M | 74,905 | 3.1% | 2 |
| ACTIVISION BLIZZARD INC | [ATVI](https://holderbook.com/stocks/ATVI/) | $22.4M | 241,770 | 2.8% | 8 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $21.1M | 59,115 | 2.7% | 1 |
| ROPER TECHNOLOGIES INC | [ROP](https://holderbook.com/stocks/ROP/) | $21.0M | 48,782 | 2.6% | 6 |
| ISHARES TR | [ISTB](https://holderbook.com/stocks/ISTB/) | $18.8M | 364,609 | 2.4% | 9 |
| SCHWAB STRATEGIC TR | [SCHZ](https://holderbook.com/stocks/SCHZ/) | $18.0M | 320,460 | 2.3% | 9 |
| DOMINOS PIZZA INC | [DPZ](https://holderbook.com/stocks/DPZ/) | $16.4M | 42,706 | 2.1% | 7 |
| BROADRIDGE FINL SOLUTIONS IN | [BR](https://holderbook.com/stocks/BR/) | $15.6M | 101,545 | 2.0% | 4 |
| FAIR ISAAC CORP | [FICO](https://holderbook.com/stocks/FICO/) | $10.9M | 21,301 | 1.4% | 4 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $10.8M | 41,200 | 1.4% | 4 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $10.4M | 167,719 | 1.3% | 9 |
| TAKE-TWO INTERACTIVE SOFTWAR | [TTWO](https://holderbook.com/stocks/TTWO/) | $9.9M | 47,846 | 1.3% | 1 |
| DISCOVERY INC | [DISCK](https://holderbook.com/stocks/DISCK/) | $9.7M | 370,325 | 1.2% | 4 |
| HILTON WORLDWIDE HLDGS INC | [HLT](https://holderbook.com/stocks/HLT/) | $9.4M | 84,153 | 1.2% | 9 |
| VERISIGN INC | [VRSN](https://holderbook.com/stocks/VRSN/) | $8.3M | 38,421 | 1.0% | 4 |
| NIKE INC | [NKE](https://holderbook.com/stocks/NKE/) | $4.8M | 34,285 | 0.6% | 9 |
| SPDR SERIES TRUST | [SPAB](https://holderbook.com/stocks/SPAB/) | $3.3M | 107,484 | 0.4% | 9 |
| VERISK ANALYTICS INC | [VRSK](https://holderbook.com/stocks/VRSK/) | $3.2M | 15,233 | 0.4% | 2 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $1.2M | 5,827 | 0.2% | 9 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $1.2M | 3,208 | 0.2% | 9 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $1.0M | 2,794 | 0.1% | 9 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $936.0K | 534 | 0.1% | 9 |
| YUM BRANDS INC | [YUM](https://holderbook.com/stocks/YUM/) | $358.0K | 3,300 | 0.0% | 9 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q4 2020 | +13.3% | +11.6% | +1.7% | 100% |
| Q3 2020 | +9.4% | +8.6% | +0.8% | 100% |
| Q2 2020 | +22.5% | +19.6% | +2.9% | 100% |
| Q1 2020 | -15.1% | -19.9% | +4.9% | 100% |
| Q4 2019 | +10.2% | +8.5% | +1.8% | 100% |
| Q3 2019 | +1.7% | +1.3% | +0.4% | 100% |
| Q2 2019 | +5.2% | +3.7% | +1.5% | 79% |
| Q1 2019 | +13.0% | +13.0% | -0.0% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q4 2020 | $794.3M | 35 |
| Q3 2020 | $679.4M | 35 |
| Q2 2020 | $644.9M | 39 |
| Q1 2020 | $532.9M | 44 |
| Q4 2019 | $609.4M | 49 |
| Q3 2019 | $559.8M | 56 |
| Q2 2019 | $558.5M | 60 |
| Q1 2019 | $541.8M | 64 |
| Q4 2018 | $479.4M | 59 |