# BOYAR ASSET MANAGEMENT INC.

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1218254. Source: https://holderbook.com/funds/1218254-boyar-asset-management-inc/

- Reported value: $174.4M
- Positions: 77
- Weight of the ten largest: 52.6%
- Filed: 2026-08-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $16.0M | 42,900 | 9.2% | 31 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $15.6M | 47,685 | 9.0% | 31 |
| AMERIPRISE FINL INC | [AMP](https://holderbook.com/stocks/AMP/) | $9.1M | 19,913 | 5.2% | 31 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $9.0M | 25,558 | 5.2% | 31 |
| MADISON SQUARE GRDN SPRT COR | [MSGS](https://holderbook.com/stocks/MSGS/) | $8.9M | 22,236 | 5.1% | 31 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $8.0M | 140,918 | 4.6% | 31 |
| BANK OF NY MELLON CORP | [BNY](https://holderbook.com/stocks/BNY/) | $7.3M | 50,725 | 4.2% | 31 |
| UBER TECHNOLOGIES INC | [UBER](https://holderbook.com/stocks/UBER/) | $6.6M | 91,508 | 3.8% | 20 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $6.0M | 51,453 | 3.5% | 31 |
| SPHERE ENTERTAINMENT CO | [SPHR](https://holderbook.com/stocks/SPHR/) | $5.0M | 28,793 | 2.9% | 25 |
| MADISON SQUARE GARDEN ENTMT | [MSGE](https://holderbook.com/stocks/MSGE/) | $4.4M | 54,918 | 2.5% | 13 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $4.1M | 16,298 | 2.4% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $3.9M | 10,859 | 2.2% | 23 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $3.1M | 32,210 | 1.8% | 31 |
| ATLANTA BRAVES HLDGS INC | [BATRK](https://holderbook.com/stocks/BATRK/) | $3.1M | 59,233 | 1.8% | 12 |
| MONDELEZ INTL INC | [MDLZ](https://holderbook.com/stocks/MDLZ/) | $2.7M | 46,386 | 1.5% | 31 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $2.6M | 7,077 | 1.5% | 31 |
| SCOTTS MIRACLE-GRO CO | [SMG](https://holderbook.com/stocks/SMG/) | $2.5M | 36,968 | 1.4% | 31 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $2.5M | 17,900 | 1.4% | 31 |
| COOPER COS INC | [COO](https://holderbook.com/stocks/COO/) | $2.3M | 31,407 | 1.3% | 3 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $2.2M | 92,395 | 1.3% | 31 |
| MARKEL GROUP INC | [MKL](https://holderbook.com/stocks/MKL/) | $2.1M | 1,096 | 1.2% | 15 |
| CITIGROUP INC | [C](https://holderbook.com/stocks/C/) | $2.1M | 14,997 | 1.2% | 31 |
| COMCAST CORP NEW | [CMCSA](https://holderbook.com/stocks/CMCSA/) | $2.1M | 83,958 | 1.2% | 31 |
| CALLAWAY GOLF CO | [CALY](https://holderbook.com/stocks/CALY/) | $2.0M | 107,837 | 1.2% | 31 |
| MUELLER WTR PRODS INC | [MWA](https://holderbook.com/stocks/MWA/) | $1.7M | 66,262 | 1.0% | 23 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.7M | 20,913 | 1.0% | 24 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $1.7M | 16,052 | 1.0% | 31 |
| AMERICAN EXPRESS CO | [AXP](https://holderbook.com/stocks/AXP/) | $1.6M | 4,853 | 0.9% | 31 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $1.6M | 10,396 | 0.9% | 2 |
| MGM RESORTS INTERNATIONAL | [MGM](https://holderbook.com/stocks/MGM/) | $1.6M | 32,429 | 0.9% | 31 |
| SYSCO CORP | [SYY](https://holderbook.com/stocks/SYY/) | $1.5M | 18,230 | 0.9% | 31 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.4M | 5,093 | 0.8% | 31 |
| KENVUE INC | [KVUE](https://holderbook.com/stocks/KVUE/) | $1.3M | 69,178 | 0.8% | 10 |
| UNITED PARCEL SVCS INC | [UPS](https://holderbook.com/stocks/UPS/) | $1.2M | 11,614 | 0.7% | 31 |
| CORNING INC | [GLW](https://holderbook.com/stocks/GLW/) | $1.2M | 4,722 | 0.7% | 25 |
| WASTE MGMT INC DEL | [WM](https://holderbook.com/stocks/WM/) | $1.2M | 5,308 | 0.7% | 31 |
| SS&C TECH HLDGS | [SSNC](https://holderbook.com/stocks/SSNC/) | $1.1M | 17,802 | 0.6% | 8 |
| LABCORP HOLDINGS INC | [LH](https://holderbook.com/stocks/LH/) | $1.1M | 3,854 | 0.6% | 9 |
| TRIPADVISOR INC | [TRIP](https://holderbook.com/stocks/TRIP/) | $1.1M | 77,184 | 0.6% | 6 |
| LIBERTY MEDIA CORP DEL | [FWONA](https://holderbook.com/stocks/FWONA/) | $1.1M | 12,082 | 0.6% | 3 |
| GLOBAL PMTS INC | [GPN](https://holderbook.com/stocks/GPN/) | $1.0M | 13,982 | 0.6% | 14 |
| ACUSHNET HLDGS CORP | [GOLF](https://holderbook.com/stocks/GOLF/) | $968.9K | 8,174 | 0.6% | 31 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $949.8K | 7,272 | 0.5% | 31 |
| BROADRIDGE FINL SOLUTIONS IN | [BR](https://holderbook.com/stocks/BR/) | $938.5K | 6,853 | 0.5% | 31 |
| HOWARD HUGHES HOLDINGS INC | [HHH](https://holderbook.com/stocks/HHH/) | $890.6K | 12,457 | 0.5% | 12 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $882.8K | 3,051 | 0.5% | 30 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $877.7K | 1,754 | 0.5% | 24 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $826.9K | 14,351 | 0.5% | 31 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $823.2K | 6,406 | 0.5% | 22 |
| PEOPLE INC | [PPLI](https://holderbook.com/stocks/PPLI/) | $813.1K | 17,614 | 0.5% | 21 |
| CHUBB LIMITED | [CB](https://holderbook.com/stocks/CB/) | $726.5K | 2,132 | 0.4% | 24 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $690.4K | 1,954 | 0.4% | 27 |
| MEDTRONIC PLC | [MDT](https://holderbook.com/stocks/MDT/) | $608.8K | 7,782 | 0.3% | 14 |
| NEWS CORP NEW | [NWSA](https://holderbook.com/stocks/NWSA/) | $606.8K | 24,437 | 0.3% | 31 |
| KLA CORP | [KLAC](https://holderbook.com/stocks/KLAC/) | $603.4K | 2,000 | 0.3% | 5 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $603.3K | 2,145 | 0.3% | 25 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $551.0K | 13,013 | 0.3% | 31 |
| CULLEN FROST BANKERS INC | [CFR](https://holderbook.com/stocks/CFR/) | $463.1K | 2,997 | 0.3% | 2 |
| GENERAL DYNAMICS CORP | [GD](https://holderbook.com/stocks/GD/) | $405.6K | 1,145 | 0.2% | 22 |
| TOWNSQUARE MEDIA INC | [TSQ](https://holderbook.com/stocks/TSQ/) | $395.1K | 55,877 | 0.2% | 31 |
| MATCH GROUP INC NEW | [MTCH](https://holderbook.com/stocks/MTCH/) | $393.4K | 10,338 | 0.2% | 8 |
| NASDAQ INC | [NDAQ](https://holderbook.com/stocks/NDAQ/) | $385.9K | 4,896 | 0.2% | 31 |
| GERMAN AMERN BANCORP INC | [GABC](https://holderbook.com/stocks/GABC/) | $362.6K | 7,640 | 0.2% | 1 |
| KNIFE RIVER CORP | [KNF](https://holderbook.com/stocks/KNF/) | $343.9K | 4,111 | 0.2% | 2 |
| GE HEALTHCARE TECHNOLOGIES I | [GEHC](https://holderbook.com/stocks/GEHC/) | $305.3K | 4,770 | 0.2% | 11 |
| GXO LOGISTICS INCORPORATED | [GXO](https://holderbook.com/stocks/GXO/) | $293.9K | 5,796 | 0.2% | 5 |
| FRP HLDGS INC | [FRPH](https://holderbook.com/stocks/FRPH/) | $273.1K | 10,928 | 0.2% | 1 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $264.6K | 2,765 | 0.2% | 18 |
| AMERICAN INTL GROUP INC | [AIG](https://holderbook.com/stocks/AIG/) | $256.9K | 3,447 | 0.1% | 13 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $246.8K | 2,675 | 0.1% | 22 |
| KIMBERLY-CLARK CORP | [KMB](https://holderbook.com/stocks/KMB/) | $236.0K | 2,150 | 0.1% | 31 |
| RESTAURANT BRANDS INTL INC | [QSR](https://holderbook.com/stocks/QSR/) | $212.5K | 2,930 | 0.1% | 2 |
| CITIZENS FINL GROUP INC | [CFG](https://holderbook.com/stocks/CFG/) | $209.6K | 2,992 | 0.1% | 1 |
| AIRBNB INC | [ABNB](https://holderbook.com/stocks/ABNB/) | $205.6K | 1,437 | 0.1% | 2 |
| WENDYS CO | [WEN](https://holderbook.com/stocks/WEN/) | $203.4K | 24,534 | 0.1% | 31 |
| CONDUENT INC | [CNDT](https://holderbook.com/stocks/CNDT/) | $38.4K | 26,290 | 0.0% | 31 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +12.3% | +14.8% | -2.6% | 100% |
| Q1 2026 | -3.9% | -4.6% | +0.8% | 100% |
| Q4 2025 | +1.2% | +2.4% | -1.2% | 100% |
| Q3 2025 | +5.3% | +7.8% | -2.5% | 100% |
| Q2 2025 | +10.1% | +10.5% | -0.3% | 100% |
| Q1 2025 | -2.4% | -4.6% | +2.1% | 100% |
| Q4 2024 | -0.4% | +2.1% | -2.5% | 100% |
| Q3 2024 | +6.3% | +5.4% | +0.8% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $174.4M | 77 |
| Q1 2026 | $175.7M | 78 |
| Q4 2025 | $157.7M | 75 |
| Q3 2025 | $158.0M | 77 |
| Q2 2025 | $152.8M | 79 |
| Q1 2025 | $137.9M | 77 |
| Q4 2024 | $151.6M | 78 |
| Q3 2024 | $155.3M | 79 |
| Q2 2024 | $145.8M | 78 |
| Q1 2024 | $153.3M | 81 |
| Q4 2023 | $133.2M | 80 |
| Q3 2023 | $127.4M | 80 |