# KELLY FINANCIAL GROUP LLC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1128066. Source: https://holderbook.com/funds/1128066-kelly-financial-group-llc/

- Reported value: $450.1M
- Positions: 107
- Weight of the ten largest: 68.4%
- Filed: 2026-07-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| J P MORGAN EXCHANGE TRADED F | [BBUS](https://holderbook.com/stocks/BBUS/) | $70.8M | 525,852 | 15.7% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JIRE](https://holderbook.com/stocks/JIRE/) | $37.9M | 459,051 | 8.4% | 2 |
| J P MORGAN EXCHANGE TRADED F | [JCPB](https://holderbook.com/stocks/JCPB/) | $32.2M | 686,820 | 7.2% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JEMA](https://holderbook.com/stocks/JEMA/) | $31.3M | 490,232 | 7.0% | 7 |
| PIMCO ETF TR | [LDUR](https://holderbook.com/stocks/LDUR/) | $28.6M | 299,442 | 6.4% | 7 |
| ISHARES TR | [IWF](https://holderbook.com/stocks/IWF/) | $24.6M | 198,448 | 5.5% | 7 |
| DIMENSIONAL ETF TRUST | [DFAT](https://holderbook.com/stocks/DFAT/) | $23.1M | 329,931 | 5.1% | 7 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $20.2M | 204,205 | 4.5% | 7 |
| J P MORGAN EXCHANGE TRADED F | [BBIB](https://holderbook.com/stocks/BBIB/) | $19.6M | 200,552 | 4.4% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JQUA](https://holderbook.com/stocks/JQUA/) | $19.5M | 270,282 | 4.3% | 7 |
| DIMENSIONAL ETF TRUST | [DFLV](https://holderbook.com/stocks/DFLV/) | $16.9M | 427,276 | 3.8% | 7 |
| DIMENSIONAL ETF TRUST | [DFIS](https://holderbook.com/stocks/DFIS/) | $10.6M | 301,633 | 2.3% | 7 |
| ISHARES TR | [USMV](https://holderbook.com/stocks/USMV/) | $9.5M | 98,110 | 2.1% | 7 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $9.4M | 32,651 | 2.1% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JPIE](https://holderbook.com/stocks/JPIE/) | $6.1M | 132,006 | 1.4% | 6 |
| DIMENSIONAL ETF TRUST | [DFIV](https://holderbook.com/stocks/DFIV/) | $5.3M | 97,787 | 1.2% | 7 |
| J P MORGAN EXCHANGE TRADED F | [BBIN](https://holderbook.com/stocks/BBIN/) | $5.0M | 64,109 | 1.1% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JMOM](https://holderbook.com/stocks/JMOM/) | $4.5M | 53,016 | 1.0% | 7 |
| VOYA FINANCIAL INC | [VOYA](https://holderbook.com/stocks/VOYA/) | $4.1M | 4,077,462 | 0.9% | 6 |
| ISHARES TR | [IWY](https://holderbook.com/stocks/IWY/) | $4.1M | 13,985 | 0.9% | 6 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $3.8M | 10,150 | 0.8% | 7 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $3.5M | 16,511 | 0.8% | 7 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $3.0M | 31,830 | 0.7% | 7 |
| J P MORGAN EXCHANGE TRADED F | [BBAG](https://holderbook.com/stocks/BBAG/) | $3.0M | 64,944 | 0.7% | 7 |
| ISHARES TR | [GBF](https://holderbook.com/stocks/GBF/) | $2.9M | 28,342 | 0.7% | 7 |
| SCHWAB STRATEGIC TR | [SCHR](https://holderbook.com/stocks/SCHR/) | $2.9M | 118,832 | 0.7% | 7 |
| NEXTNAV INC | [NN](https://holderbook.com/stocks/NN/) | $2.7M | 153,549 | 0.6% | 1 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.8M | 6,034 | 0.4% | 7 |
| INVESCO EXCHANGE TRADED FD T | [PDP](https://holderbook.com/stocks/PDP/) | $1.6M | 10,827 | 0.4% | 7 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $1.6M | 6,753 | 0.4% | 7 |
| SPDR SERIES TRUST | [SPSB](https://holderbook.com/stocks/SPSB/) | $1.6M | 53,556 | 0.4% | 7 |
| J P MORGAN EXCHANGE TRADED F | [JBND](https://holderbook.com/stocks/JBND/) | $1.6M | 29,989 | 0.4% | 2 |
| J P MORGAN EXCHANGE TRADED F | [BBEU](https://holderbook.com/stocks/BBEU/) | $1.5M | 19,907 | 0.3% | 7 |
| SCHWAB STRATEGIC TR | [SCHV](https://holderbook.com/stocks/SCHV/) | $1.5M | 44,284 | 0.3% | 7 |
| SPDR SERIES TRUST | [SLYV](https://holderbook.com/stocks/SLYV/) | $1.4M | 12,760 | 0.3% | 7 |
| ISHARES TR | [SCZ](https://holderbook.com/stocks/SCZ/) | $1.1M | 13,955 | 0.3% | 7 |
| INNOVATOR ETFS TRUST | [BALT](https://holderbook.com/stocks/BALT/) | $1.1M | 31,304 | 0.2% | 4 |
| ISHARES TR | [QUAL](https://holderbook.com/stocks/QUAL/) | $1.0M | 4,612 | 0.2% | 7 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.0M | 2,008 | 0.2% | 7 |
| ISHARES INC | [IEMG](https://holderbook.com/stocks/IEMG/) | $993.4K | 11,992 | 0.2% | 7 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $987.7K | 6,735 | 0.2% | 7 |
| ISHARES TR | [IUSB](https://holderbook.com/stocks/IUSB/) | $930.6K | 20,164 | 0.2% | 7 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $880.5K | 5,549 | 0.2% | 7 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $820.4K | 1,096 | 0.2% | 7 |
| ASML HLDG NV | [ASML](https://holderbook.com/stocks/ASML/) | $799.8K | 402 | 0.2% | 7 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $732.9K | 3,663 | 0.2% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JPEM](https://holderbook.com/stocks/JPEM/) | $706.0K | 11,246 | 0.2% | 7 |
| DIMENSIONAL ETF TRUST | [DFUS](https://holderbook.com/stocks/DFUS/) | $693.7K | 8,466 | 0.2% | 6 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $682.9K | 1,330 | 0.2% | 6 |
| ISHARES TR | [ISCV](https://holderbook.com/stocks/ISCV/) | $671.4K | 8,573 | 0.1% | 6 |
| J P MORGAN EXCHANGE TRADED F | [JPUS](https://holderbook.com/stocks/JPUS/) | $657.4K | 4,688 | 0.1% | 7 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $611.9K | 819 | 0.1% | 7 |
| INNOVATOR ETFS TRUST | [JAJL](https://holderbook.com/stocks/JAJL/) | $584.9K | 19,555 | 0.1% | 3 |
| ISHARES TR | [SLQD](https://holderbook.com/stocks/SLQD/) | $563.4K | 11,186 | 0.1% | 7 |
| ISHARES TR | [IVW](https://holderbook.com/stocks/IVW/) | $547.0K | 3,977 | 0.1% | 7 |
| INNOVATOR ETFS TRUST | [ZJAN](https://holderbook.com/stocks/ZJAN/) | $546.5K | 19,522 | 0.1% | 2 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $436.7K | 18,133 | 0.1% | 6 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $436.3K | 3,715 | 0.1% | 7 |
| ISHARES TR | [SHY](https://holderbook.com/stocks/SHY/) | $426.0K | 5,188 | 0.1% | 7 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $425.2K | 1,299 | 0.1% | 7 |
| INNOVATOR ETFS TRUST | [ZFEB](https://holderbook.com/stocks/ZFEB/) | $420.6K | 16,185 | 0.1% | 2 |
| EVERSOURCE ENERGY | [ES](https://holderbook.com/stocks/ES/) | $410.2K | 5,676 | 0.1% | 7 |
| ELEVANCE HEALTH INC FORMERLY | [ELV](https://holderbook.com/stocks/ELV/) | $402.2K | 1,040 | 0.1% | 7 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $401.6K | 3,545 | 0.1% | 5 |
| BLACKROCK ETF TRUST | [DYNF](https://holderbook.com/stocks/DYNF/) | $398.9K | 5,865 | 0.1% | 7 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $381.0K | 912 | 0.1% | 4 |
| TRAVELERS COMPANIES INC | [TRV](https://holderbook.com/stocks/TRV/) | $377.4K | 1,148 | 0.1% | 5 |
| DIMENSIONAL ETF TRUST | [DFAX](https://holderbook.com/stocks/DFAX/) | $374.1K | 10,154 | 0.1% | 6 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $352.3K | 6,181 | 0.1% | 7 |
| ISHARES TR | [EFV](https://holderbook.com/stocks/EFV/) | $351.6K | 4,593 | 0.1% | 7 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $348.2K | 327 | 0.1% | 2 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $335.2K | 2,609 | 0.1% | 7 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $335.2K | 4,097 | 0.1% | 7 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $332.2K | 1,308 | 0.1% | 4 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $327.8K | 1,812 | 0.1% | 6 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $318.5K | 566 | 0.1% | 6 |
| ISHARES TR | [EFG](https://holderbook.com/stocks/EFG/) | $315.9K | 2,539 | 0.1% | 7 |
| ISHARES TR | [IYW](https://holderbook.com/stocks/IYW/) | $315.0K | 1,249 | 0.1% | 5 |
| J P MORGAN EXCHANGE TRADED F | [JEPI](https://holderbook.com/stocks/JEPI/) | $308.0K | 5,453 | 0.1% | 4 |
| INNOVATOR ETFS TRUST | [ZAPR](https://holderbook.com/stocks/ZAPR/) | $303.7K | 11,400 | 0.1% | 1 |
| DIMENSIONAL ETF TRUST | [DFUV](https://holderbook.com/stocks/DFUV/) | $295.9K | 5,379 | 0.1% | 5 |
| DIMENSIONAL ETF TRUST | [DFSD](https://holderbook.com/stocks/DFSD/) | $285.4K | 5,976 | 0.1% | 5 |
| ISHARES INC | [EMGF](https://holderbook.com/stocks/EMGF/) | $280.8K | 3,833 | 0.1% | 4 |
| INNOVATOR ETFS TRUST | [APOC](https://holderbook.com/stocks/APOC/) | $279.2K | 10,625 | 0.1% | 1 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $275.6K | 13,312 | 0.1% | 7 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $275.4K | 1,019 | 0.1% | 7 |
| HARTFORD INSURANCE GROUP INC | [HIG](https://holderbook.com/stocks/HIG/) | $271.9K | 2,041 | 0.1% | 1 |
| MARRIOTT INTL INC NEW | [MAR](https://holderbook.com/stocks/MAR/) | $270.5K | 730 | 0.1% | 5 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $261.4K | 742 | 0.1% | 7 |
| ISHARES TR | [MTUM](https://holderbook.com/stocks/MTUM/) | $260.2K | 759 | 0.1% | 1 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $258.7K | 920 | 0.1% | 5 |
| ISHARES TR | [HDV](https://holderbook.com/stocks/HDV/) | $255.2K | 9,310 | 0.1% | 7 |
| ISHARES TR | [OEF](https://holderbook.com/stocks/OEF/) | $246.4K | 673 | 0.1% | 7 |
| SPDR SERIES TRUST | [BIL](https://holderbook.com/stocks/BIL/) | $240.4K | 2,623 | 0.1% | 4 |
| PROSHARES TR | [NOBL](https://holderbook.com/stocks/NOBL/) | $233.6K | 4,160 | 0.1% | 7 |
| ISHARES TR | [DVY](https://holderbook.com/stocks/DVY/) | $232.7K | 1,489 | 0.1% | 4 |
| BLACKROCK ETF TRUST II | [BINC](https://holderbook.com/stocks/BINC/) | $222.4K | 4,250 | 0.0% | 1 |
| INNOVATOR ETFS TRUST | [ZJUL](https://holderbook.com/stocks/ZJUL/) | $217.0K | 7,239 | 0.0% | 4 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $216.5K | 1,556 | 0.0% | 1 |
| HONEYWELL INTL INC | [HON](https://holderbook.com/stocks/HON/) | $216.1K | 965 | 0.0% | 1 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.0% | +14.8% | -5.8% | 100% |
| Q1 2026 | -1.2% | -4.6% | +3.4% | 100% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +5.3% | +7.8% | -2.5% | 100% |
| Q2 2025 | +6.2% | +10.5% | -4.2% | 100% |
| Q1 2025 | -0.3% | -4.6% | +4.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $450.1M | 107 |
| Q1 2026 | $397.7M | 100 |
| Q4 2025 | $393.4M | 96 |
| Q3 2025 | $377.0M | 96 |
| Q2 2025 | $345.6M | 84 |
| Q1 2025 | $320.0M | 80 |
| Q4 2024 | $281.2M | 78 |