# MOGY JOEL R INVESTMENT COUNSEL INC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1126735. Source: https://holderbook.com/funds/1126735-mogy-joel-r-investment-counsel-inc/

- Reported value: $1.7B
- Positions: 121
- Weight of the ten largest: 66.8%
- Filed: 2026-07-14

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $255.9M | 1,279,041 | 14.7% | 31 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $170.9M | 590,640 | 9.8% | 31 |
| ALPHABET INC | [GOOG](https://holderbook.com/stocks/GOOG/) | $115.6M | 327,135 | 6.6% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $109.2M | 305,497 | 6.3% | 31 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $106.8M | 286,312 | 6.1% | 31 |
| PALO ALTO NETWORKS INC | [PANW](https://holderbook.com/stocks/PANW/) | $105.0M | 308,019 | 6.0% | 31 |
| COSTCO WHOLESALE CORPORATION | [COST](https://holderbook.com/stocks/COST/) | $91.3M | 97,596 | 5.2% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $82.2M | 344,856 | 4.7% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $65.0M | 129,970 | 3.7% | 31 |
| VISA INC | [V](https://holderbook.com/stocks/V/) | $63.4M | 184,802 | 3.6% | 31 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $53.7M | 95,355 | 3.1% | 31 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $47.6M | 39,645 | 2.7% | 15 |
| IDEXX LABS INC | [IDXX](https://holderbook.com/stocks/IDXX/) | $45.0M | 85,445 | 2.6% | 31 |
| STRYKER CORPORATION | [SYK](https://holderbook.com/stocks/SYK/) | $31.5M | 100,030 | 1.8% | 31 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $29.1M | 185,992 | 1.7% | 31 |
| INTUITIVE SURGICAL INC | [ISRG](https://holderbook.com/stocks/ISRG/) | $27.7M | 69,534 | 1.6% | 31 |
| OREILLY AUTOMOTIVE INC | [ORLY](https://holderbook.com/stocks/ORLY/) | $23.7M | 256,847 | 1.4% | 14 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $20.3M | 39,465 | 1.2% | 31 |
| AUTOZONE INC | [AZO](https://holderbook.com/stocks/AZO/) | $19.9M | 6,240 | 1.1% | 14 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $19.0M | 265,568 | 1.1% | 31 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $18.3M | 124,961 | 1.0% | 31 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $15.9M | 135,231 | 0.9% | 31 |
| INTUIT | [INTU](https://holderbook.com/stocks/INTU/) | $15.7M | 60,028 | 0.9% | 31 |
| MSCI INC | [MSCI](https://holderbook.com/stocks/MSCI/) | $15.0M | 26,758 | 0.9% | 14 |
| BLACKROCK INC | [BLK](https://holderbook.com/stocks/BLK/) | $14.7M | 15,331 | 0.8% | 7 |
| HOME DEPOT INC | [HD](https://holderbook.com/stocks/HD/) | $14.0M | 39,678 | 0.8% | 31 |
| ABBVIE INC | [ABBV](https://holderbook.com/stocks/ABBV/) | $10.5M | 41,919 | 0.6% | 31 |
| WW GRAINGER INC | [GWW](https://holderbook.com/stocks/GWW/) | $10.3M | 7,568 | 0.6% | 8 |
| BOOKING HOLDINGS INC | [BKNG](https://holderbook.com/stocks/BKNG/) | $10.3M | 57,620 | 0.6% | 31 |
| ACCENTURE PLC IRELAND | [ACN](https://holderbook.com/stocks/ACN/) | $9.2M | 74,157 | 0.5% | 31 |
| UNION PAC CORP | [UNP](https://holderbook.com/stocks/UNP/) | $8.5M | 31,238 | 0.5% | 31 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $7.8M | 30,730 | 0.4% | 31 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $6.8M | 59,840 | 0.4% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKA](https://holderbook.com/stocks/BRKA/) | $6.7M | 9 | 0.4% | 31 |
| STARBUCKS CORP | [SBUX](https://holderbook.com/stocks/SBUX/) | $5.4M | 53,011 | 0.3% | 31 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $5.1M | 34,786 | 0.3% | 31 |
| ABBOTT LABORATORIES | [ABT](https://holderbook.com/stocks/ABT/) | $5.1M | 55,666 | 0.3% | 31 |
| ADOBE INC | [ADBE](https://holderbook.com/stocks/ADBE/) | $4.2M | 20,481 | 0.2% | 31 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $4.1M | 30,501 | 0.2% | 31 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $4.1M | 29,918 | 0.2% | 31 |
| ISHARES TR | [IVV](https://holderbook.com/stocks/IVV/) | $3.9M | 5,229 | 0.2% | 25 |
| MERCK & CO INC | [MRK](https://holderbook.com/stocks/MRK/) | $3.4M | 26,683 | 0.2% | 31 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $2.6M | 29,773 | 0.1% | 31 |
| PROLOGIS INC. | [PLD](https://holderbook.com/stocks/PLD/) | $2.5M | 18,804 | 0.1% | 31 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $2.4M | 24,750 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $2.4M | 3,440 | 0.1% | 25 |
| WILLIAMS SONOMA INC | [WSM](https://holderbook.com/stocks/WSM/) | $2.3M | 9,775 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $2.2M | 25,998 | 0.1% | 31 |
| EQUINIX INC | [EQIX](https://holderbook.com/stocks/EQIX/) | $2.2M | 2,148 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $2.2M | 5,924 | 0.1% | 31 |
| PHILIP MORRIS INTL INC | [PM](https://holderbook.com/stocks/PM/) | $2.2M | 11,975 | 0.1% | 31 |
| AMGEN INC | [AMGN](https://holderbook.com/stocks/AMGN/) | $2.1M | 5,923 | 0.1% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $2.0M | 2,744 | 0.1% | 31 |
| THEMES ETF TR | [NATO](https://holderbook.com/stocks/NATO/) | $1.8M | 45,315 | 0.1% | 1 |
| WEC ENERGY GROUP INC | [WEC](https://holderbook.com/stocks/WEC/) | $1.8M | 15,708 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $1.5M | 19,120 | 0.1% | 31 |
| ISHARES INC | [EMXC](https://holderbook.com/stocks/EMXC/) | $1.5M | 15,018 | 0.1% | 1 |
| MCDONALDS CORP | [MCD](https://holderbook.com/stocks/MCD/) | $1.5M | 5,593 | 0.1% | 31 |
| BIOGEN INC | [BIIB](https://holderbook.com/stocks/BIIB/) | $1.4M | 6,260 | 0.1% | 31 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $1.3M | 3,456 | 0.1% | 1 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.3M | 1,771 | 0.1% | 31 |
| PRICE T ROWE GROUP INC | [TROW](https://holderbook.com/stocks/TROW/) | $1.3M | 11,175 | 0.1% | 31 |
| MARSH & MCLENNAN COS INC | [MRSH](https://holderbook.com/stocks/MRSH/) | $1.2M | 7,265 | 0.1% | 8 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $1.1M | 1,050 | 0.1% | 15 |
| YUM BRANDS INC | [YUM](https://holderbook.com/stocks/YUM/) | $1.1M | 6,580 | 0.1% | 31 |
| COCA COLA CO | [KO](https://holderbook.com/stocks/KO/) | $1.0M | 12,700 | 0.1% | 31 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $995.1K | 3,040 | 0.1% | 31 |
| CHEVRON CORPORATION | [CVX](https://holderbook.com/stocks/CVX/) | $943.7K | 5,693 | 0.1% | 31 |
| ALTRIA GROUP INC | [MO](https://holderbook.com/stocks/MO/) | $931.8K | 12,950 | 0.1% | 31 |
| BRISTOL-MYERS SQUIBB CO | [BMY](https://holderbook.com/stocks/BMY/) | $910.1K | 15,795 | 0.1% | 31 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $896.2K | 11,622 | 0.1% | 31 |
| VANGUARD WHITEHALL FDS | [VYM](https://holderbook.com/stocks/VYM/) | $890.5K | 5,635 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $880.4K | 4,040 | 0.1% | 31 |
| CSX CORP | [CSX](https://holderbook.com/stocks/CSX/) | $855.5K | 18,000 | 0.0% | 31 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $769.4K | 9,875 | 0.0% | 14 |
| INTERNATIONAL BUSINESS MACHS | [IBM](https://holderbook.com/stocks/IBM/) | $674.9K | 2,400 | 0.0% | 31 |
| ISHARES TR | [ESGD](https://holderbook.com/stocks/ESGD/) | $640.5K | 6,230 | 0.0% | 6 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $636.4K | 6,897 | 0.0% | 31 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $569.2K | 23,636 | 0.0% | 31 |
| FEDEX CORP | [FDX](https://holderbook.com/stocks/FDX/) | $532.3K | 1,700 | 0.0% | 31 |
| ISHARES TR | [IDEV](https://holderbook.com/stocks/IDEV/) | $530.9K | 5,965 | 0.0% | 1 |
| AT&T INC | [T](https://holderbook.com/stocks/T/) | $519.8K | 25,110 | 0.0% | 31 |
| LOCKHEED MARTIN CORP | [LMT](https://holderbook.com/stocks/LMT/) | $493.5K | 969 | 0.0% | 31 |
| SCHWAB STRATEGIC TR | [SCHB](https://holderbook.com/stocks/SCHB/) | $474.9K | 16,398 | 0.0% | 5 |
| MONDELEZ INTL INC | [MDLZ](https://holderbook.com/stocks/MDLZ/) | $453.5K | 7,840 | 0.0% | 31 |
| VANGUARD BD INDEX FDS | [BIV](https://holderbook.com/stocks/BIV/) | $425.7K | 5,550 | 0.0% | 14 |
| SIMON PPTY GROUP INC NEW | [SPG](https://holderbook.com/stocks/SPG/) | $419.3K | 1,875 | 0.0% | 31 |
| SELECT SECTOR SPDR TR | [XLK](https://holderbook.com/stocks/XLK/) | $349.1K | 1,832 | 0.0% | 5 |
| VERIZON COMMUNICATIONS INC | [VZ](https://holderbook.com/stocks/VZ/) | $334.6K | 7,903 | 0.0% | 31 |
| ISHARES INC | [ESGE](https://holderbook.com/stocks/ESGE/) | $330.2K | 6,037 | 0.0% | 6 |
| SOUTHERN CO | [SO](https://holderbook.com/stocks/SO/) | $325.4K | 3,400 | 0.0% | 31 |
| ASML HLDG NV | [ASML](https://holderbook.com/stocks/ASML/) | $318.3K | 160 | 0.0% | 1 |
| UNITED RENTALS INC | [URI](https://holderbook.com/stocks/URI/) | $308.7K | 272 | 0.0% | 1 |
| DIMENSIONAL ETF TRUST | [DFAC](https://holderbook.com/stocks/DFAC/) | $299.0K | 6,740 | 0.0% | 14 |
| PPG INDS INC | [PPG](https://holderbook.com/stocks/PPG/) | $279.0K | 2,300 | 0.0% | 31 |
| INVESCO EXCHANGE TRADED FD T | [RSP](https://holderbook.com/stocks/RSP/) | $263.8K | 1,240 | 0.0% | 10 |
| ISHARES TR | [EFA](https://holderbook.com/stocks/EFA/) | $259.7K | 2,500 | 0.0% | 3 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $256.9K | 855 | 0.0% | 14 |
| VANGUARD SPECIALIZED FUNDS | [VIG](https://holderbook.com/stocks/VIG/) | $249.9K | 1,056 | 0.0% | 2 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $235.5K | 560 | 0.0% | 26 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +9.6% | +14.8% | -5.3% | 100% |
| Q1 2026 | -9.8% | -4.6% | -5.2% | 100% |
| Q4 2025 | +1.5% | +2.4% | -0.9% | 100% |
| Q3 2025 | +6.3% | +7.8% | -1.5% | 100% |
| Q2 2025 | +12.2% | +10.5% | +1.7% | 100% |
| Q1 2025 | -6.1% | -4.6% | -1.6% | 100% |
| Q4 2024 | +3.6% | +2.1% | +1.4% | 100% |
| Q3 2024 | +3.7% | +5.4% | -1.7% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $1.7B | 121 |
| Q1 2026 | $1.6B | 114 |
| Q4 2025 | $1.8B | 115 |
| Q3 2025 | $1.8B | 119 |
| Q2 2025 | $1.7B | 127 |
| Q1 2025 | $1.6B | 105 |
| Q4 2024 | $1.7B | 110 |
| Q3 2024 | $1.6B | 113 |
| Q2 2024 | $1.6B | 107 |
| Q1 2024 | $1.5B | 121 |
| Q4 2023 | $1.3B | 104 |
| Q3 2023 | $1.2B | 105 |