# PROFFITT & GOODSON INC

> Institutional holdings reported to the SEC as of Q2 2026 on Form 13F. CIK 1123812. Source: https://holderbook.com/funds/1123812-proffitt-goodson-inc/

- Reported value: $728.1M
- Positions: 294
- Weight of the ten largest: 66.0%
- Filed: 2026-07-22

A 13F reports long US equity positions only. Short positions, bonds, foreign listings, private holdings and cash are not visible, so this is not the manager's whole book.

## Holdings

| Security | Ticker | Value | Shares | Weight | Quarters held |
|---|---|---|---|---|---|
| VANGUARD INDEX FDS | [VOO](https://holderbook.com/stocks/VOO/) | $118.8M | 172,980 | 16.3% | 31 |
| VANGUARD TAX-MANAGED FDS | [VEA](https://holderbook.com/stocks/VEA/) | $83.5M | 1,171,878 | 11.5% | 31 |
| VANGUARD INDEX FDS | [VTI](https://holderbook.com/stocks/VTI/) | $61.9M | 167,205 | 8.5% | 31 |
| VANGUARD SCOTTSDALE FDS | [VCSH](https://holderbook.com/stocks/VCSH/) | $48.7M | 615,981 | 6.7% | 31 |
| STATE STR SPDR S&P 500 ETF T | [SPY](https://holderbook.com/stocks/SPY/) | $40.5M | 54,237 | 5.6% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VWO](https://holderbook.com/stocks/VWO/) | $32.5M | 544,825 | 4.5% | 31 |
| VANGUARD SCOTTSDALE FDS | [VGIT](https://holderbook.com/stocks/VGIT/) | $31.2M | 529,624 | 4.3% | 31 |
| SPDR INDEX SHS FDS | [SPDW](https://holderbook.com/stocks/SPDW/) | $22.7M | 450,186 | 3.1% | 31 |
| VANGUARD SCOTTSDALE FDS | [VMBS](https://holderbook.com/stocks/VMBS/) | $21.8M | 465,598 | 3.0% | 31 |
| VANGUARD INDEX FDS | [VV](https://holderbook.com/stocks/VV/) | $19.0M | 55,299 | 2.6% | 31 |
| ISHARES TR | [IJR](https://holderbook.com/stocks/IJR/) | $15.5M | 104,357 | 2.1% | 31 |
| ISHARES TR | [IJH](https://holderbook.com/stocks/IJH/) | $15.5M | 200,560 | 2.1% | 31 |
| VANGUARD INTL EQUITY INDEX F | [VT](https://holderbook.com/stocks/VT/) | $14.1M | 89,779 | 1.9% | 31 |
| ISHARES TR | [IWR](https://holderbook.com/stocks/IWR/) | $11.8M | 106,513 | 1.6% | 31 |
| SCHWAB STRATEGIC TR | [SCHP](https://holderbook.com/stocks/SCHP/) | $10.6M | 398,250 | 1.4% | 11 |
| SELECT SECTOR SPDR TR | [XLRE](https://holderbook.com/stocks/XLRE/) | $10.5M | 237,740 | 1.4% | 31 |
| ISHARES TR | [IGIB](https://holderbook.com/stocks/IGIB/) | $9.0M | 169,812 | 1.2% | 31 |
| VANGUARD BD INDEX FDS | [BND](https://holderbook.com/stocks/BND/) | $7.8M | 106,353 | 1.1% | 31 |
| ISHARES TR | [IGSB](https://holderbook.com/stocks/IGSB/) | $7.5M | 144,029 | 1.0% | 31 |
| NVIDIA CORPORATION | [NVDA](https://holderbook.com/stocks/NVDA/) | $6.9M | 32,021 | 0.9% | 31 |
| APPLE INC | [AAPL](https://holderbook.com/stocks/AAPL/) | $6.1M | 21,037 | 0.8% | 31 |
| AMAZON COM INC | [AMZN](https://holderbook.com/stocks/AMZN/) | $5.3M | 18,881 | 0.7% | 31 |
| SPDR INDEX SHS FDS | [SPEM](https://holderbook.com/stocks/SPEM/) | $5.2M | 100,761 | 0.7% | 31 |
| VANGUARD STAR FDS | [VXUS](https://holderbook.com/stocks/VXUS/) | $4.7M | 55,340 | 0.6% | 31 |
| ALPHABET INC | [GOOGL](https://holderbook.com/stocks/GOOGL/) | $4.5M | 12,671 | 0.6% | 31 |
| MICRON TECHNOLOGY INC | [MU](https://holderbook.com/stocks/MU/) | $4.4M | 3,789 | 0.6% | 30 |
| MICROSOFT CORP | [MSFT](https://holderbook.com/stocks/MSFT/) | $4.2M | 11,317 | 0.6% | 31 |
| ISHARES TR | [MBB](https://holderbook.com/stocks/MBB/) | $3.9M | 41,140 | 0.5% | 31 |
| VANGUARD INDEX FDS | [VNQ](https://holderbook.com/stocks/VNQ/) | $3.9M | 39,956 | 0.5% | 9 |
| VANGUARD WORLD FD | [ESGV](https://holderbook.com/stocks/ESGV/) | $2.9M | 22,268 | 0.4% | 24 |
| BROADCOM INC | [AVGO](https://holderbook.com/stocks/AVGO/) | $2.7M | 7,151 | 0.4% | 11 |
| VANGUARD BD INDEX FDS | [BSV](https://holderbook.com/stocks/BSV/) | $2.6M | 33,210 | 0.4% | 31 |
| SELECT SECTOR SPDR TR | [XLY](https://holderbook.com/stocks/XLY/) | $2.3M | 19,762 | 0.3% | 31 |
| VANGUARD BD INDEX FDS | [BLV](https://holderbook.com/stocks/BLV/) | $2.1M | 30,000 | 0.3% | 1 |
| CISCO SYS INC | [CSCO](https://holderbook.com/stocks/CSCO/) | $2.1M | 17,605 | 0.3% | 31 |
| VANGUARD MUN BD FDS | [VTEB](https://holderbook.com/stocks/VTEB/) | $2.1M | 40,872 | 0.3% | 25 |
| VANGUARD CHARLOTTE FDS | [BNDX](https://holderbook.com/stocks/BNDX/) | $1.9M | 40,000 | 0.3% | 1 |
| ISHARES TR | [IEI](https://holderbook.com/stocks/IEI/) | $1.9M | 16,028 | 0.3% | 31 |
| PIMCO ETF TR | [MINT](https://holderbook.com/stocks/MINT/) | $1.9M | 18,656 | 0.3% | 24 |
| JPMORGAN CHASE & CO | [JPM](https://holderbook.com/stocks/JPM/) | $1.8M | 5,642 | 0.3% | 31 |
| BERKSHIRE HATHAWAY INC DEL | [BRKB](https://holderbook.com/stocks/BRKB/) | $1.8M | 3,599 | 0.2% | 31 |
| SELECT SECTOR SPDR TR | [XLI](https://holderbook.com/stocks/XLI/) | $1.8M | 9,559 | 0.2% | 31 |
| VANGUARD INDEX FDS | [VO](https://holderbook.com/stocks/VO/) | $1.6M | 20,374 | 0.2% | 31 |
| ISHARES TR | [IXUS](https://holderbook.com/stocks/IXUS/) | $1.6M | 16,529 | 0.2% | 15 |
| EMERSON ELEC CO | [EMR](https://holderbook.com/stocks/EMR/) | $1.4M | 10,026 | 0.2% | 31 |
| JOHNSON & JOHNSON | [JNJ](https://holderbook.com/stocks/JNJ/) | $1.4M | 5,611 | 0.2% | 31 |
| SPDR SERIES TRUST | [KRE](https://holderbook.com/stocks/KRE/) | $1.4M | 19,032 | 0.2% | 31 |
| ISHARES TR | [IWM](https://holderbook.com/stocks/IWM/) | $1.4M | 4,502 | 0.2% | 31 |
| ANNALY CAPITAL MANAGEMENT IN | [NLY](https://holderbook.com/stocks/NLY/) | $1.3M | 59,673 | 0.2% | 16 |
| EXXON MOBIL CORP | [XOMXXXX](https://holderbook.com/stocks/XOMXXXX/) | $1.2M | 8,815 | 0.2% | 31 |
| CVS HEALTH CORP | [CVS](https://holderbook.com/stocks/CVS/) | $1.2M | 11,407 | 0.2% | 31 |
| SCHWAB CHARLES CORP | [SCHW](https://holderbook.com/stocks/SCHW/) | $1.2M | 12,655 | 0.2% | 14 |
| ISHARES TR | [IBB](https://holderbook.com/stocks/IBB/) | $1.2M | 6,119 | 0.2% | 31 |
| SELECT SECTOR SPDR TR | [XLV](https://holderbook.com/stocks/XLV/) | $1.1M | 7,213 | 0.2% | 31 |
| META PLATFORMS INC | [META](https://holderbook.com/stocks/META/) | $1.1M | 2,007 | 0.2% | 25 |
| SPDR INDEX SHS FDS | [EFAX](https://holderbook.com/stocks/EFAX/) | $1.1M | 20,814 | 0.2% | 27 |
| VANGUARD MALVERN FDS | [VTIP](https://holderbook.com/stocks/VTIP/) | $1.1M | 21,816 | 0.2% | 14 |
| SELECT SECTOR SPDR TR | [XLC](https://holderbook.com/stocks/XLC/) | $1.1M | 10,206 | 0.2% | 31 |
| EATON CORP PLC | [ETN](https://holderbook.com/stocks/ETN/) | $1.1M | 2,546 | 0.1% | 2 |
| INTERCONTINENTAL EXCHANGE IN | [ICE](https://holderbook.com/stocks/ICE/) | $1.1M | 8,712 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VUG](https://holderbook.com/stocks/VUG/) | $1.0M | 12,096 | 0.1% | 18 |
| PROCTER & GAMBLE CO | [PG](https://holderbook.com/stocks/PG/) | $1.0M | 7,018 | 0.1% | 31 |
| DISNEY WALT CO | [DIS](https://holderbook.com/stocks/DIS/) | $1.0M | 10,554 | 0.1% | 31 |
| INVESCO QQQ TR | [QQQ](https://holderbook.com/stocks/QQQ/) | $1.0M | 1,369 | 0.1% | 3 |
| TARGET CORP | [TGT](https://holderbook.com/stocks/TGT/) | $997.6K | 7,638 | 0.1% | 15 |
| INTEL CORP | [INTC](https://holderbook.com/stocks/INTC/) | $958.1K | 6,862 | 0.1% | 4 |
| TJX COS INC NEW | [TJX](https://holderbook.com/stocks/TJX/) | $923.2K | 6,094 | 0.1% | 31 |
| RTX CORPORATION | [RTX](https://holderbook.com/stocks/RTX/) | $921.1K | 4,855 | 0.1% | 25 |
| VALERO ENERGY CORP | [VLO](https://holderbook.com/stocks/VLO/) | $913.9K | 3,509 | 0.1% | 31 |
| VANGUARD SCOTTSDALE FDS | [VGSH](https://holderbook.com/stocks/VGSH/) | $911.2K | 15,657 | 0.1% | 31 |
| TESLA INC | [TSLA](https://holderbook.com/stocks/TSLA/) | $903.0K | 2,147 | 0.1% | 31 |
| ISHARES TR | [NYF](https://holderbook.com/stocks/NYF/) | $890.7K | 16,523 | 0.1% | 25 |
| CATERPILLAR INC | [CAT](https://holderbook.com/stocks/CAT/) | $851.9K | 400 | 0.1% | 3 |
| WALMART INC | [WMT](https://holderbook.com/stocks/WMT/) | $836.8K | 7,388 | 0.1% | 31 |
| SELECT SECTOR SPDR TR | [XLE](https://holderbook.com/stocks/XLE/) | $833.1K | 15,687 | 0.1% | 31 |
| ORACLE CORP | [ORCL](https://holderbook.com/stocks/ORCL/) | $831.2K | 5,672 | 0.1% | 26 |
| NEXTERA ENERGY INC | [NEE](https://holderbook.com/stocks/NEE/) | $830.0K | 9,456 | 0.1% | 30 |
| BANK OF AMER CORP | [BAC](https://holderbook.com/stocks/BAC/) | $827.5K | 14,522 | 0.1% | 31 |
| ELI LILLY & CO | [LLY](https://holderbook.com/stocks/LLY/) | $826.4K | 689 | 0.1% | 9 |
| CARRIER GLOBAL CORPORATION | [CARR](https://holderbook.com/stocks/CARR/) | $822.5K | 11,214 | 0.1% | 25 |
| PEPSICO INC | [PEP](https://holderbook.com/stocks/PEP/) | $810.6K | 5,987 | 0.1% | 31 |
| PFIZER INC | [PFE](https://holderbook.com/stocks/PFE/) | $796.3K | 33,067 | 0.1% | 31 |
| VANGUARD INDEX FDS | [VTV](https://holderbook.com/stocks/VTV/) | $767.3K | 3,521 | 0.1% | 18 |
| CONSTELLATION ENERGY CORP | [CEG](https://holderbook.com/stocks/CEG/) | $725.2K | 2,920 | 0.1% | 18 |
| 3M CO | [MMM](https://holderbook.com/stocks/MMM/) | $712.4K | 4,400 | 0.1% | 31 |
| DEXCOM INC | [DXCM](https://holderbook.com/stocks/DXCM/) | $710.5K | 10,550 | 0.1% | 4 |
| NETFLIX INC | [NFLX](https://holderbook.com/stocks/NFLX/) | $708.9K | 7,629 | 0.1% | 25 |
| NUCOR CORP | [NUE](https://holderbook.com/stocks/NUE/) | $683.0K | 3,066 | 0.1% | 27 |
| SCHWAB STRATEGIC TR | [SCHF](https://holderbook.com/stocks/SCHF/) | $682.6K | 24,643 | 0.1% | 31 |
| CORTEVA INC | [CTVA](https://holderbook.com/stocks/CTVA/) | $634.2K | 7,488 | 0.1% | 29 |
| SERVICENOW INC | [NOW](https://holderbook.com/stocks/NOW/) | $633.0K | 6,376 | 0.1% | 2 |
| LINDE PLC | [LIN](https://holderbook.com/stocks/LIN/) | $586.9K | 1,131 | 0.1% | 14 |
| HCA HEALTHCARE INC | [HCA](https://holderbook.com/stocks/HCA/) | $581.7K | 1,492 | 0.1% | 31 |
| QUALCOMM INC | [QCOM](https://holderbook.com/stocks/QCOM/) | $571.9K | 3,095 | 0.1% | 28 |
| SPDR INDEX SHS FDS | [EEMX](https://holderbook.com/stocks/EEMX/) | $545.9K | 10,082 | 0.1% | 27 |
| MASTERCARD INCORPORATED | [MA](https://holderbook.com/stocks/MA/) | $521.3K | 1,015 | 0.1% | 25 |
| ISHARES TR | [AGG](https://holderbook.com/stocks/AGG/) | $519.4K | 5,248 | 0.1% | 31 |
| SALESFORCE INC | [CRM](https://holderbook.com/stocks/CRM/) | $507.4K | 3,239 | 0.1% | 1 |
| J P MORGAN EXCHANGE TRADED F | [JPST](https://holderbook.com/stocks/JPST/) | $471.4K | 9,322 | 0.1% | 24 |
| ISHARES TR | [ICSH](https://holderbook.com/stocks/ICSH/) | $470.8K | 9,308 | 0.1% | 24 |

## What the disclosed book did

Not the fund's return. This is the change in value of the positions disclosed on Form 13F, had they been left untouched, against SPY over the same quarter ends.

| Quarter | Book | Market | Difference | Priced |
|---|---|---|---|---|
| Q2 2026 | +10.1% | +14.8% | -4.7% | 100% |
| Q1 2026 | -1.4% | -4.6% | +3.2% | 100% |
| Q4 2025 | +1.7% | +2.4% | -0.7% | 100% |
| Q3 2025 | +5.4% | +7.8% | -2.4% | 100% |
| Q2 2025 | +6.8% | +10.5% | -3.6% | 100% |
| Q1 2025 | -0.9% | -4.6% | +3.7% | 100% |
| Q4 2024 | -2.1% | +2.1% | -4.3% | 100% |
| Q3 2024 | +5.8% | +5.4% | +0.3% | 100% |

## Quarter by quarter

| Quarter | Value | Positions |
|---|---|---|
| Q2 2026 | $728.1M | 294 |
| Q1 2026 | $648.8M | 283 |
| Q4 2025 | $717.5M | 292 |
| Q3 2025 | $697.2M | 444 |
| Q2 2025 | $656.1M | 262 |
| Q1 2025 | $607.6M | 259 |
| Q4 2024 | $602.8M | 255 |
| Q3 2024 | $610.0M | 306 |
| Q2 2024 | $566.7M | 278 |
| Q1 2024 | $563.1M | 228 |
| Q4 2023 | $532.8M | 223 |
| Q3 2023 | $487.3M | 230 |